Ukuthengisa nokumaketha

Ikusasa lokuthengisa lizochazwa umuzwa oxhumene, lapho amakhasimende engakwazi ukushintsha kalula phakathi kwendawo ebonakalayo neyedijithali. Ubuchwepheshe obusafufusa obufana ne-AR, i-VR, ne-AI buzodlala indima ebalulekile ekudaleni lokhu kuzizwisa okuxhunyiwe ngokuhlinzeka ngolwazi lokuthenga lomuntu siqu nokugxilisa ingqondo okuhlangabezana nezidingo zomuntu ngamunye nokuthandwayo kwekhasimende ngalinye.

Unyaka ka-2023 ube nengqopha-mlando enkulu ezindlekweni ze-inthanethi zomhlaba wonke isiteshi manje esibalele u-20% wayo yonke imisebenzi yokudayisa (cishe u-10% we-FMCG).

Ku-tapestry eguqukayo njalo yokumaketha, kukhona into ehlala injalo: isizini. Kungaphezu kwephethini nje; kuwukushintsha okucashile kwemizwa, ukuguqulwa kwemvelo, kanye nokwehla nokugeleza kokuziphatha kwabathengi. Isikhathi sonyaka akuwona nje amandla angenzi lutho kodwa ithuluzi eliguqukayo nelinamandla elixhaswe izinhlangano ezinobuhlakani.

Kuzo zonke izimboni eziningi - okuhlanganisa ukudayisa, ezempilo, ezemidlalo, nemidlalo - ukusetshenziswa kobuhlakani bokwenziwa kuyaqhubeka, okushiya noma ubani olandela intuthuko elangazelela ukufunda okwengeziwe mayelana nokusetshenziswa kwakho.

Yembula okubalulekile kokumaketha okuhambisanayo noParker Moss. Kusukela kumamodeli wokuchayeka kuya kokuthrendayo, i-AP ingakuqondisa empumelelweni ngo-2024 nangale kwalokho.

Kusukela ekulungiseleleni ukuchitha imali kuye ekwenzeni okuqukethwe ngendlela oyifisayo, ukushayela idizayini kuye ekukhuliseni izinqumo, funda ukuthi ukumaketha kwe-AI kubasiza kanjani abemakethi ukuthi bahambe ngesivinini.

Ukuqhuba isitolo sezinwele eziku-inthanethi kunciphisa ama-overheads futhi kuqinisekisa inqubo yokuthenga ngokushesha. Zitholele amathiphu ayisithupha okuthuthukisa amathuba ebhizinisi lakho namuhla.

Ukwenza ngokuzenzakalela inqubo yakho yokuthengisa kungase kuxazulule izinkinga eziningi ithimba lakho labadayisi elibhekana nazo uma kuziwa ekuvaleni amadili. Nazi izindlela eziyi-10 zokwenza lokhu.

Thola ukuthi kungani abagqugquzeli bedlula umphakathi okhokhelwayo. Ubuqiniso, ukwethembana, nokuvumelana nezimo kudala inhlanganisela ewinayo. Phakamisa imigomo yakho nge-AP.