Embikweni okhishwe ngasekupheleni kuka-2021 ngu inkampani yemininingwane yabathengi i-GWI, kutholwe ukuthi intshisekelo yabathengi besilisa emhlabeni wonke kwezobuhle nezimonyo yeqa ngamaphesenti angama-21 phakathi kuka-2018 no-Q2 ka-2021, yafinyelela umvuthwandaba ekuqaleni kuka-2020 futhi yayithola isikhundla “sesigaba esinenzalo ekhula ngokushesha.” Abaningi bancome i-“WFH” noma ithrendi yokusebenzela ekhaya njengesizathu esiyinhloko sokukhuphuka okungazelelwe okunjalo emikhiqizweni yokulungisa yamadoda kusukela ngo-2020. Nakuba lokhu kungase kusebenze emhlabeni wonke, kodwa, kukhona okuhlukile okukodwa: INingizimu Korea.
Amadoda aseNingizimu Korea kudala amukela indlela yokulungisa amadoda ngaphambi kokukhula kwakamuva. Eqinisweni, ngokusho CNN, lase liwadlule wonke amanye amazwe emhlabeni mayelana nokusetshenziswa kwemali yokunakekela isikhumba phakathi neminyaka eyi-10 edlule, kusukela ngo-2010 kuya ku-2020. Ake sithole ukuthi lo mholi wemakethe yomhlaba wonke yemikhiqizo yokulungisa amadoda usibekeleni ngo-2023!
Okuqukethwe
Kungani K-ukulungisa?
Imihlahlandlela yokuqeqesha i-K yemikhiqizo yabesilisa enemfashini ngo-2023
Ngaphandle kwemodi
Kungani K-ukulungisa?
Kungenzeka ukuthi uzwile nge-K-pop, i-K-drama, kanye nobuhle buka-K, ngakho-ke manje, cishe usukwazile ukuthola ukuthi kuyini ukulungiswa kuka-K lapha. Empeleni iyafana nobuhle be-K kodwa kugcizelelwa emikhiqizweni yokulungisa yamadoda, eholwa ikakhulukazi iqembu elikhulu labathengi besilisa abashisekayo eSouth Korea. Ukunemba, ngokusekelwe ocwaningweni lwakamuva olusuka I-Opensurvey, bamele abesilisa abayisi-8 kwabayi-10 abaphakathi kweminyaka engu-20 no-49, abavame ukusebenzisa imikhiqizo yokunakekelwa kwesikhumba kuyilapho njalo bethola imikhiqizo yokuzilungisa okungenani kanye ezinyangeni ezimbili.
Okungcono nakakhulu, cishe bonke bazenzele isinqumo sokuthenga bebodwa, njengoba u-75.6% wabo bebambe iqhaza enqubweni yokukhetha umkhiqizo, futhi u-80% wabo uthenge ku-inthanethi. Ngezinga eliphezulu kangaka lokungena lemikhiqizo yokulungisa yamadoda phakathi kwabathengi bayo abahlosiwe, ngokuqinisekile kubonakala kuwubuwula ukuthola imikhiqizo yokulungisa amadoda ngaphandle kokubheka kuqala amathrendi e-South Korea.
Imihlahlandlela yokuqeqesha i-K yemikhiqizo yabesilisa enemfashini ngo-2023
Faka phakathi ubulili
Ngokusho kwalokhu isichazamazwi esiku-inthanethi, igama elibandakanya ubulili ngokuyisisekelo lisho ukwamukela nokufaka abantu babo bonke ubulili. Mayelana nemboni yobuhle yaseKorea, lokhu ngokuqinisekile kuyinto eseyamukelwe kabanzi. Ukusuka kumamaski afaka amanzi kuya ekukhiqizweni elangeni nge-SPF engu-50+ nezihlanzi zobuso, inala lemikhiqizo yokunakekela isikhumba yaseKorea isivele inazo. izinguqulo ezingathathi hlangothi zobulili ezikhishiwe.
