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Konke Odinga Ukukwazi Nge-Pinterest Marketing

I-Pinterest iphakathi kwezinkundla zokuxhumana ezaziwa kakhulu zokwabelana nokuthola okuqukethwe okubukwayo. Lokhu kwenza kube kuhle ukuthi amabhizinisi afinyelele abangaba amakhasimende. I-Pinterest ihlala iyithuluzi lebhizinisi elinamandla lokushayela ithrafikhi kanye ukuqwashisa ngomkhiqizo ngenkathi ithuthukisa ukuthengisa. Lokhu kungenxa yokuthi i-Pinterest ibhalisa cishe abasebenzisi abasebenzayo abangaba yizigidi ezingama-400, ihlinzeka amabhizinisi anezithameli ezihlukene nezizibandakanye kakhulu.

Ngaphezu kwalokho, inkundla inezici ezihlukile zokusesha ezibonakalayo ezivumela abasebenzisi ukuthi bathole imikhiqizo namasevisi ngezithombe. Amabhizinisi asezimbonini zobuhle, zemfashini, nezokuhlobisa angazuza kakhulu kulokhu, ngokumaketha kwe-Pinterest kusiza amabhizinisi ukuthi enze okuqukethwe okubandakanyayo okuheha abalandeli abathembekile ngaphakathi kwendawo yedijithali eminyene.

Lesi sihloko sizogqamisa izindlela ezahlukahlukene amabhizinisi angasebenzisa ngazo i-Pinterest ukuze azuze. Amasu wakamuva wokumaketha we-Pinterest azosetshenziswa azochazwa ukuze amabhizinisi abandakanye izethameli zawo. Ngaphezu kwalokho, izogqamisa okwenziwa nokungafaneleki kokumaketha kwe-Pinterest kumabhizinisi ukuze azuze ngokugcwele ngezici zawo zokukhangisa zekhwalithi, amathiphu, nemininingwane.

Okuqukethwe
Kuyini ukumaketha kwe-Pinterest?
Amasu okuthengisa e-Pinterest
Yini okufanele uyigweme ekukhangiseni kwe-Pinterest
Isiphetho

Kuyini ukumaketha kwe-Pinterest?

Ifoni ebonisa uhlelo lokusebenza lwe-Pinterest

Ukumaketha kwe-Pinterest kubandakanya ukukhangisa imikhiqizo, izinsizakalo, kanye ukuqwashisa ngomkhiqizo usebenzisa inkundla yezokuxhumana, i-Pinterest. Ku-Pinterest, okuqukethwe kuyadalwa futhi kwabelwane ngakho ngezithombe, i-infographics, namavidiyo akhangayo futhi aheha abasebenzisi ngokubonakalayo. Kanjalo, ukumaketha kwe-Pinterest kushayela ithrafikhi yewebhusayithi, kwakha ukuqwashisa ngomkhiqizo, futhi kukhulisa ukuthengisa.

Ngokuvamile, amabhizinisi asebenzisa i-Pinterest ukuze axhumane nenhloso yawo kanye namakhasimende angaba khona. Lesi sisekelo sabasebenzisi esizibandakanya kakhulu sibasiza ukuthi baphromothe imikhiqizo namasevisi abo. Izinhlobo ezijwayelekile zokumaketha kwe-Pinterest zifaka ukukhangisa okuqondisiwe nokudalwa kokuqukethwe kwe-organic. Ngamasu asebenzayo ezimboni ezifana nemfashini, amabhizinisi angakhula futhi aphumelele phakathi nalesi sikhathi sedijithali.

I-Pinterest inezinto ezintathu ezibalulekile, okuhlanganisa izikhonkwane, amabhodi, nokuphakelayo:

  • Izikhonkwane ziyizithombe noma amavidiyo alondolozwe abasebenzisi be-Pinterest kuma-akhawunti abo. Iphinikhodi ihlanganisa okuqukethwe okubukwayo, incazelo emfushane, kanye nesixhumanisi esiya kumthombo oyinhloko wokuqukethwe.
  • Amabhodi amaqoqo abonakalayo abasebenzisi abawahlelayo ukuze balondoloze izikhonkwane zabo. Ngokuvamile zisetshenziselwa ukuqoqa nokukhetha izikhonkwane kuye ngezithakazelo, izingqikithi, noma amaphrojekthi.
  • Okuphakelayo ku-Pinterest izikrini eziyinhloko noma amakhasi wasekhaya lapho abasebenzisi befinyelela khona ukusakazwa komuntu siqu kwamaphini ngokusekelwe kokuncamelayo, abakuthakaselayo, nama-akhawunti abawalandelayo. Avuselelwa njalo ukuze avumele abasebenzisi ukuthi babone okuqukethwe okusha futhi bahlole amanye amaphinikhodi ahlobene nokuziphatha kwabo kokuphequlula.

