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Ukuthuthukiswa Kwezinga Lokuguqulwa: Amasu Anamandla ayi-9

Noma ngabe ungumnikazi webhizinisi le-e-commerce, umakethi, noma usomaqhinga we-SEO womkhiqizo wakho, imizamo yakho yehlela emgomweni owodwa wokugcina: ukuguqulwa.

Amabhizinisi amaningi alwela ukuzuza amanani okuguqulwa aphezulu ukuze aqhubeke encintisana emnothweni wanamuhla, futhi lokhu kungafinyelelwa kuphela ngokuthuthukiswa kwezinga lokuguqulwa.

Ukuthuthukiswa kwezinga lokuguqulwa kuhilela ukuthuthukisa ukusebenza kwewebhusayithi ukuze kwandiswe ukuthengisa, ukubhalisa, noma ukuguqulwa okuholayo.

Ngakho-ke, le ndatshana izocwilisa ku-CRO, ikunikeze izinzuzo ezithile namasu asebenzayo ongawasebenzisa ukuze ukhulise izinjongo zakho zokuguqula. Ake siqale.

Okuqukethwe
Liyini izinga lokuguqulwa?
Libalwa kanjani izinga lokuguqulwa?
Liyini izinga lokuguqulwa elihle?
Kuyini ukulungiselelwa kwezinga lokuguqulwa?
Kungani ukuthuthukiswa kwezinga lokuguqulwa kubalulekile?
Kuzosetshenziswa kuphi isu le-CRO
Amasu angu-9 anamandla okuthuthukisa izinga lakho lokuguqulwa
Isiphetho

Liyini izinga lokuguqulwa?

Izinga lokuguqulwa ngu-a imethrikhi yokumaketha elandelela inombolo yabasebenzisi abaqede isenzo esifiselekayo. Okuphinde kubizwe ngokuthi ukuguqulwa, lezi zenzo ezifiselekayo zingabandakanya ukuthenga umkhiqizo, ukugcwalisa ifomu, noma ukubhalisela i-newsletter.

Libalwa kanjani izinga lokuguqulwa?

Izinga lokuguqulwa libalwa ngokuthatha inombolo yokuguqulwa, ake sithi ukuthenga into, bese uyihlukanisa ngenani eliphelele labasebenzisi abangene ngemvume kuwebhusayithi yakho, bese uyenza iphesenti.

Isibonelo, uma iwebhusayithi yakho inethrafikhi yabasebenzisi abangu-10,000 futhi abantu abangu-500 bathenga umkhiqizo wakho, izinga lokuguqulwa ngu-5%. Lokho kuyi-500 ehlukaniswe izethameli ze-10,000 ukuze uthole i-0.05, futhi uma iguqulwa ibe iphesenti, iphumela ku-5%.

Liyini izinga lokuguqulwa elihle?

Ochwepheshe bomkhakha bathi izinga lokuguqulwa lezitolo ze-e-commerce liwela phakathi 2 kanye no-5% iqinile. Nakuba lokhu kubonakala njengenani eliphansi, amazinga okuguqulwa kwe-e-commerce asendleleni ekhuphukayo.

Amanani asukela ku 1.5 kuya ku-2.5% eminyakeni eyedlule phakathi kuka-2000 no-2010. Lesi sikhathi sibhekane nezinselele, okuhlanganisa ukufinyelela okulinganiselwe kwe-inthanethi, ukusebenzelana kwamawebhusayithi okungekuhle, kanye nokuntuleka kokuthembela kwamakhasimende emisebenzini ye-inthanethi, okuvimbela ukuguqulwa.

Okwamanje, ku I-3.4% ku-2024, libonisa intuthuko. Amathrendi asafufusa njengobuhlakani bokwenziwa, ukuthenga bukhoma, ukuhweba komphakathi, nolwazi lwamaqiniso abonakalayo asethwe ukuthi anyuke amanani okuguqulwa abe phezulu kakhulu esikhathini esizayo.

