Imikhiqizo yesitayela sezinwele ezisontekile ibone ukwanda okuphawulekayo kokuduma, okuqhutshwa ukuvela kwezitayela zobuhle kanye nomthelela okhulayo wezinkundla zokuxhumana. Njengoba singena ku-2025, imakethe yale mikhiqizo iyaqhubeka nokukhula, ihlinzeka ngamathuba anenzuzo kubathengi bebhizinisi, okuhlanganisa abathengisi nabathengisi bezitolo. Lesi sihloko sidingida kabanzi mayelana nemikhiqizo yesitayela sezinwele ezigoqekile, ihlola amandla ayo emakethe kanye namathrendi abumba isidingo sayo.
Okuqukethwe:
– Exploring the Buzz Around Curly Hair Styling Products
- Amathrendi Abalulekile Emakethe Emikhiqizweni Yesitayela Sezinwele Ezigobile
– Conclusion: The Future of Curly Hair Styling Products in the Beauty Industry
Ukuhlola I-Buzz Around Curly Hair Styling Products
Defining Curly Hair Styling Products and Their Market Potential
Imikhiqizo yesitayela sezinwele ezisontekile ihlanganisa izinhlobonhlobo zezinto eziklanyelwe ukuthuthukisa nokuphatha ukuthungwa kwezinwele ezigoqekile. Lokhu kufaka phakathi ama-curl okhilimu, ama-gel, ama-mousses, nama-serum, ngayinye yakhelwe ukuchaza ama-curls, ukunciphisa i-frizz, nokuhlinzeka ngokubamba. Ngokombiko wakamuva, imakethe yemikhiqizo yokwenza izinwele kulindeleke ukuthi ikhule ngama-dollar ayizigidi eziyizinkulungwane ezingama-5.36 ukusuka ngo-2023 kuya ku-2028, ngenani lokukhula elihlanganisiwe lonyaka (CAGR) lika-5.39%. Lokhu kukhula kugqugquzelwa ukuqanjwa kabusha kanye nokwandiswa kwamaphothifoliyo emikhiqizo, okuholela ekukhokheni imali eningi futhi kubhekelelwe inani elikhulayo labathengi abakhathalela imfashini.
Amathrendi emidiya yezenhlalo nama-Hashtag Driving Demand
Izinkundla zokuxhumana sezibaluleke kakhulu ekulolongeni izitayela zobuhle, futhi nemikhiqizo yesitayela sezinwele ezisontekile iyafana. Ama-hashtag afana ne-#CurlyHairDontCare, #CurlGoals, kanye ne-#NaturalCurls aqoqe izigidi zokuthunyelwe, adala umphakathi ophilayo wabantu abanezinwele ezisontekile ababelana ngamathiphu abo esitayela nezincomo zemikhiqizo. Abagqugquzeli nabashisekeli bobuhle badlala indima ebalulekile ekufuneni ukushayela, njengoba ukuvumela kwabo kanye nezifundo kufinyelela izethameli ezibanzi, kukhuthaze ukwamukelwa kwemikhiqizo ethile. Ukwenyuka kokuthengiswa kwe-inthanethi, okuqiniswa ukumaketha kwezokuxhumana, kukhulisa amandla emakethe yemikhiqizo yesitayela sezinwele ezisontekile.
Ukuqondanisa namathrendi Obuhle Ababanzi
Isidingo semikhiqizo yesitayela sezinwele ezisontekile sihambisana namathrendi obuhle abanzi agcizelela izithako zemvelo kanye nemvelo. Abathengi baya ngokuya befuna imikhiqizo engenawo amakhemikhali ayingozi, bakhetha ukwakheka okunothisa futhi kuvikele izinwele zabo. Lolu shintsho oluya ebuhleni obuhlanzekile luyimbangela ephawulekayo yokukhula kwemakethe, njengoba imikhiqizo isungula izinto ezintsha ukuze ihlangabezane nalezi zintandokazi. Ukwengeza, umkhuba wokwamukela ukwakheka kwezinwele zemvelo kanye nokugubha ukuhlukahluka kwezindinganiso zobuhle kube nomthelela ekudumeni kwemikhiqizo yesitayela sezinwele ezisontekile. Njengoba abantu abaningi bemukela ama-curl abo emvelo, isidingo semikhiqizo ekhethekile ebhekelela izinhlobo ezahlukene zama-curl kanye nokuthungwa siyaqhubeka nokukhula.
Sengiphetha, imakethe yemikhiqizo yesitayela sezinwele ezisontekile ngo-2025 iveza amathuba okukhula amakhulu, eqhutshwa ithonya lemithombo yezokuxhumana, ukuvela kwezitayela zobuhle, kanye nokuthandwa okukhulayo kwemikhiqizo yemvelo neyemvelo. Abathengi bebhizinisi embonini yobuhle bangasebenzisa le mininingwane ukuze bangene kule makethe eguquguqukayo, bahlangabezane nezidingo zesisekelo sabathengi abahlukahlukene nabaqhubekela phambili ngemfashini.
