Imigomo Yokuthengisa Yokuqukethwe: Mangaki & Yimaphi

Iseluleko esijwayelekile sithi kunezinjongo zokuthengisa zokuqukethwe ezinhlanu kuya kweziyi-10 futhi ungazishaya ngokuhlukana ngezinhlobo ezahlukene zokuqukethwe. Ngicabanga ukuthi kunamaphutha amabili kule ndlela.

Okokuqala, yenza iphutha kumigomo yemiphumela yokumaketha okuqukethwe.

Okwesibili, akufanele udizayine ukufeza eyodwa kuphela yaleyo “migomo” ngoba ingalimaza ikhwalithi yokuqukethwe.

Kulesi sihloko, ngizokwabelana ngombono wokuthi yini engalungile ngemodeli evamile futhi nginikeze isisombululo -indlela elula kakhudlwana (futhi ngethemba engokoqobo) emigomweni yokuqukethwe.

Okuqukethwe
Inkinga ngezinjongo zokukhangisa zokuqukethwe okujwayelekile
Iyiphi enye indlela
Ungafinyelela kanjani izinhloso zakho zokuqukethwe ezintsha
Imicabango yokugcina

Inkinga ngezinjongo zokukhangisa zokuqukethwe okujwayelekile

Sekuyiminyaka, sijwayele isethi efanayo yemigomo yokumaketha okuqukethwe. Kuhamba kanje:

• Ukuqwashisa ngomkhiqizo
• Isizukulwane sokuhola
• Ukucabanga ubuholi
• Ukuhola ukuhola
• Ukudala intshisekelo kumkhiqizo
• Ukuguqulwa (ukuthengisa/ukubhalisa)
• Ukwethembeka komkhiqizo
• Ukugcinwa kwamakhasimende

Kuzwakala ujwayelekile? Lezi yizinhloso zokumaketha zendabuko eziphindaphindwa ngokushicilelwa okungenakubalwa phakathi neminyaka.

Ngokumangalisayo, le migomo yakhelwe phezu kwamaphutha amabili alula.

1. Ukwenza iphutha ngemiphumela

Eqinisweni, leyo akuyona imigomo yokuthengisa; leyo yimiphumela yokumaketha okuhle kokuqukethwe. Ngamanye amazwi, lena yindlela amabhizinisi azuza ngayo ngokudala okuqukethwe okuwusizo nokujabulisayo.

Uma uzibuza ukuthi uyini umehluko:

Ngakho isizathu sokwenza ukumaketha okuqukethwe ukuzuza imiphumela. Kodwa ukuze uzifinyelele, udinga okunye. Udinga imigomo eholela kuleyo miphumela.

2. Okusho ukuthi ungakwazi/kufanele ugxile enjongweni eyodwa

Cabanga ukuthi "umgomo" wakho uwukwenza okuqukethwe okuzokhiqiza imikhondo eminingi.

Ingabe lokho kusho ukuthi ungakhohlwa ngokwakha ukwethembana, ukudala ukuqwashisa ngomkhiqizo, nokufundisa izethameli ngalolo cezu lokuqukethwe?

Futhi kungani omunye angabhalisela umkhiqizo wakho noma incwadi yezindaba uma ecabanga ukuthi okuqukethwe bekusezingeni eliphansi?

Iphuzu engizama ukuliveza ukuthi awukwazi ukuvele ukhethe elilodwa kulawo magoli esintu bese ukhohlwa amanye.

Uma uphikelela ekugcineni okuqukethwe kwakho mayelana neyodwa kuphela yaleyo migomo evamile, uzibeka engcupheni yokuwohloka kwekhwalithi yakho, futhi ngenxa yalokho, ukhawulele imiphumela.

Ngakolunye uhlangothi, okuqukethwe okuhle kuletha imiphumela eminingi ngesikhathi esisodwa. Kufana nje nokuzilolonga—kuthinta wonke umzimba nengqondo yakho futhi. Kodwa kuphela uma wenza kahle.

Umsuka wenkinga

Amanga amabili angenhla anempande efanayo: ukucabanga ngokuqukethwe ngendlela egxile ebhizinisini hhayi eyokugxila kumsebenzisi.

Okuqukethwe okuhle kugxile kumsebenzisi.

