Ungalikhetha Kanjani Ithuluzi le-SEO lebhizinisi

Amathuluzi e-SEO yebhizinisi enziwa ukuze ahlangabezane nezidingo zezinkampani ezinkulu neziyinkimbinkimbi. Ngokuvamile badinga ukusekela abasebenzisi abaningi futhi babe nezilawuli nezimvume zalokho amaqembu ahlukahlukene abasebenzisi angafinyelela khona. Izinkampani zidinga isixhumi esibonakalayo somsebenzisi ukuze zihlanganise izilimi eziningi ukuze amaqembu emhlabeni wonke akwazi ukusebenzisa amathuluzi.

Amabhizinisi ngokuvamile anezidingo eziphezulu zedatha. Futhi badinga imikhawulo ephezulu nokufinyelela okulula ngama-API ukuze bathole imininingwane esheshayo futhi babike ngenqubekelaphambili.

Ake sibheke izinketho zakho.

Amapulatifomu e-SEO ebhizinisi adumile

Kunamathuluzi amaningi emisebenzi ethile, kepha amapulatifomu e-SEO anamathuluzi amaningi okusiza amabhizinisi anezidingo ezahlukahlukene. Ezinye izinketho ezidumile zihlanganisa:

1. Ahrefs Enterprise
2. Conductor
3. lokhoClarity
4. Izindlela zokucinga
5. I-Botify
6. I-BrightEdge

Njengoba ngishilo, la mathuluzi kufanele enze izinto eziningi ezahlukene. Eminye yemisebenzi evamile okudingeka bayihlanganise yile:

• Ucwaningo lwegama elingukhiye
• Indalo yokuqukethwe
• Ucwaningo lomncintiswano
• Ukwakha isixhumanisi
• Ukulandelela izinga
• Ukubika
• Ubuchwepheshe be-SEO
• I-SEO Yomhlaba Wonke
• Ukubikezela

Kodwa ngamathuluzi amaningi ahlukene nezidingo eziningi ezahlukene, wazi kanjani ukuthi yini ekufanele? Ake sibheke ukuthi zingaki izinkampani ezithenga amathuluzi.

Inqubo yokuthenga ejwayelekile

Inqubo yokugibela ithuluzi elisha iyafana ezinkampanini eziningi zebhizinisi. 

Thola izidingo zakho

Yiziphi izinjongo zakho kanye nendlela yakho yempumelelo? 

Lokhu kungenzeka kwehluke ngokusekelwe ekuvuthweni kwakho kwe-SEO. Ungase ufune ukubonakala kumazinga. Noma ungase ube nemigomo ethile njengokwandisa inombolo yamagama angukhiye akleliswe ezikhundleni ezintathu eziphezulu noma ukwandisa ithrafikhi ngo-x% YoY. 

Imigomo yakho ingase ihlobane nenhlangano, njengokuletha i-SEO endlini noma ukwandisa ukuqwashisa nge-SEO enhlanganweni yakho. Ukucabanga ukuthi inkampani yakho ikuphi ekuvuthweni kwayo kwe-SEO kungakusiza ukuthi uthole izidingo zakho.

Ubani ozosebenzisa ithuluzi? Bazoyisebenziselani? Iyiphi idatha edingekayo? Le seshini yokucobelelana ngolwazi ivamise ukuphenduka uhlu lwezici ezifiswayo. Cishe uzogcina ngokungeza okwengeziwe kulolu hlu njengoba ubona ezinye izinto kumathuluzi athile ofuna ukuwangeza. 

Amademo nezilingo

Lena ingxenye ejabulisayo. Izinkampani ngokuvamile zizokufundisa indlela yokusebenzisa amathuluzi azo, zikubonise izimo ezipholile zokusebenzisa, futhi zikunike ukufinyelela ukuze udlale ngamathuluzi ukuze wenze isiqiniseko sokuthi ahlangabezana nezidingo zakho.

Isikhathi sesinqumo

Ngibone izinkampani eziningi zihlola amathuluzi ngokusekelwe ekutheni zihambisana kahle kangakanani nezidingo zazo. Ngokuvamile bakora izici futhi bahlanganise amathothali ukuze banciphise ukukhetha kwabo.

Ngincoma ukusebenzisa amaphuzu njengomhlahlandlela, kodwa ungasekeli izinqumo zakho kuphela ekutholeni amaphuzu. Khuluma nethimba lakho mayelana nabakuthandayo kumathuluzi ahlukene, hlola ukuthi amathuluzi anayo yini idatha abayidingayo, futhi uqiniseke ukuthi ithuluzi lisebenziseka kalula futhi bayafuna ukulisebenzisa ngempela. Ithuluzi libalulekile kuphela uma lisetshenziswa ngempumelelo yithimba lakho. 

