Ukubhuqa Izinganekwane Ezizungeze Ukupakishwa Okunethezeka Okuqhubekayo

Imibono eyiphutha mayelana nokusimama ingakhinyabeza inqubekelaphambili kanye nokuqanjwa okusha, ikakhulukazi emkhakheni wokunethezeka lapho ubuhle nokuziphatha kokubili kwaziswa kakhulu.

Emhlabeni ogxile kakhulu ekuzinzeni, imibono eyiphutha mayelana nokupakishwa okunethezeka iyaqhubeka iphikelela. Ingabe ukupakishwa kungasimama futhi kusanikeze abathengi umuzwa weprimiyamu? Kalula nje, yebo kungenzeka.

Izinganekwane mayelana nokusimama zingaphazamisa inqubekelaphambili kanye nokuqanjwa okusha kwemikhiqizo, ikakhulukazi emkhakheni wokunethezeka lapho kokubili ubuhle nokuziphatha kubaluleke kakhulu. Ukuvela kokuqala kubaluleke kakhulu futhi lokhu kusho ukudlulisa indaba yomkhiqizo ngokupakisha. Kodwa ukusimama akusho ukuyekethisa kwikhwalithi.

Kwa-James Cropper, sizinikele ekususeni imibono eyiphutha futhi sibonise ukuthi kungenzeka futhi ngempela, kunenzuzo, ukushada nokusimama nokunethezeka. Sisemkhankasweni wokufundisa nokuhlinzeka ngemikhiqizo ngemiklamo yethu ewina imiklomelo, emisha enamagama ahlonishwayo njenge-Maison Ruinart, i-Maison Perrier-Jouët, ne-Bruichladdich eseyisibonelo samathuba okupakishwa okunethezeka okusimeme.

Ukusiza kulesi sicelo, sikhiphe izinganekwane eziyisishiyagalombili ezivame kakhulu:

Inganekwane 1: Imboni yephepha ilawulwa ngendlela engafanele

Amahlathi aseYurophu manje asemakhulu ngama-30% kunangeminyaka yawo-1950. Amahlathi adlala indima ebalulekile ekwehliseni ukuguquguquka kwesimo sezulu njengoba esebenza njengosinki oyinhloko we-carbon eMhlabeni. Izinqubo ezisimeme zamahlathi ziqinisekisa ukuthi imboni yephepha ingaba nesibopho sokuziphatha kanye nemvelo, ibe neqhaza elihle ekuphathweni kwamahlathi kanye nemizamo yokonga.

Eyokuqala yohlobo lwayo esikhaleni se-whisky, u-James Cropper ukhiqize ukugoqa okunemibala kwe-Bruichladdich Eighteen kanye ne-Bruichladdich Thirty esebenzisa amandla angu-100% aluhlaza kanye ne-pulp yezinkuni etholakala emahlathini aphethwe ngokuqhubekayo.

Ibunjwe ngendlela ye-Bruichladdich eyenziwe kahle, ibhodlela lengilazi lokuphathelene, akukhona nje ukuthi ukugoqa kuyincazelo yokunethezeka kwesimanjemanje, kuphinde kusetshenziswe kabusha ngo-100% kuyo yonke imizi.

Inganekwane yesi-2: Iphepha limila ezihlahleni kuphela

Kunemifudlana eminingi ehlukahlukene yefayibha etholakalayo, ehlanganisa egaywe kabusha futhi into enhle ukuthi, ukusebenzisa imicu etholiwe kusho ukuthi udoti uyaphambukiswa ezindaweni zokulahla imfucuza. KwaJames Cropper, iphepha lethu lingenziwa ngemithombo ehlukahlukene abaningi abangasoze bayicabanga. Sithatha ifayibha ezinkomishini zekhofi, udoti wasehhovisi, ngisho nedenim etholakele. Le ndlela ayisekeli nje kuphela ukusimama kodwa futhi yehlisa umthwalo emithonjeni yemvelo. Ngo-2023, sabambisana namakhasimende athengisa izinto zikanokusho ukuze sakhe izixazululo zokupakisha ze-bespoke ezihlanganisa i-fiber ebunjiwe kanye nefayibha egaywe kabusha efakwe ezikhwameni zokuthenga ezingaphezu kwezigidi eziyi-16.

Inganekwane yesi-3: Kunzima ukuyithola imifudlana ehlukahlukene yefayibha

I-fiber streams ezinzile ingokoqobo. Ukuqonda kwethu okuphelele kwe-fiber, okuthuthukiswe eminyakeni engu-179 yokwenza iphepha, kuqinisekisa ukuthi siyakwazi ukufinyelela imithombo ethembekile nevikelekile. Lokhu kuzinza kusivumela ukuthi sikhiqize iphepha lekhwalithi ephezulu ngokungaguquki futhi kusiza ukuvuselelwa kwezinhlelo zemvelo, namuhla kanye nezizukulwane ezizayo.

