Umhlahlandlela Ophelele Wokusebenzisa Irejista Yomkhiqizo wakwa-Amazon

Ukuthengisa e-Amazon kungaba umsebenzi wesikhathi esigcwele, ikakhulukazi lapho abathengisi kufanele bavikele imikhiqizo yabo kubathengisi abangenanembeza. Ngisho nabathengisi abamadolonzima ukuqala ibhizinisi e-Amazon kungenzeka ukuthi sebenomuntu ongcolisa isithunzi sabo ngemikhiqizo yomgunyathi.

Ngenxa yalokho, i-Amazon yethule ukubhaliswa komkhiqizo wayo ukuqinisekisa ukuthi abathengisi bayakwazi ukulawula isithombe sabo somkhiqizo, isithunzi, kanye nokuthengisa ngokuphelele. Lesi sihloko sidingida ekubhalisweni komkhiqizo we-Amazon, ihlola yonke into umthengisi ojwayelekile ayidingayo ukuze avikele ulwazi lomkhiqizo wabathengi kusayithi le-e-commerce elidume kakhulu emhlabeni.

Okuqukethwe
Irejista yomkhiqizo we-Amazon: Kuyini?
Iyini inhloso yokubhaliswa komkhiqizo we-Amazon?
Ingabe zikhona izidingo zokubhalisa?
Ungabhalisa kanjani ukubhaliswa komkhiqizo we-Amazon
Izinzuzo zokusebenzisa irejista yomkhiqizo we-Amazon
Ingabe ukubhaliswa komkhiqizo 2.0 kufike nezibuyekezo ezibalulekile?
Ukuvala

Irejista yomkhiqizo we-Amazon: Kuyini?

Njengoba izinga eliphezulu lemikhiqizo yomgunyathi ligcwala emakethe, abathengisi babedinga indlela yokuzivikela kubathengisi abanonya. Faka irejista yomkhiqizo we-Amazon, uhlelo olubhalisa abanikazi bomkhiqizo ngaphansi kwe-Amazon, okusiza ukukhomba ukuthi ubani osemthethweni nokuthi ubani ongekho.

Ukubhaliswa komkhiqizo we-Amazon kunikeza amabhizinisi amandla okuvikela okuqukethwe kwemikhiqizo yawo kanye nempahla yengqondo kusayithi le-e-commerce. Okubaluleke nakakhulu, uhlelo lunikeza ithimba lamahora onke, elivumela abanikazi bomkhiqizo ukuthi babike amacala okwebiwa kwempahla yengqondo, izinkinga zokufakwa kuhlu, ukwephulwa kwenqubomgomo, nezinye izinkinga zobuchwepheshe.

Ngaphezu kwalokho, abathengisi abangaphansi kwerejista yomkhiqizo we-Amazon bazothola ukufinyelela ezinhlelweni ezengeziwe zokumaketha, njenge Izitolo zangaphambili ze-Amazon kanye nokuqukethwe kwe-A+.

Iyini inhloso yokubhaliswa komkhiqizo we-Amazon?

Ngaphambilini, izinhlobo eziningi zamangalela i-Amazon ngokungenzi okwanele ukuvimbela ukuthengiswa kwemikhiqizo yomgunyathi nokunye ukwephulwa kwempahla yengqondo (IP). Njengomphumela, isiqhwaga se-e-commerce sethule ukubhaliswa komkhiqizo ukusiza ukunqanda inqwaba yokwephulwa kwemithetho kanye nezindaba zomgunyathi.

Kodwa-ke, uhlelo luphinde luguqule okuthile ngokuzibophezela ngokuphulwa kwenqubomgomo kusuka ku-Amazon kuya kubanikazi bomkhiqizo ngokwabo. Njengoba ukubhaliswa komkhiqizo kukhomba abathengisi abagunyaziwe namabhizinisi asemthethweni, kwenza kube lula nge-Amazon ukuthi isebenzise izindinganiso zayo zokuthengisa umkhiqizo.

Ingabe zikhona izidingo zokubhalisa?

Nakuba izwe lomthengisi linquma izidingo, ukubhalisela ukubhaliswa komkhiqizo ngokuvamile kudinga uphawu lokuhweba oluqondene nezwe elithile emkhiqizweni noma emaphaketheni awo, ikhono lokuthi umdayisi aziqinisekise njengomnikazi osemthethweni, kanye ne-akhawunti ye-Amazon.

