I-Enterprise Link Building namandla wezixhumanisi

Ukwakhiwa kwesixhumanisi sebhizinisi kuyinqubo yokuthola izixhumanisi kuwebhusayithi yenkampani enkulu, yebhizinisi ukuze kuthuthukiswe ukubonakala kwayo kanye namazinga ezinjini zokusesha.

Izinkampani zebhizinisi zithola izixhumanisi eziningi ngokwemvelo. Yize zingaba nezinselelo ezithile ngokwakhiwa kwezixhumanisi, lezi zinkampani nazo zinamathuba amaningi ngenxa yokuthi zingobani nokuthi ingakanani imali esengozini.

Izixhumanisi zidlala indima kumasistimu amaningi we-Google okuhlanganisa i-Experience Expertise Authoritativeness Trustworthiness (EEAT). Njengoba i-Google isho:

Ama-algorithms e-Google ahlonza amasiginali mayelana namakhasi ahambisana nokwethembeka negunya. Okwaziwa kakhulu kulawa masiginali yi-PageRank, esebenzisa izixhumanisi kuwebhu ukuqonda ukugunyazwa.

Izixhumanisi ziseyinto ebalulekile yezinga ku-Google. Ngenze ucwaningo ukuze ngilinganise umthelela wezixhumanisi futhi ngasusa izixhumanisi ezinhle ngisebenzisa ithuluzi le-disavow. Amakhasi alahlekelwe kokubili amazinga kanye nethrafikhi.

Ake sibheke ukuthi yini edingekayo ukwenza isixhumanisi sokwakha endaweni yebhizinisi.

Okuqukethwe
Izinselelo zokwakha isixhumanisi sebhizinisi
Amasu namaqhinga wokwakha isixhumanisi sebhizinisi
Amathuluzi wokwakha isixhumanisi sebhizinisi

Izinselelo zokwakha isixhumanisi sebhizinisi

Amaqembu amaningi ezinkampanini zamabhizinisi abhekana nezinselelo ezifanayo. Ukuphumelela ezinhlanganweni ezinkulu kudinga okungaphezu nje kobuchwepheshe bendaba. Udinga futhi ukwazi ipolitiki, ukuthengisa, nokuphathwa kwephrojekthi.

Ukuthola ukuthenga kanye nesabelomali

Izinkampani eziningi engike ngasebenza nazo azizange zivumele abasebenzi ukuthi bamele uhlobo. Lokho kuyinkulumo esemthethweni yokuthi "abasebenzi abavunyelwe ukwenza ukuxhumana nabantu." Lokho akusho ukuthi awukwazi ukuthola izixhumanisi, kusho ukuthi kufanele udale futhi uzithole ngezinye izindlela.

Akufani kuzo zonke izinkampani. Ngiyazi abanye abangenzi nje isixhumanisi sokwakha, abanye banezinhlelo ezincane zokwakha izixhumanisi lapho bengenza khona imisebenzi embalwa, abanye banezinhlelo ezithuthukiswe ngokuphelele, futhi abaningi bavele bakhiphe isakhiwo sesixhumanisi kubathengisi bezinkampani zangaphandle ngoba lokho cishe inketho elula.

Isinyathelo sakho sokuqala ukuhlela ukuthi yini ofuna ukuyenza futhi uthole ukuthi ubani okufanele usebenze naye ukuze uthole imvume futhi wenze umsebenzi wenziwe. Lokhu ngizokumboza kakhulu esigabeni esilandelayo.

Kuye ngephrojekthi, kungase kudingeke udlule emaqenjini ezomthetho nawokuthobela ukuze uthole imvume. Ngokuhlangenwe nakho kwami ​​​​yilapho amaphrojekthi amaningi afa khona. Uma kudingeka ukuthi udlule kwezomthetho, ithuba lokuthi uzogunyazwa liyancipha kakhulu.

Inselele elandelayo ukuthola isabelomali semisebenzi. Ithiphu yami engcono kakhulu ukulinganisa amaphrojekthi nemali engenayo, noma eduze kakhulu ongafinyelela kuwo ngenye i-metric yenani. Isibonelo, ngikwazile ukuqondisa kabusha amaphrojekthi asuka phansi ngokusebenzisa inombolo efana no-$400 kusizinda ngasinye esiqondisayo esitholiwe njengenani.

