Imakethe ye-design yangaphakathi kulindeleke ukuthi ifake ama-motif ambalwa abalulekile kanye nezimpawu ngesizini yasekwindla/ebusika kulo nyaka. Kusukela ezithonjaneni zakudala kuye kuma-surreal motifs, lawa amathrendi wesithonjana ongatshala kuwo, ngokusho kwe-WGSN.
Okuqukethwe
Zitholele imakethe ye-design yangaphakathi
Izithonjana ezingukhiye ze-A/W 2025
1. Surreal motifs
2. Ubuciko bezandla
3. Izakhi zemvelo
4. Izithonjana zakudala
Isifinyezo
Zitholele imakethe ye-design yangaphakathi
Imakethe yomhlaba wonke yokuklama ingaphakathi ibaluleke kakhulu I-USD 134.22 billion ngo-2023 futhi kulindeleke ukuthi ikhule ngesilinganiso sokukhula sonyaka esihlanganisiwe (CAGR) ka-4.1% phakathi kwe-2024 ne-2030.
Umkhuba okhulayo emakethe yi- ukuzenzela yemikhiqizo yangaphakathi yokuklama ukuze ivumelane nezintandokazi zabathengi. Abakhiqizi nabaqambi basabela kulesi sifiso sokuziveza ngokunikeza izinhlobonhlobo zezinhlelo zemibala nezinketho zokwenza ngokwezifiso.
Kukhona nentshisekelo ekhulayo ku ukuphila kahle nokusimama. Njengoba imakethe ithuthuka, isidingo sezinto zangaphakathi zobuhle ezikhuthaza ukunethezeka nokusebenza siyakhula. Ngenxa yalokho, imikhiqizo yangaphakathi ivame ukucabangela kokubili ukuphila ngokomzimba nangokwengqondo ekwakhiweni kwayo.
Izithonjana ezingukhiye ze-A/W 2025
1. Surreal motifs
Ama-Surreal motifs kulindeleke ukuthi aguqule umhlobiso wangaphakathi ekwindla nasebusika. Kungakhathaliseki ukuthi okwezimakethe zabantu abadala noma zezingane, ukuphrinta kwe-trompe-l'oeil namaphethini kuzoheha izethameli ezahlukene.
Abantu abadala bakhuthazwa ukuba bagone ingane yabo engaphakathi ngayo umhlobiso wekhathuni lokho kuletha injabulo. Ama-motifs aphuphile afana nothingo lwenkosazana noma iminsalo ngamathoni e-pastel angasetshenziswa ezigabeni zomkhiqizo njengemicamelo yokuhlobisa, amaragi wendawo, noma izinto ezikhanyayo.
Ukudla kokuhlobisa okuyinkohliso noma izinto zansuku zonke nazo zihamba phambili njengendlela ehlekisayo yokuklama ingaphakathi. Uma kufika ubuciko bodonga lwe-surreal, kukhona intshisekelo kumaphrinti abukeka njengemifanekiso engokoqobo, imidwebo yemigqa, noma ukuhumusha kwedijithali okuneziphetho ezikhanyayo noma ze-pearlescent.
Ngokusho kwe-Google Ads, igama elithi "umklamo wangaphakathi we-surreal" libone ukukhuphuka kwevolumu yokusesha ngo-52% ezinyangeni ezine ezedlule, ngo-320 ngoDisemba kanye no-210 ngo-Agasti.
2. Ubuciko bezandla
Ukuphrinta okupendwe ngesandla okupendwe ngesandla okufana nokufekethiswa nokuphonswa kwendwangu kuletha ukubukeka okwakhelwe ngaphakathi emikhiqizweni yangaphakathi ngo-A/W 2025. Kokubili amasu esandla nawedijithali azobonwa ezindaweni eziqinile nezithambile.
Izimpahla zasendlini ezipendwe ngesandla ezinezithonjana ezinemivimbo yebhulashi ebonakalayo zidumile. Imidwebo engabonakali nama-squiggles abuye abe yithuba lokunikeza abangaphakathi ikhono lokudlala nokudala.
