Ukuqapha Komkhiqizo: 3 Izindawo Okufanele Ulandelelwe Ukuze Uphumelele

Ifoni yakho iyakhala, ubheka phansi. Othile ukhulume ngomkhiqizo wakho ku-LinkedIn… kodwa hhayi ngendlela enhle. Uvula i-laptop yakho ngesandla esisodwa bese ufinyelela iRed Bull ngesinye. Uyemukelwa emhlabeni wokuqapha umkhiqizo.

Kodwa ngokuvamile, ukuqapha umkhiqizo kungaphezu nje kokuphendula amazwana akhuluma ngomkhiqizo wakho—kumayelana nokuqonda imizwa yekhasimende nokusebenzisa impendulo ukuze ulolonge igama lomkhiqizo wakho ngesikhathi sangempela.

Kuyini ukuqapha umkhiqizo, futhi kungani kubalulekile?

Kungakhathaliseki ukuthi uyathanda noma awuthandi, izingxoxo zenzeka njalo ngomkhiqizo wakho. Abanye bahle, abanye babi. Ukuqapha umkhiqizo kuyindlela ephumelela kakhulu yokugcina umkhondo walezi zingxoxo.

Ukuqapha umkhiqizo kuyinqubo yokuhlonza izingxoxo nokusabela kuzo. Ungakwazi ukukhulisa amazwana amahle noma ucime impendulo engemihle ngaphambi kokuthi idlulele emdlalweni osesidlangalaleni futhi ithinte isithunzi sakho.

Indlela osabela ngayo isiza ekulolongeni ukulandisa komkhiqizo wakho, okuhle noma okubi, yingakho kubalulekile.

Amathuluzi owadingayo okuqapha umkhiqizo ngokuvamile anqunywa ukuthi iyiphi ingxenye yesikhala se-inthanethi okudingeka uyiqaphe.

Ngokuvamile kucatshangwa ukuthi ukuqapha umkhiqizo kuphela kwenzeka ezinkundleni zokuxhumana, kodwa ngokubona kwami, kungenzeka ezindaweni ezintathu ku-inthanethi—amawebhusayithi, inkundla yezokuxhumana, kanye nama-LLM.

Ngakho-ke, uma ufuna ukuqapha umkhiqizo wakho ngempumelelo, udinga ukuwuqapha kulezi zindawo ezintathu.

Nansi indlela oyenza ngayo:

1. Ukuqapha umkhiqizo ezinkundleni zokuxhumana

Inkundla yezokuxhumana iyindlela eshesha kakhulu yokuthi amakhasimende anikeze impendulo yesikhathi sangempela kumkhiqizo wakho, ngakho-ke kuvame ukuba yindawo yokuqala abamakethi abayicabangayo lapho becabanga ngokuqapha umkhiqizo.

Ukuze uqalise, cabanga ukuthi yiziphi izingxoxo ezimayelana nomkhiqizo wakho ezenzeka kakhulu.

Thola izinkundla zokuxhumana ezisetshenziswa amakhasimende akho

Ingabe amakhasimende akho asebenzisa i-LinkedIn, X, Facebook, TikTok, noma enye into? Noma ngabe ziphi, udinga ukuthola ithuluzi lokukusiza ukuthi ugade izinkundla lapho amakhasimende akho evame ukusho umkhiqizo wakho ezinkundleni zokuxhumana.

Nawa amathuluzi ambalwa adume kakhulu wokuqapha umkhiqizo wenkundla yezokuxhumana kanye nezinkundla abazisekelayo:

	Facebook	Instagram	X	I-LinkedIn	imicu	TikTok	YouTube	Pinterest
I-Brandwatch	✔️	✔️	✔️	✔️	❌	✔️	✔️	❌
I-Sprotsocial	✔️	✔️	✔️	✔️	✔️	❌	✔️	✔️
Yisho	✔️	✔️	✔️	✔️	❌	✔️	✔️	❌

I-Sidenote. Amanye amanethiwekhi omphakathi afana ne-LinkedIn awanayo i-API efinyeleleka esidlangalaleni, ngakho-ke ezinkundleni zokuqapha ezifana nalena, uzodinga ukusebenzisa elinye lamathuluzi akhokhelwayo ngenhla noma uzame izindlela zami “zokukhohlisa” ngezansi.