Nansi indlela yokuthola lawo mathuba e-Ahrefs:

• Namathisela isizinda sakho ku-Site Explorer
• Yiya ku Okuhamba phambili ngezixhumanisi umbiko
• Engeza isihlungi sempendulo ye-HTTP ethi “404 ayitholakali

Ngokuvamile ngihlunga lokhu ngokuthi “Izizinda eziqondisayo.”

Ngakho-ke kulesi sibonelo, ake sithi ngenza ukuqondisa kabusha okungu-250 ukuthi ngokwesilinganiso kube nama-RD angu-10. Lokho kungu-250 x 10 x $400 = $800,000 njengenani engingalisebenzisa ukuze ngiphakamisele iphrojekthi yokuqondisa kabusha. Ngokuvamile inombolo enkulu eyanele yokuthi iphrojekthi ithole ukunakwa nezisetshenziswa.

Ukuqala kuqala

Izinkampani zamabhizinisi zinemikhiqizo namasevisi amaningi, futhi amawebhusayithi ezinkampani ngokuvamile anamakhasi amaningi. Imaphi amaqembu osebenza nawo? Yimaphi amakhasi owabeka kuqala kuwo izixhumanisi zokwakha? Lena akuyona imibuzo elula.

Isincomo sami esingcono kakhulu ukuvumelanisa nezinjongo zenkampani noma zeqembu. Izinkampani eziningi noma amaqembu anemikhiqizo ethile ayibeka phambili noma afuna ukuyithuthukisa futhi yilapho ongakwazi khona ukuthola ukuthengwa kumaphrojekthi wokwakha izixhumanisi. Ibhonasi yothile cishe ihambisana nempumelelo yalawa maphrojekthi, futhi bazimisele ukutshala izinsiza ukuze baqiniseke ukuthi bafinyelela imigomo yabo.

Ukuxhumanisa

Ezingeni lebhizinisi, ukwakhiwa kwezixhumanisi okuningi kwenziwa ngamanye amaqembu, hhayi iqembu le-SEO. Izinkampani ezinkulu zinokuchayeka okuningi futhi zenza izinto eziningi ezahlukene ezingaholela ekutheni zithole izixhumanisi.

Ungase ubone izikhangiso ze-TV, uzwe izikhangiso zomsakazo, ube namaqembu adala okuqukethwe okusha. Bese kuba nobudlelwano bomphakathi, inkundla yezokuxhumana, ukukhangisa okukhokhelwayo, ukuthengiswa kokuqukethwe, imicimbi, ubambiswano lwezinkampani, abagqugquzeli, ukukhangisa kosaziwayo, izinhlelo ezisebenzisana nabo, nokuningi.

Izixhumanisi eziningi cishe zizokwenzeka ngaphandle kwakho, kodwa ungasiza ukuqondisa amaqembu amaningi aphethe lezi ziteshi ngezinqubo ezingcono kakhulu ezingakusiza ukuthi uthole izixhumanisi eziningi noma ezingcono. Sebenzisa ngokunenzuzo noma yimaphi amaseshini okuqeqesha angaphakathi lapho ungase ube nethuba lokwethula. Thola ucingo lwabo olulodwa lwangeviki, dala imibhalo yokuzijwayeza engcono kakhulu, izifundo zangaphakathi, njll.

Uzoba nomthelela omkhulu uma ungenza abantu abaningi noma amaqembu enze kangcono kancane kunalokho obungaba nakho uma uzama ukuzenzela yonke into.

Amasu namaqhinga wokwakha isixhumanisi sebhizinisi

Unezinketho eziningi ezahlukene zokwakha izixhumanisi endaweni yebhizinisi. Uma ungenaso isiqiniseko sokuthi ungaqala kuphi, ngingahlola ingxenye ethi Izixhumanisi Amathuba bika ku-Site Explorer. Lo mbiko unezinqamuleli zeminye imibiko esetshenziswa izihlungi, ezikusiza ngemisebenzi ethile evamile.

Nazi ezinye zezinto ongafuna ukuzizama.

