Ukubhala Kwebhizinisi 101: Indlela Yokubhala Ngokuphumelelayo

Izitoreji Eziyinhloko

Ukubhala kwebhizinisi okuphumelelayo kuhlukene, kuqondile futhi kuyangeneka. Kuzosiza abafundi bonge isikhathi futhi babambe imilayezo ebalulekile yomsebenzi wakho

Ukusebenzisa umthombo othembekile wedatha yakho kuzothuthukisa ukuthembeka kokubhala kwebhizinisi lakho nezethulo

Izitayela ezahlukene zokubhala zebhizinisi zingasetshenziswa ohlotsheni ngalunye lokulethwa, zikusize ubhekane namaphrojekthi ahlukahlukene, kusukela ekuhlaziyweni komkhakha kuya ezihlokweni zemibono.

Kuyini Ukubhala Kwebhizinisi?

Ukubhala kwebhizinisi kuyindlela yokuxhumana esetshenziselwa ukufundisa nokwazisa amakhasimende, osebenza nabo kanye nezinye izethameli ezichwepheshile ngendlela ebhaliwe. Ukubhala kwebhizinisi kuvame ukuba kuqondile, kuhleleke kahle futhi kuhlukaniswe ukuze kube lula ukufunda. Ukubhala okuqinile kwebhizinisi konga isikhathi sabafundi futhi kubenza babe maningi amathuba okuba bagcine imilayezo eyinhloko yomsebenzi wakho. Isibonelo, uma usebenzisa ukubhala kwebhizinisi ekuhlaziyweni komkhakha, idatha kanye nemininingwane kudinga ukubhekana nenqwaba yezici zomkhakha kafushane ngangokunokwenzeka.

Kungani ukubhala ibhizinisi kubalulekile?

Ukubhala kwebhizinisi okuhle kakhulu kudlulisa umlayezo wakho ngempumelelo. Ungathuthukisa amakhono akho okubhala ibhizinisi ngezifundo nangempendulo kontanga, futhi usekele lawa makhono ngokusebenzisa izifanekiso zokubhala zebhizinisi zezinhlobo ezahlukene zokulethwa okubhaliwe. Ukuba ingcweti kwezobuciko bokubhala ngamafuphi nangokucacile kungakubeka ngaphambi kwezimbangi, kuqondise ukuxhumana kwangaphakathi nangaphandle futhi kukusize uvelele ezinhloko zeminyango.

Njengoba izinhlelo zokusebenza ezikude zikhula, kubaluleke kakhulu kunangaphambili ukuthi ukwazi ukuveza ngokucacile imibono yakho, izinqumo noma umbono wakho ngokubhala. Yilapho ukubhala kwebhizinisi okusebenzayo kubalulekile. Besicabanga ngalokhu kakhulu kwa-IBISWorld, futhi silungiselela ukwethula isitayela esisha sokubhala ukuze sixhumane kangcono namakhasimende ethu. Ngakho-ke, kuyini ukubhala kwebhizinisi, futhi ukwenza kanjani kahle? Asibhajwe phakathi.

Izithameli zakho zifunani?

Khona manjalo, abafundi bakho bafuna ukwazi ukuthi kungani kufanele baqhubeke nokufunda. Bafuna izixazululo ezinyakazisa inaliti. Ukuze wenze lokhu, kufanele ugcine ukubhala kwakho kuqondile ukuze ungeze inani kumakhasimende kanye nozakwabo, ubasize baqonde ukuthi kungani yakho imibono - kanye nocwaningo oluyisekelayo - inendawo ebhizinisini. Ngokwesibonelo, ukubhala uhlelo lwebhizinisi ukuze uthole imali ebolekiwe udinga ukuthi uveze udaba lwakho ngokucacile nangobungcweti, kuyilapho ubhekisela ebufakazini obusekelayo.

Izingcezu ezenziwe kahle zinenzuzo eyengeziwe yokuba umthombo othembekile wokugcinwa kwamarekhodi. Lokhu kungenxa yokuthi ukubhala okuhle kakhulu kuhlukaniswe ngokunengqondo futhi kufushane, kugwema ukufutha. Ngenxa yalokho, abafundi bathola lezi zingcezu kulula ukuziqondisa futhi bangathola amaphuzu abalulekile ngokuzethemba.

Ababhali bangazuza kanjani?