Kodwa-ke, ngempumelelo yakamuva yezinkampani ezimbalwa zokuzilungisa zaseKorea, okungukuthi I-BTSO (Wazalelwa Ukuze Uvelele) kanye Nokulandelana, okwamukela ngentshiseko umqondo obandakanya ubulili ngemikhiqizo yabo emisha, umbono wokubandakanya ubulili manje wedluliselwa ezingeni elisha ngokuphelele. Njengoba amadoda aseKorea engenisa imikhiqizo eminingi yobuhle eyake yabhekwa “njengeyamantombazane” noma “yabesifazane bodwa,” izinto zezimonyo ezifana Ukhilimu we-BB futhi okufihlayo manje sezihlinzekwa ngezinketho ezibandakanya ubulili futhi.
Kuyaphawuleka ukuthi uma kuziwa ezintweni ezinjalo zezimonyo, amadoda athambekele ekukhetheni imikhiqizo eyisisekelo ehlanganisa ngokwemvelo nesikhumba sabo ukuze kutholakale ukumbozwa kwemvelo okwanele nokubheka eduze nethoni yabo yemvelo yesikhumba. Abafana abaningi abadinga ukuchitha isikhathi esiningi bengaphandle noma abakhuthele ngokomzimba bathanda imikhiqizo yezimonyo enokwakheka okulula kanye nemiphumela ehlala isikhathi eside yohlelo olulula. Isibonelo, bangakhetha ukhilimu we-BB onezici njengoba kukhonjisiwe esithombeni esingezansi:
Yiba nokugcwaliseka
Ngesikhathi sokuqagela sika-2022-2027, kulindeleke ukuthi imakethe yomhlaba wonke yemikhiqizo ye-organic skincare izokhula ngezinga lokukhula lonyaka elihlanganisiwe. (CAGR) ka-8.72%. Amandla ayinhloko ashukumisayo ekukhuleni okuqhubekayo okunjalo ukwanda kolwazi lwabathengi lwezempilo nokuphila kahle kule minyaka emibili edlule kanye nokwanda kokukhathazeka kwemvelo. Ngempela, imikhiqizo ye-skincare neyobuhle enezithako zemvelo njenge-hyaluronic acid ne-alpha hydroxy acid isiyatholakala kabanzi.
Ngaphandle kwamathegi entengo aphezulu, le mikhiqizo isaqhubeka nokudingeka kakhulu phakathi kwamakhasimende aqala ukuqaphela kakhulu impilo. Noma kunjalo, abakhangisi abahlakaniphile baphinde bahamba ngokushesha ukuze banikeze abathengi ezinye izindlela ezikhangayo zokwenza le ngxenye yezindleko ngokunikela ngemikhiqizo egaywa kabusha negcwalisekayo. Njengenjwayelo, ubuhle buka-K buphakathi kwabaphambili ekwamukeleni imibono yamanoveli, njengalena isitolo esisha esishintshe ngokuphelele emikhiqizweni egcwalisekayo ngo-2021 futhi ivumela amakhasimende ukuthi alethe amabhodlela awo ukuze agcwaliswe kabusha.
Ukuthuthukiswa okufanayo kusakazeka kancane kancane emikhiqizweni yokulungisa amadoda aseKorea, njengoba kuboniswe ezinkampanini ezimbalwa eziphezulu zaseKorea, kuhlanganise ne-Black Monster, eye yazuza udumo ngo. ukubuyekezwa okuningi kusukela ngo-2018. Kuze kube manje ikhiphe izinto eziningi ezigcwalisekayo okulula ukuzihlakaza nokuzigcwalisa. Ngempela, iziqukathi ezigcwalisekayo zemikhiqizo yobuhle, ikakhulukazi lezo ezinosayizi obabazekayo nomklamo omuhle, zingase zingabukeki zikhanga kuphela kubasebenzisi kodwa futhi zibonise ukuthi ziwusizo kakhulu futhi zihlala isikhathi eside.
Ngakolunye uhlangothi, isitsha sokunakekelwa kwesikhumba esivumelana nemvelo esiphinde sigcwaliseke, njenge-a isikhiphi esicindezelayo sosayizi wokuhamba noma i ibhodlela lepompo elingenawo umoya njengoba kubonakala esithombeni esingenhla, mhlawumbe iyathandeka nakakhulu futhi iyasebenza ngesikhathi esifanayo kubathengi.
