Amathuba we-E-commerce e-US ngo-2022

UMcKinsey uyalinganisela ukuthi ukutholwa kwenani leminyaka eyishumi lokutholwa kwe-e-commerce kwenzeke phakathi nesikhathi esicindezelwe esiyizinyanga ezintathu nje. Lokhu kube yiqiniso emhlabeni wonke, futhi lokhu kube yiqiniso nase-US.

Kulesi sihloko, sizobheka amanye amathuba e-e-commerce avele noma adlondlobala e-US ngo-2022. Kusukela kulokhu, abathengisi kufanele bakwazi ukuqoqa amathuba akhona njengamanje noma abasalele phambili abangawasebenzisa ukuze bakhe ibhizinisi eliqhudelana nakakhulu.

Okuqukethwe
Uhlolojikelele lwe-e-commerce e-US
Amathuba e-E-commerce e-US
Qinisa isu lakho le-e-commerce lebhizinisi

Uhlolojikelele lwe-e-commerce e-US

Uma kukhulunywa ngomthamo wemakethe, Izibalo ziyabika ukuthi imali engenayo evela ku-e-commerce yezitolo e-US ilinganiselwa ukuthi yafinyelela ku-US$ 768 billion ngo-2021. Isibikezelo esivela kumaphrojekthi we-The Statista Digital Market Outlook sokuthi imali engenayo kulindeleke ukuthi ikhule phakathi nesikhathi sokubikezela sika-2017-2025 okungenzeka idlule ama-US $ 1.3 trillion ngo-2025.

Lezi zibalo ziyamangaza futhi zibonisa amandla akhona ngaphakathi kwe-e-commerce wonkana. Kepha akwanele ukuqonda amathrendi emali engenayo ye-e-commerce uma engabonakali njengengxenye yokuthengiswa okuphelele kwezitolo okwenzekayo.

Izibalo ziyabika ukuthi i-e-commerce empeleni ibalele u-10.7% wesamba sokuthengiswa kwezitolo e-US Lesi sabelo sikhule ngesikhathi sezinyathelo zokuthi uqhelelane, nezibalo ezibonisa ukuthi isabelo sokuthengiswa kwe-inthanethi kwe-US ekuthengisweni okuphelele kwezitolo sifinyelele ku-15.7% ngo-2020, okwakuphezulu kakhulu.

Uma ubheka ukusebenza ngokwesigaba somkhiqizo, imibiko iyakhombisa ukuthi izinga lokukhula elihlanganisiwe lonyaka (CAGR) eliqoshwe izigaba ze-e-commerce liyisilinganiso esingu-13.5% ngesikhathi sokubikezela sika-2017-2025.

Esikhathini sika-2020-2021, i isembatho kanye izesekeli isigaba yiyona ekhule kakhulu unyaka nonyaka, ukuthengiswa kwezitolo ze-e-commerce kukhuphuke cishe ngo-19% kusukela ngonyaka odlule. Ingxenye yokudla neziphuzo iqophe ukukhula kwesibili okushesha kakhulu cishe ngo-18% kusukela ngonyaka odlule.

Amathuba e-E-commerce e-US

Manje njengoba sesiyiqonda imakethe ye-e-commerce yase-US ngokubanzi, ake sibheke amathuba ahlukahlukene agqamile ngo-2022 nangale kwalokho.

Isidingo esikhulayo sabathengisi be-inthanethi nezimakethe

Ukukhula konyaka nonyaka izibalo ezivela ku-Statista emalini edonswa ku-inthanethi egxile ekudayiseni nasekusetshenzisweni kwamakhadi esikweletu kubhekwa njengengxenye yamasheya esewonke e-US abonisa ukuphakama ukusuka ku-19% ngoJanuwari 2020 kuya ku-26% ngoJanuwari 2021. Lokhu kubonisa ukuthi abathengi abaningi be-B2C kanye ne-B2B bahweba nge-inthanethi.

Bonke laba bathengi, abakhona nabasha, bazobheka abathengisi be-inthanethi nezimakethe ezifanelana nezinketho zabo zokuthenga. Lokhu kubonakale ngezibalo ezikhombisa lokho kuze kube I-48% yabathengi be-intanethi iya ngqo ezimakethe ze-e-commerce lapho uthenga ku-inthanethi. Lokho cishe ingxenye yabo bonke abathengi abaku-inthanethi!

Lokhu kusho ukuthi uma ungumthengisi ofuna ukuthengisa imikhiqizo yakho, kubalulekile ukuthi umkhiqizo wakho ube khona ezimakethe ezibalulekile ezikwazi ukukunikeza ukubonakala nokufinyelela lokho okudingwa umkhiqizo wakho.