Ngokombono wombhali, ukubhala kwebhizinisi okusebenzayo kuzokusiza ukuthi ukhulume ngemibono yakho, futhi ufundise abanye ukwenza izinqumo ezicacile nezisheshayo. Ukwakha idumela eliqinile ngokukhuluma ngokucacile ngokubhala kwakho kukusiza ukuthi uzuze inhlonipho emsebenzini futhi kungase kukunikeze amathuba amasha.

Ngaphezu kwalokho, ukuhlaziywa kwemboni kufanele isetshenziselwe ukusekela ukubhala kwebhizinisi ngemithombo yedatha ethembekile, efanele, ukukhombisa ukunemba negunya. Ukubhala okukhonjwe ngendlela ekholekayo nakho kunamandla amakhulu okuthonya izinqumo zebhizinisi ezansi nomfula.

Nini futhi kungani kufanele usebenzise izitayela zokubhala zebhizinisi?

Okwaziswa

Kufanele usebenzise ukubhala kwebhizinisi okunolwazi ukuze unikeze abafundi ukuqonda, ubeke phambili ukucaca nokusebenza kahle kwedokhumenti. Ukubhalwa kwebhizinisi okunolwazi kuvame ukwethula amaqiniso ngesihloko ngendlela engathathi hlangothi.

Ukubhala kwebhizinisi okunolwazi okuqinile kusiza abafundi ukuthi bazulazule futhi baqonde ulwazi olubaluleke kakhulu mayelana nesihloko. Kubalulekile ukufometha ucezu olunjalo ngokunengqondo ukuze usize ukudlulisa imininingwane yedatha ebalulekile. Izingcezu zolwazi ezibaluleke kakhulu zivame ukuvuleka ngesigaba esifingqiwe esihlanganisa amaphuzu abalulekile okuxhumana bese sicacisa kabanzi ngezigaba ezinemininingwane kamuva esiqeshini.

Ake sibheke ukuhlaziywa kwemboni njengesibonelo. Isifinyezo esicacile, esifushane siyasiza ukwethula ulwazi olusezingeni eliphezulu ngaphambili. Nokho, lokhu akusho ukuthi kufanele ushiye ngaphandle idatha noma weqe ukujula okujulile. Ukuhlanganisa ukuhlaziya komkhakha wakho ukuze kubonise izidingo zezithameli zakho kuqinisekisa ukuthi umfundi wakho ugcina umlayezo wakho futhi angawuhlanganisa emsebenzini wabo ngokuzethemba.

Zibuze: Yini abafundi bakho abafuna ukuyazi? Ungalengeza kanjani inani ngocezu lwakho lokubhala kwebhizinisi? Mhlawumbe umfundi wakho ufuna umbono wochwepheshe ekuhlaziyeni okuthile. Kungenjalo, bangase bafune ihabhu lolwazi, ucezu oluthinta lonke ulwazi olujwayelekile oluzungeze isihloko.

Izibonelo zokubhala zebhizinisi zolwazi:

• Ukuhlaziywa kwezimboni
• Imibiko yezezimali
• Izibuyekezo zekota
• Amaphepha amhlophe
• Amaphepha enkomfa
• Izindaba zebhizinisi kanye nokufakwa kwemicimbi yamanje
• Ama-ajenda omhlangano
• Imibiko yocwaningo lwemboni
• Ihabhu yolwazi

Ukuthonya

Kwesinye isikhathi, udinga ukukholisa umfundi wakho ngesisekelo sakho. Ukubhala kwebhizinisi okuthonyayo kusekela ekubekeni icala lakho, noma ngabe kumakhasimende akho, osebenza nabo noma abatshalizimali bakho. Lesi sitayela sidinga ulwazi oluqinile lwezithameli, njengoba udinga ukuzikholisa ukuthi zivulekele ukwamukela isiphakamiso sakho.

Ngaphezu kwalokho, ukubhala kwakho kwebhizinisi okuthonyayo kwenziwa kuqine idatha enembile, engachemile eyethulwa kuwo wonke umsebenzi wakho. Njengesibonelo, hlola lesi sihloko esivela ku-MacroBusiness esebenzisa i-IBISWorld ukuxhasa izimangalo zayo.