Ngaphezu kwalokho, uphawu lokuhweba kufanele lusebenze futhi lusekelwe emibhalweni noma lusekelwe ezithombeni futhi luqukathe umbhalo. I-Amazon ngeke ize yamukele izimpawu zokuthengisa eziyingcaca, njengophawu oludumile lwe-Nike.

Ungaluthola kanjani uphawu lokuthengisa lokubhalisa umkhiqizo we-Amazon

Ukuthola uphawu lokuhweba kudinga ukuthi imikhiqizo ibe negama elihlukile, ilogo, noma kokubili. Kufanele futhi baqinisekise ukuthi azikho izimpawu zokuthengisa ezibhalisiwe ezifanayo ezikhona ngokusesha kahle isizindalwazi esisemthethweni se-USPTO.

Ngemva kokuqinisekisa ukuthi uphawu oluncanyelwayo luhlukile ngo-100%, abathengisi bafaka uphawu lwabo lokuthengisa ngaphakathi kwesigaba esithile. Le nqubo ifana nokukhetha isigaba somkhiqizo ku-Amazon, futhi izonquma uhlobo lwezinto ezingafakwa uphawu lokuhweba.

Qaphela: Intengo yophawu lokuhweba incike esigabeni. Ungazithola lapha.

Ekugcineni, amabhizinisi aqasha ummeli wophawu lokuthengisa onelayisensi ukusiza ukufaka isicelo sabo. Ibhizinisi lingathola ummeli enikeza lezi zinsizakalo ku-inthanethi noma endaweni noma lifake isicelo futhi lifake uphawu lokuhweba ngaphandle kokuqasha ummeli, libalondolozele imali.

Kuthatha isikhathi eside kangakanani?

Ngokuvamile, kuzothatha unyaka ukuthi imikhiqizo ithole impendulo ku-USPTO. Ngokujabulisayo, akudingeki balinde isikhathi eside kangako ukuthi i-Amazon ivume imikhiqizo yabo.

Kuyathakazelisa ukuthi i-Amazon ihlinzeka ngensizakalo ye-IP Accelerator, esiza ukuxhuma abanikazi bomkhiqizo we-Amazon kubameli abangochwepheshe bempahla yengqondo, ikhuphule isivinini senqubo yokuqinisekisa uphawu lokuhweba.

Ngenxa yalokhu, amabhrendi asebenza nochwepheshe be-IP yase-Amazon azothola imikhiqizo yawo igunyazelwe ukubhaliswa komkhiqizo ngaphambi kokuqedela isicelo sophawu lokuhweba.

Ungabhalisa kanjani ukubhaliswa komkhiqizo we-Amazon

Imikhiqizo ingabhalisela ukubhaliswa komkhiqizo ngokuvakashela i-Amazon ukuqalisa ukubhalisa. Ngemva kokuchofoza inkinobho ethi “Bhalisa”, i-Amazon izobacela ukuthi bakhethe elinye lamazwe angu-12 abafisa ukulibhalisa ngaphambi kokuqondisa kabusha umthengisi kuwebhusayithi yendawo.

Amawebhusayithi enziwe ngendawo e-Amazon afaka i-Canada, Brazil, Spain, Japan, Mexico, France, Australia, US, Germany, India, Turkey, Italy, noma Australia.

Abathengisi kufanele bahlinzeke ngophawu lwabo lokuthengisa olubhalisiwe, izithombe zelogo yomkhiqizo, izithombe zemikhiqizo yabo, uhlu lwesigaba semikhiqizo abayithandayo, namazwe lapho umkhiqizo ukhiqiza futhi usabalalisa izinto zawo.

Kuthatha isikhathi esingakanani ukuthi amabhizinisi agunyazwe?

Amabhizinisi anezimpawu zokuthengisa ezisebenzayo noma abathengisi abakhetha uhlelo lwe-IP Accelerator kungase kudingeke balinde amasonto amabili ukuze kugunyazwe i-Amazon. Okokuqala, nokho, kufanele baqinisekise ukuthi bayahlangabezana nezidingo ze-Amazon futhi bathumele yonke into edingekayo ukuze bagweme ukubambezeleka.

Ziyini izindleko zokubhalisa?

Ukubhalisa kurejista yomkhiqizo we-Amazon kumahhala ngokuphelele; amabhrendi kungase kudingeke achithe kuphela ukuze athole uphawu lokuhweba ezweni elifanele.