Ekupheleni kosuku, wonke amabhizinisi alindele ukuthi ukumaketha kukhuphule ukuthengisa. Kodwa abathengi bakala ezicini eziningi ngaphambi kokwenza ukukhetha. Akubona bonke abangathonywa ukumaketha, ikakhulukazi ukumaketha okuqukethwe.

Eqinisweni, konke ukumaketha okuqukethwe kungaba nomthelela kulokhu noma ngaphansi kwalezi zinto ezintathu:

• Imfundo
• Ukuphefumulelwa
• Ezokuzijabulisa

Ngiphakamisa ukuzisebenzisa njengezinhloso zokumaketha okuqukethwe.

Iyiphi enye indlela

Cabanga ngezinjongo zokukhangisa zendabuko njengemiphumela yokuqukethwe okugxile kumsebenzisi futhi ucabangele okulandelayo njengezinhloso zakho ezintsha.

Umgomo 1. Imfundo

Lapha yilapho udala khona okuqukethwe okuwusizo mayelana:

• Izinkinga umkhiqizo noma isevisi yakho engazixazulula.
• Izinto umkhiqizo/isevisi yakho ezingazenza zibe ngcono.
• Ezinye izinselelo izethameli zakho ezihlangabezana nazo (ezihambisana nebhizinisi lakho).

Okuqukethwe kwezemfundo kusebenzela amabhizinisi ngoba abantu badinga ulwazi ukuze baphumelele kulo mhlaba. Kodwa okungcono kakhulu kunokwaziswa ithuluzi elikusiza ukuthi usebenzise lolo lwazi futhi uxazulule izinkinga zakho. Ngokumaketha okuqukethwe, izinkampani zingaletha lezo zinto ezimbili ngesikhathi esisodwa: ulwazi kanye nezindlela zokulusebenzisa.

Ake sibheke izibonelo ezintathu.

Isihloko sethu esibizwa ngokuthi “Indlela Yokukala Okuphezulu ku-Google” isibonelo sesigaba sokuqala—okuqukethwe mayelana nenselelo i-SEO suite efana neyethu kungasiza ekuxazululeni.

Futhi kuwuhlobo lwesihloko esizolubeka phambili ngenxa yamandla ethrafikhi aphezulu.

Isibonelo esilandelayo sivela kuZapier. Nakuba uhlelo lwayo lokusebenza lungaxazululi ngokuqondile inkinga “yohlelo lokusebenza olungcono kakhulu lokwenziwa kohlu,” lungenza noma yimuphi umuzwa wohlelo lokusebenza ube ngcono ngokuhlanganisa okuzenzakalelayo.

Isibonelo sesithathu sibonisa ukuthi ungaba usizo kubabukeli bakho noma ngabe isixazululo singekho ngaphakathi komkhiqizo wakho. Ikhasi lokuqala le-Google elithi "ukuthi cha kumakhasimende" ligcwele izinkampani imikhiqizo yazo engakwazi ukuxazulula inkinga.

Umgomo 2. Ugqozi

Lokhu okuqukethwe okunikeza abantu “inhlansi” yokwenza futhi bafinyelele imigomo yabo.

Ugqozi luhlukile emfundweni ngendlela engaziniki izixazululo eziphelele. Isebenza ngomcabango kanye nemizwa ukukhombisa okungenzeka noma isho umbuzo obalulekile. Futhi, ngokuvamile inomthelela omkhulu kunokuqukethwe kwezemfundo.

Ugqozi lusebenza kumabhizinisi ngoba:

• Ikuvumela ukuthi ufinyelele abantu ngaphambi kokuthi bahlangabezane nenkinga exazululwa umkhiqizo wakho futhi lapho bengabheki ukuxazulula inkinga. Lokhu kukuvumela ukuthi unqobe umncintiswano kuze kube yi-punch.
• Yenza ukuxhumana okungokomzwelo nezithameli zakho ngesasasa nomdlandla. Imizwa yenza amabhrendi angalibaleki.
• Ivumela amabhrendi akhuthazayo agqame ngempela.
• Unamandla okuthonya.
• Ingenza abantu bafune ukubuya ngokuzenzakalelayo. Futhi lokho kubalulekile ngoba-ke okuqukethwe kuya kumfundi ngaphandle kokuncintisana.