Dala amafa angaxhumeka

Ku-SEO, sisebenzisa amagama athi “impahla exhumekayo” noma “i-bait yesixhumanisi” ukuze sibhekisele kokuqukethwe okuklanywe ngamasu ukuheha izixhumanisi. Izimpahla ezinjalo ezixhumene zingathatha izinhlobo eziningi ezahlukene:

• Izinhlolovo zezimboni
• Izifundo nocwaningo
• Amathuluzi oku-inthanethi nezibali
• Imiklomelo namazinga
• Imihlahlandlela yokwenziwa kanjani kanye nezifundo
• Izincazelo kanye namagama aqanjiwe
• I-Infographics, i-GIFographics, kanye “ne-Map-o-graphics”

Ungasebenzisa futhi noma yibaphi abasebenzi abadumile embonini noma abaholi abacabangayo okufanele udale izingcaphuno ezithakazelisayo ezingase zixhunywe.

Kukhona futhi into lapho amakhasi asezingeni eliphezulu exhunyaniswa nokunye ngokuhamba kwesikhathi. Uma okuqukethwe kwakho kukuhle ngokwanele ukuthi kukusondeze phezulu, maningi amathuba okuthi uthole izixhumanisi ezengeziwe. U-Tim Soulo ubiza lokhu ngombuthano ononya we-SEO.

Ukuze uthole eminye imibono, bheka umhlahlandlela wethu wokumaketha okuqukethwe kwebhizinisi.

Hlanganisa okuqukethwe okufanayo ukuze udale ikhasi eliqinile

I-cannibalization yamagama angukhiye yilapho injini yokusesha ishintshashintsha njalo amazinga phakathi kwamakhasi amaningi noma lapho amakhasi amaningi ekleliswa kanyekanye egameni elingukhiye elifanayo kodwa afana ngokwanele ukuze ahlanganiswe. Ukuhlanganisa okuqukethwe okufanayo kube imihlahlandlela ebanzi noma amakhasi ezinsika kungathuthukisa amathuba akho okulinganisa kanye nezixhumanisi zokuzuza. Ukwenza lokho, ngokuvamile uhlanganisa okuqukethwe bese uqondisa kabusha ikhasi elilodwa kwelinye.

Khuthaza okuqukethwe kwakho

Lapho okuqukethwe kwakho kuthola ukubonakala okwengeziwe, izixhumanisi eziningi okungenzeka uzithole ngokwemvelo. Sebenzisa lawo maqembu amanye engikhulume ngawo ngaphambili ukuze ukhuthaze okuqukethwe kwakho kwezokuxhumana kanye mhlawumbe nemidiya ekhokhelwayo. Sebenzisa ubudlelwano bethonya ukuze ukhulise ukufinyelela kwakho. Sebenzisa amaqembu akho e-PR ukuze uthole ukusakazwa kwemidiya okungaba khona.

Khumbula ukuthi lawa amanye amaqembu amatasa futhi anezinto zawo ezibalulekile. Khetha kulokho obacela ukuthi bakuphromothe. Uma ubacela ukuthi baphromothe yonke into, cishe ngeke bakhuthaze lutho.

Hamba ngemva kokukhuluma ngomkhiqizo okungaxhunywanga

Izimpawu zomkhiqizo ezingaxhunywanga ziyizinkulumo eziku-inthanethi (ezicashuniwe) zomkhiqizo wakho—noma yini ehlobene ngokuqondile nomkhiqizo wakho—lokho ungenzi isixhumanisi esibuyela kusayithi lakho.

Izinkampani zebhizinisi zivame ukukhulunyelwa kancane, futhi ngayinye yalezo zinkulumo inikeza ithuba lokuthola isixhumanisi. Ngisho noma singekho isixhumanisi ekuqaleni, akulimazi ukusicela. Ungasebenzisa i-Content Explorer ukuze uthole lokhu okushiwo kuwebhu, kanye nesihlungi esakhelwe ngaphakathi sokugqamisa izizinda ezingaxhunywanga ukuze uzicije ekukhulumeni okungaxhunywanga.

Ungaphinda ubheke izimpawu zomkhiqizo ezingaxhunywanga zabasebenzi ababalulekile, izingcaphuno zabo ezidumile, noma izibalo ezivela ezifundweni zakho.

Buyisa izixhumanisi ngokufunwa kabusha kwesixhumanisi

Amasayithi, kanye newebhu ngokujwayelekile, ihlala ishintsha. Senze ucwaningo olwathola ukuthi ~izingxenye ezimbili kwezintathu zezixhumanisi zamakhasi kuwebhu zanyamalala esikhathini esiyiminyaka eyisishiyagalolunye esibhekile.