Uma ungafuni ukusebenzisa ithuluzi elikhokhelwayo, zikhona ezinye izindlela zokuqapha umkhiqizo wakho mahhala. Isibonelo, kwa-Ahrefs, siqapha i-Twitter, noma “X” njengoba yaziwa manje, sisebenzisa i-webhook ku-Slack.

Kalula nje, sithola okuphakelayo kokuthi “ahrefs” okukhulunywe ngakho endaweni yethu yokusebenza ye-Slack. Kubukeka kanjena.

Isadinga ukubuyekezwa mathupha, kodwa ilusizo ekulandeleleni okushiwo uphawu endaweni yakho yokusebenza.

Uma usunqume ukuthi iyiphi inkundla ofuna ukuyiqapha futhi ukhethe ithuluzi, ukuqapha umkhiqizo kuba kakhulu mayelana nokuhlaziya inhloso yamazwana. Lokhu sikubiza ngokuhlaziywa kwemizwa.

Qonda imizwa evelele yomkhiqizo wakho

Ukuhlaziya imizwa kuyinqubo yokuhlukanisa umbhalo ube amaqembu amahle, aphikisayo, noma angathathi hlangothi. Kuyingxenye ebalulekile yokuqapha umkhiqizo wenkundla yezokuxhumana ngoba ikunikeza umbono ocacile wokuthi amakhasimende akho acabangani ngomkhiqizo wakho.

• Umuzwa omuhle - Ibonisa ukuthi amakhasimende athanda ini futhi mayelana nomkhiqizo wakho nokuthi ungawuthuthukisa kanjani
• Umuzwa ongemuhle – Ikubonisa lokho amakhasimende angakuthandi ngomkhiqizo wakho nokuthi wenzani okungalungile
• Umuzwa ongathathi hlangothi - Untula umuzwa onamandla noma omubi

Ezinkampanini eziningi, iqhinga liwukuthola nokubhekana nezibuyekezo ezimbi—noma imizwa engemihle—ngaphambi kokuba ziphume esandleni futhi zinqume ukuthi zithatha kanjani isinyathelo (ukuthuthukisa isevisi, xolisa, nikeza ivawusha.)

Amathuluzi akhokhelwayo okukhulunywe ngawo ekuqaleni anokuhlaziya imizwa okwakhelwe endaweni yawo yokusebenzela, okwenza ukukhomba amazwana amabi kube lula.

Isibonelo, ku-Brandwatch, nasi isibonelo sokuthi leli thuluzi lihlaba umkhosi kanjani ukubuyekezwa kwemizwa engemihle.

Nasi isibonelo sokubuyekezwa komqondo omuhle kusetshenziswa ithuluzi elifanayo. Amazwana abhalwe ngokucacile kulezi zibonelo.

I-Sprout Social nayo inesifinyezo semizwa ukuze ubone ukuthi abantu basabela kanjani kokuthunyelwe kwakho kwezokuxhumana.

I-Awario ingelinye ithuluzi elinomsebenzi omuhle wokuhlaziya imizwa futhi ishadi umuzwa wekhasimende kudeshibhodi ecacile.

Ukusho futhi kuyindlela engabizi kakhulu (futhi engiyithandayo) yokuqapha umkhiqizo wakho, kanye nokuqapha amawebhusayithi nezinkundla. Isebenza futhi kuyo yonke inkundla yezokuxhumana kusuka ku-TikTok kuya ku-Pinterest kanye (ngisho nomsakazo ne-TV e-US)

Akukho ukushoda kwamathuluzi akhokhelwayo okuqapha imizwa yenkundla yezokuxhumana—kodwa ngokuvamile eza ngentengo.