Kuyini ukulungiselelwa kwezinga lokuguqulwa?

Osomabhizinisi ababili abashintsha isiqondiso somcibisholo

Ukwenziwa ngcono kwezinga lokuguqulwa, noma i-CRO, ibandakanya ukuthuthukisa iwebhusayithi yakho ukuze kwandiswe inani labavakashi abenza izinto ozifisayo. Ithrafikhi eku-inthanethi ingaba yinto engalindelekile emhlabeni wanamuhla. Uma ungakwazi ukuthola abasebenzisi kweyakho ukuguqulwa kwensimbi ekuzameni kokuqala, amathuba abo okubuya nokwenza izinto abazifisayo mancane.

Kodwa-ke, ukwandisa lawa mathuba kungafinyelelwa ngokusebenzisa imikhankaso yokuthuthukisa ukuguqulwa ngempumelelo. Umkhankaso omuhle wezinga lokuguqulwa uzokongela isikhathi, imali, nomzamo futhi ukusize uthole amasu amasha angakusiza ukuthi ukhulise ibhizinisi lakho.

Ngamafuphi, i-CRO ikusiza ukuthi uqonde ukusebenza kwewebhusayithi yakho ngedatha nezibalo ezivela kumathuluzi anamandla afana ne-Google Analytics ukuze uthuthukise ulwazi lomsebenzisi futhi ufinyelele imigomo yakho yokuthuthukisa.

Kungani ukuthuthukiswa kwezinga lokuguqulwa kubalulekile?

Ukuthuthukiswa kwezinga lokuguqulwa kuyisu elibalulekile lokumaketha kwedijithali elinezinzuzo ezimbalwa zebhizinisi lakho. Ezinye zezinzuzo zokusebenzisa isu le-CRO zifaka okulandelayo:

  • Izindleko eziphansi zokuthola: Ukuthuthukisa izinga lokuguqulwa lewebhusayithi yakho kuyindlela yokunciphisa izindleko zokutholwa kwekhasimende ngokusebenzisa inkundla yezokuxhumana noma imikhankaso yesikhangiso ye-PPC. Lokhu kungenxa yokuthi ukugxila kwakho okuyinhloko wukuguqula izivakashi zakho zibe amakhasimende.
  • Okuhlangenwe nakho okungcono komsebenzisi: Imizamo ye-CRO ivamise ukubandakanya ukuthuthukisa izici zewebhusayithi yakho, njengokulungisa isixhumanisi esiphukile noma ukwenza lula inqubo yokuphuma. Ukubhekana nala maphuzu obuhlungu kungathuthukisa kakhulu a isipiliyoni somsebenzisi, okuholela enanini eliphezulu lokuguqulwa.
  • Ukuthuthukisa i-ROI yokumaketha: Ngokuthuthukisa amanani akho okuguqulwa, usebenzisa amandla amathemba akho ngokuwaguqulela abe amakhasimende akhokhayo, uthuthukise ukusebenza kahle kwemikhankaso yakho yokumaketha.
  • Inzuzo yokuncintisana ethuthukisiwe: Isimo se-inthanethi sanamuhla sincintisana kakhulu, futhi ukuba newebhusayithi eguqulayo kubalulekile. Lokhu kukunikeza inzuzo eyengeziwe, kukwenza ugqame.
  • Ukuthengisa okwandisiwe: Ukwenyusa izinga lakho lokuguqulwa kuholela ekuthengisweni okwengeziwe. Lapho abantu beba amakhasimende akhokhayo, kuyanda imali engenayo evela ezithengisweni zakho.