Ezimweni eziningi, ama-URL akho amadala anezixhumanisi ezisuka kwamanye amawebhusayithi. Uma zingaqondiswa kabusha emakhasini amanje, lezo zixhumanisi zizolahleka futhi ngeke zisabala amakhasi akho.

Akukephuzi kakhulu ukwenza lokhu kuqondisa kabusha, futhi ungakwazi ukufuna ngokushesha noma yiliphi inani elilahlekile futhi usize okuqukethwe kwakho kubekwe kangcono.

Nansi indlela yokuthola lawo mathuba:

• Namathisela isizinda sakho ku-Site Explorer
• Yiya ku Okuhamba phambili ngezixhumanisi umbiko
• Engeza isihlungi sempendulo ye-HTTP ethi “404 ayitholakali

Ngokuvamile ngihlunga lokhu ngokuthi “Izizinda eziqondisayo.”

Ngize ngakha nombhalo wokukusiza ukuthi ufanise ukuqondisa kabusha. Ungesabi; kufanele nje ulande amafayela ambalwa bese uwalayisha. I-notebook ye-Colab ikuhambisa phakathi kwayo futhi inakekela ukukuphakamisela okusindayo.

Yize lesi skripthi singasebenza ngezikhathi ezithile, uma kufanele uhlale uqondisa kabusha, ngingancoma ukuthi wenze ngokuzenzakalelayo ukuqaliswa. Ungakwazi ukudonsa idatha kusuka ku-Ahrefs API futhi uvakashele kusuka kuzibalo zakho uyifake ohlelweni. Bese udala ingqondo efana > nama-RD angu-3, ​​> amahithi angu-5 ngenyanga, njll. bese umaka lokhu ukuze kuqondiswe kabusha, uphakamise ukuqondisa kabusha, noma ukuqondise kabusha ngokuzenzakalelayo.

Uma ubunokuqondisa kabusha okukhona isikhathi esingangonyaka noma ngaphezulu kakade, inani cishe selivele lihlanganiswe emakhasini amasha. Yilokho i-Google ekuncomayo futhi kubonakala kuyiqiniso ngenkathi sikuhlola. Ungakwazi futhi ukwengeza ifulegi elithi "iqondiswe kabusha" kungqondongqondo ye-automation ehlola ukuthi ikhasi beliqondiswe kabusha yini isikhathi esingangonyaka ukuze liphendule ngalokhu.

Kopisha izixhumanisi namasu esimbangi

Kunezindlela ezimbalwa ezahlukene zokwenza lokhu. Isincomo esijwayelekile sama-SEO kungaba umbiko we-intersect, esinawo, kodwa kunomsindo omkhulu kumasayithi amakhulu.

Engingakuncoma esikhundleni yilokhu Okuhamba phambili ngezixhumanisi bika ku-Site Explorer.

Lokhu kuzokukhombisa amakhasi axhunywe kakhulu kuwebhusayithi. Kithina, lelo yikhasi lethu eliyisiqalo, amanye amathuluzi ethu amahhala, nebhulogi yethu nezifundo zedatha.

Enye inketho yi- Isakhiwo Sesayithi bika kusihloli Sesayithi esihlungwe ngezizinda eziku-Referring noma amakhasi a-Referring.

Lokhu kungenza ngibone ngokushesha ukuthi izinto ezifana nebhulogi yethu, amathuluzi wamahhala, uhlu lwamagama, namavidiyo esikole sokuqeqesha konke kuxhumene kahle.

Yakha izixhumanisi zangaphakathi

Bengihlala ngithola izixhumanisi zangaphakathi ziyindlela enamandla yokusiza amakhasi alethwe phezulu.

Ngisho nalezi zixhumanisi kungase kube nzima ukuzithola endaweni yebhizinisi. Kwesinye isikhathi abantu abahlukene banesibopho sezigaba ezahlukahlukene zewebhusayithi, okungenza ukuxhumanisa kwangaphakathi kudle isikhathi futhi kungadinga imihlangano kanye nokulandelela okuningi ukuze kwenziwe ukuxhumanisa kwangaphakathi.

Phezu kwezithiyo zezepolitiki, inqubo yokuxhumanisa kwangaphakathi ingaba yimbi kancane. Kumelwe ulazi kahle isayithi futhi ufunde amakhasi ahlukahlukene ufuna amathuba okuxhumanisa, noma ungalandela inqubo ehilela ukukhuhla okuningi nokukhasa ukuze uthole amathuba.