Inganekwane yesi-4: Ifayibha egaywe kabusha ilingana nephepha elingcolile

Iphepha eligaywe kabusha liyiphepha elihlanzekile. Inganekwane yokuthi iphepha eligaywe kabusha lingcolile noma linekhwalithi ephansi isiphelelwe yisikhathi. Amaphepha anamuhla agaywe kabusha angaba nokubukeka okufanayo okuhlanzekile, okuhlanzekile njengamaphepha e-virgin fiber, kodwa ngenzuzo eyengeziwe yokuba nobungani bemvelo.

Inganekwane yesi-5: I-foil ayisebenzi kabusha

Ukupakisha okuhlanganisa ucwecwe kungagaywa kabusha. Ama-foil abandayo nashisayo afakwe aze afike ku-80% ayabuyiseleka, okusho ukuthi ukupakisha kwakho kungaphinda kusetshenziswe futhi, futhi futhi. Lokhu kuchitha umbono wokuthi ukuqedwa okunethezeka kufanele kufike ngezindleko zokuphinda zisetshenziswe.

Inganekwane yesi-6: I-fiber egaywe kabusha ayinamandla noma ayiguquki

I-fiber egaywe kabusha iklanywe kucatshangelwa indawo yokuhweba. Iphepha lethu limelana nokusetshenziswa kanzima, ligcina ukwethembeka kukho kokubili amandla nokubukeka. Noma ngabe udinga okumhlophe okuhlanzekile, okumnyama komkhathi noma umthunzi we-bespoke, amaphepha agaywe kabusha ayalethwa.

Kangangoba i-Selfridges ihlinzeka ngezinkomishi ezisetshenzisiwe ezivela ezitolo zayo nasemahhovisi kuya ku-James Cropper, lapho zishintshwa khona ngenqubo ye-CupCycling ewina umklomelo ibe yiphepha elihle lezikhwama zokuthenga eziphuzi zesitolo. Kuyisixazululo esiyingqayizivele ngokuphelele sokuvuselela iluphu evaliwe esibonisa ukuzibophezela okuhlanganyelwe ekusingatheni izinkinga zemvelo.

Inganekwane yesi-7: Awukwazi ukufeza isiphetho esifanayo ngokuqukethwe okugaywe kabusha

Imodeli ye-FibreBlend ihlanganisa izintambo ezibalulekile zesistimu yomnotho oyindilinga, elinganisa kahle imicu emsulwa negaywe kabusha ukuze ilethe kokubili ukusebenza nokusimama. Le ndlela yokusungula iqinisekisa ukuthi okuqukethwe okugaywe kabusha akusho ukuyekethisa kubuhle noma ukusebenza.

U-Coty wabona ukuphela okungenasici kwe-fiber ebuyisiwe lapho beyikhetha ukuthi ifake i-Chloe Eau de Parfum Rose Naturelle yabo. Lenziwe nge-fiber ebuyisiwe engu-40%, leli phepha linikeza ukuphila kwesibili kudoti yangemva kwabathengi futhi lihlanganiswe nefayibha entsha evela emithonjeni yamahlathi esimeme ukuze ilethe isiphetho esihle esinozalo oluqinile lwezemvelo.

Inganekwane yesi-8: Akunakwenzeka ukuba nochungechunge lokuhlinzeka ngezimiso zokuziphatha

Kuyenzeka ube ngumnikazi wendaba yakho, ubuyele emthonjeni. Imikhiqizo ingamelana nokuzibophezela kwayo kwezemvelo, ngokhuni olugunyazwe kumazinga e-FSC® noma e-PEFC® avela emahlathini aphethwe ngendlela eqhubekayo.

Ekupheleni kuka-2024, amazwe e-EU kulindeleke ukuthi asungule izinhlelo zokubophezela abakhiqizi kukho konke ukupakisha. Ngo-2030, u-100% wawo wonke amaphakheji kufanele asetshenziswe kabusha. Lezi zinguquko zokulawula zigqamisa isidingo esikhulayo sokuthi amabhrendi asebenze manje futhi athobele le mithetho emisha ukusiza ukunciphisa ukumosha.

E-UK kuphela, cishe amathani ayizigidi eziyi-12 emfucumfucu yokupakishwa ayalahlwa unyaka ngamunye. Lokho ngeke kuqhubeke.

Isikhathi sezaba sesiphelile. Abathengi baya ngokuya bekhetha imikhiqizo ngokusekelwe kumininingwane yabo eco-friendly futhi amabhrendi afuna izixazululo ezinekhabhoni ephansi, ezivuselelayo nezisekelwe ku-bio. Ngokuhlangene, singenza umehluko wezinto ezibonakalayo, sakhe imicu yempilo yansuku zonke ngenhlanganisela ephelele yokusebenza, ukusimama, nokukhanga okubonakalayo. Masihole indlela ekupakishweni okunethezeka okusimeme futhi sakhe ikusasa lapho izimiso zokuziphatha nobuhle kuhlalisana ngaphandle komthungo.

Mayelana Nombhali: UKate Gilpin unguMphathi Womkhiqizo, Ukupakishwa Okunethezeka,
ku-global papermaker uJames Cropper.

Umthombo ovela Isango Lokupakisha

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