Uma ubheka umthamo wabathengi abaku-inthanethi e-US, Izibalo ziyabika ukuthi inani labathengi bedijithali likhule kakhulu, futhi kulindeleke ukuthi liqhubeke nokukhula phakathi nesikhathi sokubikezela sika-2017–2025. I-US yayinabathengi bedijithali abalinganiselwa ezigidini ezingama-230.6 ngo-2017, izigidi ezingama-256 ngo-2021, futhi kulindeleke ukuthi iqophe abathengi abafika ku-inthanethi abayizigidi ezingama-291.2 ngo-2025.

Lezi zibalo ziyamangaza futhi zibonisa ukuthi abathengisi nabahlinzeki besevisi bazodinga ukuhlangana nabathengi lapho bekhona - ku-inthanethi. Ukuqinisekisa ukuthi bayakwazi ukwenza imali kulolu fuduko olukhulu ekuhwebeni kwe-inthanethi, amabhizinisi kufanele asebenze kokulandelayo:

1. Qinisa isu elibonakalayo: Dala futhi ushicilele okuqukethwe kwesithombe nevidiyo kwekhwalithi ephezulu noma imidiya ecebile egqamayo futhi edonsa ukunaka kwabathengi ngenkathi ibalulekile futhi ifundisa.

2. Ukuhweba endaweni yemakethe: Ukuze imikhiqizo ibonwe abathengi, badinga ukuhlangana nabo lapho bencamela ukuthenga ku-inthanethi. Izimakethe ziphinde zivule amabhrendi kuze kufike kuzithameli ezibanzi, eziningi zomhlaba.

3. Nikeza izindlela zokugcwalisa ezivumelana nezimo: Umuzwa wokuthenga ku-inthanethi awugcini nje ngokwenza ku-inthanethi, abathengi bafuna ukugcwaliseka kwe-oda okusheshayo, okusebenza kahle kakhulu, nokulula kakhudlwana. Nikeza ngezixazululo ezihlukahlukene zokugcwalisa ezifana nokulethwa kosuku olufanayo, ukulethwa kosuku olulandelayo, chofoza futhi uqoqe ukulandwa, kanye nokulethwa eceleni komgwaqo, kuye ngokunikezwa komkhiqizo.

Ukushintsha ukuziphatha kokuthenga

Ngaphambi kokungena kwezinye izinguquko ezithile, kufanelekile ukubheka abashayeli ababalulekile abakhuthaze ukuthengwa kwe-inthanethi e-US ngo-2021. A Inhlolovo ye-Statista ibonise ukuthi ezinye eziphezulu (ngokulandelana kwesabelo sabaphenduli) zihlanganisa:

• Ukulethwa okuqondile ekhaya lekhasimende (60%)
• Ku-inthanethi ukuba yindlela elula yokuthenga (51%)
• Izintengo ezishibhile (50%)
• Itholakala ubusuku nemini (46%)
• Ibanga lomkhiqizo elikhulu (44%)
• Amathuba amaningi okuqhathanisa (41%)

Ucwaningo lomkhiqizo

Ngezinguquko ku lapho abathengi bayafika izinguquko Kanjani abathengi shop. Lokhu kube yiqiniso eminyakeni embalwa edlule njengoba umbono wabathengi wokuthenga ku-inthanethi ubulokhu ushintsha kancane e-US.

Osekucacile ukuthi abathengi abaningi abaku-inthanethi bathembele kakhulu ku-inthanethi njengendlela yocwaningo lomkhiqizo ngaphambi kokuthenga kwabo. Ngokwesibonelo, ku ucwaningo mayelana nezimo zengqondo mayelana nokuthenga ku-inthanethi e-US ngo-2021, u-55% wabaphendulile babika ukuthi "Lapho [ba]hlela ukuthenga okukhulu, [bahlala] benza ucwaningo oluthile ku-inthanethi kuqala" kuyilapho u-52% wabaphenduli babike ukuthi "Ukubuyekezwa kwamakhasimende okutholwe ku-inthanethi kube usizo kakhulu."

Lokhu kukhomba ukubaluleka kokubonakala ku-inthanethi kwemikhiqizo nemikhiqizo, kodwa hhayi nje noma yiluphi uhlobo lokubonakala, kudinga ukuhlelwa kwamasu nokuthuthukiswa ukuze kufinyelele kubathengi abalungile. Kulapho ukuthuthukiswa kokuqukethwe kungena khona. Ukuze kukhushulwe ukuqwashisa ngebhrendi nomkhiqizo futhi kubekwe phezulu emiphumeleni yosesho yabathengi, izinkampani zidinga ukutshala imali ekubeni nesu le-Search Engine Optimization (SEO).

