Amabhokisi okuthola amakha asekulungele ukuphazamisa kakhulu imboni yobuhle ngo-2024. Njengoba abathengi befuna ukuzwa ngephunga elisondelene kakhulu ngemva kobhubhane, lawa mabhokisi avumela ukuhlolwa okukhulu, ukwenza ngendlela oyifisayo, kanye nokutholakala kwephunga. Ngokushesha ziba isisekelo sokugxila kwamasu kumabhrendi afuna ukuvumelanisa nezinto eziza kuqala zabathengi mayelana nokwenza kube ngokwakho kanye nelukuluku lokuzwa. Amabhokisi okuthola ahlinzeka ngefomethi yomkhiqizo efanelekile ukuhlangabezana nalezi zidingo. Ngamandla abo okudala ngokubambisana, bavumela abenzi bamakha ukuthi baxhumane ngokuzuzisayo namakhasimende ngokusebenzisa ukulandisa kobuciko kanye nemfundo yezinzwa.
Kubathengi, zenza kube lula ukwenza izendlalelo zokuhlola, ukuziveza okusondelene, kanye nendawo yokungena ethengekayo ukuze bathole iphunga elimnandi. Njengoba ukuqamba okusha okusimeme kumasampula nakho kusheshisa, amabhokisi okutholwa azohola amathuba omkhiqizo omusha oqaphela imvelo. Ngamafuphi, u-2024 uzobona amabhokisi okutholwa kwephunga eshintsha isigaba ngamakhono awo okwenza ngokwezifiso, ukusimama, ukunethezeka kokuhlangenwe nakho, nokudala okunezinzwa eziningi.
Okuqukethwe
1. Abafundisi bephunga: Amabhrendi agxila kubuciko
2. Ukusondelana okugxilile: I-Neurodiversity kanye nokwenza kube ngokwakho okukhulu
3. Amasiko okwenza izendlalelo: Inhlanganisela yangokwezifiso nokuhlola
4. Imfucumfucu yesikhathi esizayo: Ukuqamba okusha okuzinzile kumasampula
5. Ubuciko obuphakeme: Ukuxoxa izindaba ngomklamo wokupakisha
6. Ukutholakala kweDemocratizing: Ukunethezeka okuthengekayo kwentshiseko vs ephaketheni
7. Izinto ezingavamile zokunuka: Izingoma ze-Eccentric kanye ne-synesthesia
I-8. Imicabango yokugcina
1. Abafundisi bephunga: Amabhrendi agxila kubuciko
Lapho sekusithelwe imfihlo, abenzi bamakha manje sebengena obala njengabaklami bephunga elimnandi. Imikhiqizo iyabona ukuthi ukukhombisa inqubo yokudala nobunkimbinkimbi besayensi ngemuva kokudalwa kwephunga kwakha ukwethembeka nokwethembeka kwabathengi. Ama-workshops, ama-masterclass kanye nokuqukethwe okungemuva kwesigcawu kuvumela abenzi bamakha ukuthi babelane ngolwazi lwabo ngqo namakhasimende anelukuluku lokufuna ukwazi. Lokhu kubeka ngale kusiza ukwehlisa ukwakheka kwephunga ngenkathi kugqamisa ubuciko bobuchwepheshe obuhilelekile.
Isibonelo, uhlobo lwase-Australia i-Goldfield & Banks lunikeza izinkundla zokucobelelana ngolwazi lapho umsunguli walo ehlinzeka ngamasampula esithako esingahluziwe ukuze afundise ngokwakhiwa kwe-alchemy. Ngokusho komsunguli, isifiso sokuhlangana nomenzi weziqholo osembonini siqhuba ama-workshops asedayiswe. Khonamanjalo, i-US brand Commodity ihlela ukudalula ngokugcwele zonke izithako “ezaziyimfihlo yohwebo” ngo-2025. Lo moya wokuvuleleka usiza abenzi bamakha babeke esikhundleni njengothisha abaqondisa ukutholwa kwamakha abathengi.
Amasethi okuthola ulwazi angathuthukisa amasiginesha abenzi bamakha ngokukhetha ukuqanjwa okuhlukile noma ukugqamisa imindeni eyinhloko yephunga. Ukudlulisa ifilosofi yomkhiqizo ngelensi yobuciko yomenzi wamakha kusiza ukwakha ukuxhumana okuseduze nabathengi. Ekugcineni, ukubeka abenzi bamakha njengabafundisi bephunga ukuze bakhanyisele inqubo yokudala kwenelisa isifiso esikhulayo sabathengi solwazi lwangaphakathi engxenyeni yephunga elimnandi.
