Ukuba nesitolo se-Etsy kuyindlela enhle kakhulu yokuthi umdayisi we-inthanethi onamakhono obuciko enze inani elifanele lemali. Noma kunjalo, ukwenza ukuthengisa kanye nenzuzo elinganisekayo endaweni yesikhulumi kungaba yinto ekhohlisayo, ikakhulukazi kubathengisi abasaqala.
Lesi sihloko sizodalula amathiphu ayisikhombisa amangalisayo abathengisi abangafaka isicelo ukuze baphumelele endaweni yesikhulumi. Futhi, abafundi bazobona umbono wemakethe ye-Etsy nezinye izinto ezibalulekile okufanele zicatshangelwe ngaphambi kokuqala ngeplatifomu.
Okuqukethwe
Inkulu kangakanani inkundla ye-Etsy yokuthengisa?
Amathiphu ayisithupha amangalisayo okuthi ungaphumelela kanjani ku-Etsy
Amabhizinisi angayithola kanjani ithrafikhi ku-Etsy?
Qala ngebhizinisi le-Etsy
Inkulu kangakanani inkundla ye-Etsy yokuthengisa?
I-Etsy yiwebhusayithi ye-eCommerce enemodeli yebhizinisi ehlukile ehlukile kwezinye izimakethe njenge-Amazon ne-eBay. Inikeza inkundla eyingqayizivele yabantu abafuna ukwenza imali ngezinto zabo zobuciko zokuzilibazisa. Futhi abathengi bazo banentshisekelo ngezimpahla ezihlukile noma ezenziwe ngokwezifiso kanye nemisebenzi yezandla ye-bespoke. Nge ukukhula okuqhubekayo yemboni yezobuciko nemisebenzi yezandla, akumangazi ukuthi imakethe ye-Etsy ithola ukukhula okubonakalayo.
Ngokusekelwe ku imibiko, inkundla ye-Etsy ikhule isuka ku-$365 million ngo-2016 yaya ku-$2.3 billion ngo-2021, efinyelela ku-CAGR engama-44.9%.
Ngokuvumelana ne Isitatimende, kusukela ngo-2012 kuya ku-2021, inkundla ye-Etsy izuze abathengi abasebenzayo abangaphezu kwezigidi ezingu-96.3. Ngokunjalo, kunabathengisi abasebenzayo ababalelwa ezigidini ezingu-7.5. Ngokusekelwe kudatha engenhla, imakethe inamandla amakhulu okwenza abathengisi babe nenzuzo.
Futhi, u-Etsy uqophe ukulanda okungaphezu kwezigidi ezingu-2.5 ngo-2022, kanti i-US yaba nesabelo esikhulu kunazo zonke. Kuyathakazelisa ukuthi i-US inenani elikhulu labathengi emhlabeni jikelele.
Ngakho-ke, abathengisi abakwaziyo abakwenzayo bangenza inzuzo enhle kakhulu emakethe.
Ngenhlanhla, isigaba esilandelayo sizodalula izimfihlo eziyisithupha ezimangalisayo abathengisi abangazisebenzisa ukuze baphumelele endaweni yesikhulumi se-Etsy.
Amathiphu ayisithupha amangalisayo okuthi ungaphumelela kanjani ku-Etsy
Khetha imikhiqizo enenzuzo
Abathengisi be-Etsy akufanele bathengise imikhiqizo abacabanga ukuthi inenzuzo. Kunalokho, kufanele benze ucwaningo lwemakethe ukuze bathole imikhiqizo enenzuzo eheha amakhasimende.
Ngenxa yokuthi i-Etsy iyinkundla ye-inthanethi egxile ezintweni ezihlukile, abathengisi kufanele balethe umdlalo wabo we-A lapho benikezela ngemikhiqizo yabo. Kunezinhlobo ezi-3 ezinkulu zemikhiqizo ezothengiswa endaweni yesikhulumi; izinto zobuciko, zakudala, nezenziwe ngesandla. Kodwa isigaba esithandwa kakhulu endaweni yesikhulumi jewelry izimpahla.
Noma kunjalo, abathengisi kufanele bacabange ukwenza ucwaningo lwekhwalithi ukuze bathole imikhiqizo edume kakhulu futhi enenani eliphezulu ukuze bahlale bethengisa izinto ezinenzuzo enkulu endawenikazi. Futhi, abathengisi kufanele bahlale benolwazi ngezidingo zabathengi futhi bahlole amathrendi akamuva ezigabeni ezahlukahlukene. Abathengisi bangasebenzisa i Ithuluzi le-Etsy spy noma enye Amathuluzi angukhiye we-Etsy ukuhlonza imikhiqizo enenzuzo ukufeza konke lokho.
