U-Naomi Stewart we-Easyfairs uphenya ukuthi ukuhweba ngedijithali kukunikeze kanjani amandla okupakisha ukuze kugqame kunanini ngaphambili.
Imakethe ye-e-commerce ikhombise ukukhula okuqinile eminyakeni yamuva nje, futhi ukusho ukwanda kwayo okwandayo kudala ukuqanjwa kwamaphakheji ngendlela okungakaze kwenzeke ngayo ngaphambili.
Ngenxa yentuthuko esheshayo kwezohwebo, ukusatshalaliswa nokuphrinta kwedijithali, ukupakisha akunangqondo futhi akunamthelela kunangaphambili. Abaklami banikezwe amandla okudala ukupakisha okugqame kakhulu nokudala ngenxa yokwanda kwamadivayisi ahlakaniphile agxilisa lonke ulwazi olwake lwaba yisibopho olwake lwaba endleleni. Bazuza ngempela emandleni ekhanvasi engenalutho.
Ngenxa yalokho, umjaho wokusungula futhi uhlakulele ubudlelwano nabakhiqizi abangakha amaphakheji alungele ibhizinisi, afiswa umthengi, futhi alungele iplanethi yilowo abambalwa kakhulu abangenqaba ukuwuqhuba.
Ingabe ukhona owake wangabaza ukubaluleka kokupakisha endaweni yedijithali noma waphakamisa ukuthi kuzobhangqwa kakhudlwana, kungabi nandaba noma kube indlela yokufinyelela esiphethweni? Uma kuziwa ekuthonyeni izinqumo zokuthenga zamakhasimende, ukupakishwa kuzohlala kuxubile. Futhi njengoba i-e-commerce indiza ngokugcwele, amaketanga aselungile futhi aphelile, kuze kube yilapho abanye ababukele bethi ukupakishwa kwe-e-commerce cishe kubaluleke njengomkhiqizo ngokwawo!
Ngakho-ke, ngokupakisha kahle futhi okuphambi kwengqondo ngempela, isidingo sokutshala imali nokudala ukupakisha okwabelwana ngakho futhi okukhulunywa ngakho ngokufaneleka komklamo wako futhi okuphindaphinda lokho kuxhumana okungokomzwelo ohambweni olungelula, yini esivimbayo ukuthi siphume siphele?
Bona futhi:
- I-Sappi yembula impumelelo ekupakishweni okuguquguqukayo kwekhofi
- I-AeroFlexx isebenzisana ne-Dynapack Asia ukuze kufakwe uketshezi oluqhubekayo
Okokuqala akalokothi alandele
Emakethe ekhula ngokushesha egcwele izimbangi, amabhizinisi alungele ukuzivumelanisa nokusebenzisa izinto ezintsha ezintsha futhi asebenzise amathrendi azophumelela.
Uma uhlanganisa izimfuneko eziqinile zokulawula kanye nemigomo yokupakisha enezifiso efanelekile yama-e-tailers, ingasaphathwa eyesidingo esikhulayo sabathengi sezinketho zokupakisha ezisimeme, amaphrojekthi okupakisha aba indawo eyinkimbinkimbi kakhulu kodwa engase ibe namandla okuzulazula kuyo.
Bese kuba khona inkathi yedijithali eqhubeka nokugqugquzela ukuqanjwa okusha ekufakweni kwe-e-commerce, ngamabhizinisi azo zonke izinhlobo nosayizi ahlolayo futhi ahlole izinto ezintsha, imiklamo nobuchwepheshe.
Ukugxila kwemikhiqizo sekushintshele ekusebenzeni ngendlela ephumelela kakhudlwana nokusimama kugcizelelwa kakhulu ulwazi lwamakhasimende. Lokhu kuqondanisa okuseduze nezinto eziza kuqala zekhasimende akukenzeki ngokuphazima kweso, kodwa okunye okubalulekile okuthathwe ejikeni lokufunda elikhuphuke kakhulu, ngokushesha okukhulu, eminyakeni yamuva nje ukuthi inzuzo yokuqala noma esheshayo ingaba yinkulu!