2. Ukusondelana okugxilile: I-Neurodiversity kanye nokwenza kube ngokwakho okukhulu
Okuhlangenwe nakho kwephunga kuya kuba okomuntu siqu njengoba ukuqwashisa kukhula mayelana ne-neurodiversity kanye nokubonwa kwephunga. Ngokulinganiselwa kokuthi u-15-20% wabantu bane-neurodivergent, amabhokisi okutholakala angabhekana nezidingo ezihlukahlukene zezinzwa. Amandla ephunga alungisekayo avumela abathengi ukuthi balawule ukugcwala kwezinzwa futhi bathole “indawo yephunga” efanelekile.
Isibonelo, amakhithi omkhiqizo we-US Commodity afaka amakha ku-Personal, Expressive, kanye ne-Bold intensities. Lokhu kunikeza amandla abathengi ukuthi bakhethe ukuqagela okuhambisana namazinga abo okunethezeka. Ukwenza kube ngokwakho okukhulu kuphinde kusho ukuvuma okuthandwayo kwephunga kuguquguquka nokushintsha kwemizwa, isimo sezulu, noma amahomoni.
Ibhrendi yase-UK i-Edeniste ihlanganisa isayensi ukuze yenze amakha aqondise izidingo ezithile ezingokomzwelo. Amakha alo ahlanganisa ubulili ahlanganisa izinto eziyisisekelo "zokuqinisa impilo" ezisekelwa yineuroscience ukuze zilethe izinzuzo zempilo ezifakazelwe. Amasethi e-Discovery agxile kumizwa yephunga elimnandi noma elisebenzayo ngale kokunuka okumsulwa azozwakala.
Ekugcineni, ukwenza kube ngokwakho okuseduze kudinga ukuqonda ubudlelwano obuhlukile babathengi nephunga. Kusukela ekuqineni okuguquguqukayo kuya ezicini ezithuthukisa imizwa, amabhokisi okuthola anganikeza ukuguquguquka okudingekayo ukuze kwenziwe ngendlela efanele. Amabhrendi aqaphela ukuhlukahluka kwe-neurodiversity kanye nokuzithoba kwephunga azothola ukwethembeka ngokunika amandla uhambo lwephunga olungokwezifiso. Njengoba impilo yangemva kobhubhane iqhubeka nokuvela, ukuzikhulumela okusondelene ngamakha kuzokhula kuphela.
3. Amasiko okwenza izendlalelo: Inhlanganisela yangokwezifiso nokuhlola
Ukufakwa kwephunga elimnandi kuye kwathwebula imicabango, eqhutshwa isifiso sokwelashwa okuyingqayizivele kanye nemikhuba yephunga yaseMpumalanga Ephakathi. Ngokuphila kwengxubevange ephazamisa izinqubo zendabuko, ukubeka izendlalelo kuvumela ukuguquguquka okuphelele ukuze udale amakha esiginesha. Imikhiqizo iphendula ngamabhokisi okutholakala adlalayo akhuthaza ukuhlola.
Isibonelo, ibhokisi elizikhethele lomkhiqizo wesiFulentshi i-Olibanum ligqamisa ukubekwa okufana namanothi omculo ukuze kwakhiwe “izinto eziqanjiwe” zephunga elimnandi. Ibonisa isiqubulo somkhiqizo: “sibekezelela futhi sikhuthaze ngisho nokungathembeki” phakathi kwephunga elimnandi. Iqoqo lezendlalelo elihlanganisa ubulili lomkhiqizo wase-UK lomkhiqizo we-ILK lihlanganisa amapheya wamakha ahambisanayo kodwa ahlukile ukuze ahlanganiswe.
Isithuthukisi somkhiqizo wase-US i-DS & Durga “akukho-nothi” esibonisa ngale sishintsha amanye amakha uma sekwekwe. Lokhu kubeka umthengi njengomqambi. Isiqondiso sokwendlalela imindeni yephunga noma izindlela zokwephula isicelo kunikeza abathengi isiqalo sezinto zabo zephunga elimnandi.
Ngokulungiselela izendlalelo ezenziwe ngendlela oyifisayo, amabhokisi okuthola anika amandla ubuhlakani. Abathengi - ikakhulukazi izizukulwane ezincane - balangazelela lolu hlobo lokuziveza olfactory. Imikhiqizo ehlinzeka ngamathuluzi akhuthazayo kanye nemfundo yokuvula inhlanganisela yomuntu siqu izophumelela kulesi sikhala.
4. Imfucumfucu yesikhathi esizayo: Ukuqamba okusha okuzinzile kumasampula
Ukuzinza manje kubalulekile kumasethi okuthola njengoba izidingo ze-eco ziyashesha. Abathengi bacubungula ukugaywa kabusha futhi bafuna izinketho ezibolayo noma ezigcwalisekayo. Imikhiqizo iphendula ngezinto ezigaywe kabusha, ezigaywa kabusha nezisebenziseka kabusha zama-atomizer nokupakishwa.