Futhi, amabhizinisi kufanele ahluke ukuze enze inzuzo ezisekelweni ezifana ne-Etsy. Ngamanye amazwi, kubalulekile ukugwema ukukopisha futhi unamathele ekuthengiseni imikhiqizo yoqobo kuphela.
Khetha igama lesitolo elifanelekile
Abathengisi abanaso isikhathi esiningi sokwenza umbono omuhle kakhulu kumakhasimende amasha. Ikakhulukazi, banemizuzwana eyisikhombisa, futhi umphumela unquma ukuthi bathola ikhasimende elisha noma cha.
Futhi elinye lamaphuzu okuqala okubonakala yigama lesitolo. Igama lesitolo lisiza amabhizinisi agqame emqhudelwaneni wawo. Ngakho-ke, amabhizinisi kufanele akhethe igama elikhumbulekayo ukuze amakhasimende aseshe ku-inthanethi.
Ku-Etsy, amabhizinisi anenani eliphakeme lezinhlamvu ezingamashumi amabili ukuze akhe igama lesitolo elihlukile. Amabhizinisi angaqala ngokuhlola amagama ezitolo zawo ngokubuza imibuzo embalwa:
- Ingabe igama lesitolo lizobukeka lilihle ekhadini lebhizinisi?
- Ingabe inikeza abathengi umbono wokuthi isitolo sithengisani?
- Ingabe igama lisho okunye kwezinye izilimi?
- Ingabe igama kulula ukulifunda, ukupela, nokukhumbula?
Uma igama liphumelela ukuhlolwa, amabhizinisi kufanele aqinisekise ukutholakala kwegama ku-Etsy. Ukwengeza, kuhle ukuba namanye amagama uma ukukhetha kokuqala kungatholakali.
Sebenzisa izithombe ezinokulungiswa okuphezulu
Isithombe esihle sibonisa ikhwalithi yemikhiqizo yesitolo futhi sivumela abathengi ukuthi babone abakuthengayo.
Nawa amanye amathiphu okusiza amabhrendi ukuthatha izithombe ezinokulungiswa okuphezulu:
- Thatha izithombe ngokukhanya kwemvelo.
- Khetha amashothi aseduze ngaphezu kwamashothi akude.
- Sebenzisa ingemuva elingaguquki nelifanayo.
- Hlela izithombe uma kudingeka.
- Sebenzisa ama-mockups uma kudingeka ukuze ulethe impilo emikhiqizweni.
Abathengisi kufanele baqinisekise ukuthi izithombe zezithonjana zabo zilinganiswe ngokufanele nokubukeka nokuzwakala okungaguquki. Phela, yizithombe zokuqala abathengi abazibonayo lapho bedlula ohlwini lomkhiqizo.
Thola ukuthi yini engathengiswa nokuthi yini enqatshelwe
Kulula ukusetha isitolo ku-Etsy, kodwa amabhrendi adinga ukukhomba ukuthi yini angayithengisa futhi angakwazi ukuyenza ngaphambi kokulayisha imikhiqizo.
Le nqubo izosiza ukuvikela abathengisi, abathengi, kanye ne-Etsy ezindabeni zomthetho. Isibonelo, eminye imikhiqizo enqatshelwe ku-Etsy ihlanganisa izikhali neziqhumane, izinto ezinelungelo lobunikazi, imikhiqizo ekhuthaza udlame, izidakamizwa, utshwala, nogwayi.
Abathengisi kufanele baqaphele ukuthi ukuthengisa imikhiqizo efana nezinto ezinqatshelwe ze-Etsy banesibopho sokujeziswa. I-Etsy ivale izitolo eziningi, naphezu kweminyaka yabo eminingi yokuthengisa endaweni yesikhulumi. Kunezindaba eziningi ezithusayo ngale ndaba. Simply Google: Etsy vala isitolo sami.
Imikhiqizo abathengisi abangahweba ngayo ku-Etsy ihlanganisa imikhiqizo yedijithali ebhalwe noma eklanywe abathengisi, imikhiqizo edalwe abathengisi, izinto zakudala ezindala kuneminyaka engamashumi amabili, njll.
