Ukukhetha I-Makeup Setting Sprays ngo-2024

Ngemuva kokuchitha amahora amaningi uthola ukubukeka okuhle, "Izimonyo zakho ziyawa!" into yokugcina abesifazane abafuna ukuyizwa. Nakuba imikhiqizo eminingi yezimonyo “ingenawo amanzi” manje, ezinye izici zisengaphazamisa imizamo yezimonyo yabathengi besifazane.

Ngenhlanhla, izifutho zokusetha izimonyo zaqala ngo-2007 ukuxazulula le nkinga. Kusukela lapho, sebephenduke ubuhle obubalulekile kwabesifazane abanethemba lokuzamazama ukubukeka kwabo kwe-makeup ngaphandle kokukhathazeka.

Ingabe usukulungele ukwengeza lo mkhiqizo obalulekile emashalofini aku-inthanethi nangaxhunyiwe ku-inthanethi? Qhubeka ufunda ukuze ufunde imininingwane edingekayo mayelana nokuwagcina ngo-2024.

Okuqukethwe
Yiziphi izifutho zokusetha izimonyo?
Injani imakethe yokusetha izifutho ngo-2024?
Amathiphu angu-5 okufanele uwacabangele lapho wengeza izifutho zokusetha izimonyo ku-inventory yakho
Amazwi wokugcina

Yiziphi izifutho zokusetha izimonyo?

Lapho u-Allen Goldman ebona owesifazane izimonyo zakhe zazincibilika ekushiseni ngo-2007, wakha umqondo ohlakaniphile wokuthi. izifutho zokubeka izimonyo. Le mikhiqizo idala inkungu enhle abesifazane abangayifaka phezu kwezimonyo zabo ukuze bakhiye yonke into endaweni.

Ukusetha izifutho kungukuthintwa kokugcina kunoma yikuphi ukubukeka kwezimonyo. Ngaphezu kokunikeza umuzwa owengeziwe wokuphepha, baphinde bengeze ukuqedwa kwesikhumba okumangalisayo. Nazi ezinye izinzuzo ezenza le mikhiqizo idume kakhulu:

• Ukusetha izifutho kusiza ukuvimbela umbala onyamalalayo, ukungcola, nokuncibilika kwezimonyo.

• Banganikeza isiphetho semvelo se-matte noma esikhazimulayo.

• Babeka yonke into endaweni, okuhlanganisa izisekelo, ama-blush, ama-highlighters, ama-contour, nama-eyeshadows.

Injani imakethe yokusetha izifutho ngo-2024?

Ngo-2023, ochwepheshe babazisa i- ukusetha imakethe yesifutho nge-US $966.4 million. Kodwa-ke, bathi imakethe izokhula isuka ku-US $ 1.04 billion ngo-2024 iye ku-US $ 1.73 billion ngo-2030, ikhule ngesilinganiso sokukhula sonyaka esiyi-7.6% (CAGR).

Imakethe ibhekene nesidingo esikhulayo ngenxa yesifiso esikhulayo se-makeup ehlala isikhathi eside, efakazelwa yi-smudge-proof. Abathengi futhi bafuna izindlela zokugcina izimonyo zabo zizintsha futhi zingenasici, kungakhathaliseki ukuthi yiziphi izici zemvelo, ucwaningo olubikezela ukuthi zizokhuphula isidingo semakethe.

Nazi ezinye izibalo ezibalulekile:

• Ngenkathi ingxenye yokusetshenziswa kochwepheshe ibusa imakethe (ngesabelo esingu-67%), ochwepheshe babikezela ukusetshenziswa komuntu siqu kuzokhula nge-CAGR esheshayo engu-8.4% esikhathini sokubikezela.

• Izifutho ze-matte-setting nazo zazikhona ngo-2023, zibalelwa ku-26.4% wesabelo semakethe. Izifutho zokusetha ezinamazolo/ezikhazimulayo zizokhula ku-CAGR engu-10.0%.

• I-Europe yayiyisifunda esihamba phambili ngo-2023, yathatha ama-31.0% emakethe. I-Asia-Pacific izophinde ibhalise i-CAGR ephezulu kakhulu (9.5%) esikhathini sokubikezela.

Amathiphu angu-5 okufanele uwacabangele lapho wengeza izifutho zokusetha izimonyo ku-inventory yakho

1. Izinkungu zobuso azibeki izifutho

Abanye abahlinzeki bangase bamakethe ubuso benkungu njenge ukubeka izifutho. Ungaweli ngakho. Inkungu yobuso evamile iqukethe izithako ezifana namanzi, itiye eliluhlaza, i-chamomile, amavithamini, namaminerali—azikho izithako ezisohlwini ezizosiza ukukhiya izimonyo.

Nakuba imikhiqizo enjalo mihle njengenkungu yokukhipha amanzi esikhumbeni esomile nokuqabuleka, ayinikezi lutho ukugcina izisekelo ziqinile noma zandise isikhathi sokugqoka izimonyo. Ngendlela efanayo, inkungu ekhanyayo nekhanyayo ngeke inyuse isikhathi sokugqokwa kwezimonyo kodwa izokwehlisa ngama-moisturizing agents.

