Umhlahlandlela Obalulekile Wokwenza Ibhizinisi Lakho Lihluke

Inhlanganisela efanele yokusungula kanye nokuqanjwa okusha endleleni imikhiqizo ehlanganiswa ngayo kungadala umthelela omkhulu ekuthengisweni. Ukupakishwa kwemikhiqizo yobungcweti yikho okusiza amabhizinisi ukuthi agqame emqhudelwaneni wawo, futhi kuwenze abonakale emakethe. Uhlobo lwezinto ezisetshenziselwa ukupakisha umkhiqizo kanye nobuhle bedizayini yawo zingahle ziqondise kabusha ikhwalithi ecatshangwayo yento, ngaleyo ndlela kuthuthukiswe ithrafikhi nokuthengiswa.

Awukho umkhawulo ekuphakameni ibhizinisi elingawufinyelela ngamasu okupakisha angochwepheshe nangenakuqhathaniswa.

Qhubeka ufunde ukuze ufunde amathiphu wakamuva wokupakisha umkhiqizo ongathuthukisa noma yiliphi ibhizinisi le-wholesale noma le-e-commerce.

Okuqukethwe
Kungani kubalulekile ukupakisha okuyingqayizivele?
Izinhlobo ezahlukene zemikhiqizo yokupakisha
Umhlahlandlela wokuthuthukisa ibhizinisi lakho ngokupakishwa okuhle kwemikhiqizo
Izinzuzo zokupakishwa okuhle komkhiqizo
Isiphetho

Kungani kubalulekile ukupakisha okuhlukile?

Ukupakishwa okuhlukile ngokwemvelo kudinga ukunakwa kwemininingwane nomuzwa wokwenza uphawu, noma ngabe ukupakishwa kwebhokisi, ukupakishwa kwefilimu, ukufakwa kwamaphepha, ukugoqa, ukupakisha okuyigwebu, nanoma iyiphi enye into yokupakisha. Amakhasimende ahehwa ngokushesha imiklamo ewubukhazikhazi, imiphetho ehehayo, kanye nokuvelayo okuphelele okudalwa umkhiqizo opakishiwe. Idizayini yokuphakheja enamandla ingaba namandla okuheha abathengi abaningi futhi yandise ukuthengisa. Ukupakishwa okuhlukile akugcini nje ngokuthuthukisa ukubukeka nomuzwa womkhiqizo, kudlala ezinye izindima ezibalulekile, ezihlanganisa ukuvikela umkhiqizo emonakalweni noma ekungeneni komoya, ukuthuthukisa ukubaluleka komkhiqizo kanye nokuphepha kukonke, ukuthuthukisa ukusebenziseka kwawo, ukukhuthaza isithombe somkhiqizo, nokunye.

Kungani amakhasimende akhangwa amaphakheji amahle 

Idizayini yokupakisha enhle kakhulu yenza umkhiqizo ufiseleke futhi ubonakale, kuyilapho ukwakheka okungekuhle kokupakisha kungavusa ukudideka, ukunganeliseki, ukwenqatshwa (imakethe), kanye nokulahlekelwa yinzuzo.

Amakhasimende ngokwemvelo abona umkhiqizo ngokusekelwe endleleni umkhiqizo wabo obukeka ngayo.

Ukupakisha okuhlukile kuyindlela enhle yokuxhumana ngokunembile nesithombe somkhiqizo kumakhasimende. Ngakho, ukwenza umzamo omkhulu kangaka ekuthuthukiseni umbono womkhiqizo kubaluleke kakhulu njengomkhiqizo ngokwawo.

Ngenxa yalokho, amabhizinisi kufanele ahlanganise okusha kanye nemiklamo emangalisayo ohlelweni lwawo lokupakisha ukuze aphoqelele amakhasimende ukuthi ahlole imikhiqizo yawo futhi ayithenge.