Ukuze uthole ukubukeka kwemvelo okwengeziwe, ubumba ekhaya lokubhalela ngemibala yasemhlabeni ingafika ngezindlela eziningi eziyingqayizivele neziphilayo. Ngaphandle kwalokho, ihluzo zejiyomethri ezibukeka zenziwe ngomshini zizoheha izethameli ezincane.
Igama elithi “i-hand painted decor” lithole ivolumu yokusesha engu-140 ngo-December kanye ne-110 ngo-August, elilingana nokunyuka kwama-27% ezinyangeni ezine ezedlule.
3. Izakhi zemvelo
Izithombe zemvelo kulindeleke ukuthi zibonakale kuzo zonke izindawo zangaphakathi ekwindla nasebusika. Lo mkhuba wokuphrinta nephethini udlala nge-botanical motifs yendabuko, kanye ne-crystal ne-elementi yasezulwini.
Uhlaza, izithelo, nezimbali yizinto ezivame kakhulu emikhiqizweni yangaphakathi. Ukusetshenziswa kwemibala egqamile kungathuthukisa isitayela sakudala se floral print housewares. Ukwakheka kwamadwala namaphethini e-geode ngezinye izindlela ezihlukile zokufaka imvelo emikhiqizweni efana nedayari, izincwadi zokubhalela, nezibophezelo.
Ngaphezu kwalokho, umhlobiso wasekhaya onetimu yezinkanyezi izinto ezinezinyanga nezinkanyezi zintsha kule sizini. Izincwadi zokubhala ngezinkanyezi namajenali athandwa kakhulu futhi anganwetshwa ngezingcaphuno neziqubulo ezikhuthaza impilo nokuphila kahle. Ngokusho kwe-Google Ads, igama elithi "ijenali yezinkanyezi" libone ukwanda okungama-26% kwevolumu yokusesha ezinyangeni ezine ezedlule, nezi-2,400 ngo-December kanye ne-1,900 ngo-Agasti.
4. Izithonjana zakudala
Izithonjana ezingaphelelwa isikhathi kanye nezithombe zakudala ziletha umuzwa wokujwayela izinto zangaphakathi zasekhaya ku-A/W 2025. Izibonelo zezithonjana zakudala zifaka imimo yezakhiwo zomlando kanye izinto zasekhaya zakudala.
Izinto zedeski ezinamaphethini e-doily ayinkimbinkimbi zibhekisela kubuhle besikhathi esidlule, kuyilapho imingcele egqagqene iletha ukuthinta kwe-retro kuma-notepad nezitikha. Imikhiqizo ye-houseware ingaphinda inikezwe ikhwalithi yomlando enezimpawu zamaGreki, ezifana nezithixo, amakholomu, namagoda ezimbali e-laurel.
I-motifs ehambisana neholide yendabuko kanye umhlobiso wesizini ingabuyekezwa ngamaphalethi ombala ohlukile noma ama-metallic finishes. Intshisekelo ku iholide lokubhalela ihlala iqinile, negama elithi "i-holiday décor" ithola umthamo wokusesha we-49,500 ngoDisemba kanye ne-6,600 ngo-Agasti, okulingana nokunyuka okungu-6.5x ezinyangeni ezine ezedlule.
Isifinyezo
Izithonjana zokhiye zakamuva ze ukuhlobisa ekhaya nikeza amathuba amaningi emakethe yokuklama ingaphakathi. Ubuciko bezandla bufika nokukhanga kobuciko, kuyilapho izici zemvelo nezithonjana zakudala kunikeza ingaphakathi ukuthinta okududuzayo. Ama-Surreal motifs nawo athola ithonya lokuzijabulisa kwawo nobuntu obungalindelekile.
Ukuqonda izithonjana ezithrendayo nezithombe kubalulekile ekuthuthukisweni komkhiqizo okuyimpumelelo. Ngalesi sibikezelo sethrendi esibanzi sezinto ezizayo ezishisa izikhotha, amabhizinisi ayelulekwa ukuthi acabangele ukuthi angenza kanjani imali ngezithonjana ezibalulekile zesizini.