Nasi isibonelo esivela ku-InVision. Inaso sonke isigaba se-podcast lapho ixoxa khona nabantu abadumile nabanamandla ngezihloko ezikhiqiza ugqozi olungasoze lwalibaleka.

Ama-podcast we-InVision awakhulumi ngomkhiqizo kodwa:

• Ukumaketha kukhona.
• Ugqozi luyisibaseli esidala sezethameli eziqondiwe.

Umgomo 3. Ukuzijabulisa

Yenza okuqukethwe "okulula" ngomgomo wokujabulisa izethameli zakho. Kodwa kuphela uma ubona izimpawu ezibonisa ukuthi izilaleli zakho ziyakwazisa lokho.

Okuqukethwe okujabulisayo kungase kusebenzele ibhizinisi lakho ngezindlela ezifanayo nokuqukethwe okukhuthazayo. Kwakha ukuxhumana okungokomzwelo futhi kunikeza izethameli isizathu esinamandla sokubuya. Kodwa nakuba okuqukethwe okukhuthazayo kudinga okuthile okujulile (ukudla komcabango), okuqukethwe okujabulisayo kuzohlose kakhulu ukudonsa ukunaka nokuvusa okuhlangenwe nakho.

Ngaphezu kwalokho, okuqukethwe okujabulisayo ngokungangabazeki kunamandla okufinyelela abanzi kuzo zonke izinhlobo ezintathu ngoba:

• Abantu abavamile ukuphuthelwa umcimbi wokuzijabulisa.
• Emakethe lapho wonke umuntu esevele eshicilele khona "Umhlahlandlela Wokugcina ku-X," uthola ukweqa lokho ngokuqukethwe okungekho muntu oke wakubona ngaphambilini.
• Ingafinyelela abantu kusenesikhathi ohambweni lwabo lwamakhasimende. Mhlawumbe nangaphambi kwalokho kunokuqukethwe okukhuthazayo.
• Inamandla aphezulu okuba negciwane.

Futhi, lolu hlobo lokuqukethwe may umsebenzi, kodwa kancane olukhohlisayo ukusingatha. Amabhizinisi akuwona abaculi abajwayelekile (ikakhulukazi ama-B2B). Nokho, ukuzijabulisa akudingeki kube mayelana nokuthumela ama-meme ezinkundleni zokuxhumana; phela ziningi izinhlobo zamamuvi, futhi zonke ziyajabulisa.

Ngomqondo ofanayo, ezokuzijabulisa zingavela nasezihlokweni ezingathi sína. Nasi isibonelo esivela ku-Mailchimp. Idokhumentari emayelana nomnikazi wesitolo sikaswidi esingokomlando.

Lena akuyona indlela esobala yokwenza ukumaketha, ngiyakuthola. Kodwa bhanqa leso sithombe nesisho (inqobo nje uma Okunhlobonhlobo) evela ku-Mailchimp VP Mark DiCristina, futhi uzothola umbono:

Sibona lokhu okuqukethwe kuyimoto enhle yokuheha abantu ku-Mailchimp abangakaze bezwe ngathi futhi mhlawumbe abangasidingi okwamanje.

Izinhloso ezintathu kanye nemiphumela yazo

Njengoba sekushiwo, ukuzuza imiphumela eminingi kuyisici esivamile sokumaketha okuhle kokuqukethwe. Kodwa-ke, ngalezi zinhloso ezintathu, uyakwazi ukuqondisa ukugxila kwakho kumphumela othile. Kuyafana nokuqeqesha izingxenye zemisipha-konke ukuqeqeshwa kuzokusiza ukuba ushise amandla, kodwa ungagxila kwezinye izingxenye kunezinye.

Nakhu ukuhlukana okunzima.

Ungafinyelela kanjani izinhloso zakho zokuqukethwe ezintsha

Nawa amathiphu ambalwa azokusiza ukuthi usebenze ngokubeka nokufeza izinhloso zokumaketha okuqukethwe.

Veza imigomo yakho

Ngakho-ke sinezinhloso ezintathu ezijwayelekile zokumaketha okuqukethwe kuze kube manje. Inkinga ukuthi zijwayelekile kakhulu. Kudingeka sizenze zisebenziseke sisebenzisa indlela yokubeka imigomo.