Izinhlobo ezahlukene zemikhiqizo yokupakisha

Uhlu olubanzi lwezinto ezikhethekile luhlala lusetshenziswa, ngokusekelwa kobuchwepheshe bokuphrinta, ukuze kwakhiwe amaphakheji abukeka ngendlela ehlukile asiza ekuvikeleni imikhiqizo. Le mibono yokupakisha ehlakaniphile ingahlelwa ngezigaba ezahlukene, okuhlanganisa: ukupakisha okuyisisekelo, ukupakisha okwesibili, ukupakisha kwemfundo ephakeme, kanye nokupakisha okuhambisanayo.

Ukupakisha okuyisisekelo

Ukupakisha okuyisisekelo kubhekisela kulezo zinto zokupakisha ezithintana kuqala nomkhiqizo wangempela. Asetshenziswa kakhulu ukumboza nokuvikela izimpahla zabathengi. Isibonelo esihle imikhiqizo esetshenziswa ukuvala ukudla, amagajethi okupakisha noma izesekeli zikagesi, nokunye. Izinto ezisetshenziselwa lolu hlobo lokupakisha zihlanganisa laminated izikhwama, iziqukathi zepulasitiki, iphepha elimanzi, izikhwama ezibuyisela emuva, amathini ayinhlanganisela, iphepha-foil laminate, ifilimu yokudla, ukugoqa kwebhamuza, njll. Lesi sigaba sokupakisha sithinta zonke izinhlobo zokupakisha okuthengiswayo abasebenzisi abangazibona, bazithinte, futhi bazisebenzise.

Ukupakishwa kwesibili

Ukupakisha okwesibili wuhlobo lokupakisha olusetshenziselwa ukulondoloza imikhiqizo yebheji. Le mikhiqizo eningi ipakishwa kusetshenziswa izinto ezifana namathreyi ezimboni, amakhreyithi, noma iziqukathi. Leli zinga lokuhlelwa kokupakisha lenziwa ezimpahleni ezithunyelwa kubathengisi bezitolo noma kubathengisi. Ukupakishwa kwesibili kuvame ukufaka izinto ezifana nezitsha zokhuni, amathreyi e-EPS, amakhreyithi epulasitiki, amathreyi epulasitiki, namakhreyithi enziwe ngokhuni.

Le ndlela yokupakisha ivamile ezindaweni zezimboni, ezindaweni zokugcina izimpahla noma ezikhungweni, nasezindaweni zokugcina lapho kugcinwa khona izimpahla eziningi futhi zithunyelwe.

Ukupakishwa kwemfundo ephakeme

 Ukupakishwa kwemfundo ephakeme kusetshenziselwa ukuvala nokuvikela izimpahla okumele zithuthwe noma zithunyelwe. Iphalethi yokhuni noma i-fiberboard enothayela yizinto ezivamile zokupakisha zokupakisha eziphakeme. Amaphalethi epulasitiki nawo angasetshenziswa kule njongo, ikakhulukazi emikhiqizweni evumelana nepulasitiki. Imikhiqizo engenela inqubo yokupakisha esezingeni eliphezulu yimikhiqizo efaneleke ukuhanjiswa kwemingcele, noma ukusatshalaliswa okukhulu.

Ukupakishwa kwe-Ancillary

Ukupakishwa komkhiqizo kudinga amasistimu okusekela afana namateyipu, amabhande, oyinki bokuphrinta, izinto zokunamathisela, izinto zokunamathisela, namalebula ukuze abukeke ehlanganiswe futhi alungele ukuthunyelwa. Lawa mathuluzi asekelayo aziwa njengezinto ezisizayo. Baqinisekisa ukugcinwa okuphephile nokusebenzayo kanye nokuthunyelwa kwemikhiqizo, kanye nokuyigcina ihlelekile, futhi isesimweni esingokwezifiso.

Umhlahlandlela wokuthuthukisa ibhizinisi lakho ngokupakishwa okuhle kwemikhiqizo

Khomba imakethe yakho ohlosiwe

Idizayini yokupakisha ehlukile kufanele yenziwe kucatshangelwa izibalo zabantu zekhasimende. Ukuze ukhule embonini yokuncintisana, kubalulekile ukuhlonza uhlobo lwabantu okungenzeka baphathe ibhizinisi lakho. Tadisha imakethe futhi uthole ukuthi izethameli ezithile eziqondiwe, intshisekelo yazo, ukuziphatha kwazo, umlando wazo wokuthenga, nezindawo zazo zobuhlungu, bese wethula idizayini yokupakisha efana nalezo ezithandwayo.