Isibonelo, i-Serge Lutens yaseFrance inikeza izitsha ezigcwalisekayo, kuyilapho i-Matiere Premiere isebenzisa amakepisi angama-screw ukuze agaywe kabusha kalula. Naphezu kwezinselelo zomnotho, abathengi basathanda izinhlobo ze-eco-friendly, ngakho-ke ukusungulwa okusha okuzinzile kuyisidingo sokuncintisana.
Ibhokisi lomkhiqizo wase-UK i-Bel Rebel lisebenzisa imfucuza yezolimo kanye nesikhunta, okulinikeza unyawo olubi lwe-CO2. U-Sana Jardin uphinda asebenzise izinkomishi zekhofi ezigaywe kabusha. Ibhokisi lobuchwepheshe le-NASA lomkhiqizo wase-US i-Aier lifaka izinto ezihlanganiswayo kanye nesikhwama sokuthumela esigaywe kabusha.
Ngaphandle kwezinto zokwakha, amasethi okutholwa anikeza ithuba lokuvula amamodeli ayindilinga. Amasevisi okubhalisa athumela ama-mini avamile angahlanganisa izinhlelo zokugcwalisa/zokusebenzisa kabusha. Imikhumbi ephinda igcwaliseke, imikhono egaywa kabusha, kanye nokupakishwa okuncane okuncane nakho kuyindlela yokuhlola.
Ukunikeza amasampula esimeme kuhambisana nezinto ezibalulekile zabathengi kanye namanani. Iphinde futhi ibe namasethi okutholwa kobufakazi besikhathi esizayo ngokumelene nemithethonqubo ye-eco. Amabhrendi adebesela ubungozi bokusimama alandela lawo athatha isinyathelo ku-NPD yokuziphatha. Imboni yeziqholo kufanele ifinyelele inselele yokuqamba izinto ezintsha futhi inikeze abathengi abaqaphela imvelo ngesipiliyoni sokutholwa ngaphandle kwecala.
5. Ubuciko obuphakeme: Ukuxoxa izindaba ngomklamo wokupakisha
Njengoba i-premiumization iqhubeka, amabhrendi embula amabhokisi okutholwa anobuciko ahlinzeka ngokuxoxwa kwezindaba ezizwakalayo. Okugxilwe kakhulu ezintweni eziphambili, imininingwane yokuhlobisa, namadizayini aphefumulelwe amagugu athuthukisa i-unboxing.
Isibonelo, izitsha zika-Dries Van Noten zingena esikhwameni esinezindwangu eziwuphawu lomkhiqizo. I-La Perla isebenzisa ubuhle bayo be-couture ukuze icabange kabusha ama-minis angaphinda agcwaliseke njenge-objets d'art. Imininingwane efana nokuthungwa, imibala, nemisindo yengeza ubukhulu bezinzwa uma imikhiqizo ingapakishiwe.
Ukusebenzisana nakho kuphakamisa ukuhluka. U-Lala Curio udale imifanekiso yangokwezifiso ye-Creed's Year of the Tiger box. Ibhokisi lika-Off-White lihlanganisa isithombe esifana nesakhe nesiqoqekayo esibonisa “ubuhlakani obunjengengane” buka-Virgil Abloh.
Lokhu kugcizelelwa kobuciko obuphakeme kunikeza amathuba okuqinisa ukulandisa komkhiqizo. Uma ukupakisha kudlulisa ugqozi lwamasiko, ukusebenzelana kobuciko, noma amathonya okugcinwa kwengobo yomlando, kuthinta izinga lomzwelo elijulile.
Amabhokisi okuthola izinto aphindwe kabili njengeziqephu zokubonisa angaheha abathengi bezipho nabaqoqi. Njengoba abathengi beqhubeka nokuthola ukunethezeka okuncane phakathi kwezinselele zomnotho, bazokhangwa amasethi anokuhlobisa okuyingqayizivele, imiklamo ekhangayo, nobuhle be-Instagrammable.
Imikhiqizo yobuhle kudala iqonda ukusondelana kokupakishwa kwezinzwa. Kumasethi okuthola ulwazi, imininingwane yobuciko ejabulisa izinzwa inganikeza umkhawulo wokuncintisana othwebula izinhliziyo zabathengi, izingqondo, nezikhwama zemali.
6. Ukutholakala kweDemocratizing: Ukunethezeka okuthengekayo kwentshiseko vs ephaketheni
Njengoba isabelomali siqina, amasethi okutholwa enza iphunga elimnandi lifinyeleleke. Njengoba abathengi bebeka phambili inani, amabhokisi anikeza ikhwalithi yokulangazelela endaweni yentengo ethengekayo azoba ukhiye. Imikhiqizo iphendula ngezisusa ezifana nezaphulelo zangemuva kwesampula ukuze kugqugquzelwe ukuthenga.