Izinzuzo zokusebenzisa irejista yomkhiqizo we-Amazon

Ukuvikelwa komkhiqizo

Into yokugcina amabhizinisi ayifunayo ngumuntu oyeka umkhiqizo wawo, ikakhulukazi ngemuva kokukhokha isikhathi nemali yophawu lokuthengisa olubhalisiwe. Ngakho-ke, ukubhaliswa komkhiqizo we-Amazon kuwukubheja okungcono kakhulu kwabathengisi abafuna ukuvikela imikhiqizo yabo.

Ngaphezu kwalokho, ithimba elizinikele le-Amazon likhona ukusiza imikhiqizo ebika ukwephulwa kwemakethe, izinkinga zohlu, ukuhoxisa noma ukuthumela izimangalo zokwephulwa kwe-IP, izinkinga zobuchwepheshe ezihlobene nokulayishwa kwamakhasi, kanye nemibiko yangaphambilini ekhulayo.

Imikhiqizo efuna ukuvikeleka okwengeziwe ingakhetha inketho "Yokungafihli", enikeza ukuvikeleka komkhiqizo okwengeziwe futhi ivikele abathengisi kubazenzisi.

Isebenza kanjani? Ngemva kokubhalisa imikhiqizo yabo ngenketho ethi "Transparency", abathengisi bangasebenzisa amakhodi ahlobene. Lokhu kusiza i-Amazon ukuthi ihlole izinto, iqinisekise ukuthi ithumela izinto eziyiqiniso kuphela. Abathengi bangabese besebenzisa ikhodi ebonisa ngale ukuze baqinisekise ubuqiniso bomkhiqizo.

I-"Project Zero" ingesinye isici amabhrendi angasisebenzisa ukumisa abazenzisi emikhondweni yabo. Lokhu kusebenzisa ukuvikela okuzenzakalelayo okukwazi ukumisa abathengisi bomgunyathi ekushicileleni uhlu oluwumgunyathi.

Nge-Project Zero, amabhrendi angaphinda asuse uhlu lomgunyathi ngaphandle kokuxhumana ne-Amazon.

A+ Ukufinyelela kokuqukethwe

Amabhrendi angaphinda afinyelele kwesinye sezici ezinhle kakhulu zokubhaliswa komkhiqizo we-Amazon: Umphathi Wokuqukethwe A+. Lokhu bangakuthola ngokuzulazulela kuthebhu yokukhangisa ku-Seller Central.

Kodwa akugcini lapho. Abathengisi bangase futhi bathuthukise okuqukethwe kwebhrendi yabo ngokwengeza umbhalo owengeziwe, i-infographics, izithombe, namamojula ahlukile, banikeze ukufakwa kuhlu kwemikhiqizo yabo umkhawulo ngaphezu kwezinhlobonhlobo ezivamile zombhalo ongenalutho.

Izikhangiso zamabhrendi ezixhasiwe

Abathengisi abafuna enye indlela yokuxhumana namakhasimende bangasebenzisa amabhrendi axhasiwe. Izikhangiso zamabhrendi ezixhasiwe zingenye inzuzo yokubhaliswa komkhiqizo ebeka imikhiqizo exhasiwe phezulu ekhasini emiphumeleni yosesho ehlobene.

Izikhangiso zamabhrendi ezixhasiwe zingasiza ekuthuthukiseni ukutholwa komkhiqizo, zisebenzisa imilayezo yangokwezifiso ukuze kuboniswe izimiso zomkhiqizo kubathengi. Kuyindlela ephumelelayo yokudonsa ukunaka kwabathengi emikhiqizweni asebevele beyisesha.

Uma abathengi abanentshisekelo bechofoza egameni lomkhiqizo noma kulogo, izobaqondisa kabusha ngaphambili kwesitolo noma ekhasini lomkhiqizo. Nokho, abathengisi bazokhokha ngokuchofoza ngakunye kuzo zonke izikhangiso zabo ezixhasiwe.

Ulwazi lwekhasimende olwengeziwe

Enye inzuzo abathengisi abangayijabulela i-brand analytics. Lokhu kuhlanganisa ukuziphatha kokuthenga kwamakhasimende nedatha yosesho, engasiza abathengisi bathuthukise imisebenzi yabo yebhizinisi.