Umthetho wesithupha ukuthola ikhophi ye Inqubomgomo yomthengisi ka-Etsy ukwazi imikhiqizo efanelekile.
Hlanganisa izinketho eziningi zokukhokha
Ukulahlwa kwenqola yinkinga ebucayi abathengisi abaningi ababhekana nayo ku-inthanethi. Amanye amakhasimende awakhululekile ngokuphelele ukwabelana ngemininingwane yekhadi lawo ku-inthanethi, futhi amanye angase ashiye izinqola zawo ngenxa yokuthi isitolo asiyisekeli indlela yokukhokha ayikhethayo.
Ngenhlanhla, abathengisi be-Etsy bangasebenzisa izinkokhelo ze-Etsy futhi bazihlanganise ezitolo zabo. Ngaleyo ndlela, abanikazi besitolo se-Etsy banganikeza izindlela zokukhokha ezihlukene futhi banciphise amathuba okuthi abasebenzisi bashiye izinqola.
Nokho, i-Etsy Payments iyindlela yokukhokha esetshenziswa kakhulu ngenxa yobulula bayo. Futhi, ivumela abasebenzisi ukuthi bakhokhelwe ngezindlela eziningi.
Ezinye izinkokhelo ezisekelwa u-Etsy zimi kanje:
- PayPal
- I-Google Pay
- Apple Pay
- Ama-Debit amakhadi
- Amakhadi esikweletu
Yazi izimali zomdayisi
Abathengisi kudingeka bacabangele izimali ezidingekayo ngenkathi beqhuba ibhizinisi labo le-Etsy. Nazi izimali ezihlukahlukene okufanele uzicabangele.
Izimali zokufakwa ohlwini
Abathengisi bakhokha amasenti angu-20 ukuze bafake uhlu lomkhiqizo ku-Etsy, futhi uhlu luhlala izinyanga ezine ngaphambi kokuba luphelelwe yisikhathi. Ngamanye amazwi, uma umdayisi ehlela ukuklelisa imikhiqizo emihlanu, izindleko eziphelele zokufakwa kuhlu zizoba yi-$1, ezovuselelwa njalo ezinyangeni ezine ukuze ihlale ku-platform ye-Etsy. Kuyathakazelisa ukuthi abathengisi abakhokhiswa ngokuhlela uhlu lwemikhiqizo yabo. Ukuze uthole ukwaziswa okwengeziwe mayelana izimali zokufakwa ohlwini, hlola lapha.
Izimali zokuthenga
Izindleko zomdayisi ezijwayelekile ku-Etsy zifaka phakathi inhlawulo engu-5% yayo yonke indali. Futhi, i-Etsy ikhokhisa abathengisi u-3% owengeziwe lapho besebenzisa isici sokuphuma ngokushesha.
Amalungu e-Esty premium akhokha u-$10 ezinkokhelweni zokubhalisa njalo ngenyanga ngamakhredithi e-Etsy ayishumi nanhlanu engeziwe.
Izimali zokulethwa noma zokuthumela
I-Etsy ikhokhisa izinkokhelo zokulethwa kokuthumela izimpahla kubathengi, kodwa ayilungiswa. Isizathu silula. Kunezici ezimbalwa zokunquma izindleko zokulethwa:
- Indawo yekhasimende
- Isisindo
- Ubukhulu bomkhiqizo
- Isithwali sokudiliva
Abathengisi bangathola ulwazi olwengeziwe ku- amanani okuthumela lapha.
VAT
Abathengisi be-Etsy bakhokhiswa i-VAT engu-2.5% kuso sonke isigaba esisha sokukhiqiza. Ngamanye amazwi, uma kunevelu esanda kungezwa emkhiqizweni, intela ye-VAT iyangena.
Kodwa-ke, izinto ezintathu ezibalulekile ezithinta amanani e-VAT:
- Izindleko ze-VAT ezihlukene zezifundazwe ezahlukahlukene.
- I-VAT yabathengisi.
- I-VAT enkokhelweni yokucubungula.
Amabhizinisi angayithola kanjani ithrafikhi ku-Etsy?
Kunezindlela ezilula abathengisi abangathola ngazo ithrafikhi eningi ezitolo zabo. Lesi sigaba sizoveza izindlela ezintathu ezilula kodwa ezisebenzayo amabhizinisi angaheha ithrafikhi eyengeziwe.