Uma ufuna enye indlela engabizi kakhulu kulawa mathuluzi futhi ulungele ukwenza umsebenzi othile, ungasebenzisa ithuluzi elifana ne-API ye-Google AmaSpredishithi Yedatha. Kubiza cishe u-$17 kumakholi we-API angu-5000.

Nansi idemo yokuthi isebenza kanjani, futhi nansi ukuhlolwa kwami ​​​​kwemizuzwana engama-30 ngisebenzisa i-API Yamashidi kanye nokubuyekezwa okwenziwe ukuze ngihlole ukuthi iwabeke kanjani esigabeni.

Uma unamazwana kokuthunyelwe okuthile ongathanda ukukuhlaziya, ungasebenzisa leli thuluzi ukuze uhlaziye imizwa futhi usule idatha ekuphakeleni kwakho kwezokuxhumana usebenzisa ithuluzi elifana ne-Panda Extract.

2. Ukuqapha umkhiqizo kumawebhusayithi

Okungenani amawebhusayithi e-inthanethi ayi-1.88 billion emhlabeni jikelele, kukhona a kancane kungenzeka abambalwa bakhulume ngomkhiqizo wakho. Ngakho-ke, ungakuqapha kanjani kangcono ukukhulunywa komkhiqizo wakho? Nakhu engikuphakamisayo.

Qala nge-Google

Ukuhlola igama lomkhiqizo wakho kuyindlela eshesha kakhulu yokuthola ukuthi hlobo luni lwewebhusayithi ibhrendi yakho okukhulunywa ngayo kuyo.

Njengoba izinhlobo eziningi zamawebhusayithi zidonselwa emiphumeleni yosesho lwe-Google njengezici ze-SERP, kuyindlela enhle yokuqonda ukuthi yimaphi amawebhusayithi okudingeka ugxile kuwo njengengxenye yesu lakho lokuqapha umkhiqizo wewebhusayithi.

Isibonelo, uma thina "i-Virgin Media" ye-Google, inkampani yase-UK ye-broadband, singabona ukuthi umkhiqizo wayo ushiwo kumawebhusayithi amaningi wezindaba.

Kule nkampani, ukuqapha okushiwo yiwebhusayithi kumawebhusayithi ezindaba kungabaluleka, njengoba kunamandla okuba nomthelela esithunzini sayo se-inthanethi.

Ngakho-ke, singakubheka kanjani okukhulunywa ngakho ngale ndlela? Ngokusebenzisa izexwayiso.

Setha izexwayiso

Ngokwazi kwami, Izaziso ze-Ahrefs ziyindlela elula ezenzakalelayo yokuqapha okushiwo umkhiqizo wakho kuwebhu yonkana.

Ukuze uqale ukuthola izexwayiso zokukhuluma ngomkhiqizo usebenzisa i-Ahrefs:

• Hamba kuya Okuningi imenyu e-Ahrefs
• Khetha Izaziso kusukela kumenyu eyehlayo
• Khetha Ukusho ithebhu
• Chofoza + Engeza isexwayiso

Khona-ke:

• Faka igama lomkhiqizo wakho ku- Umbuzo wosesho ikholomu
• Engeza isizinda sakho ku- Ungafaki izizinda field
• Setha Isikhashana imvamisa oyifunayo

Ngihambile Daily, kodwa futhi ungakhetha Weekly uma ufuna ukuvuselelwa okungajwayelekile.

Gada amagama wakho angukhiye we-organic brand

Ukuqapha i ngokuqondile amagama angukhiye abantu abawasebenzisayo ukucinga umkhiqizo wakho ku-Google, ungasebenzisa Brand isihlungi ku-Ahrefs.