Lapho usebenza kusifanekiso sokubhala sebhizinisi esihehayo, udinga ukufaka izikhalazo ezigunyaziwe, ezingokomzwelo nezinengqondo. Isibonelo, amaqembu okuthuthukisa umkhiqizo embonini Yokukhiqiza Iziphuzo Ezithambile adinga ukwenza sebenzisa ucwaningo lwemboni ukuze uvuke ngesivinini ubukhulu bemakethe. Le nqubo izoqinisa ukuqonda kwabo izintandokazi zabathengi kanye nendlela yokwethula izimpikiswano ezikholisa kakhulu ezitolo ezinkulu kanye nezitolo zegrosa. Izimpendulo ezingcono kakhulu zethula isisekelo esiyiqiniso, zifaka umthombo onedumela elihle futhi zikhulume nesixazululo salokho umfundi akufunayo noma akwesabayo.

Zibuze: Yini ehlukanisa isisekelo sakho? Kungase kube umbono omusha noma umkhiqizo obhekene ngokuqondile nokushintsha kwamathrendi wendawo yakho eguquguqukayo. Kungenjalo, kungaba isu elifakazelwe elisetshenziswa izimbangi zakho elingashintshwa ukuze livumelane nebhizinisi lakho futhi libhekane nezidingo zomfundi wakho.

Izibonelo zokubhala ibhizinisi elihehayo:

• Okuqukethwe kokumaketha
• Okuqukethwe okuthengiswayo
• Ikhophi yomkhiqizo
• Nikeza iziphakamiso
• Iziphakamiso zebhizinisi
• Ukukhishwa kwezindaba
• Izincwadi zezindaba zangaphandle
• Izihloko zemibono

Ukufundisa

Wake walandela iresiphi ngenkathi upheka futhi wazithola udidekile mayelana nokuhleleka kwemisebenzi, noma ukuthi usenza kanjani isinyathelo esithile? Uma kunjalo, uhlangabezane nencwadi yokufundisa engasebenzisa umsebenzi omncane owengeziwe - futhi uzokwazi ukuthi kubaluleke kangakanani ukucacisa lapho ubeka imiyalelo ukuze umfundi ayilandele.

Isitayela sokubhala ibhizinisi lokufundisa sisetshenziswa uma ufuna ukuqondisa umfundi wakho ukuthi aqedele umsebenzi. Ukubhala okuhle kakhulu kwebhizinisi lokufundisa kungasungula uhlobo lwebhizinisi lakho njengoluthembekile noluthembekile. Kufanele unikeze imiyalelo ecacile futhi emfushane; ngokufanelekile, umfundi akufanele adinge umongo owengeziwe ukuze aqedele umsebenzi ngempumelelo. Ukubhala kokufundisa kuvame ukufaka izinhlu ezinezinombolo nezibonelo ezibonakalayo zenqubekelaphambili yesinyathelo nesinyathelo, futhi kungase kuhlanganise izixhumanisi kwezinye izinto ezisekelayo. Ungakwazi futhi ukusiza umfundi wakho ngokuhlaba umkhosi ngezinkinga angahlangabezana nazo, futhi unikeze nezixazululo.

Zibuze: Ufuna umfundi wakho alusebenzise kanjani ulwazi olunikezayo? Ungabaqondisa kangcono kangakanani? Isibonelo, ungabhala imihlahlandlela eqinile okufanele bayilandele, njengakumabhukwana omsebenzisi. Ungase futhi ulethe imiyalelo eguquguqukayo ukuze isetshenziswe kuphela njengephoyinti lereferensi, njengoba ingatholakala ku-webinar.

Izibonelo zokubhala ibhizinisi lokufundisa:

• webinars
• Guides
• Izincwajana zomsebenzisi
• Amamemorandamu
• Ukuxhumana kwamakhasimende
• Izinhlelo zokuqeqesha

Okwenziwayo

Okwaziwa nangokuthi ukubhala kwebhizinisi okuxoxayo, kufanele usebenzise lesi sitayela sokuxhumana nozakwenu, kuwo wonke amazinga okuphatha futhi ngezikhathi ezithile emisebenzini yebhizinisi yangaphandle.

Lesi sitayela sokubhala kwebhizinisi sivame ukuba yisona esivame kakhulu, okwenza kube okubaluleke kakhulu ukukwazi. Ukubhalwa kwebhizinisi lokuthengiselana kuyavumelana nezimo futhi kungasetshenziswa ezimeni ezimbalwa, njengokudlulisa izindaba ezinhle nezindaba ezimbi, noma ukuphothula isivumelwano.