Kuzosetshenziswa kuphi isu le-CRO

Kunezindawo ezimbalwa kuwebhusayithi yakho lapho ungagxila khona emizamweni yakho lapho usebenzisa isu elisebenzayo le-CRO. Ezinye zezindawo ongasebenzisa kuzo isu lokuthuthukisa izinga lokuguqulwa yilezi ezilandelayo:

1. Ikhasi lokufika

Umdwebo wekhasi lokufikela lewebhusayithi encwadini yezibalo

Amakhasi okufika abalulekile ekuguquleleni izivakashi zibe amakhasimende, yingakho enezinga eliphezulu lokuguqulwa lokubhalisa 23%. Yinto yokuqala ebonwa izivakashi zakho lapho zivula iwebhusayithi yakho, futhi ukwakheka kwayo kunquma ukuthi bazosithatha yini isenzo esifiswayo.

Ngokuthuthukisa idizayini yekhasi lakho, ungathuthukisa ulwazi lwabasebenzisi bakho futhi wandise amathuba okuba izivakashi ziguquke zibe amakhasimende.

2. Amafomu

Amafomu ewebhu ayizibuthe ezibalulekile eziholayo 74% yezinkampani ezisetshenziselwa ukukhiqiza umthofu. Ngaphezu kwalokho, ama-49.7% ezinkampani athi amafomu aku-inthanethi angamajeneretha aholayo aguqula kakhulu.

Uma aklanywe kahle, amafomu angakhuphula ukuguqulwa kwakho. Ukunciphisa izinkambu zokubhalisa ezidingekayo, ukudala amafomu okuthwebula umthofu acocekile nakahle, kanye nokwamukela ukuthunyelwa kwefomu ngokuchofoza kanye usebenzisa i-Facebook noma i-Google SSO (ukubhalisa kanye) ngezinye zezindlela ezihlukene ongathuthukisa ngazo amafomu akho ukuze uthole ukuguqulwa okuphezulu.

3. Ukubizelwa esenzweni

Imicibisholo enemibala eminingi ekhomba umbhalo we-CTA

Ukubizelwa esenzweni kuyinkinobho echofozekayo noma umbhalo owazisa amakhasimende ukuthi enze okuthile, njengokubhalisela incwadi yezindaba, ukuthenga umkhiqizo, noma ukubhukha isemina. Nakuba zingabashayeli ababalulekile bokuguqulwa, ungazenza zicace, zibonakale, futhi ziphoqelele ukukhuthaza amakhasimende ukuthi athathe isinyathelo, ngaleyo ndlela ukhuphule izinga lakho lokuguqulwa.

4. Ikhasi lomkhiqizo

Uma uthengisa imikhiqizo, ikhasi lomkhiqizo liyindlela yokuguqula izethameli zibe amakhasimende. Ekhasini lomkhiqizo, kufanele unikeze ngokucacile nangemininingwane izincazelo zomkhiqizo. Lokhu kukhuthaza ukwethenjwa nokuthembeka ezivakashini zakho, kuzenze zizimisele kakhulu ukuguqula zibe amakhasimende.

5. Inqubo yokuphuma

Yonke isayithi ye-e-commerce inendlela ehlelekile lapho amakhasimende eshintsha ukusuka ekwengezeni umkhiqizo kuya kubhasikidi ekugcineni akhokhele into noma isevisi. Ukwenza inqubo yokuphuma ishelele ngezinyathelo ezimbalwa kungathuthukisa izinga lakho lokuguqulwa futhi kususe amathuba okuthi ukulahlwa kwenqola yokuthenga.

Amasu angu-9 anamandla okuthuthukisa izinga lakho lokuguqulwa

I-CRO igxile ekusizeni ukuthi uguqule izethameli zakho zibe amakhasimende. Ukwenza lokhu kukuvumela ukuthi uthuthukise umugqa wakho ophansi nokwaneliseka kwamakhasimende. Ngezansi kunezinyathelo ezibalulekile eziyisishiyagalolunye ongazithatha ukuze usize uthole imiphumela engcono emikhankasweni yakho yokuthuthukisa.