Enye indlela okungenzeka ukuthi uzwile ngayo indlela ye-SMART. Kodwa njengoba kungebona bonke abavumelana nakho, nazi ezinye: CLEAR, PACT, njll.

Ngicabanga ukuthi bonke banokuthile abangakunikeza futhi kuyindaba yomuntu siqu ngoba zonke zivulekele ukutolika. Ngakho-ke sebenzisa noma iyiphi indlela yokubeka umgomo ekufanelekela kangcono ukufundisa, ukukhuthaza, noma ukujabulisa izethameli zakho. Cabanga nje lokhu:

• Gxila emiphumeleni yakho can isilawuli – Ongakwazi ukukulawula, awukwazi ukukulawula.
• Ungasebenzisi amafreyimu esikhathi aqine kakhulu - Okuqukethwe okuhle kuthatha isikhathi ukukhiqiza, futhi kuthatha isikhathi ukukhombisa imiphumela nakho.
• Sebenzisa ama-KPI alula, asebenzayo - Lokhu kuzokusiza ukuthi uhlale usendleleni (okuningi kulokhu ngokuhamba kwesikhathi).
• Ungesabi ukuzihlola – Uma ungaqiniseki ukuthi kuzokwenzekani, kwenze umgomo wakho ukuthola.

Ngakho nazi izibonelo ezimbalwa:

Sebenzisa ama-KPI alula, asebenzayo

Ukuthengisa okuqukethwe wumdlalo wesikhathi eside. Kubalulekile ukwenza isiqiniseko sokuthi uhamba ngendlela efanele usuka esangweni futhi uhlale endleleni. Yilapho ama-KPI aqala khona ukudlala.

Inkinga ukuthi izibalo zokuqukethwe zingaba nzima ngokushesha, futhi kunezixazululo ezingaphelele kuphela kule ndawo. Iseluleko sami ukuthi uqale ngama-KPI alula, asebenzayo. Uma usuqiniseka ngokwengeziwe, bona ukuthi ukungeza amamethrikhi engeziwe kuyakusiza yini ukuthi udale okuqukethwe okungcono.

Nansi eminye imibono yama-KPI okuthengisa okuqukethwe:

• Izinga lokushicilela
• Ukuzibandakanya kwezokuxhumana
• Ukwabelana kwezwi
• NPS
• Umthelela ekusetshenzisweni komkhiqizo

Ake sibheke ngokushesha ngayinye yalezo.

Izinga lokushicilela

Izinga lokushicilela limayelana nokuthatha amathuba. Cabanga ngezihloko zokuqukethwe kwakho njengamathuba okudingeka uwathathe ukuze ufinyelele emiphumeleni yakho. Uma uthatha amathuba amaningi amahle (okungukuthi, izihloko), maningi amathuba okuba umphumela. Okuqukethwe okusha kuzokusiza ukuthi uthole ithrafikhi eyengeziwe, leyo, engaheha amakhasimende amasha futhi igcine izethameli zakho zithintana nomkhiqizo wakho.

Ukufanekisa, kuningi Okuqukethwe kwe-SEO owakhayo, ithrafikhi ephilayo ongayenza.

Khumbula ukubeka ikhwalithi phezu kobuningi. Kuzwakala kuyi-cliche, kodwa kuzoba okubalulekile kusithunzi somkhiqizo wakho.

Ukuzibandakanya kwezokuxhumana

Uma usebenzisa inkundla yezokuxhumana ukuze ushicilele okuqukethwe (futhi cishe uzokwenza), ungasebenzisa amamethrikhi enkundla yezokuxhumana ukuze ubone ukuthi yini ehambisana nezithameli zakho.

Amamethrikhi enkundla yezokuxhumana ngokuvamile athathwa njengama-metrics ayize. Kodwa konke kuncike ekutheni uzisebenzisa kanjani.

Okuthile okufanele ukucatshangelwa ukusebenzisa amamethrikhi enkundla yezokuxhumana kuphela ahlobene nephrofayela yakho yenkundla yezokuxhumana. Uma ubona okunye okuqukethwe kuthola ukuthandwa okwengeziwe, ukwabelana, namazwana, lokho kuwuphawu lokuthi cishe kufanele wenze okwengeziwe kwalolo hlobo lokuqukethwe.

