Eminyakeni emibili edlule, ngayo yonke imithetho yokulawula impilo kanye nezindlela zokuhlukanisa umphakathi ezikhona emhlabeni wonke, zonke izimpawu zikhomba ukukhula komlando we-ecommerce emhlabeni jikelele. Ukudonswa kwe-ecommerce kusheshise inqubekelaphambili kwezinye izindawo ezihlobene, ikakhulukazi emkhakheni wokufakwa kwe-ecommerce, okudlala indima ebalulekile ekushiyeni umbono omuhle wokuqala cishe kukho konke ukulethwa kwe-ecommerce. Unalokhu emqondweni, yiziphi izitayela zokupakisha eziphezulu ze-ecommerce ezobumba ikusasa layo ngo-2022? Asingene phakathi ndawonye ukuze sithole!
Okuqukethwe:
Ukubaluleka kokufakwa kwe-ecommerce
Izitayela zokupakisha ze-ecommerce ezidumile ngo-2022
Ukubuka konke okusheshayo
Ukubaluleka kokufakwa kwe-ecommerce
Okokuqala, ake sichaze “ukupakishwa kwe-ecommerce.” Kalula nje, yindlela abahlinzeki be-ecommerce abasebenzisa ngayo ukuletha izimpahla kumakhasimende ngokuqondile ngokuvikelwa kanye nobunikazi bebhrendi (ngokufanelekile) ngamanani okuthumela afanelekile. Ngamanye amazwi, ukupakishwa kwe-ecommerce kumelela kafushane cishe yonke into umsebenzisi ojwayelekile ayikhathalela kakhulu ezixazululweni zokupakisha okuthengiswayo okuku-inthanethi—ukuphepha, isithombe sebhizinisi, nezintengo zokulethwa ezifanele. Lokhu futhi kusho ukuthi idizayini yokupakishwa kwe-ecommerce inokuhlobana okuqondile nolwazi lwe-unboxing lwabasebenzisi bokugcina njengoba ingase yenze ngesandla esisodwa noma iphule lokho okulindelwe ngabathengi.
Kungakho-ke, njengozakwabo we-ecommerce, ukuthuthukiswa kokufakwa kwe-ecommerce kubonakala ngokukhula okusheshayo. I-Mordor Intelligence, inkampani yocwaningo lwemakethe yomhlaba wonke, yazisa imakethe yokupakisha ye-ecommerce isiyonke ngo-USD 27.04 billion ngo-2020 futhi yabikezela ukukhula kwayo ku-CAGR ka-14.59% ukusuka ngo-2021, yafinyelela ku-USD 61.55 billion ngo-2026. IGlobeNewswire, umhlinzeki wezobunhloli emakethe ezinze e-UK u-Visiongain uhambe isinyathelo esisodwa phambili ukubikezela imakethe yokupakisha ye-ecommerce kusukela ngo-2020 kuze kufike ku-2030. Yabikezela ukuthi isifunda sase-Asia Pacific, okuyisona esiphethe ukuhweba okwamanje, sizoqhubeka nomfutho waso wokukhula kule minyaka eyishumi.
Izitayela zokupakisha ze-ecommerce ezidumile ngo-2022
Ukupakisha okusimeme
Akukona nje ukuqondana ukuthi ukupakishwa okusimeme kufakwe ohlwini phakathi kwamathrendi aphezulu okufaka emkhakheni we-ecommerce manje. Eqinisweni, ikhono layo lokwamukela umthelela oncishisiwe wemvelo nokusiza ukwehlisa indawo yemvelo, njengoba kuchazwe Wikipedia, ayilethi nje kuphela izixazululo zesikhathi eside ze-eco-friendly kodwa futhi nezizathu ezihlukahlukene ezingokoqobo zebhizinisi le-ecommerce.
Okokuqala, ngokombono wokuziphatha kwabathengi, amakhasimende namuhla aya ngokuya a-oda imikhiqizo eminingi ku-inthanethi, ngakho-ke noma yikuphi ukupakisha okungasebenziseka kabusha futhi okugaywe kabusha ukusiza ukunciphisa amazinga awo okulahlwa cishe kuyamukelwa. Esinye isici esizwakalayo isithombe sebhizinisi esivezwa yi-ecommerce. Ngokwamukela ukupakishwa okusimeme, abantu bahlobanisa inkampani nokuqaphela imvelo futhi ihamba phambili ezinkingeni zamanje zezemvelo ezifana nenkinga yokushintsha kwesimo sezulu. Ukupakishwa okuklanywe kahle okusebenziseka kabusha okunophawu nakho kusiza ngokungazi ukusabalalisa igama ngebhizinisi.
Umuntu angase azibuze ukuthi yiziphi izimboni ezifanele kakhulu ukuphakisha ukupakishwa okusimeme. Iqiniso liwukuthi awukho umthetho oqinile futhi osheshayo; inqobo nje uma umkhiqizo we-ecommerce ungalethwa ngokupakishwa okusimeme, noma iyiphi imboni ingalandela lo mkhuba. Isibonelo, amabhizinisi ahlukahlukene we-ecommerce angathola amabhokisi kathayela noma yimuphi ukupakishwa okusekelwe ephepheni ezuzisayo ekupakisheni imikhiqizo yabo. Iqembu le-GWP, umakadebona embonini yokupakisha onesipiliyoni seminyaka engaphezu kwengu-30 e-UK, uqambe lezi zinhlobo ezimbili zokupakisha njengezizinzile futhi ezinobungani bemvelo.