1. Faka ama-CTA asekelwe embhalweni phakathi kwamabhulogi akho

Izinkinobho zokubizela esenzweni kungemuva elimhlophe

Ukusebenzisa izinkinobho zokubizela esenzweni ezisekelwe embhalweni ngaphakathi kokuthunyelwe kwakho kwebhulogi kuyisu lokwehlisa abantu abaningi phansi kwefaneli yakho yokumaketha. Ahlukile kuzinkinobho ezivamile zokubizela esenzweni ngoba ahlangana nokuqukethwe kwebhulogi yakho eshicilelwe, okwenza kube lula ukugqamisa isenzo esithile ofuna izivakashi zakho zisiqedele.

Ungakwazi ukubeka ngendlela efanele ama-CTA asekelwe embhalweni ekupheleni kwezindatshana ukuze ubakhuthaze ukuthi benze okuthile, njengokuthenga umkhiqizo, ukulanda i-ebook, noma ukubhalisela i-newsletter.

Ngokwesibonelo, uHubspot wafakaza a 98% thuthukisa imikhondo ethwebuliwe ngama-CTA agxilile abekwe ngaphakathi kwamabhulogi abo uma kuqhathaniswa no-6% ovela kuma-CTA ezibhengezo.

Ngokwenza kube lula ukubamba ukunaka kwabasebenzisi bakho, bathambekela kakhulu ekusabeleni, okwenza ukuguqulwa kwenzeke.

2. Susa iziphazamiso lapho kungenzeka khona

Ikhompyutha ephathekayo ebonisa ifomu lokubhalisa ku-inthanethi

Izigelekeqe, izibhengezo ezibenyezelayo, nokuqukethwe okuningi kakhulu ezinye iziphazamiso ezingaholela ekutheni amazinga akho okuguqulwa athathe kancane. Lezi ziphazamiso zenza kube nzima ezivakashini ukugxila kulokho okubalulekile, ngaleyo ndlela kwehle izinga lakho lokuguqulwa. 

Ukwenza ukwakheka kwewebhusayithi yakho kube lula nokususa izinto ezingadingekile ukuze unike amandla ulwazi lwesivakashi esicacile nesigxilile kususa iziphazamiso. Isikhala sesakhiwo esingaxutshwe nesikhala esimhlophe nxazonke izinkinobho zokubizela esenzweni iqhinga ongalisebenzisa ukukhulisa amathuba amakhasimende okuguqula.

Njengoba kubika i-VWO, i-Open Mile yabona a 232% ukwanda kokuguqulwa ngemva kokukhipha imfuhlumfuhlu nokwengeza isikhala esimhlophe eduze kwe-CTA ekhasini labo lokubikezela. Ngale ndlela, amakhasimende abo angagxila emikhiqizweni nasezinkonzweni azinikelayo futhi athathe isinyathelo esidingekayo ngaphandle kokuthikamezeka.

Ungaphinda ulungise amakhasi akho okukhokha ngokususa izinto ezibangela ukungqubuzana ezingase zilimaze izinga lakho lokuguqulwa. I-MecLabs, isitolo esiku-inthanethi, ithuthukise izinga layo lokuqeda ukuphuma ngo 10% kanye nemali engenayo ngokuvakasha ngakunye ekhasini lokuphuma ngo-19.5% ngokususa amabha wokuzulazula abeyizindawo zokuphuma okungenzeka zabavakashi babo. Ngakho-ke, ukunciphisa iziphazamiso ezisekhasini kubalulekile ukusiza ukuthuthukisa imizamo yakho yokuguqula.

3. Yabelana ngobufakazi bomphakathi

Ukwabelana ngobufakazi bomphakathi kuwebhusayithi yakho kuyindlela yokubonisa ubufakazi bokuthi abanye abantu babe nolwazi oluhle ngomkhiqizo noma isevisi yakho. Ubufakazi bomphakathi bungabandakanya ukubuyekezwa kwamakhasimende, ubufakazi, noma izithombe zamakhasimende ajabule asebenzisa umkhiqizo wakho.