Ukudala a I-akhawunti yebhizinisi le-Pinterest kuyinqubo elula.

Amasu okuthengisa e-Pinterest

1. Ukucwaninga izimbangi

Amabhizinisi acwaninga izimbangi zawo angaba isu elisebenzayo lokumaketha le-Pinterest. Kufanele baqale ngokukhomba abaqhudelana nabo futhi bahlaziye amaphrofayili abo. Ngokucabangela izikhonkwane abazisebenzisayo ukuze banqume izithombe ezisetshenzisiwe, okuqukethwe okudaliwe, namaphinikhodi anokuhlanganyela kakhulu. Izithameli zabo kufanele zihlaziywe ukuze kutholwe izinga lokuzibandakanya phakathi kokuthandwayo, amazwana, namaphinda ukuze kusizwe ekudaleni okuqukethwe okuhambisana nezethameli eziqondiwe. Futhi, kufanele babheke izikhala namathuba okubavumela ukuthi bakhe isu eliyingqayizivele. Okuqukethwe okudalwe kamuva kufanele kuhlukanise umkhiqizo kwabaqhudelana nabo. Ngezansi ezinye izici amabhizinisi angacwaninga ngazo mayelana nezimbangi zawo:

  • Amasu okuphina, okuhlanganisa uhlobo lwephinikhodi yezimbangi zokuqukethwe.
  • Amabhodi nezindikimba zokuqonda izihloko okugxilwe kuzo.
  • Amamethrikhi abo okuzibandakanya, afaka inombolo yabalandeli, amazwana, ukwabelana, nokuthandwayo.
  • Ukuthengisa okubonakalayo okubandakanya izitayela, izikimu, imibala, namathoni wamaphinikhodi abo.
  • Izincazelo namagama angukhiye asetshenziswa izimbangi kumaphini nasemabhodini abo.
  • Imininingwane yezethameli nabalandeli, efaka izinto ozithakaselayo, izibalo zabantu, nokuziphatha.

2. Phina okuqukethwe okuhehayo nokuhehayo

I-akhawunti ye-Pinterest enezithombe namavidiyo

Okubonwayo kwekhwalithi ephezulu, okuhlanganisa izithombe namavidiyo, kudonsa ukunaka kwamakhasimende. Kufanele zikhange, zicace futhi zikhange. Lokhu kuzobandakanya ukudala ubuhle obuhlangene usebenzisa izikimu zombala ezifanayo, izakhi zedizayini, namafonti kuwo wonke amaphini ukuze kuthuthukiswe isithombe somkhiqizo esingaguquki. Ukuphina kufanele kuhambisane ukuze kugcinwe iphrofayili yebhizinisi isebenza futhi iheha. Okuqukethwe kufanele kube usizo, kufundise, futhi kube nenzuzo empilweni yabasebenzisi.

3. Sebenzisa amagama angukhiye

Cwaninga amagama angukhiye ngokucabangela ukusesha nokuphakelayo kwabasebenzisi. Amabhizinisi kufanele ahlonze futhi asebenzise amagama angukhiye afanelekile egameni lephrofayela yawo, umlando wabo, kanye nezihloko zebhodi. Isibonelo, ibhizinisi elisebenza ngezinsipho ezenziwe ngezandla lingasebenzisa amagama angukhiye afana 'nensipho yemvelo' noma 'insipho eyenziwe ngesandla.' Uma lezi phini zivela emiphumeleni yosesho ye-Pinterest, kuthuthukisa ukutholakala kwebhizinisi.

Ukusebenzisa amagama angukhiye anomsila omude kuwenza acace kakhulu futhi angancintisani kunamafushane. Isibonelo, incazelo yephinikhodi 'njengensipho yemvelo yekhwalithi yesikhumba sakho esibucayi' yenza izethameli eziqondiwe zibe nentshisekelo kakhudlwana. Lawa magama angukhiye akufanele agcwaliswe ngokweqile ukuze awavimbe ekubukeni ugaxekile, okungase kuthinte izinga lebhizinisi lilonke. Ngokuvamile, izikhonkwane zingakhomba izethameli ezithile futhi zandise amathuba abasebenzisi abazitholayo.