Yenza icala lebhizinisi

Kuzodingeka wenze icala lebhizinisi futhi uthole ukuthengwa ebuholini ukuze uthole uxhaso lwemali yethuluzi.

Lesi sinyathelo singase futhi size ngaphambi kwesikhathi enqubweni, kodwa mina ngokwami ​​ngicabanga ukuthi kulapho okufanele khona. Wenze umsebenzi odingekayo ukuze uphendule yonke imibuzo efanele mayelana nokuthi kungani ithuluzi lidingeka. Futhi manje, uyazi ukuthi yimaphi amathuluzi owafunayo kanye nezindleko zawo (wona). Ngalolu lwazi, ungenza icala lebhizinisi eliqine kakhulu futhi wethule izinketho zakho.

Ukugibela umthengisi

Ayikho indlela elula yokusho lokhu. Ukugibela umthengisi ngokuvamile kuyinqubo ebuhlungu yawo wonke umuntu ohilelekile.

Lokhu kungaba yingxenye ende yenqubo, njengoba ngokuvamile kuvame ukubandakanya abantu abaningi ngokuphuma ngemvume, uhlahlomali, ukuthengwa kwempahla, ezomthetho, kanye nokuphepha. Kuyinqubo yokuhlela kabusha lapho izinto zimakwa ngokwemibandela, izimo zingaba zimbi, futhi ulwazi olucelwa izinkampani lungacaciswa kakhulu.

Ungabi novalo! Akukaze kube mnandi, kepha izinkampani eziningi zike zabhekana nalokhu ngaphambili. Vele uthathe umoya ojulile, futhi uzosinda kule ngxenye yenqubo.

Izinganekwane eziyisixwayiso

Senginesikhathi eside ngikhona, futhi ngidlule kulolu hlelo. Ngenze amaphutha, futhi ngiye ngaxoxa nabanye abaningi ngokuhlangenwe nakho kwabo. Nazi ezinye izinto engingaphakamisa ukuthi sizibheke kabanzi.

UJack wawo wonke uhwebo, ungowakho

Amanye amathuluzi abonakala akha izici zokuhlola wonke amabhokisi kuhlu lokuthenga esikhulume ngalo ekuqaleni. Bangase babukeke bebahle ephepheni. Kodwa uma uyowasebenzisa, uyabona ukuthi amaningi alawo mathuluzi angase abe mancane futhi aqukethe idatha engabazekayo. 

Isibonelo, njenge-SEO yobuchwepheshe, ngithole amathuluzi athile okuba nezinto ekucwaningeni kwazo ezihlaba umkhosi njengezinkinga-yize i-Google isho izikhathi eziningi ukuthi izinto azizona izinkinga.

Izinkundla zivame ukuba yizinkundla zokubika kunokuba zisetshenziselwe ukusiza abantu benze imisebenzi yabo kangcono. Lokhu kungaba ngenxa yamafrikhwensi okuvuselela amade. Noma kwezinye izimo, kufanele uthumele isicelo ukuze uthole idatha, okwenza inqubo ibambezele.

Ungase uhlangabezane nezici ezizwakala zizinhle ephepheni, njengemininingwane ezenzakalelayo. Kodwa ngokuvamile, leyo mibono inenzuzo engabazekayo. Badala ukuthi abantu bachithe isikhathi esiningi benza izinto ezingenamthelela.

Ahrefs ngokuvamile ithuluzi elincanyelwayo labantu abasebenza ku-SEO. Ama-SEO ayathemba idatha yethu futhi athola ithuluzi lethu ligcwele izici eziningi futhi kulula ukulisebenzisa. Futhi sinezinto zokufundisa eziningi kakhulu ama-SEOs angathembela kukho ukuze anembile futhi asize ukuwaqondisa cishe kunoma yisiphi isifundo.

SIDENOTE.

 Bheka umhlahlandlela wethu: Ungaphumelela Kanjani ku-Enterprise SEO.

Siphinde sibe nochwepheshe bangempela be-SEO kubasebenzi abasebenzisa inkundla nsuku zonke futhi basize ekulolongeni ikusasa layo. 

Amanani afihliwe

Izinkampani eziningi kulesi sikhala zidinga ukuthi uxhumane nazo ukuze uthole amanani. Bazokwakhela iphakethe “lokwezifiso” ngemuva kokubuza ngesabelomali sakho—ngoba bafuna ukwazi ukuthi yini ozimisele noma ongakwazi ukuyikhokha. 

Inkampani eyodwa kungenzeka ikhokha u-20X ngaphezu kwenye inkampani ngephakheji elifanayo ncamashi. Le ngxenye yenqubo ingaba kude nokuba sobala.