Uma abangaba amakhasimende evakashela iwebhusayithi yakho futhi babone ukuthi abanye bathole ukuzizwisa okuhle, kwakha ukwethenjwa.

Lokhu kuthembana kubalulekile ekukhohliseni abantu ukuthi benze okuthile, njengokuthenga noma ukubhalisela isevisi. Ochwepheshe bezimakethe baveza ukuthi ubufakazi bezenhlalo bungakhuphula imali yokuthengisa ngokufika 15%

Ngakho-ke, lapho izivakashi zibona ukuthi abanye sebezuzile kakade kulokho okunikezayo, zizizwa ziqiniseka ngokwengeziwe futhi zikhululekile ukwenza okufanayo. Lokhu kuthenjwa okukhuphukile kuvame ukuholela ezingeni eliphezulu lokuguqulwa, okusho ukuthi izivakashi eziningi ziba amakhasimende angempela.

4. Sebenzisa ukuqondisa kabusha ukuze uhlanganyele kabusha izivakashi

Imemo ekhonjwa kabusha ebhalwe esitikhani esiphuzi

Ukubuyisela kabusha kuyisu elibalulekile lokuthuthukisa izinga lokuguqulwa lokuhlanganyela kabusha izivakashi ezike zaxhumana newebhusayithi yakho ngaphambilini. Kubandakanya ukulandelela abasebenzisi abavakashele isayithi lakho, bese bebonisa izikhangiso ezihlosiwe njengoba bezulazula kwamanye amawebhusayithi.

Ukhiye wokuphinda ukhombe ngempumelelo usekugxileni kubantu abavakashele amakhasi akho ewebhu aguqulelwa kakhulu. Le ndlela isiza ukuthi lezi zivakashi sezibonise intshisekelo ekunikeni kwakho, okuzenza zibe maningi amathuba okuthi ziguquke uma zethulwa ngesikhangiso esihambisanayo.

Manje, ake sikhulume amaqhinga. Izisekelo zokumaketha kwangaphakathi zisasebenza: ikhophi yesikhangiso sakho kumele ibe yinto ephoqayo futhi ihehe ngendlela ebonakalayo, futhi okunikezwayo kufanele kube okungenakuvinjwa.

Thatha icala le Umkhankaso we-United wokubuyisela kabusha ngempumelelo. Basebenzise imininingwane evela emikhankasweni yezikhangiso edlule ukuze baqondise izivakashi ezike zaxhumana nokuqukethwe kwazo futhi bezicabanga ukuya eholidini.

Isu le-United lihilela ukuphromotha ividiyo eyimizuzwana engu-15 enobizo olucacile lokuthatha isinyathelo kulezi zithameli ezikhethiwe. Lesi sikhangiso besihlose ukukhuthaza ababukeli ukuthi bathathe isinyathelo futhi babhukhe iholide labo. Abasebenzisi baqondiswe kabusha kalula kuwebhusayithi ye-United ngokuchofoza kubizo lokubizela esenzweni.

Imiphumela yomkhankaso wokuhlehliswa kabusha ibe mihle, u-52% wokuguqulwa okudalwe ku-YouTube kube ukuguqulwa ngokuchofoza okukodwa okuvela esikhangisweni.

Le ndaba yempumelelo igcizelela amandla okukhomba kabusha ekubuyiseleni amakhasimende angaba khona futhi kuwalethela ekuguquleni, ekugcineni kukhuphule amanani akho okuguqulwa. Ngakho-ke, ngesikhathi esilandelayo lapho isivakashi sibaleka, vumela ukuphinda kube umgqugquzeli wakho othule ukuze usibuyisele esibayeni.