Ithoni yokubhala kwebhizinisi lokuthengiselana iyahlukahluka, futhi uzodinga ukukulungisa ngokusekelwe kumongo wokuxhumana. Isibonelo, ama-imeyili akho oya kosebenza nabo kungenzeka abe yinto engavamile. Kodwa-ke, kufanele uthathe ithoni esemthethweni yanoma yini oyithumela kumfundi wangaphandle, noma lapho idokhumenti ingase ikhonjwe phansi, njengesivumelwano noma inkontileka. Kungase kuzwakale kuhlelekile ngokwedlulele, kodwa kubalulekile ukuthi irekhodi lalokhu kuthengiswa lishiye okuncane ngangokunokwenzeka ukuze kuchazwe.

Zibuze: Kukangaki ukwenza ukucabangela kochwepheshe okusekelwe ekuxhumaneni kwabanye? Lo mbhalo unikeza muphi umbono umfundi? Imibono yokuqala evela kwezokuxhumana nge-imeyili ingaba isikhathi eside. Okubalulekile, izincwadi zesiphakamiso sebhizinisi ezibukeka zingenamsebenzi zingalimaza kakhulu amathuba akho okuxazulula izivumelwano zebhizinisi.

Izibonelo zokubhalwa kwebhizinisi lokuthengiselana:

• imeyili
• Izincwadi zokunqanyulwa kanye nokwesula
• Izincwadi zokunikeza umsebenzi
• Izincwadi zesiphakamiso sebhizinisi
• Invoyisizi
• Amamukeli
• Bheka amadokhumenti
• Izinkontileka

Indlela yokukhiqiza ukubhala okuhle kwebhizinisi

• Nquma ngesitayela sokubhala ibhizinisi esidingekayo. (Uyini umgomo wakho?)
• Thola ulwazi olubalulekile oludingwa yizithameli zakho. (Ubani, Yini, Nini futhi Kuphi?)
• Chaza futhi ubhekane namaphuzu abalulekile futhi unikeze ubufakazi obufanele.
• Hlela futhi ulungise ukubhala kwakho ukuze kucace kakhudlwana.
• Hlala ubuyekeza inqubo yokubhala ibhizinisi lakho, yenze isebenze kahle. (Isibonelo, dala izifanekiso zezitayela ezahlukene).

Amakhono okubhala ibhizinisi

Ukuhlonipha amakhono akho okubhala ibhizinisi ukuze ufake ukuhlaziya okuthembekile komkhakha kungathuthukisa ukuxhumana futhi kugweme imibuzo emosha isikhathi noma ukubuyekezwa. 

Ukuthuthukisa ukubhala kwebhizinisi lakho kuthatha ukuzijwayeza kanye namathiphu namasu ambalwa.

Ezinye zezisekelo okufanele uzikhumbule:

• Bhala ngombono womfundi. Zibuze ukuthi yini ongathanda ukuyifunda bese usuka lapho.
• Dala izifanekiso zokubhala futhi uqoqe izibonelo kubaholi bomcabango neminye imithombo ehloniphekile.
• Thola amagama 'ayinkinga' noma 'adangele' angabukela phansi imigomo yakho yokubhala, bese uwahlanganisela ohlwini lokuhlola ukuze bonke ababhali babhekisele kuwo futhi bengeze kuwo.
  • Ukwazi ukubhekisela kalula kuhlu lokuhlola lwamagama adikibele noma anenkinga kuzosiza ukuqinisekisa ukuthi ulimi lwakho luyaheha futhi lufanele izethameli zakho.
• Naphezu kokubaluleka kokufingqa, ungadeli ikhwalithi ukuze ube mfushane. Ukunikeza ubufakazi obanele bokusekela iziphakamiso zakho kuzokusiza ukuthi ushayele ubheke kumphumela, ungaphambuki kuwo.

Imicabango yokugcina

Ukubhala kochwepheshe kubalulekile ezimweni ezihlukahlukene zebhizinisi; sikwenza nsuku zonke. Ukuze uthole imiphumela engcono kakhulu, gxila ekubhaleni ngokucacile okusekelwe ukuhlaziya okuqinile. Sebenzisa lawa macebiso okubhala ibhizinisi ukuze uthuthukise ukubhala kwakho, ukwenza inqubo ibe lula kuwe, futhi wandise inani lomsebenzi wakho kubafundi bakho.

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