Izinsizakalo zokubhaliselwe ziphinde zenze intando yeningi ukutholwa ngokuletha ama-minis ngokuphindaphindiwe. Lokhu kunikeza ukunethezeka okuthengekayo kubathengi ababoshwe ngemali. Imikhiqizo efana ne-UK's Ostens kanye ne-US-based Boy Smells offset box ibiza ngokuqhathaniswa nokuthengwa kosayizi ogcwele esikhathini esizayo.
Phakathi naleso sikhathi, iphunga elimnandi elithi "dupe" elingisa iphunga elihlonishwayo ngengxenye yenani liyakhula. Imikhiqizo efana ne-UK's Noted Aromas ihlose ngokusobala ukufaka inselele kuma-markups embonini nokwenza amakha ekhwalithi atholakale. Imodeli ecacile ethi "zama ngaphambi kokuthenga" inciphisa ubungozi kubathengi abaqaphe ngokwezimali.
Ukuze uphumelele phakathi kwezinselele zezomnotho, amasethi okutholwa kufanele alinganise uthando kanye nephakethe. Abathengi basafuna izikhathi zokuzitika kodwa ngezindleko ezifinyelelekayo. Amabhrendi avula ngobuciko ukufinyelela ekuhloleni iphunga nokuhlola ngaphandle kokuphula ibhange azozuza abalandeli abaqotho.
7. Izinto ezingavamile zokunuka: Izingoma ze-Eccentric kanye ne-synesthesia
Ngemuva kobhubhane, imibono eguquliwe yephunga iqhuba isidingo sezingoma ezingavamile ezichitha isiko lesiqholo. Amabhrendi amukela i-olfactory eccentricities kanye nesipiliyoni se-synesthetic ngaphakathi kwamabhokisi abo okutholwa.
Isibonelo, amakhithi omkhiqizo wesi-French i-Etat Libre d'Orange afaka phakathi amakha aqanjwe ngendlela emangalisayo asuselwe ekukhuthazeni okuyindida. Indlela yokubhekana nayo iphikisana nobumaphakathi obujabulisa isixuku ngokuvuna ilukuluku lemizwa. Ibhrendi yase-US i-DS & Durga ithola ugqozi ezithombeni ezifana nogesi nokuvanisha kwe-violin.
Ngaleso sikhathi, "izinto" ze-Arpa Studios zihlose ukuvuselela ukuqonda kwemizwa. Isethi yokutholwa inikeza "indlela yesiko eya ku-synesthesia" yokuhlolwa kwekusasa. Njengoba izigidi manje zithola iphunga elimnandi noma i-synesthesia yombala ngenxa ye-Covid, kunentshisekelo ekhulayo yabathengi ekuqondeni into entsha yokuqonda.
Ngokuphusha imingcele yokudala, amabhrendi angasebenzisa amabhokisi okutholakala ukuze abonise amaphrofayili amahle, angalindelekile ahlaba umxhwele izinzwa. Abathengi bafisa ukuhanjiswa endaweni engaziwa yokuhogela. Njengoba abenzi beziqholo be-avant-garde bedabula izincwadi zemithetho yendabuko, bavula indlela yamasethi okutholwa agcwele izinto ezithokozisayo ezivusa umcabango ohlangene.
I-8. Imicabango yokugcina
Njengoba imboni yephunga elimnandi iqhubeka nokushintsha ngo-2024, amabhokisi okutholwa azohola emisha mayelana nokwenza kube ngokwakho, ukusimama, kanye nokusungula okunezinzwa eziningi. Amandla abo okunikeza ulwazi oluhlanganyelwe ngokulandisa kobuciko, ukuqina okwenziwa ngokwezifiso, imiklamo enobuciko, nezingoma ezigxilile kunikeza amathuba amaningi emikhiqizo nabathengisi ukuze bahambisane nezinto eziza kuqala zabathengi. Ngenkathi kulinganisa intshiseko nokufinyeleleka phakathi kwezinselele zomnotho, amabhokisi okutholwa azobumba kabusha indlela abathengi abahlola ngayo, bazibonele, futhi bathenge amakha. Ekugcineni, amandla abo okugxilisa okwenziwa ngokwezifiso okuseduze, amasampula aqinile, ukunethezeka okuthengekayo, kanye nemfundo yezinzwa kunikeza amabhokisi okutholwa kwephunga elibalulekile ekusaseni lomkhakha. Isikhathi manje sokuthi amabhrendi acabanga phambili asebenzise amandla awo futhi aguqule ukusebenzelana kwabathengi.