5. Qondanisa okuqukethwe nalokho abasebenzisi abakulindele

I-blogger yokudla yesifazane isebenzisa ikhompuyutha ephathekayo yayo ekhaya

Ukuqondanisa okuqukethwe kwakho nezifiso zababukeli bakho kubalulekile ekumaketheni nasekuguquleni ngedijithali. Ukuqonda izidingo ezithile nezithakazelo zababukeli bakho ohlosiwe kuyadingeka ukuze udale okuqukethwe okuzwakalayo ezingeni elijulile.

Lokhu kuhambisana akukhona nje ukwanelisa izidingo zabo, kodwa futhi nokusungula ukuxhumana okungaphezu kokusebenzelana. Uma abaholi abaqeqeshiwe bathola okuqukethwe okubhekana nezinto ezibakhathazayo, kwakha ukwethenjwa nokwethembeka. Izimpawu zokuthembela ziyizici ezibalulekile zokuguqulwa, njengoba abasebenzisi kungenzeka kakhulu guqula ngo-200% lapho bethemba umkhiqizo wakho futhi bekholelwa enanini olinikezayo.

Ngaphezu kwalokho, ukwenza okuqukethwe okuhambisana nezithameli zakho kuholela ekuzibandakanyeni okwengeziwe. Okuqukethwe okuqondana nezithakazelo zabasebenzisi kungenzeka kubambe ukunaka kwabo futhi kukhuthaze ukuxhumana. Kungakhathaliseki ukuthi ngokuthunyelwe kwebhulogi, amavidiyo, noma inkundla yezokuxhumana, okuqukethwe okubandakanyayo kugcina abasebenzisi benamathele kuwebhusayithi yakho isikhathi eside, okwandisa amathuba okuba baguqukele kumakhasimende.

6. Nikeza usekelo lwengxoxo ebukhoma engu-24/7

Isandla sowesifazane sibhala kumakhalekhukhwini wakhe

Ngokocwaningo olwenziwe yi-American Marketing Association, ukufaka izingxoxo ezibukhoma kumawebhusayithi kungaba khuphula izinga lokuguqulwa ngo-20%. Ungenza okuhle ngamakhasimende akho angaba khona ngokukunikeza ukwesekwa kwengxoxo ebukhoma okungu-24/7 ukuze uthuthukise izinga lakho lokuguqulwa.

Ngohlelo losekelo lwengxoxo ebukhoma engu-24/7, amakhasimende athola usizo olusheshayo, ikakhulukazi uma ecabangela ukuthenga. Bangathola izimpendulo ezisheshayo zemibuzo yabo noma okubakhathazayo, okunciphisa amathuba okushiya ukuthenga kwabo ngenxa yokungaqiniseki.

Ingxoxo ebukhoma nayo iwuhlobo lokumaketha okuyingxoxo, futhi ungayisebenzisa ukuze uqondise amathemba ngokusebenzisa ifaneli yokuthengisa.

Abadayisi banganikeza izincomo zomkhiqizo, babhekane nezinkinga zabo, futhi banikeze ulwazi olwengeziwe, olusiza amakhasimende ekwenzeni izinqumo ezinolwazi, ngaleyo ndlela kube lula uhambo lokuguqula.

Izibonelo zezinhlelo zosekelo ezibukhoma ongazisebenzisa zihlanganisa amawijethi ezingxoxo, ama-chatbots, ama-agent angabantu, amakheli e-imeyili esevisi yamakhasimende, noxhumana nabo befoni. Sekukonke, ukuhlinzeka ngengxoxo ebukhoma esitolo sakho se-inthanethi kungenza kube lula ukuxhumana, kuthuthukise ukwesekwa kwamakhasimende, futhi kunikele ekuhlangenwe nakho kokuthenga okuku-inthanethi owanelisa kakhudlwana futhi okungenazihibe, ekugcineni kube nomthelela omuhle kumazinga okuguqulwa.