Ukwenza lokhu:

• Hamba ku-Amagama angukhiye Explorer bese ufaka igama lomkhiqizo wakho ebhokisini lokusesha
• Yiya ku Imigomo yokufanisa bika bese ukhetha Umkhiqizo, bese ushaya Faka isicelo

Uma usukwenzile lokho, ungakhetha Amaqoqo Ngesihloko Somzali ukuze uthole umbono wamanye amagama angukhiye abaluleke kakhulu omkhiqizo wakho.

Ngokuchofoza noma yimaphi amagama angukhiye singathola imiphumela yokusesha ye-Google eqondile yalesi sihloko. Ngizochofoza "kukhansela imidiya engakatholakali."

Ukuchofoza igama elingukhiye (noma yiliphi lalawa magama angukhiye) kusiyisa ku- Ukubuka konke kwe-SERP ikhasi—elibonisa imiphumela ephezulu ye-Google yalelo gama elingukhiye.

Kusukela lapha, singabona izinto ezimbili. 1) Isizinda esingaphansi komphakathi sisebenza kakhulu naleli gama elingukhiye. 2) Kukhona intambo eyodwa ye-Reddit okungenzeka ukuthi kufanele siyiqaphe—njengoba imele ubungozi bodumo.

Nasi isibonelo sokuthi ngingabhekana kanjani nokuqapha umkhiqizo ku-Reddit ye-Ahrefs ngisebenzisa Izaziso ze-Google. Kulula njengokungena indawo:reddit.com kulandelwa igama lomkhiqizo wakho.

I-Sidenote. Uma ufuna ukugada isayithi elihlukile, ungashintsha iwebhusayithi kanye negama lomkhiqizo kunoma yini enye oyifunayo.

Noma uma igama lakho lomkhiqizo kuyigama lakho lomsebenzisi le-Reddit, ungabuyekeza izilungiselelo zakho Zomsebenzisi we-Reddit ukuze uzifake Ukushiwo igama lomsebenzisi.

Gada okukhulunywa ngakho komkhiqizo wakho oncintisana naye okhokhelwayo

Sikhulume ngokugadwa komkhiqizo wemvelo, kodwa kuthiwani uma amawebhusayithi ebeka izikhangiso eziqondise amagama angukhiye anegama lomkhiqizo wakho kuwo?

Uma ufuna ukuqapha okushiwo umkhiqizo wakho ezikhangisweni ze-Google zesimbangi sakho, ungakwenza lokhu naku-Ahrefs—futhi ubone ikhophi yona kanye abayisebenzisile.

Ukuze wenze lokhu, faka isizinda soqhudelana naye ku-Site Explorer, yiya ku Igama elingukhiye elikhokhelwayo bika, bese wengeza a Keyword hlunga ngegama lomkhiqizo wakho.

Bese, ukuze ubone ulwazi olwengeziwe mayelana nesikhangiso, chofoza isithonjana sokwehla kwezikhangiso ukuze uveze Umlando wendawo yesikhangiso. Ukuhambisa phezu kwamabhulokhi anemibala kuzobonisa yonke imininingwane yesikhangiso.

Ukwengamela umkhiqizo wakho ezikhangisweni esiqhudelana nazo kukunikeza umuzwa wokuthi yiziphi izimbangi ezichitha kakhulu ekubhideni kumkhiqizo wakho. Iphinde ikunikeze ukuqonda ukuthi yimaphi amagama angukhiye abanomuzwa wokuthi abalulekile.

Ukwengamela ukushiwo ngomkhiqizo wakho okhokhelwayo kubalulekile ngoba izimbangi zakho zingase zibhide ngemibandela esemqoka yomkhiqizo futhi zisuse ukugcwala komkhiqizo wakho.

Isibonelo, uPeter Shankman usanda kuqaphela ukuthi imbangi yakhe, u-Qwoted, ubefuna igama lakhe elingukhiye elithi "umthombo wemithombo."