Khumbula lezi zinto ezimbili eziqondile mayelana nezinkundla zokuxhumana:

• Kunezizathu eziningi okungenzeka ukuthi kungani noma yikuphi okuthunyelwe ezinkundleni zokuxhumana kungasebenzi kahle noma kabi, isb, isikhathi sosuku, ukwabelana okwengeziwe, okuqukethwe okulungele inkundla, njll.
• Kwesinye isikhathi okuqukethwe kuyabandakanya ngenxa yesithunywa hhayi umlayezo. Kungaleyo ndlela u-Elon Musk athola ngayo izinombolo ezifana negciwane ngokuthumela amadijithi amathathu.

Ukwabelana kwezwi kusesho lwemvelo

Ukwabelana kwezwi (i-SOV) ekusesheni kwezinto eziphilayo kuyimethrikhi ye-SEO esetshenziselwa ukubonisa ukuthi umkhiqizo wakho ubonakala kanjani uma uqhathaniswa nezimbangi zamagama angukhiye owaqondisayo.

Kuvezwa ngephesenti lakho konke ukuchofoza kwe-organic okungenzeka (kusuka kuma-SERPs) kwamagama angukhiye alandelelwe ukufika kuwebhusayithi yakho.

Ukuyilandelela, udinga ithuluzi elifana ne-Ahrefs' Isikhundla Tracker. Odinga ukukwenza nje ukufaka amagama angukhiye akho, futhi ithuluzi lizobala ngokuzenzakalelayo futhi lilandelele i-SOV yakho (phakathi kwezinye izinto).

NPS

I-NPS imele i-Net Promoter Score. Kuyisilinganiso sokuthi izethameli zakho zingancoma kangakanani umkhiqizo wakho, umkhiqizo, noma okuqukethwe kwabanye.

I-NPS ingelinye lamamethrikhi awusizo kakhulu ekukhangiseni futhi ingasetshenziselwa izici eziningi zebhizinisi, okuhlanganisa nokuqukethwe. Isizathu sokuthi isebenze kangaka ukuthi abantu ngeke batuse izinto ezibenza babukeke kabi. Kuyindaba yesithombe nesibopho emphakathini.

Nansi indlela okusebenza ngayo: Buza izethameli zakho (nge-imeyili noma kusayithi) lo mbuzo, “Mangakanani amathuba ongancoma kumngane noma osebenza naye?”

Impendulo inikezwa esikalini samaphuzu ayi-10. Ngokuvamile, amaphuzu e-NPS angama-30 kuye kwangama-70 athathwa njengamahle futhi amaphuzu angaphezu kwama-70 mahle kakhulu.

SIDENOTE. Kukhona amathuluzi e-NPS amahhala afana nalawa I-Survicate, Totango, noma Ngijabulile.

Umthelela ekusetshenzisweni komkhiqizo

Umthelela ekusetshenzisweni komkhiqizo ungakusiza ulinganise izinjongo zakho zemfundo.

Umbono ulula: ukukhangisa izici zomkhiqizo ngokuqukethwe kufanele kukhulise ukusetshenziswa kwalezo zici.

Ukuze ulandelele ukusetshenziswa kwesici, uzodinga amathuluzi okuhlaziya umkhiqizo afana nala Inqwaba, Mixpanel, noma I-PostHog.

Thola izihloko ezinhle

Enye yezindlela ezinhle kakhulu zokuthola izihloko zokuqukethwe ukuthola ukuthi abantu babhekani ku-Google—lokhu kubizwa ngokuthi ucwaningo lwamagama angukhiye.

Nakhu ukuthi uzokwenza kanjani ku-Ahrefs' Amagama angukhiye Ukuhlola:

1. Thayipha ezinye izinto izithameli zakho ezingaba nentshisekelo kuzo, isibonelo, “isihlalo semoto”
2. Yiya ku Imigomo yokufanisa umbiko
3. Bona imibono yamagama angukhiye

Isibonelo, nanka amagama angukhiye cishe azokwenza izihloko ezinhle zokuqukethwe kwezemfundo:

Eminye imibono yokukhiqiza isihloko:

• Hlaziya abancintisana - Lokhu kungasiza: Ahrefs' I-Site Explorer, Ahrefs' I-Content Explorer, Futhi Umculi Womphakathi.
• Funda i-niche yakho – Zama SparkToro, omagazini bezimboni, nemiphakathi.