7. Thuthukisa isivinini sokulayisha ikhasi futhi ulungiselele iselula

Indoda ehlola isivinini sokulayisha iwebhusayithi kuthebhulethi

Ukuthuthukisa isivinini sokulayisha ikhasi kanye nokuqinisekisa ukuphendula kweselula yizici ezibalulekile zokuthuthukisa ulwazi lwamakhasimende, okunomthelela omkhulu ekwenyukeni kwamazinga okuguqulwa ngendlela okungenzeka ngayo. 17%.

Lokhu kungenxa yokuthi 1 kubasebenzisi abangu-4 izoshiya amawebhusayithi athatha imizuzwana engaphezu kwemine ukulayisha, futhi uma isayithi lakho lithatha isikhathi eside ukuvula, lingathinta umugqa wakho ophansi. Isivinini esisheshayo sokulayisha ikhasi sithuthukisa ukwaneliseka komsebenzisi, okubakhuthaza ukuthi bahlale kusayithi lakho.

Ngaphezu kwalokho, kuhle ekwenziweni kahle kwenjini yokusesha njengoba izinjini zokusesha ezifana ne-Google zicabanga isivinini sekhasi njengento yezinga. Amawebhusayithi asheshayo maningi amathuba okuthi abonakale ephezulu emiphumeleni yosesho, okungase andise ithrafikhi yezinto eziphilayo.

Ngokwezibalo ngu Cabanga nge-Google, amathuba okugxuma anyuka ngo-32% uma isikhathi sokulayisha ikhasi sikhuphuka sisuka kusekhondi elingu-1 siye ku-3. Ngemizuzwana emi-5, cishe izokwenyuka ngo 90%. Iwebhusayithi esheshayo ngaleyo ndlela yehlisa izinga lokugxuma, okwenza amakhasimende abe maningi amathuba okuthi ahlole ikhasi lakho uma ehlangabezana nesivinini esisheshayo sokulayisha.

Ungasikhulisa kanjani isivinini sokulayisha sesayithi lakho? Ungasebenzisa amathuluzi afana Ikhasi elitholiwe ukuhlola isikhathi sokulayisha sewebhusayithi yakho. Leli thuluzi linikeza umbiko ngesikhathi esisithathayo ukulayisha kanye nemininingwane yalokho okwehlisa isiza.

Amaqhinga ongawasebenzisa ukuze ukhuphule izikhathi zokulayisha ahlanganisa ukucindezela izithombe nokunciphisa inani lezinto ekhasini lewebhu.

Ngokukhula kwenani lama-smartphone, ngaphezu kwama-54% wethrafikhi yewebhu ivela kumadivayisi eselula, futhi ukwenza kahle kweselula sekuyisidingo samabhizinisi. Njengamasayithi aphendulayo, isayithi elithuthukisiwe libusa ithrafikhi yeselula, inobungane be-SEO, futhi ithuthukisa ukusebenzelana.

Ukuze uthuthukise ikhwalithi yekhasi lakho leselula, sebenzisa idizayini ephendulayo evumelana nosayizi abahlukahlukene besikrini futhi iqinisekise ukuthi umbhalo, izithombe, nokunye okuqukethwe kufundeka kalula.

8. I-A/B hlola amakhasi akho okufika

Umqondo wokuhlola we-AB wemiklamo emibili yewebhusayithi

A / B ukuhlolwa, noma ukuhlola okuhlukanisayo, kuyindlela esetshenziselwa ukuqhathanisa izinguqulo ezimbili zekhasi lewebhu noma ezinye izici zokumaketha ukuze kunqunywe ukuthi iyiphi eyenza kangcono ekufezeni imigomo yakho, njengokuguqulwa.

Ukusebenzisa leli su emakhasini akho okubikezela kusiza ukukhulisa iwebhusayithi yakho futhi kukhuphule izinga lokuguqulwa.

Nansi indlela okwenza ngayo: lapho uhlukanisa uhlola amakhasi akho okubikezela, qala uchaze imigomo ofuna ukuyifinyelela, noma ngabe ukukhulisa ukuthenga kwakho, ukubhalisa, noma amamethrikhi okuzibandakanya.