Uma sifaka u-“qwoted.com” ku-Site Explorer bese sigxumela ku- Izikhangiso umbiko, siyabona ukuthi i-Qwoted ibhida ngaphezu kwegama elingukhiye elithi Umthombo Wemithombo. Ibhida enanini lamagama angukhiye “amanye” angaba nomthelela ezinhlobonhlobo zemikhiqizo.

Ngaphakathi kwegama elingukhiye elilodwa, lokhu kungase kungenzi mehluko omkhulu, kodwa uma izimbangi zakho zibhida kuhlu olukhulu lwamagama akho angukhiye, kungaba nomthelela ebhizinisini lakho. Yingakho kuwumqondo omuhle ukuba nesu lokuqapha izikhangiso ezikhuluma ngegama lomkhiqizo wakho.

3. Ukuqapha umkhiqizo kuma-LLM

Ama-LLM ethula inselele entsha yokuqapha umkhiqizo, njengoba umkhiqizo wakho ungashiwo kunoma yiliphi lalawa mathuluzi nganoma yisiphi isikhathi.

Sekuvele kunezinhlobo eziningi zezilimi ezinkulu (LLMs) ezaziwa kakhulu, njenge-GPT-4o, Claude, Grok-1, kanye ne-Gemini.

Ukwengeza ubunkimbinkimbi, indlela igama lakho elishiwo ngayo ihluka ku-LLM kuya ku-LLM. Ngakho-ke, singaziqapha kanjani zonke ngempumelelo? Okwamanje, impendulo ithi: akulula.

Kuze kube yileso sikhathi, sethula ithuluzi lethu elisha: I-LLM Chatbot Explorer, okuzokunikeza ukuqonda ngokubonakala komkhiqizo wakho kuma-LLM amakhulu.

I-Sidenote. Maduze uzokwazi ukusebenzisa i-LLM Chatbot Explorer yethu entsha ukuze uqonde imizwa ehamba phambili, imvamisa yokushiwo umkhiqizo, ukwabelana kwezwi, kanye nendawo emaphakathi.

Kodwa, kuze kube yileso sikhathi, kunezindlela ezimbili zokuqapha ukuthi umkhiqizo wakho uvezwa kanjani kuma-LLM.

• Ukubuza imibuzo ye-LLMs mayelana nomkhiqizo wakho
• Ukuhlaziya i-LLM iqedela ngokuzenzakalelayo

Ake sibheke ngokushesha ngayinye yalezi ngokulandelana.

Ukubuza imibuzo ye-LLMs mayelana nomkhiqizo wakho

Ngabuza i-Perplexity ukuthi yazini ngama-Ahrefs. Yilokhu elakusho.

Impendulo ilungile, kodwa, ngokuthakazelisayo, omunye wemithombo yempendulo ungomunye wabancintisana nathi—awulungile. Uma siphinda siqalisa umbuzo ofanayo ku-ChatGPT, sithola impendulo eyenziwe lula enemininingwane emincane.

Angiqiniseki ukuthi enye yalezi zimpendulo ikhona ukuthi kuhle, ngakho-ke yini esingayenza ukuze sibe nomthelela endleleni umkhiqizo wethu ovezwa ngayo kuma-LLM? Impendulo ithi LLMO. Uzakwethu, uLouise Linehan, ubhale indatshana emnandi ngalesi sihloko, okufanele uyihlole uma unentshisekelo kulesi sihloko.

Ucwaningo lwe-LLM luqedela ngokuzenzakalelayo

Uma uqala ukuthayipha umkhiqizo wakho kuma-LLM, ngokuvamile angeza iziphakamiso zokuqedela ngokuzenzakalela ngaphansi kokusesha kwakho, ngendlela efanayo ne-Google eyenze ngayo iminyaka eminingi.

Nginikeze isibonelo esisheshayo ngisebenzisa i-Perplexity ngezansi nokuthayipha ku-Ahrefs.

Ku-Ahrefs, azikho izimanga eziningi kakhulu lapha. Okunye kokuqedela okuzenzakalelayo okokuhlola kwethu i-backlink nezinye izinguqulo zamahhala zamathuluzi ethu, njengesandiso sethu se-SEO.