1. Lungiselela i-SEO yesitolo
I-SEO ibalulekile kubathengisi abafuna ukukhulisa ukubonakala kwabo endaweni ye-Etsy. Noma kungenzeki ngokuphazima kweso, kuyakhokha ukuthatha izinyathelo ezithile ukuze uthole ukubukwa okwengeziwe kanye nokuzibandakanya endaweni yesikhulumi.
Nawa amathiphu ambalwa abathengisi abangafaka isicelo sokuthuthukisa i-Etsy SEO yabo:
- Abathengisi kufanele basebenzise amagama angukhiye anembile achaza kahle imikhiqizo abayithengisayo endaweni. Ukudala isihloko sokufakwa kuhlu esisha kakhulu ngeke kusize imikhiqizo yabo ukuthi itholakale kunkundla. Umthetho wesithupha uwukwengeza imininingwane eminingi esihlokweni sohlu lomkhiqizo futhi usebenzise amagama angukhiye anomsila omude ku-Etsy. Cacisa ukuze uthole amakhasimende ahlosiwe agcwala isitolo sakho se-Etsy.
- Ukuze uthuthukise i-SEO yesitolo se-Etsy, abathengisi kufanele basebenzise amathegi ayi-13 aphelele anikezwe i-Etsy ekufakweni kuhlu kwemikhiqizo. Ngaleyo ndlela, abathengisi bazobe betshela i-algorithm ye-Etsy ukuthi bathengisani. Ukufaka omaka kuyindlela ephelele yokwengeza amagama angukhiye ahlobene nezimpahla zomthengisi.
- Enye indlela abathengisi abangathuthukisa ngayo i-SEO yesitolo sabo se-Etsy ngokwenza kahle izigaba zezitolo zabo. Njengoba izingxenye zezitolo zisiza ukugcina izitolo zakwa-Etsy zihlelekile, zenza abathengi bazulazule kalula ezitolo zabathengisi. Futhi inhlangano iyisici esibalulekile se-Etsy SEO.
- Ukuthola ama-backlink ekhwalithi esitolo se-Etsy kungenye indlela abathengisi abangathuthukisa ngayo i-SEO yabo. Ukuze bafinyelele lokhu, kufanele balayishe izithombe zekhwalithi zezimpahla zabo ku-Pinterest, Juxtapost, nakwezinye izinkundla ezihlobene ukuze bathole ama-backlink. Ngaphezu kwalokho, ukudlala izikhangiso noma ukudala okuthunyelwe okubandakanya kakhulu ezinkundleni zokuxhumana kungenye indlela yokuthola ama-backlink aphambili.
2. Qalisa ibhulogi
Ukusetha nokusebenzisa ibhulogi kungenye indlela enhle yokudonsela ukunaka kwabathengi esitolo somthengisi. Ukusebenzisa okuthunyelwe kwebhulogi okuqinile ukunikeza ulwazi mayelana nomkhiqizo ngamunye kuyisiqalo esihle. Abathengisi akufanele besabe ukuthengisa kumabhulogi abo. Phela inhloso wukwenza abafundi bathenge imikhiqizo yabo.
Futhi, abathengisi bangakha izixhumanisi zangaphandle ezifanele ezikhomba emuva endaweni yabo yesitolo se-Etsy ukuze bathuthukise ukubonakala kwabo ku-inthanethi.
3. Khulisa ukumaketha kwethonya
Ukumaketha kwe-Influencer kungenye indlela enhle yokuthi abathengisi bakhiphe igama. Inqubo ibandakanya ukusebenzisana nabagqugquzeli ezinkundleni zokuxhumana ukukhangisa imikhiqizo kanye nesitolo. Izincomo zekhasimende nazo ziyasebenza njengoba ziheha abathengi abaningi esitolo se-Etsy.
Qala ngebhizinisi le-Etsy
Lesi sihloko sibhale amathiphu amangalisayo okuthengisa, amaphutha okufanele uwagweme, nokuthi ungayithola kanjani ithrafikhi eningi endaweni ye-Etsy. Futhi, ibonise umbono ocacile wemakethe ye-Etsy. Ngakho-ke, kusele kubathengisi ukuthi bathathe yonke imiyalelo ebhalwe kulesi sihloko ukuze baqale ibhizinisi labo le-Etsy kuyilapho bekhulisa futhi bethuthukisa ukuthengisa.