Amathrendi Abalulekile Emakethe Emikhiqizweni Yokwenza Izinwele Ezigobile
Curly Hair Boom: From Waves to Coils
Imakethe yezinwele ezisontekile ibhekene nokuvela kabusha okuphawulekayo, nenani elikhulayo labathengi abamukela amaphethini abo ama-curl emvelo. Lo mkhuba udlulela kuzo zonke izinhlobo zezinwele, kusuka kumagagasi axegayo kuye kumakhoyili aqinile. Ngokombiko wochwepheshe, ukusesha kwe-Google emhlabeni wonke "kwezinwele ze-wavy perm" kukhuphuke ngo-7% ngonyaka odlule, okubonisa intshisekelo evuselelwe kumaphemithi. Lo mkhuba uphawuleka ikakhulukazi esifundeni se-APAC, lapho umphumela wegagasi othambile uthola ukuduma. Imikhiqizo efana ne-Arimino ibambe iqhaza kulo mkhuba ngokukhipha imikhiqizo efana ne-Poppin' Fig yokunakekelwa kwangemva kwemvume, okubandakanya ama-shampoos athambile kanye namamaski apholile.
Ukuchazwa kwe-Curl kungenye indawo ebona ukukhula okukhulu. I-WGSN's Coily Haircare Trendcurve ikhombe ukukhula okuqhubekayo ezingxoxweni zomphakathi ezisho imikhiqizo echaza ama-curl. Abathengi bafuna izindlela zokuqondisa izindlela zabo zezinwele ezigoqekile, okuholela ezenzweni ezintsha ezifana nebhulashi lencazelo ye-Bounce Curl's EdgeLift Curl, ehlanganisa imiphetho enwetshiwe ukuze ihlukanise ama-curl. Ukwengeza, ama-curl okhilimu ayakhula njengoba abathengi behlose ukugcina incazelo ngale kosuku lokuqala lokuwashwa. Ibhrendi yase-UK i-Wavy yethule okhilimu abachaza ama-curl asebenziseka kalula abaqondise imakethe yokuzilungisa kwabesilisa, okuqhubeka nokwandisa ukufinyelelwa kwabantu kwale mikhiqizo.
Back to Basics: Pro-Ordinary Hair Tools and Tech
As trend fatigue sets in, the haircare category is shifting towards pro-ordinary tools that upgrade everyday chores into accessible and easy-to-maintain rituals. Google searches for hairbrushes have increased globally by 14% year-over-year, with consumers seeking the best hairbrushes for specific hair types and textures. This has led to the rise of niche hairbrushes that serve individual haircare needs, elevating essential maintenance into Glimmer-inducing rituals. French brand Officine Universelle Buly offers personalized engravings on its brushes and combs, turning them into keepsake investments.
Damage-reducing dryers are also gaining traction. To optimize efficiency, hair styling tools and dryers must provide faster drying times with minimal damage. Dyson has upgraded its bestselling Supersonic dryer with hair-protecting technology, integrating AI to learn users’ styling preferences and simplify subsequent uses. Infrared heat is becoming the gold standard in hairdryers, with L’Oréal set to release a breakthrough AirLight Pro dryer harnessing this technology. These advancements are designed to streamline routines with more empathetic and easy-to-use products, catering to the growing demand for multifunctional and efficient haircare tools.
‘Lazy’ Haircare: Elevated Bed-Rotting Companions
Iqhutshwa isidingo sezixazululo zokutubeka, umqondo wokunakekelwa kwezinwele 'ovilaphayo' uguqula umbhede uwenze indawo yokuhlala kahle. Abathengi bancike ekwelashweni okunethezeka kwezinwele okungasetshenziswa ngenkathi bephumule. Imicamelo kasilika nezingubo zokulala ezifakwe izithako zokunakekela izinwele zihlanganisa le threndi, enikeza izinketho ezijulile zokwelapha ngaphandle kokungcolisa amashidi ombhede. I-Steam Bar's Steaming Cap, ngokwesibonelo, ingafakwa ku-microwave ngaphambi kokuthi isetshenziswe ukushisisa izinwele ngobumnene, inikeze inketho yokwelapha elula nesebenzayo.