Ukupakisha kuhlala kuyithuba elihle lokudlula lokho okulindelwe yikhasimende lakho. Awusekho umkhiqizo okhethekile ezinqumweni zokuthenga zabathengi; esikhundleni salokho, iziqinisekiso ze-eco, ukusebenzisana, kanye nokwenza kube ngokwakho kuya ngokuya kugqama - futhi okuningi kwalokhu kudlala emaphaketheni womkhiqizo.
Njengoba ibha iqhubeka nokugudluzwa phezulu, ukuqamba okusha kuzoba ukhiye, futhi amathuba okuxhumana nokusebenzisana nabaholi bemboni, abasunguli, nabahlinzeki bazobaluleka kakhulu. Umcimbi owodwa oyingqophamlando yayo yonke le nqubekelaphambili i-Packaging Innovations & Empack, ithuba lokucwila kumaseshini okuxhumana azinikele futhi nishintshisane ngemibono nemininingwane nabashukumisi nabashaker endaweni ye-e-commerce.
Kufanele nje ubuke kancane ezinkampanini ezimbalwa ezikhethiwe ezihamba phambili: I-Tesco, i-Nestle, ne-Amazon, ukuze ubone ukuthi umbukiso wezinsuku ezimbili uthathwa njengobaluleke kangakanani. Isiphenduke i-bellwether ezinyangeni ezilandelayo eziyi-12-18 zokuqanjwa kabusha kwephrojekthi.
Imboni ekhuphukela ezinseleleni eziningi
Imvelo yanamuhla ye-e-commerce, lapho cishe noma yimuphi umkhiqizo ungathengiswa ku-inthanethi, iveza izinselele nezimfuneko ezihlukahlukene ezimangalisayo. Kusukela ekucutshungulweni okulula nokuthembekile kanye nezokuthutha eziphephile nezivikelekile kuya ezintweni ezisimeme kanye nokuletha ulwazi oluvelele lomthengi, ukuphusha nokudonsa kokuthi ubani ocabanga ukuthi yini esebenza kangcono kungaholela ngokushesha ekudidekeni.
Iqiniso lokuthi ukupakishwa kwe-e-commerce kuye kwashintsha kusukela ekukhipheni ibhokisi elingenalutho, elivamile kuya ezinkampanini eziphumelelayo ezifuna ukuthuthukisa umdlalo wazo wokudala likutshela konke okudingeka ukwazi. Ubani obengacabanga ukuthi impi yokuwina nokugcina amakhasimende izokwenzeka ngaphakathi kwamabhokisi ekhadibhodi?
Abathengisi be-inthanethi basheshe baqaphela ukuthi kufanele baqonde ukuthi ikhasimende likhathalela ini kakhulu ukuze bakhulise ukuthengisa noma bagcine amakhasimende abo amanje. Kubalulekile kusukela ku-offset ukucabangela zonke izici eziqinisekisa ukuthi amakhasimende azizwa ehlonishwa futhi athole abakufunayo kokuhlangenwe nakho kwabo.
Noma yikuphi ukucatshangelwa okubalulekile kuzoholela ezinkampanini ukuthi ziqonde ukuthi kubaluleke kangakanani ukujabulisa abathengi ngamaphakheji e-e-commerce athuthukisiwe. Futhi uma ubheka ukuthi amakhasimende awancikile kuwe; kunalokho, uncike kuzo, labo abehlulekayo ukulalela ngokukhulu bakhokha inani.
Inkinga iwukuthi kuwubuqili ukubona impumelelo uma kuziwa emaphaketheni. Kunzima nakakhulu ukuchaza umbono wakho kusengaphambili ebhodini. Kepha ukwesaba ukusala ngemuva kuqinise indawo yakho ezinhlelweni eziningi zebhizinisi - njengendawo yezingxoxo, okungenani.
Indawo yedijithali
Phakathi kokungaxoxiswana ngakho njengokuvikela umkhiqizo, ukuthuthukisa ulwazi lwekhasimende kudinga ukunakwa okwengeziwe. Akuseyona nje isici sokusebenza sokulondoloza umkhiqizo kulo lonke uchungechunge lokuhlinzekwa kwe-e-commerce - kumayelana nokudala ukulangazela, isasasa, nokwaneliseka njengoba umkhiqizo ufinyelela kumthengi. Ngenxa yalokho, kugcizelelwa ngokwengeziwe okwenziwa yi-unboxing.
