I-Buyer's Briefing Spring/Summer 2023 Makeup

Izwe lezimonyo libone ukubukeka okuningi okuhlukene kule minyaka eyishumi edlule. Umzuzu owodwa, ukwenza i-contouring kuwumkhuba omkhulu. Khona-ke, wonke umuntu uvele athatheke ngamashiya. 

Umhlaba wobuhle uhlale ubukeka uhlukile, futhi awunciphi. Lokhu kubaluleke kakhulu manje ukuthi amabhizinisi alungiselela izitayela zasentwasahlobo nehlobo. Lezi zinkathi zonyaka zamukela imibala ecebile, ngakho-ke kubalulekile ukuthengisa imikhiqizo efanele.

Kungaba nzima ukuthi amabhizinisi azi amathrendi e-makeup kusenesikhathi, ngakho-ke funda lo mhlahlandlela wobuhle we-S/S 2023.

Okuqukethwe
Imakethe yezimonyo yango-2023
Amathrendi ezimonyo entwasahlobo/ehlobo lango-2023
Isiphetho

Imakethe yezimonyo yango-2023

Umhlaba we-post-bhubhane ubona uhlangothi oluhlukile lobuhle, futhi imboni ikhula ngamandla. Abantu abaningi bafuna ukuveza ngokucacile ukubukeka kwabo futhi bamukele ikusasa ngamasu obuhle asha. Ngasikhathi sinye, abantu abaningi bakhetha izinhlobo zobuhle ezivaliwe, zigxile ku-minimalism ngokugcizelela kakhulu ukunakekelwa kwesikhumba.

Ukwehla kwamandla emali nakho kugasele emhlabeni. E-US, isibonelo, izindleko zezimpahla zabathengi ikhuphuke ngo-0.4%. Abathandi bobuhle bahweba ngamakha aphambili nemikhiqizo ebizayo yezinwele ukuze bathole izinto ezithengekayo.

Abathengi bobuhle nabo babona uguquko phakathi kwemikhiqizo yezimonyo neyokunakekelwa komuntu siqu—esikhundleni sokukhanga ukubukeka okuthile noma inani labantu, izinkampani eziningi zikhetha ukubandakanywa. Lokhu kusho ukuthi izinhlobo zobuhle kufanele zinikeze ngemikhiqizo elingana yonke iminyaka, ubulili, izinhlobo zesikhumba, namathoni esikhumba ukuze kuhlangatshezwane nezidingo zabathengi. 

Abathengi futhi bafuna ukubona ukubandakanywa ekukhangiseni, ukugqamisa indlela yokuphila ehlukene, izici zesifunda, namasiko kule mikhankaso.

Ukusimama akuseyona inketho, kodwa kufanele. Imikhiqizo edumile, kokubili okuthengekayo kanye nemikhiqizo ewubukhazikhazi, isiba nobungani bemvelo, inciphisa udoti ekukhiqizweni futhi ihlinzeka ngamaphakheji angaphinda asetshenziswe.

Amathrendi ezimonyo entwasahlobo/ehlobo lango-2023

I-S/S 2023 izobona amathrendi athile obuhle abalulekile, njengobuhle obuthengekayo kanye ne-meta makeup emisha. Amanye amathrendi ayashayisana; isibonelo, i-expressionism kanye ne-minimalism yizinto ezinkulu zokubukeka zonyaka ozayo. Amanye amathrendi kulindeleke ukuthi ahlale isikhathi eside, njengokubandakanya wonke umuntu kanye ne-eco-friendly.

Minimalism

Lo bhubhane ube nomthelela omkhulu ezenzweni zobuhle—noma ukuntuleka kwazo. Ngenxa yokuvalwa kwezindawo okusabalele, bambalwa abantu abashiya amakhaya abo futhi baqala ukusebenza bekude. Bambalwa abathanda ubuhle ababezicwala; uma benza, bekungekuningi. Lo bhubhane uphinde wanikeza abantu abaningi ithuba lokunakekela isikhumba sabo nokuthuthukisa imikhuba yobuhle enempilo.

Noma singasekho phakathi kwezikhiye, ubuhle be-minimalist busadumile. Ukuzinakekela nokuzithanda kungukunyakaza okukhulu, okwenza abantu babazise ubuhle babo bemvelo.

Zisekhona izindlela amabhizinisi wobuhle angakwazi ngazo ukusebenzisa amathrendi wobuhle aphansi. Esikhundleni sokunikeza ama-lipstick anempilo, izindebe ezicwebezelayo izonikeza abathengi umthamo wombala ezindebeni zabo ngezinzuzo zezithako ezithanda isikhumba. Imikhiqizo enezinjongo eziningi njenge amabala esihlathini nasezindebeni engeza umbala wemvelo ebaleni futhi ayashesha ngokwanele ukusebenzisa ngaphambi komhlangano we-Zoom.

Abanye abathengi bazofuna ukusebenzisa ubuso obugcwele bezimonyo kodwa bagcine ukubukeka kwabo kuthonyekile. Kulokhu, nikeza i iphalethi ye-eyeshadow egcwele imibala engathathi hlangothi.