Kuyathakazelisa—okukodwa kwalokhu kuqedela ngokuzenzakalela kungesi-French, okunganikeza imininingwane ethimbeni lethu lezentengiso lamazwe ngamazwe.

Izitayela zesikhathi esizayo zokuqapha umkhiqizo

Ngakho-ke, libukeka kanjani ikusasa lokuqapha umkhiqizo? Ngicabanga ukuthi sizobona intuthuko emithathu ebalulekile.

• Ukwenyuka ukubaluleka kwama-LLM
• Ukuhlaziywa kwemizwa okuthuthuke kakhulu
• Okuningi ngo-Reddit

Ukwenyuka kokubaluleka kokuqapha umkhiqizo kuma-LLM

Ukuqapha umkhiqizo njengamanje kugxile ezinkundleni zokuxhumana, kodwa ngikholwa ukuthi njengoba ama-LLM eba nethonya elikhulu, sizobona ukuqapha komkhiqizo okwengeziwe kuma-LLM kanye namawebhusayithi nezinkundla zokuxhumana.

Kwa-Ahrefs, sesivele sithola imikhondo elandelanayo evela ku-ChatGPT, ngakho-ke akubonakali kuyinto engenakwenzeka ukukholelwa ukuthi ukuqapha ukuthi umkhiqizo wakho umelelwa kanjani kuma-LLMs maduze kuzoba okubaluleke kakhulu.

Ukuhlaziywa kwemizwa okuthuthuke kakhulu

Okwamanje, ukuhlaziywa kwemizwa ngokuvamile kuhlukaniswa ngezigaba ezinhle, ezimbi, nezingathathi hlangothi.

Nakuba lokhu kuwusizo ezingeni eliyisisekelo, akunikezi inkomba enkulu yemizwa eguquguqukayo nemizwa ngemuva kwalezi zigaba. Ngicabanga ukuthi kulungile ukusho ukuthi ukuhlaziywa kwemizwelo okuthuthuke kakhulu kuzoduma kakhulu esikhathini esizayo njengoba kuzokusiza ukuhlukanisa imizwa eyinkimbinkimbi.

I-Reddit eyengeziwe (yebo, uyifunde kahle)

Ukwengamela umkhiqizo wakho ezingosini ezithile ezifana ne-Reddit cishe kuzoduma kakhulu ngokuzayo.

Isizathu esiyinhloko ukuthi iReddit isibonakala kakhulu ku-Google kunakuqala eminyakeni embalwa edlule. Lokhu singakubona sisebenzisa i-Ahrefs ngokuvula isikrini esisha se-Site Explorer bese sithayipha okuthi “reddit.com” ebhokisini lokusesha.

I-Reddit izoqhubeka ibaluleke kakhulu kumabhrendi ngenxa ye-a kancane ~ 1000% ithuthukisa ithrafikhi yezinto eziphilayo ku-Google ngonyaka odlule, okuholele ekutheni amanye ama-SEO ahlekise ngezindleko ze-Google.

Imicabango yokugcina

Kuyalinga ukucabanga ngokuqapha umkhiqizo encazelweni yayo yendabuko—okugxile kuphela ezinkundleni zokuxhumana. Kodwa, ngokubona kwami, inencazelo ebanzi, ehlanganisa amawebhusayithi, imithombo yezokuxhumana, kanye nama-LLM manje.

Ibhrendi yakho ingashiwo noma yikuphi ku-inthanethi. Uma ufuna ukulandelela zonke izingxoxo ezizungeze umkhiqizo wakho, kulandela ukuthi akufanele ugxile ezinkundleni zokuxhumana kuphela.

Umthombo ovela Ama-Ahrefs

Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-ahrefs.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo. I-Chovm.com iyazilahla ngokusobala noma yisiphi isibopho sokwephulwa kwelungelo lobunikazi lokuqukethwe.