Futhi-ke, amaphakheji kathayela angeza ngezilinganiso ezahlukahlukene futhi enziwa ngendlela oyifisayo kakhulu ngokuya ngophawu nosayizi. Ngokwesibonelo, umuntu anga-oda a ibhokisi likameyili izinto ezincane esikhundleni sebhokisi likathayela elikhulu kakhulu njengaleli eliboniswe esithombeni esingezansi.
Ngakolunye uhlangothi, a isikhwama semeyili esifakwe umquba or imvilophu eyenziwe ngezinto ezibolayo ezikwazi ukuphinde zigaywe kabusha zisebenza njengenketho efanelekile yokulethwa kwezimpahla ezincane nezilula, njengezingubo, izincwadi ezinoqwembe olunephepha, izimonyo kanye nokudla okupakishiwe okulula, njengoba kuboniswe esithombeni esingezansi:
Ukupakisha okuncane
Ukukubeka ngokusobala, ukupakishwa kwe-minimalist kubhekisela ekusetshenzisweni kwe-minimalism emaphaketheni. "Ukunciphisa" igama elingukhiye lapha, kungaba ngokwezinto zokupakisha noma idizayini ebonakalayo.
Ngokuhlanganisa ukuziphatha kokuthenga kwamakhasimende ngokwamaqembu ahlukene aqhutshwa ubuntu, i-Euromonitor International, inkampani yocwaningo lwemakethe yomhlaba wonke ezinze eLondon, inikeze umbono wokuduma kwe-minimalism phakathi kwabathengi. Ngokusho kwayo cwaningo, i-minimalism yamukelwe kahle, njengoba imelwe emazweni angaphezu kwesigamu samazwe angu-40 ahlolwe e-Europe, Latin America, nase-Asia, futhi iphakathi kwezinhlobo ezinhlanu eziphezulu zabathengi ngokobuntu kusukela ngo-2019 kuya ku-2021.
Ngaphandle kokuhlangabezana nezidingo zabathengi ezidumile, ukupakishwa okuncane kwe-ecommerce kusiza ukwenza isithombe esisha nesihlanzekile sebhizinisi futhi kungasiza ekongeni izindleko eziqondile ngokusebenzisa izinto zokwakha ezimbalwa nemiklamo elula. Isibonelo sokupakishwa kwe-minimalist singaba yisisekelo njengalesi esivezwe esithombeni esingezansi:
Ukupakishwa okuncane kuvame ikakhulukazi ezimbonini zobucwebe nezobuhle, lapho ubuhle bubekwa phambili. Ezinye izibonelo ezinhle zokupakishwa okunjalo zihlanganisa lokhu ibhokisi lokupakisha iphepha futhi enye yezindlela zayo ezihlukile, kokubili okugxile ezimpahleni zikanokusho njengewayini, ushokoledi, ubucwebe, nezinye izinto ezisezingeni eliphezulu, kanye nomklamo olula omuhle oboniswe esithombeni esingezansi:
Kunoma yikuphi, ngenkathi ufuna ukupakishwa okuncane, kubalulekile ukukhumbula ukuthi noma ngabe iphakethe lilula noma liyi-minimalistic kangakanani, lisadinga izinto ezibalulekile zokupakisha ezifana ithayela lokunamathela, izigcwalisi zephakeji, nezinto ezifakwayo. Izindaba ezinhle ukuthi, ngokuhambisana nesidingo esikhulayo sokupakishwa okusimeme, ukugcwaliswa kwamaphakheji okuhambisana nemvelo, okuhlanganisa nale eboniswe esithombeni esingezansi, izothathwa manje.
Ukuphrinta kwedijithali
Ukuphrinta kwedijithali inguqulo yesikali esikhulu kakhulu selaser ejwayelekile yedijithali noma iphrinta inkjet ephrinta izithombe zedijithali ngokuqondile kunoma yimuphi umthombo wokugcina wedijithali. Inikeza izindleko eziphansi kakhulu zamaphrojekthi wokuphrinta amancane kanye noshintsho olusheshayo uma kuqhathaniswa nokuphrinta kwe-offset njengoba ukuphrinta kwedijithali akudingi ipuleti lokuphrinta namashidi okusetha.
Imvelo yokuphrinta kwedijithali evumela ukuphrinta okusheshayo kwamaphrojekthi wenani eliphansi ikwenza kube indlela yokupakisha efanelekile yezidingo zomuntu siqu kakhulu. Izibonelo zifaka phakathi izikhwama zemeyili zokuphrinta zedijithali ezenziwe ngendlela oyifisayo eziboniswe esithombeni esingezansi noma lokhu isikhwama semeyili somklamo wangokwezifiso.
Ukubuka konke okusheshayo
Sekukonke, izitayela ezintathu eziphambili ezithandwayo zokupakishwa kwe-ecommerce ngo-2022 ukupakishwa okusimeme, ukupakishwa okuncane, nokuphrinta kwedijithali. Ngokukhula komkhakha we-ecommerce eminyakeni yamuva nje, ukupakishwa kwe-ecommerce kuvele njengobuso bamabhizinisi e-ecommerce ukuphendula okulindelwe okuphezulu kwe-unboxing yabasebenzisi bokugcina. Ukuze usebenzise ngokugcwele igagasi le-ecommerce elikhulayo, kunconyelwa ngokuqinile kunoma yiliphi ibhizinisi le-wholesale eliqondise imakethe ye-ecommerce ukuze ufunde kabanzi mayelana namathrendi wokupakisha we-ecommerce. Uma ungathanda ukufunda okwengeziwe mayelana nokupakisha, ikakhulukazi ukupakisha okusimeme, hlola lesi sihloko Ukuthola okwengeziwe.