I-expressionism

Noma i-minimalism iwumkhuba omkhulu, abantu abaningi nabo banesibindi futhi baveza ubuciko ngokubukeka kwabo kokwakheka. Njengoba abantu abaningi bejabulela ukuphila okuvamile futhi, abathanda ubuhle baphuthelwe ubuciko bezimonyo futhi bafuna ukuyisa umdlalo wabo wezimonyo ezingeni elilandelayo.

Abathandi bobuhle bangalindela ukubona imibala eyingqayizivele namasu ahlukene athatha umhlaba wobuhle. Izitayela zombala ezinkulu zihlanganisa i-peach, i-pastel shades, nemibala yamaberry. Ungathola Ama-palettes we-eyeshadow, izinkophe, nama-lipstick ahlanganisa le mibala.

Abanye abathandi bezimonyo bafuna ukubheka ezingeni elilandelayo, bengeze amagugu nobunye ubuciko. Yingakho abathengisi bobuhle kufanele banikeze imikhiqizo efana ne amakristalu obuso.

Ukubandakanywa

Ukubandakanywa kungaphezu nje kokuthambekela kobuhle; sekuyinto evamile emhlabeni wezimonyo. Ukukhula kwamabhizinisi aphethwe abesifazane kanye ne-BIPOC kushintsha umhlaba wobuhle ube yimboni enika amandla. Imikhiqizo eminingi ifaka yonke imibala yesikhumba, ubulili, nabantu abakhubazekile ngokwehlukana.

Ngisho nasemhlabeni wokuhlinzwa kwezimonyo namamodeli e-Instagram, bambalwa abesifazane abafuna ukuhambisana nezindinganiso zomzimba. Imikhiqizo yobuhle yesimanje ayiphusheli izindinganiso zobuhle ezingenangqondo futhi; kunalokho, bahlose ukwamukela wonke umuntu futhi banakekele izici ezihlukahlukene.

I-Meta makeup

I-Meta makeup iwumkhuba wobuhle ogxile ku-metaverse. Kodwa-ke, amakhasimende angakwazi futhi ukwamukela lokhu kubukeka empilweni yangempela. I-Meta makeup imayelana nokuqamba izinto ezintsha nokudala. Nakuba okunye ukubukeka kuyinkimbinkimbi kakhulu, okunye kudonsa amehlo nge-prosthetics nemibala ekhanyayo ebumnyameni.

Ukuze uthole ukubukeka okuyinkimbinkimbi, amabhizinisi angathengisa ama-holographic highlighters enikeza abathengi ukukhanya kwe-ethereal. I-eyeshadow ye-Duochrome izophinde inikeze ukubukeka kwamanye amazwe abathengi bakho abangakufisa.

Eco-friendly

Imikhiqizo yobuhle eco-friendly yenziwa ngezithako ezivuselelekayo nezemvelo. Imikhiqizo eyengeziwe iyizithako ezishiwo ngaphambili njengamakhemikhali kanye nama-microbeads angcolisa imvelo. Izinkampani zingahlangabezana nalesi sidingo ngokufuna izithako ngokuzibophezela futhi zinikeze ukukhanya.

Kunemikhiqizo eminingi yezimonyo evumelana ne-eco-friendly ongayinikeza. Ngokwesibonelo, lezi ama-brush makeup zenziwe ngezibambo zoqalo. bamboo inikeza izinzuzo eziningi zemvelo, njengokulawula ukungcola.

Iyathengeka kodwa iwubukhazikhazi

Njalo ngonyaka, izintengo zomkhiqizo wobuhle inyuke ngo-10%. Izimonyo ezinemibala, ukunakekelwa kwesikhumba kobuso, izinzipho, nemikhiqizo yokunakekelwa kwezinwele iyahamba phambili. Abathengi basafuna imikhiqizo yobuhle kodwa bafuna amadola abawasebenze kanzima ahambe ibanga elide. Kungakho ibhizinisi lesimanje lobuhle kufanele linikeze izimonyo ngenani elithengekayo.

Amabhizinisi wobuhle angonga imali ngokukhetha ukupakisha okulula nokusebenzisa imali encane ekukhangiseni. Imikhiqizo eminingi iphinde ithembele ekuthengisweni komkhiqizo ngokuzumayo, njengokubambisana kosaziwayo nezinto ze-edishini elinganiselwe. Lezi amathini amise okwenhliziyo izowina kubathengi futhi ibize isenti elilodwa ngethini ephaketheni lezi-10,000.

Isiphetho

Amathrendi amakhulu wezimonyo entwasahlobo/ehlobo lango-2023 afaka i-minimalism, i-expression, kanye ne-meta makeup. Ngenxa yokwehla kwamandla emali, abathengi abaningi bafuna imikhiqizo yekhwalithi ephezulu ngamanani athengekayo. Futhi amanye amathrendi azohlala lapha, njengokubandakanya nokusimama.

Abakhiqizi bobuhle nabathengisi kufanele bahlale bewazi amathrendi akamuva ukuze bakhethe imikhiqizo efanele ongayithengisa. Ukuze uthole ezinye izindaba zomkhakha nezeluleko, qhubeka ufunda Baba Ebuhleni Blog.