Yiba ngokuphelele
Nakuba ukubandakanywa kobulili ngokungangabazeki kuyitimu eyinhloko phakathi kwamathrendi e-K-grooming athuthukayo kancane kancane, empeleni kuyisinyathelo esibheke emgomweni omkhulu—ukunweba ukunikezwa komkhiqizo. Isibonelo, umugqa wokuzilungisa wamadoda wokunakekelwa kobuso ungadlulela ngale kokujwayelekile ubuso bokuhlanza ukufaka i-toner ne-lotion, njengoba kubonakala esithombeni esingezansi. Ingase futhi inwetshwe kokuningi, njengokhilimu wamehlo, uwoyela wokuhlanza, amakha, noma uchungechunge lwezimonyo zamadoda, konke emzamweni wokunwetshwa okubanzi komugqa womkhiqizo ngezinga lokugcinwa kwamakhasimende nokwethembeka.
I-Grafen, uhlobo lwe-K-grooming olwake lwabhekwa kakhulu njengolukhethekile kulo imikhiqizo yokunakekelwa kwezinwele, isibonelo, izisungule kabusha ngempumelelo ukuze ibe uchwepheshe womkhiqizo we-AZ emikhiqizweni yokulungisa amadoda eminyakeni yamuva. Manje sebehlinzeka ngamakha, amathuluzi esitayela, nemikhiqizo yokunakekela umzimba, ngaphandle kwamaqoqo abo okunakekelwa kwesikhumba okujwayelekile nezimonyo.
Ngisho nalabo abanamathela ekugxilweni komkhiqizo wabo kwasekuqaleni bakhulisa umugqa wabo womkhiqizo ngokufaka izinketho eziningi. Lungela, uhlobo lwaseKorea olungaphansi kwe-Amorepacific, oluhlanganisa izinhlobonhlobo ezinkulu ze-shades eziyisisekelo, isibonelo esisodwa esiphumelele ngemiphumela ye-stellar.
Ngakho-ke, esikhundleni sokunamathela emikhiqizweni eyisisekelo yokunakekelwa kobuso, khulisa umugqa womkhiqizo ukuze ufake izinto ezifana ukhilimu oswisayo futhi anti-aging skincare cream. Iningi lamabhrendi ase-Korea linganweba ukunikezwa kwemikhiqizo yalo ngokwethula okuthile okwaziwa ngokuhlukile ngokuthi “imikhuba yokunakekela isikhumba yaseKorea,” evamise ukuhambisana nemiyalelo yesinyathelo nesinyathelo engasiza ngempela kumakhasimende wesilisa angenalwazi olutheni ngomhlaba wemikhiqizo yobuhle.
Ngaphandle kwemodi
Impela, imikhiqizo yobuhle noma yimiphi imikhiqizo yokulungisa yamadoda yake yabukwa kuphela nge-prism yemfashini. Nokho, kulezi zinsuku ngenxa yokwanda kokwamukelwa kanye nokwanda kwabesilisa ukunakekelwa komuntu siqu ukukhathazeka, lezi zimpahla zichitha isithombe sazo njengezinto zemfashini futhi ziba izinto ezibalulekile zansuku zonke. Izikhombisi-ndlela ezintathu zomkhiqizo wokulungisa i-K—imikhiqizo ebandakanya ubulili, ukupakishwa okugcwalisekayo, kanye nomugqa obanzi wemikhiqizo—kungase kusebenze njengezinkomba ezihamba phambili zethrendi yonke yentuthuko ekuhlobiseni kwamadoda ngo-2023. Ngokusekelwe kule mibono yokuzilungisa yamadoda ase-Korea kanye nokuhlolwa ngokucophelela kokukhethwa okukhulu okunikezwe ku-Chovm.com, abathengisi bangase babambe iqhaza ekukhuleni kwamadoda ukuze babambe iqhaza ekukhuleni kwamadoda izixazululo.