Thola izilinganiso ezifanele

Ukugxila emgomweni owodwa kuphela kunganciphisa imiphumela.

Kodwa ukwenza yonke into ngokulinganayo kungase kungabi lilungile ebhizinisini lakho.

Ngakho-ke okudingayo ukuthola izilinganiso ezifanele ezizokusiza ukuthi ubeke phambili imigomo yakho.

Ngeshwa, alikho inhlamvu yesiliva. Uzodinga ukuzama futhi uthole ukuthi yini esebenza ku-niche yakho nomkhiqizo wakho.

Amathiphu amabili asheshayo ukuze uqale:

• Ungakwazi "ukuqagela" inombolo enengqondo futhi ubone ukuthi kwenzekani - Ngokwesibonelo, 70% imfundo, 20% ugqozi, 10% ukuzijabulisa.
• Ungasebenzisa i-matrix yethu yokubeka kuqala - Kwa-Ahrefs, siyazijwayeza okuqukethwe okuholwa ngumkhiqizo, okusho ukuthi sibeka phambili izindatshana ezisivumela ukuthi sibonise umkhiqizo ngokwemvelo. Ngenxa yalokho, ngokuvamile, umgomo wethu uwukufundisa.

Cabanga njengomlimi, yiba namasu

Umlimi ohlakaniphile akazivumeli izinto zimosheke. Bazolungisa lokho okuphukile futhi bathole izindlela zokuthola okuningi ngezithelo zepulazi labo.

Ithimba lokumaketha okuqukethwe okunobuhlakani lizosebenzisa isu elifanayo. Amalungu ayo ngeke avele ashicilele okuthile futhi akhohlwe. Kunezinketho ezimbalwa "zokucindezela" okuningi kokuqukethwe:

• Phinda wenze inhloso yokuqukethwe kwamanye amafomethi nezinkundla
• Yakha izethameli ukuze usabalalise okuqukethwe ngokuqondile (isibonelo, khulisa uhlu lwakho lwe-imeyili)
• Nyusa okuqukethwe ngezikhangiso, izincwadi zezindaba ezixhasiwe
• Ukuhlanganisa
• Yakha izixhumanisi ukuthuthukisa i-SEO
• Buyekeza okuqukethwe okungasebenzi kahle ukuze uthole ithrafikhi eyengeziwe yemvelo

Uma ukhathazekile ngokuthi uzobe uphinda umlayezo ofanayo noma ugxile kakhulu kokuqukethwe okukhona esikhundleni sokuya phambili ngokugcwele, cabanga ngalokhu:

• Ngayinye yokuqukethwe kwakho ikhiqiza izingcezu zolwazi.
• Lolo lwazi lungapakishwa futhi lupakishwe kabusha izikhathi eziningi.
• Izithameli zakho zihlukaniseke phakathi kweziteshi ezahlukene ezinamandla okufinyelela ahlukene.
• Imilayezo isebenza kakhulu uma iphindaphindwa (impela, kunomkhawulo nakulokhu).

Lo mbono awuyona into entsha. Impumelelo ka-Walt Disney yakhelwe phezu komqondo wokuhlukahluka kanye nokusetshenziswa kabusha. Konke kubekwe kulo mdwebo oyinkimbinkimbi omangalisayo kusukela ngo-1957.

Imicabango yokugcina

KULUNGILE, ingabe kulula kanjalo ukuyeka ukukhathazeka ngemiphumela yebhizinisi bese ugxila kweyodwa yale migomo emithathu? Akudingekile:

• Impumelelo ayivamile ukufika ngobusuku obubodwa. Usazodinga ukuzama izinto ezihlukene ukuze uthole ukuthi yini ethinta izethameli zakho.
• Ngenkathi usemsebenzini wokudala okuqukethwe okuyingqophamlando, umphathi wakho angalindela ukuthi yonke ingxenye yokuqukethwe iletha amakhasimende.
• Le ndlela yezinhloso zokumaketha okuqukethwe iwukujwayelekile. Futhi njenganoma yikuphi ukujwayela, kwenza izinto zibe lula futhi zenze ukuvumelana. Kuphathe njengekhampasi kunemephu.

Umthombo ovela Ama-Ahrefs

Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla luhlinzekwa ngabakwa-Ahrefs ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.