Kwa-Ahrefs, konke amanani ethu afakwe ohlwini kanye nemikhawulo kanye nezindleko zazo zonke izengezo.

Hlola inqubo yokukhansela

Mina ngokwami ​​ngicabanga ukuthi lokhu kungakutshela okuningi nganoma iyiphi inkampani. Ezinye izinkampani zingenza lokhu kube nzima. Kungase kudingeke uxhumane nabo ukuze ukhansele noma ube nomhlangano ngaphambi kokuthi ukwazi ukukhansela. 

Funda isivumelwano sakho ngokucophelela. Ezinye izinkampani zidinga isaziso esibhaliwe kusasele izinyanga ezimbalwa uma ufuna ukukhansela. Yebo, ngeke bakukhumbuze ngalokhu uma isivumelwano sakho sesizofika.

Kwa-Ahrefs, sikuthumelela isikhumbuzi ngaphambi kwedethi yakho yokuvuselela.

Amaqembu okuthengisa anolaka

Ngiba namaphupho amabi ngithintwa umuntu wenkampani ethile ngemuva kokuxinwa wuye eminyakeni embalwa edlule. Ngisalikhumbula igama lakhe kuze kube namuhla, futhi ngibi kakhulu ngamagama nje.

Leyo nkampani akuyona yodwa eyaziwa ngabathengisi abanolaka. Abanye bazokushayela, bakuthumele i-imeyili, bathumele i-imeyili yakho siqu, bashayele umakhalekhukhwini wakho, futhi bakuthumelele imilayezo kuzo zonke izinkundla zokuxhumana okuzo. 

Uma lokho kungasebenzi, baqala ukwenza okufanayo kosebenza nabo, umphathi wakho, umphathi womphathi wakho. Bangase bathumele i-imeyili nomphathi wakho futhi bamtshele ukuthi mubi kangakanani umsebenzi owenzayo ngoba awusebenzisi inkundla yabo. Yebo, kuyinto ngempela, futhi kuyahlekisa.

Baphinde bathambekele ekuthembiseni ngokweqile. Bazokutshela izinto ezifana nethuluzi yikho konke okudingayo futhi bangangena esikhundleni seqembu le-SEO. Lokhu akulona neze iqiniso.

Ngingancoma ukuthi ucinge izinkundla ezimbalwa ezifana ne-Twitter, i-Facebook, ne-Reddit ukuze uthole amagama ezinkampani ukuze ubone ezinye zezindaba nokuthi abantu bacabangani ngamanye amathuluzi e-SEO ebhizinisi. Kufanele uzwe izindaba nolwazi lwabanye ngaphambi kokusayina inkontileka. Uzothola ukuthi amathuluzi amaningi ebhizinisi awanalo idumela elihle ngama-SEO.

Kwa-Ahrefs, sineqembu elincane lama-akhawunti ukusiza amaqembu ukuthi ahlole ukuthi i-Ahrefs iyifanele yini inhlangano yawo. Ngemuva kocingo lokuqala lokutholwa, ithimba lethu lizokwakha idemo yangokwezifiso, liqondise inqubo yokuhlola ngokuletha bonke ababambiqhaza ekhasini elifanayo, futhi lisize ukuzulazula kunoma iyiphi i-red tape. Ukungafihli kuwumongo wenqubo. Ukuze ugweme izimanga, i-Ahrefs ivumela amakhasimende ukuthi ahlole umkhiqizo ngaphambi kokuthenga.

Uma ikhasimende selinqume ukusebenzisana nathi, ithimba le-Ahrefs lizohlinzeka ngezikhathi zokuqeqeshwa ngokwezifiso eziqondene nezimo zokusebenzisa elizidingayo, lisize ukuthi lifunde ukusebenzisa ama-Ahref ngokushesha, futhi ekugcineni linciphise isikhathi esisithathayo ukuze lifinyelele imigomo yalo.

Imisebenzi

Lokhu kungaba yinto enhle noma embi, uma sikhuluma iqiniso. Kuwuhlobo lomugqa omuhle izinkampani zamathuluzi okufanele ziwuhambe lapho zihlinzeka ngezinsizakalo. Ngibone abathengisi abathile bedlula lo mugqa futhi bazama ukuntshontsha umsebenzi kozakwethu be-ejensi—ngisho nalabo ababencome ithuluzi labo enkampanini.

Uma udinga izinsizakalo, hlola lokho abakunikezayo futhi ubone ukuthi ungabathola yini abantu abathile abasebenza nabo ukuze ubuze imibuzo ethile. Abanye bochwepheshe ezinkampanini benza umsebenzi omuhle, kanti abanye bazohlinzeka ngomsebenzi osezingeni elifanayo ne-SEO encane. Ngiye ngabona izinsizakalo ezifakwe njengokubonisana kwe-SEO lapho abakwenza ngempela ukusebenzisa amahora ukusiza ukusetha ithuluzi.