Sebenzisa izinto zokupakisha ezingabizi kakhulu ukuze uzuze ukwenza ngokwezifiso okuvelele

Ngokumangalisayo, ukupakishwa okuningi kwemikhiqizo engaphandle kwebhokisi akubizi kangako. Kungenzeka ukwenza umthelela ngezinto zokupakisha ezingabizi kakhulu nemiklamo.

Umklamo akudingeki ube inkimbinkimbi, futhi empeleni uqonde ukupakisha komkhiqizo ijwayele ukudala ukukhanga kakhulu kulezi zinsuku. Amaphakheji amaningi avelele afaka ulwazi oluyisisekelo olugqamisa amaphuzu okuthengisa omkhiqizo nezinye izinto ezihambisanayo zokupakisha ezivusa imizwa. Ukupakisha okwenziwe lula okunezendlalelo ezimbalwa, ukwakheka okuhle, nokubhala ngobuhlakani kungasiza ibhizinisi ukuthi lifinyelele emaphaketheni abukekayo ngaphandle kokuphula ibhange.

Sebenzisa umqondo wokupakisha omuhle kakhulu ukuze uzuze umuzwa we-unboxing

Umthengisi angakwazi ukuvusa izinhlansi zomuzwa enhliziyweni yamakhasimende (ngalezo zikhathi ezikhethekile ze-unboxing) ngendlela abapakisha ngayo ukulethwa. Ukupakishwa komkhiqizo kungenye indlela yokuxhumana namakhasimende ngokomzwelo, uzuze ukwethembeka kwawo, futhi ubenze bathande umkhiqizo wakho. I-Apple iwuphawu olulodwa olusungule ngempumelelo umuzwa omuhle we-unboxing, wonke amakhasimende awo abheke ngabomvu imikhiqizo ye-unboxing evela eqenjini le-Apple njengesipho sikaKhisimusi. Uma usetha isu lakho lokupakisha, cabanga ngezinto ongazengeza ezingenza amakhasimende azizwe ngokuthile. Njengoba abantu beqala ukuthanda isitayela sakho sokupakisha, intshisekelo eyengeziwe izothuthukiswa futhi lokho kungadala umsindo emakethe. Indlela opakisha ngayo umkhiqizo ingadala ubumnandi nesasasa elingase likhuthaze abathengi ukuthi babelane ngalezi zinto ezinhle Unboxing izikhathi ezinkundleni zokuxhumana zabo.

Sebenzisa izinto zokupakisha ezinomthelela omuhle kwezemvelo

The imikhiqizo yakamuva yokupakisha ezitolo zokupakisha ezitholakala emakethe ngokuvamile zivumelana nemvelo futhi zingasetshenziswa kabusha. Kunochungechunge lwemikhankaso emelene nokungcoliswa kwepulasitiki kanye nokukhishwa kwekhabhoni. Futhi ukupakisha kungenye yezinto ezinomthelela omkhulu ekushicileleni kwekhabhoni yomuntu. Imikhiqizo engase igaywe kabusha futhi isetshenziswe kabusha izokhethwa ngabathengi abaqaphela imvelo, kuyilapho ngokuvamile kuba nokushintshela kumabhrendi abhekele imvelo. Ngakho noma yikuphi imikhiqizo yokupakisha enomthelela omuhle kwezemvelo izokhula kalula emakethe yokuncintisana. Isibonelo sakudala ukupakishwa komkhiqizo wakwaPuma. Basebenzisa iphosta engasetshenziswa kabusha ekusetheni kwabo okukhazimulayo kokupakisha.

Abathengi bahlale behlola izinhlobo ezahlukene zemikhiqizo ukuze bathole ukuthi iyiphi inketho evumelana kangcono nentandokazi yabo. Indlela eqinisekile yokuheha ukunaka kwabo isuka kwikhwalithi yomkhiqizo kanye nokukhetha kokupakishwa komkhiqizo osetshenzisiwe.