Amabhrendi angathola lesi sici ngokuchofoza okuthi “Amabhrendi” kubha yokuzulazula eyinhloko. Ngaphakathi, bazothola inqolobane yolwazi abangayisebenzisa, okuhlanganisa izibalo zabantu, ukusebenza kwekhathalogi, njll.

Phinda ukuziphatha kokuthenga

Amabhrendi angasebenzisa le datha ukuze dala amasu angcono futhi uhlole imikhankaso yabo yokumaketha. Ngaphezu kwalokho, kusiza abathengisi ukuthi bathole abathengi abasha futhi bashayele ukuthenga okuphindayo.

Sesha ukusebenza kombuzo

Lolu lwazi luvumela amabhrendi abone ukusebenza kwawo ngokusekelwe ekuziphatheni kokusesha kwabathengi. Isibonelo, bangabona amamethrikhi afana ne-brand share, isilinganiso senqola, ivolumu yombuzo wosesho, izinga lokuthenga, nezinga lokuchofoza.

Izibalo zabantu

Lesi sigaba sihlinzeka ngolwazi ngezibaluli zomthengi ezifana neminyaka, izinga lemfundo, isimo somshado, iholo lomndeni, nobulili. Imikhiqizo ingaphinda ikhethe amadethi ebanga lokubika ayincamelayo futhi ithumele ku-CSV.

Ukuhlaziya ubhasikidi wemakethe

Lapha, abathengisi bangathola imininingwane yokuthi imiphi imikhiqizo abathengi abayithenga ndawonye. Ngenxa yalokho, bangakwazi ukuklama amathuba amaningi okuhlanganisa kanye nokuthengisa ngokuphambanayo noma bathole imikhiqizo emisha enenzuzo.

Sesha ukusebenza kwekhathalogi

Imikhiqizo ingaqapha ukuthi abathengi basebenzisana kanjani nezitolo zabo ngenkathi bethenga ku-Amazon. Ngalesi sizathu, bangakwazi ukuqonda kangcono ifaneli yabo yokuthengisa ngokubuyekeza amamethrikhi abalulekile afana nokuvelayo, ukuchofoza, ukuthenga, nokungezwa kwezinqola.

Ukufinyelela kumdali obukhoma we-Amazon

Umdali obukhoma we-Amazon uthatha ukubandakanyeka komkhiqizo ezingeni elilandelayo ngokuvumela amabhrendi ukuthi engeze amavidiyo asebenzisanayo nasakazwa bukhoma kumaqhinga abo.

Ngalesi sici sokubhaliswa komkhiqizo we-Amazon, abathengisi bangabelana ngodaba lomkhiqizo wabo ukuze bafinyelele abathengi abaningi. Ngaphandle kwalokho, bangenza amavidiyo omboniso noma bahlanganyele nabathengi ngamaseshini e-Q&A.

Ingabe ukubhaliswa komkhiqizo 2.0 kufike nezibuyekezo ezibalulekile?

Ngenkathi ukubhaliswa komkhiqizo 1.0 kunikeze abanikazi bomkhiqizo ukulawula okuphelele ohlwini lwabo kanye nokukhululwa kwe-UPC yomkhiqizo, inguqulo 2.0 iza nokunye okuningi.

Ngokungeziwe ezinzuzweni zamanduleli wayo, ukubhaliswa komkhiqizo 2.0 kunikeza ithimba langaphakathi elizinikele, isici sokunikeza “ama-ejenti” ukufinyelela kumathuluzi okubhalisa umkhiqizo, ukuqapha umkhiqizo, nezinye izinhlelo zokumaketha/ubuqiniso.

Ukuvala

Irejista yomkhiqizo we-Amazon ivumela abathengisi ukuthi basebenzise amalungelo empahla yobuhlakani, balawule ukufakwa kuhlu kwemikhiqizo, futhi bazuze kumathuluzi engeziwe okuthengisa. Amabhrendi afanelekela uhlelo kufanele acabangele ukubhalisa ukuze afinyelele wonke amathuluzi alo.

Kodwa-ke, amabhrendi kufanele agweme ukusebenzisa kabi uhlelo, athumele izimangalo ezisemthethweni kuphela. Uma kungenjalo, i-Amazon ingase ikhansele ukufinyelela komthengisi ezinzuzweni zokubhaliswa komkhiqizo noma imise i-akhawunti yakhe.