Amabhizinisi angakwazi ukwenza ucwaningo lwamagama angukhiye esebenzisa uhla olubanzi lwamathuluzi e-SEO atholakalayo njenge-SEMrush, Ahrefs, ne-Moz, esiza ekuhloleni ivolumu yokusesha yamagama angukhiye ahlukene kanye namagama angukhiye aphezulu ahlotshaniswa nezimbangi.

Bangakwazi futhi ukudala amathegi esihloko asekelwe ku-SEO kanye nezincazelo ze-meta ngaphambili kwesitolo sabo noma emakhasini emininingwane yomkhiqizo ukuze bakhulise amathuba abo okubonwa lapho abangaba amakhasimende befuna uhlobo lwemikhiqizo ibhizinisi elinikezayo.

Ukuhweba kwezenhlalo

Isiteshi sokuthenga senethiwekhi yokuxhumana nabantu sibone ukwanda kokutholwa eminyakeni embalwa edlule. Ngo-2020, kwabikwa ukuthi ngaphezu kwalokho abantu abayizigidi ezingu-79 wayethenge ngezinkundla zokuxhumana. Lesi sibalo kulindeleke ukuthi sikhule njengoba Amaphrojekthi we-Statista ukukhula cishe ngama-37% kuya kubathengi bezenhlalakahle abayizigidi eziyi-108 ngo-2025.

Uma kukhulunywa ngokusatshalaliswa komthengi ngeplatifomu, ngaphezu kwalokho 22% wabasebenzisi be-inthanethi e-US ababethenge ezinkundleni zokuxhumana basebenzisa i-Facebook, kuyilapho cishe 13% sebenzisa i-Instagram. Njengoba iziteshi zokuxhumana seziphenduke izikhungo ezintsha zokuthenga, kunethuba lokuqinisekisa ukuthi ibhizinisi lakho liphuma phambili kulabo oqhudelana nabo ngokuqinisa isu lakho lenkundla yezokuxhumana.

Ukuthenga kwe-Omnichannel

Njengoba abathengi beqhubeka nokufuna ukunethezeka ekuthengeni kwabo, abathengi abaningi ngokwengeziwe bamukela indlela yokuthenga ye-omnichannel ebabona besebenzisa izindawo zokuthinta zemikhiqizo eziku-inthanethi nezingaxhunyiwe ku-inthanethi. Lokhu kusuka ezinhlelweni zezindawo zokuthengisa ezisesitolo kuye kokuthunyelwe kwe-Instagram okuthengwayo kanye nezixazululo ezahlukahlukene zokulethwa.

Ngokuhlanganisa iziteshi ezihlukahlukene eziku-inthanethi nezingaxhunyiwe ku-inthanethi, amabhizinisi akwazi kangcono ukunikeza amakhasimende ulwazi lokuthenga olungenazihibe kanye nokunethezeka okubikwe njengokunye kwezingukhiye wawo wokuthenga ku-inthanethi.

Qinisa isu lakho le-e-commerce lebhizinisi

Ngokusheshisa ukwamukelwa kwe-e-commerce e-US, kuyacaca ukuthi ukuze amabhizinisi aphumelele, kuzodingeka asebenzise ngempumelelo. amasu e-commerce njengendlela yokwenza imali ngamathuba ahlukahlukene avele ngaphakathi kwemakethe ye-e-commerce yase-US ngokubanzi.

Kubalulekile ukuthi amabhizinisi aphinde abheke amasu awo okuthengisa, ukumaketha, kanye nokutholwa kwamakhasimende ukuze aqinisekise ukuthi empeleni anikeza abathengi lokho abakufunayo nendlela abakufuna ngayo.

Kafushane, amathuba amakhulu e-e-commerce e-US ahlobene nalokhu:

1. Isidingo esikhulayo sabathengisi be-inthanethi nezimakethe ngenxa yokwanda kwabathengi abaku-inthanethi
2. Ukushintsha ukuziphatha kokuthenga

Kusukela kulezi zindawo zamathuba, okubalulekile okuthathwe yizi:

1. Thengisa imikhiqizo yakho endaweni yemakethe eku-inthanethi ukuze ufinyelele abathengi abaningi.
2. Qinisa isu lakho lokumaketha elibonakalayo ukuze uthole ukunakwa kwabathengi.
3. Nikeza ngezinketho zokugcwalisa i-oda ezivumelana nezimo ukuze kube lula.
4. Yenza ngaphambili kwesitolo sakho namakhasi omkhiqizo asuselwe ku-SEO ukuze abonakale kakhudlwana.
5. Qinisa isu lakho lenkundla yezokuxhumana ukuze uphushe ezentengiselwano zomphakathi.
6. Sebenzisa isu le-omnichannel lezinto zokuthenga ezingenazihibe.