Dala izinguqulo ezimbili zama-elementi ofuna ukuwahlola, ngayinye iqukethe into ehlukile ofuna ukuyihlola, njengesihloko, inkinobho yokubizela esenzweni, isikimu sombala, noma izithombe.

Nikeza izivakashi ezingahleliwe kunguqulo A noma B futhi uvumele womabili amaqembu ukuthi asebenze ngesikhathi esisodwa isikhathi esithile. Bese, ulandelela ukusebenza usebenzisa amamethrikhi angukhiye ukuze unqume inguqulo ephumelela kakhulu.

Uma usuhlonze inguqulo ewinile, sebenzisa izinguquko ezidingekayo. Kungase kuhlanganise ukubuyekeza lonke ikhasi noma izici ezithile ezibonakale zisebenza kahle.

Izinkampani ezifana ne-Ubisoft Entertainment, inkampani edumile yegeyimu yevidiyo, zenyuse amanani azo okuguqulwa kusuka 38% kuya 50% kanye nokukhiqizwa okuholayo ngo-12%, sibonga ukuhlolwa kwe-A/B.

Ngokuhlola ngokuhlelekile futhi uthuthukise amakhasi akho okubikezela ngokusebenzisa imibono ehlukene yokuhlola, ungenza izinqumo eziqhutshwa idatha, uthuthukise ulwazi lomsebenzisi, futhi wenze okuhle ngabavakashi bakho. Khumbula ukuthi ukuhlolwa kwe-A/B kuyinqubo eqhubekayo; ngakho-ke, hlola njalo futhi ulungiselele amakhasi akho ukuze avumelane noshintsho lokuziphatha kwabathengi.

9. Nikeza okunikezwayo nezaphulelo ukuze uhehe izivakashi

Abathengi bathanda ukonga imali, futhi ayikho indlela engcono yokubasiza bonge imali ngesikhathi bethenga kunokubanika ikhuphoni noma ikhodi yesaphulelo. Lokhu okunikezwayo kungaheha izivakashi zakho, kuzikhuthaze ukuthi zenze okuthile, futhi kukhuphule izinga lakho lokuguqulwa.

Lapho unikeza lokhu okunikezwayo, ukusebenzisa ukuphuthuma nokushoda kungenye yezindlela ezingcono kakhulu zokuzenza zisebenze. Ngokuzenza zitholakale isikhathi esilinganiselwe, kukhuthaza abathengi abangaba khona ukuthi benze isinqumo ngokushesha ngaphambi kokuphelelwa yisikhathi kokunikezwayo. Ngokufanayo, ukutholakala okulinganiselwe kwenza umkhiqizo ufiseleke kakhulu, ngakho-ke kukhuthaza ukuguqulwa.

Abathengisi abaningi, okuhlanganisa ne-Amazon, basebenzisa leli su lapho imikhiqizo yabo ibonisa “ukutholakala okulinganiselwe” noma “iphelile esitokweni.” Ucwaningo lubonise ukuthi ukumaketha kokushoda kungathuthukisa ukuguqulwa ngokufika 33%. Ngakho-ke, cindezela ku-FOMO futhi ubone ukuguqulwa kwakho kukhuphuka phezulu.

Isiphetho

Njengomnikazi webhizinisi le-e-commerce, ufuna abantu abaningi bachofoze leso sixhumanisi noma inkinobho yokubizela esenzweni. Lesi sihloko sibheke izindlela eziyisishiyagalolunye zokuthuthukisa izinga lokuguqulwa ezisebenza emhlabeni wonke. Ngokusebenzisa noma yimaphi amasu akulesi sihloko, ungenza okuhle kwabavakashi bakho futhi ubenze benze izenzo ozifisayo. Zizwe ukhululekile ukuzama ngezinto ezihlukene ukuze ubone ukuthi yini esebenza kangcono kubasebenzisi bakho.

Shiya amazwana

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