Izinzuzo zokupakishwa okuhle komkhiqizo

Ukupakishwa okuhle komkhiqizo kunikeza izinzuzo eziningi kakhulu. Ibhrendi ingathola ukufinyelela kwendawo futhi ilawule izifunda ngale kwemingcele yendawo yayo ngokusebenzisa ngobuchule igama elilungile, imiklamo efanele, nemibala efanele ekufakweni kwebhizinisi. umkhiqizo. Nazi ezinye izinzuzo ezithakazelisayo zokupakishwa okuhle komkhiqizo.

1. Kwenza umehluko

Umkhiqizo opakishwe ngempumelelo, okhanga ngobuhle, ngokuthinta ikhwalithi nokunethezeka, ungenza umehluko omkhulu. Ukudizayina amaphakheji akho ngombhalo nezithombe ezigqamile nezidlalayo, kanye namaphethini athile axakayo nezimo kungaheha iso lomsebenzisi, kudale ilukuluku, futhi kubangele ukuthengisa okwengeziwe. Idizayini yokupakisha yomkhiqizo evelele ekwazi ukuzikhulumela inamandla okudweba izinombolo ezinkulu zamakhasimende ngenani eliphansi kakhulu.

2. Inquma isinqumo sokuthenga somthengi

Umbala nesitayela sika a umklamo womkhiqizo nquma ukuthi ikhasimende lizothenga noma cha. Ngokwemvelo abantu bakhangwa imibala namaphethini amahle. Uma le miklamo igxilile ngendlela ekhangayo, iba yinto engenakuvinjelwa emehlweni abathengi. Idizayini yokupakisha exhumana ngempumelelo nobuhle kanye nophawu olusezingeni eliphezulu ungenza umthelela omuhle ekuthengisweni.

3. Kwenza kube lula futhi kuthuthukise ukukhangisa

Ukupakishwa komkhiqizo kungasebenza njengethuluzi elikhethekile lokumaketha. Izikhangiso zomkhiqizo wokupakishwa zikhuthaza umthengi ukuthi anqume emizuzwaneni embalwa nje ekanye naleyo nto ukuthi uyayithenga yini noma cha. Izinto ezifana nemisho ekhangayo noma imigqa ehlekisayo zingadala ukuxhumana okungokomzwelo phakathi kwekhasimende nomkhiqizo. Khetha futhi usungule lapho uthumela imilayezo kulabo abazoba abathengi ngemikhiqizo.

4. Isungula ukuchayeka komkhiqizo

Imikhiqizo edumile emhlabeni namuhla inamalogo ahehayo kanye nezimpawu zomkhiqizo abantu abazijwayele, futhi zivusa imizwa njalo lapho abantu becabanga ngaleyo mikhiqizo. Le mikhiqizo edumile yazuza ngempumelelo ukuqashelwa komkhiqizo, emhlabeni wonke, ngezeluleko eziqinile zisebenzisa umkhiqizo wabo kanye nabezindaba. Ukupakishwa komkhiqizo okunezici zomkhiqizo ezifana nelogo, amafonti esiginesha, nombala wenkampani kungasiza ukwazisa umphakathi mayelana nomkhiqizo. Qiniseka ukuthi ufaka izinto ezichaza ibhizinisi lakho ngokucacile nezinye izici ezikhangayo ezingashiya umthelela waphakade kubathengi.

Isiphetho

Ukupakisha kuyingxenye ebalulekile yanoma yikuphi ukuthengiswa kwezitolo, futhi ngokuhlanganisa ukupakisha okucabanga ngedijithali ezinkampanini zamasu ebhizinisi kungakha umbono oqinisekisa abathengi ukuthi umkhiqizo wabo unomkhawulo ohamba phambili. Izimboni ezibalulekile njengokudla neziphuzo, izimonyo, ukunakekelwa kwezempilo, nezinto zangasese azikwazi ukwenza ngaphandle kokupakisha, ngoba zidinga ukuqhubeka nokuletha izimpahla ukuze zihlale ebhizinisini. Ukuze ufunde kabanzi, vakashela ku Chovm.com lapho ungahlola khona izitayela zakamuva zokupakishwa komkhiqizo.