I-reps yakho cishe izohluka kusethi yamakhono amaningi, futhi ezinye zezinkampani zinenzuzo ephezulu yabasebenzi. Ezimweni eziningi, ungase ube ngcono nozakwethu ejensi.

I-Ahrefs ayinikezi umsebenzi wesevisi yamakhasimende. 

Ukuntuleka kokusungula izinto ezintsha

Njengakwezinye izinkampani zamabhizinisi, ezinye zalezi zinkampani zamathuluzi zingahamba kancane. Uzozwa izaba ezijwayelekile njengokuthi kumephu yomgwaqo noma iyeza maduzane. Kodwa ezimweni eziningi, izici azibonakali. Kwezinye izimo, bangathola amanye amathuluzi ukuze bazame ukuvala isikhalazo sokuntuleka kokuqanjwa kabusha, kodwa bangase babulale noma yini eyenza ithuluzi langaphambilini lifanele ukutholwa.

Senza ama-roundups zonke zethu izibuyekezo zomkhiqizo njalo ngenyanga noma ezimbili. Ungabona uhlobo lwenqubekelaphambili esiyenzayo nezici ezintsha esiziqalisayo. 

Ukuqhathanisa nezifundo ezichemile

Inqwaba yalawa mathuluzi izokukhombisa ukuqhathanisa okukhethwe ngamatsheli okuwenza abukeke emuhle kanye nezifundo azenzile lapho ezimemezela khona ukuthi angonqobile. Thatha konke lokhu ngohlamvu lukasawoti.

Ungamane uthathe noma yiliphi igama lethuluzi ukuthi lingcono kakhulu. Buza nxazonke. Bona ukuthi ubani oza njengenkundla yokuzikhethela. Bona ukuthi abasebenzisi bangempela bathanda bani.

Kungani i-Ahrefs iyisinqumo esifanele

Njengoba ngishilo ekuqaleni, siyithuluzi eliyintandokazi lamaqembu e-SEO. Sifanekisa idatha enkulu. 

We khasa ngokushesha kunanoma yiliphi elinye ithuluzi le-SEO, ngokusho kwe-Cloudflare Radar. 

Singabantu umhloli we-backlink omuhle kakhulu, ngokusho kokuhlolwa kukaMatthew Woodward kwezizinda eziyi-1 million. Yithi kuphela ithuluzi le-SEO elizocosha izixhumanisi ezengezwe ne-JavaScript kunkomba yethu ye-backlink ngoba yithi sodwa esinikeza amakhasi ngenkathi sicaca kuwebhu.

Sinesizindalwazi samagama angukhiye esikhulu kunazo zonke samagama angukhiye ase-US kanye ne izilinganiso zethrafikhi ezinembe kakhulu, ngokusho kwe-Authority Hacker. Kumagama angukhiye lapho sinedatha eyanele khona, sisebenzisa amajika esilinganiso sokuchofoza (CTR) esilinganisiwe sodwa kunemodeli eyodwa evamile yamajika.

Ukufaka idatha kumasistimu akho nge-Ahrefs kulula usebenzisa i-API yethu. Sikunikeza isicelo esidingekayo ngokusekelwe embikweni okuwo kanye nezihlungi ozisethile.

Ungathola futhi idatha endaweni yesikhulumi ngethu Isixhumi se-Locker Studio (owayekade eyi-Google Data Studio).

Ukuze Ukuhlolwa Kwamasayithi, sikhokhisa kuphela amakhasi angaphakathi e-HTML abuyisela ikhodi yesimo ye-HTTP engama-200.

Kukhona futhi ezihamba phambili embonini yethu izihloko, videos, Futhi izifundo. Lezi zinsiza zizokufundisa nge-SEO futhi zikubonise ukuthi ungayisebenzisa kanjani kahle ipulatifomu.

Imicabango yokugcina

Ukugibela ithuluzi le-SEO lebhizinisi kungaba inqubo ende futhi enzima. Ukuqeda ithuluzi elibi uma selihlanganisiwe kumasistimu akho kungaba nzima nakakhulu. Qiniseka ukuthi uyawenza umsebenzi wakho wesikole futhi ukhethe isisombululo esifanele wena. 

Njengoba sakhile umnikelo wethu webhizinisi, sengeze izici eziningi izinkampani zebhizinisi ezizidingayo ukuze ziphumelele nazo zonke izingcezu ezizidingayo ukuze zihlangabezane neziqondiso zokuthobela imithetho. Uma unesici ofuna ukusibona sisengeza, ngithumelele umlayezo on Twitter.

Umthombo ovela Ama-Ahrefs

Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla luhlinzekwa ngabakwa-Ahrefs ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.