Okwangempela izimonyo izifutho kufanele ibe nama-agent ahlukahlukene okwenza ifilimu, njengama-polymers noma okuphuma ku-silicone. Laba banesibopho sokudala ifilimu evala izimonyo endaweni. Uma lesi sithako singekho, umkhiqizo cishe uyimpumputhe.

2. Beka kuqala izifutho ezinotshwala

Njengoba kushiwo ngaphambili, akuzona zonke izimonyo izifutho izokwenza lokho abathengi abakulindele. Indlela elula yokutshela ozenzisayo kowangempela iwukubheka uhlu lwesithako sotshwala. Kufanele ibe khona kuqala noma okwesibili uma kuyisithako esiyinhloko.

Equkethe utshwala ukubeka izifutho dala umphumela ofana nezifutho zezinwele, wengeze izici ezomile ngokushesha ezizizwa ziqinile esikhumbeni. Ngamanye amazwi, utshwala busiza ukwenza izimonyo zihlale isikhathi eside.

Kodwa-ke, amabhizinisi angahlola ezinye izindlela ezingenatshwala kuphela uma abathengi abaqondiwe benesikhumba esizwelayo. Ngokombono, okuhlukile okungenabo utshwala, njengesifutho sokumisa amaminerali, kuzosebenza kanye nozakwabo abaqukethe utshwala.

3. Qonda izidingo zohlobo oluhlukene lwesikhumba

Imikhiqizo yobuhle manje ibheka izidingo ezahlukene zesikhumba, futhi izifutho zokusetha izimonyo azihlukile. Uhlobo lwesikhumba somthengi oqondiwe luzonquma isifutho sokusetha abasidingayo ukuze bathole ulwazi olungcono kakhulu.

Abathengi abanesikhumba esinamafutha bazofuna ukulungiselelwa fafaza amafomula nge-matte finishes kanye nezithako ezilawula uwoyela, kuyilapho lezo ezinesikhumba esomile zizoshintshela ezinhlobonhlobo ezinezinzuzo zokudonsa amanzi. Okokugcina, abathengi abanesikhumba esibucayi bazogwema noma yisiphi isifutho esinezinto ezicasulayo njengeziqholo notshwala.

4. Yazi isiphetho esikhethwa ngumthengi

Ukubeka isifutho futhi inezinhlobonhlobo ekuqedweni. Le mikhiqizo inikela ngeziqephu ezine ezahlukene, ngayinye ihambisana nezinhlobo zesikhumba ezihlukene. Nakhu ukuhlolisisa ngayinye yazo:

5. Thola ukuthi abathengi bafuna ukuthi ihlale isikhathi esingakanani

Abakhiqizi bahlala bengeza amahora alinganiselwe okugqoka emikhiqizweni yabo ukuze abathengi bazi ukuthi isikhathi esingakanani izifutho bazobamba izimonyo zabo. Uma abathengi abaqondisiwe bekhathalela kakhulu ukuphila isikhathi eside, abathengisi kufanele babeke phambili imikhiqizo egcizelela amandla okuhlala.

Uma abathengi bengenandaba nokuphila isikhathi eside, bangase bafune ukonga imali ethile ekusetheni izifutho ezingaziqhayisi ngamahora angu-24. Ukuvimbela amanzi ngesinye isici esinomthelela ekuphileni isikhathi eside kwesifutho se-makeup setting.

manzi ukubeka izifutho ingamelana nokushisa, ukujuluka, namanzi, isize izimonyo ukuthi zimelane nezakhi (kungakhathaliseki ukuthi zinzima kangakanani). Zilungele ukwenza imisebenzi enzima kakhulu (njengokujima) noma izinsuku zolwandle/ noma ama-pool. Njengoba kungezona zonke izifutho zokusetha ezingenamanzi, abathengisi kufanele bazifune uma abathengi babo befuna ukuvikeleka okwengeziwe.

Amazwi wokugcina

Abesifazane bachitha isikhathi esiningi benza ukubukeka okuhle kwezimonyo. Ngakho-ke, ukuyibuka incibilika ngaphambi kokuba bafune ukuyisusa kungonakalisa usuku lwabo. Yingakho izifutho zokubeka izimonyo ziyingxenye ebalulekile yanoma iyiphi ikhithi yobuhle.

Izifutho zokusetha nazo zithole ukunakwa kulo nyaka. Intshisekelo yosesho inyuke ngo-100%, isuka ku-90,500 ngo-2023 yaya ku-201,000 ngoJanuwari 2024. Ngakho-ke, manje isikhathi esihle kakhulu sokugxumela kulo mkhuba womkhiqizo.

Kepha, ngaphambi kwalokho, abathengisi kufanele basebenzise amathiphu okukhulunywe ngawo kulesi sihloko ukuze bakhethe izifutho ezisebenzayo zokuzilungisa futhi bagcine abathengi bebuya ukuze bathole okwengeziwe ngo-2024.