Imikhiqizo enemisebenzi eminingi ibalulekile kulo mkhuba. Abathengi bafuna imiphumela ephezulu emikhiqizweni enokufakwa okuncane, okuholela ekwakhiweni kwemikhiqizo eminingi engasetshenziswa eshaweni noma ngesikhathi sokulala ngaphandle kokuyekethisa emiphumeleni. Lokhu kufaka phakathi ama-shampoos aqabulayo angawashayi izinwele kanye namamaski ezinwele ebusuku anikeza izinzuzo eziningi zokunakekelwa kwezinwele ngangokunokwenzeka emkhiqizweni owodwa. Okugxilwe kakhulu ekushumekeni ukusetshenziswa kalula kuzo zonke izici zedizayini yomkhiqizo, ukunakekela abathengi abacindezelekile abafisa imikhiqizo egxile empilweni.
Longevity Haircare: Cellular Scalp Health
Imakethe yempilo ende yomhlaba ibikezelwa ukuthi izobiza ama- $ 33 trillion ngo-2026, ithonywe isigaba se-skincare. Ukukhathazeka ngokweminyaka kudala intshisekelo kuzixazululo zokunakekelwa kwezinwele ezigcina izinwele zibukeka zigcwele futhi zisebasha isikhathi eside. Ubhubhane lwengcindezi lubangela amanani anyukile okulahleka kwezinwele kuzo zonke izifunda, ubulili, nezifunda. E-East Asia, lapho ukuqothuka kwezinwele ngokwesiko bekungandile kangako, ucwaningo lwango-2022 lwathola ukuthi ama-36% amadoda aseKorea aba nokuncipha kwezinwele. Lokhu kuholele ekuhlanganeni kokuphila kahle kanye nemithi, okuholele esizukulwaneni esisha sezixazululo eziphelele zokulahleka kwezinwele ezisukela kwezithasiselo ezinovithamini B12 kuya kumathuluzi obuchwepheshe anjengamaski ekhanda e-LED kanye namaserum e-scalp asekelwa uchwepheshe.
Professional beauty influence is also permeating the haircare category. Tweakment culture is normalizing procedures such as hair transplants and platelet-rich plasma (PRP) scalp injections. Brands are adopting tweakment language to signify efficacious results, with trends like Hair Botox gaining popularity on TikTok as a generalist term for deep conditioning treatments that give rise to glass hair-like results. The focus is on creating scalp health products that target hair growth and long-term health on a cellular level, incorporating technologies that drive products deeper into the scalp.
Izigebengu Zezinwele Zesimo Sezulu Esishisayo: Ukusebenza Ngokushisa
Njengoba amazinga okushisa embulunga yonke ekhuphuka, abathengi bashintsha indlela abalungisa ngayo futhi baphathe izinwele zabo. Esikhundleni sokulwa nesimo sezulu esishisayo, kunomnyakazo wokwamukela ukugundwa kwezinwele nezitayela 'okungaphelele' ngenhloso. Okhilimu okomisa emoyeni babone ukukhuphuka ngo-14% osesho lwe-Google emhlabeni wonke onyakeni odlule, beqhutshwa abasunguli abafana ne-JVN's Air Dry Cream. Ukugunda izinwele okunomswakama, okusebenzisa izendlalelo ezimfushane eziguquguqukayo ukuze kunikeze umphumela odabukisayo, kanye nethrendi ye-#WetLookHair iyakhanga njengesitayela esingashisi kanye nezinketho zokunakekelwa okuphansi.
Melt-proof styling is another key trend. Consumers are choosing slicked-back buns, braids, and knotless twists for afro hair to keep the hair out of the face in extreme climates. Products that protect, nourish, and prevent flyaways, such as on-the-go styling sticks and integrated styling tools, are gaining popularity. Japanese brand Narka offers a Hard Fix Hair Mascara wand, which takes inspiration from the afro haircare market with formulation adjustments for specific East Asian hair morphology. Additionally, cooling scalp and hair products are drawing on the skincare cryotherapy trend to help reduce the body’s temperature from the head down.
Isiphetho: Ikusasa Lemikhiqizo Yesitayela Sezinwele Ezigobile Embonini Yobuhle
Imakethe yemikhiqizo yesitayela sezinwele ezisontekile ithuthuka ngokushesha, iqhutshwa ukuvela kabusha kwamaphethini emvelo ama-curl, amathuluzi amasha nobuchwepheshe, kanye nokugxila emikhiqizweni esebenzayo nephumelelayo. Njengoba abathengi beqhubeka nokufuna izixazululo zomuntu siqu nezisebenzayo, imboni ilindele ukukhula okuphawulekayo. Ngokwamukela lezi zitayela kanye nokubhekana nezindawo ezibuhlungu zabathengi, amabhrendi angakwazi ukwenza imali emakethe ekhulayo futhi ahlangabezane nezidingo ezihlukahlukene zabathengi bebhizinisi embonini yobuhle nokunakekelwa komuntu siqu.