Kwa-Ahrefs, senze lokhu kwaba lula, ukukala futhi kwafinyeleleka ukuze noma ubani athole lawa mathuba. Indlela elula yokubona amathuba okuxhumanisa kwangaphakathi nge Amathuba Okuxhumana Kwangaphakathi umbiko ku-Site Audit. Sibheka ukuthi amakhasi akho alinganisa ngani futhi siphakamisa izixhumanisi ezivela kwamanye amakhasi esayithi lakho akhuluma ngalezo zinto.

Ngingancoma futhi ukuthi ubhekisise amathuba okusebenzisa umbhalo wehange wesixhumanisi ongcono. Kuvamile ukuthi abadali bekhasi basebenzise ngokweqile umbhalo wehange ojwayelekile njengokuthi 'funda kabanzi,' 'funda kabanzi,' noma 'chofoza lapha.' Ungabheka ukusetshenziswa kwalolu hlobo lwekhophi ejwayelekile ku Amahange angaphakathi bika ku-Site Explorer.

Yakha izixhumanisi ezivela kwamanye amawebhusayithi okungowakho

Uma inkampani yakho inamawebhusayithi amaningi, uzofuna ukwengeza izixhumanisi phakathi kwawo lapho kunengqondo khona. Ekugcineni ungase ufune ukuhlanganisa okuqukethwe kusayithi elilodwa, kodwa lokho akwenzeki ngaso sonke isikhathi. Noma kunjalo, kungenzeka kungenzeki ngesikhathi esifanele, ngakho-ke ungase ufune ukwengeza izixhumanisi phakathi kwamasayithi okwamanje.

Lokhu kungahlukunyezwa futhi kungene endaweni empunga, kodwa ingxenye enkulu, uma uxhumanisa ngokwemvelo namakhasi ahlobene uzolunga.

Thenga amanye amawebhusayithi ezinkampani

Ngibhale konke mayelana ne-SEO yokuhlanganisa nokutholwa. Uma uthenga enye inkampani, uthola okuqukethwe kwayo nezixhumanisi zayo. Lokhu kuvula ezinye izinketho ezinhle zokuhlanganisa okuqukethwe kanye nezixhumanisi zamakhasi aqinile.

Amathuluzi wokwakha isixhumanisi sebhizinisi

Kunamathuluzi amaningi angakusiza ngesakhiwo sesixhumanisi sezinga lebhizinisi okuhlanganisa:

• I-Ahrefs ' I-Site Explorer - Ikubonisa zonke izixhumanisi zanoma iyiphi iwebhusayithi noma i-URL enenketho yokuyihlela nokuyihlunga ngamamethrikhi amaningi abalulekile we-SEO.
• I-Ahrefs ' I-Content Explorer - Ithuluzi eliyingqayizivele lokuhlola isixhumanisi, elikusiza ukuthi uthole izinkulungwane zamawebhusayithi afanelekile wezicelo zesixhumanisi nokuthunyelwa kwezivakashi. Futhi kusiza ukuthola amafa angaxhumeka kunoma yisiphi isihloko esivela kuyo yonke iwebhu.
• I-Web Explorer ye-Ahrefs - Ikuvumela ukuthi useshe kuyo yonke imininingwane yenjini yethu yokusesha (yep.com) yamakhasi, izizinda, nezixhumanisi usebenzisa ama-opharetha okusesha.
• Izaziso ze-Ahrefs - Ifana Nezaziso ze-Google kodwa inokuguquguquka okwengeziwe ngezihlungi ezihlobene ne-SEO.
• pitchbox / I-BuzzStream- Amathuluzi okufinyelela nge-imeyili. Kunamanye amathuluzi amaningi akuvumela ukuthi uthumele ama-imeyili omuntu siqu esikalini, kodwa adumile ngama-SEO.
• Hunter.io / UVoila Norbert - Izinsiza zokubheka i-imeyili zikusiza ukuthi uthole imininingwane yokuxhumana yamawebhusayithi ngezinga.

Futhi hlola umhlahlandlela wethu wamathuluzi we-SEO webhizinisi.

Imicabango yokugcina

Kuningi okusengcupheni ye-SEO yebhizinisi kanye namathuba amaningi. Lapho inkampani kanye nabantu bayo ekugcineni befika ngemuva kwe-SEO, bangabusa imboni.

Umthombo ovela Ama-Ahrefs

Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-ahrefs.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.