Njengoba izikrini zedijithali namashaneli anda ngendlela engenakuqashelwa, amabhrendi amaningi ayakhohlwa ukuthi ukupakishwa kwawo yimidiya yawo enamandla kakhulu. Ukupakishwa okuhamba phambili futhi okwabelwana ngakho
Kuphinde kusize ekudaleni ubuwena obuhlukile nobubonakala kalula, bukhulume ngevelu yomkhiqizo, buhlinzeke ngolwazi olubalulekile futhi lusethe okulindelwe ngabathengi komkhiqizo.
Abahlaziyi balinganisela ukuthi ukuhwebelana komphakathi kungase kube imakethe yezigidigidi ezingu-11.1 ngo-2030, ngakho ukuhlangana namakhasimende noma nini, noma kuphi sekube ngokoqobo ngokushesha. Kufanele ubheke inkundla entsha ye-e-commerce ye-TikTok, Isitolo se-TikTok, nokuthi ivumela kanjani abadali ukuthi basayine ukuze bathengise imikhiqizo ngokuqondile endaweni yesikhulumi ukuze bazibonele mathupha ukunqwabelana kwengcindezi yokunamathisela okuhlangenwe nakho kwe-unboxing.
Iqhaza lokupakisha seliguquke kakhulu kangangokuthi sesidlulele ngale kwe-unboxing. Amavidiyo amabhokisi okupakisha emikhiqizo asephenduke 'into'. I-unboxing kanye nesibhakela kwanelisa ilukuluku lomthengi futhi kwakha izinga lokuxhumana okungokomzwelo okujahwa amabhrendi amaningi.
Ukubuya kwephakethe
Njengoba imakethe yezimpahla ze-e-commerce ishintsha kakhulu futhi ikhula ngokushesha kunangaphambili, zinjalo nezindlela zokupakisha kanye namagugu amakhasimende. Amawebhusayithi e-E-commerce asephenduke inketho evame kakhulu yokuthenga izimpahla ngenxa yokusebenziseka kwawo, okuhlanganisa ukulethwa okuqondile kuya ekhaya kanye nokusesha umkhiqizo okulula. Ukuduma kwenkundla yezokuxhumana kanye nokuqukethwe okukhiqizwa umsebenzisi kubenze amathuluzi anamandla, okuhlinzeka ngenkundla yokutholwa, ukuzibandakanya kwamakhasimende nokwakhiwa komkhiqizo.
Kodwa-ke, eceleni kwemboni ye-e-commerce ekhula ngokushesha iza nokukhiqizwa kwemfucuza okwandisiwe kanye nezidingo zokwenziwa kwezigidi zamaphakheji athunyelwa kumakhasimende njalo.
Ngenxa yalokho, ukupakisha okuhlanganisa kalula izinto ezihlehlayo kusiza ekugcineni, kunciphisa izindleko zokuthumela, kuqeda inkimbinkimbi kanye nokulula ukusebenza, kufunwa kakhulu.
Okuwukuphela kwento engaguquki. Kodwa ukuqonda lezi zinguquko kubalulekile. Kulapho ukuhlola inqubekelaphambili yababonisi abangaphezu kuka-400 ku-February's Packaging Innovations & Empack kungaba wusizo olukhulu.
Ukupakisha kuzohlale kudinga ukwakhiwa ukuze kushiye umbono ohlala njalo kubathengi, futhi ziningi izindlela ezintsha zokushintsha umbono wabantu ngomkhiqizo kanye nenhlansi ingxoxo. Kungakho kuya ngokuya kubaluleke kakhulu ukusebenzisana nomphakeli wokupakisha ongakwazi ukuklama izixazululo ezenzelwe wena ezisebenza ochungechungeni lokuhlinzeka futhi anikeze izixazululo zokupakisha ezizinzile nezifanele inhloso.
Mayelana umbhali: U-Naomi Stewart ungumphathi wezokumaketha wakwa-Easyfairs.
Umthombo ovela Isango Lokupakisha
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla luhlinzekwa yi-packaging-gateway.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