4. Lungiselela izikhonkwane ze-SEO

Ukufaka i-SEO isu lokumaketha isiza amabhizinisi ukuthi akhulise ukubonakala nethrafikhi yamaphinikhodi akhiqiziwe. Ekugcineni kuphumela ekuhlanganyeleni okwengeziwe nokuguqulwa. Amabhizinisi kufanele asebenzise okubonwayo kwekhwalithi ephezulu nezincazelo ezihehayo ukuze ahehe abasebenzisi ukuze bathole okuqukethwe okutholakala kuma-akhawunti abo. Lokhu kulungiselelwa ngezithombe ezinokulungiswa okuphezulu (okungenani amaphikseli angu-600), imifanekiso ekhangayo, nolimi olucacile.

Amabhizinisi kufanele asebenzise amagama angukhiye achazayo nezihloko ezicebile ukuchaza lokho iphinikhodi ngokunembile, isibonelo, 'cabanga ngokunethezeka kwensipho yethu eyenziwe ngezandla ezophumuza izinzwa zakho futhi yondle isikhumba sakho. Isipho othandekayo wakho. Chofoza lapha ukuze uthole okwengeziwe.' Amagama angukhiye afanelekile avumela abathengi ukuthi baseshe okuqukethwe ngokusekelwe kulokho abakuthandayo kalula. Kufanele futhi afake ama-hashtag afanelekile afinyelela ngempumelelo ukubonakala okubanzi, njenge-#organicbeauty, #naturalsoap, kanye ne-#handcraftedsoap.

5. Nyusa iphrofayela yakho ye-Pinterest

Isinyathelo esilandelayo ukwenza kube lula kubathengi ukuthola nokulandela ibhizinisi kuplathifomu ye-Pinterest. Leli su likhulisa ukubonakala futhi liheha abalandeli abaningi ngenkathi ushayela ithrafikhi eyengeziwe kuwebhusayithi yebhizinisi. Amabhizinisi kufanele engeze amawijethi e-Pinterest kumawebhusayithi awo ukuze anike amandla abathengi abangakwazi ukuwalandela futhi babone izikhonkwane zakamuva. Bangaphinda badlale izikhangiso ze-Pinterest ukubasiza bathuthukise iphrofayela yabo futhi bafinyelele izethameli ezibanzi. Lokhu kungenxa yokuthi izikhangiso zikhomba imikhankaso esekelwe ezintweni ezithakaselwayo, amagama angukhiye, nezibalo zabantu ukuze kufinyelelwe izethameli ezithile.

Iphrofayili ye-Pinterest kufanele yabiwe kwezinye izinkundla zokuxhumana, amawebhusayithi, kanye nezincwadi zezindaba ze-imeyili. Ukukhangisa kusiza ukuheha abalandeli abaningi, njengokuthi "Silandele ku-Pinterest ukuze uthole insipho eyenziwe ngesandla nokunye okwengeziwe." Ukusebenzisana nabanye abasebenzisi be-Pinterest kanye nabathonya kukhulisa ukufinyelela kwebhizinisi futhi kuheha abathengi abangahle. Futhi, isixhumanisi sephrofayela ye-Pinterest singafakwa kusiginesha ye-imeyili ukuthola abalandeli abasha.

6. Sebenzisa amafomethi ephinikhodi ahlukene

Njengesu, ukusebenzisa amafomethi ephinikhodi ahlukene ekukhangiseni kwe-Pinterest kudala okuqukethwe okubandakanyayo okuhambisana nezilaleli ezikhona nezingase zibe khona. Izikhonkwane ezijwayelekile zivame ukusetshenziswa ku-Pinterest, kufaka phakathi isithombe esime mpo esinesihloko, isixhumanisi, nencazelo. Zilungele ukukhombisa izimpahla namasevisi.

Izikhonkwane zevidiyo zamasekhondi angaba ngu-60 zibonisa imikhiqizo esebenzayo njengoba zibonisa indlela yokusebenzisa umkhiqizo. Izikhonkwane zezindaba zihlanganisa izithombe, umbhalo, namavidiyo axoxa ngebhizinisi nemikhiqizo yalo. Ngaphezu kwalokho, izikhonkwane zombono ziklanyelwe ukukhuthaza nokufundisa abathengi futhi ngaleyo ndlela kushayele ithrafikhi eyengeziwe kubhulogi noma iwebhusayithi yebhizinisi.

7. Hlela amabhodi akho

Ibhizinisi elihlela amabhodi endaweni yalo ye-Pinterest lidala ubukhona bomkhiqizo obuhlangene futhi liheha abalandeli abaningi. Amabhodi kufanele achaze i-niche yebhizinisi ngenkathi ecabangela izethameli eziqondiwe. Amagama angukhiye ocwaningo kufanele afakwe ukuze ahlobane futhi afinyelele kalula izethameli. Itimu kufanele idalwe ebhodini ngalinye futhi ihlelwe ngokunengqondo ukuze kube lula kubathengi ukuthola okuqukethwe kwebhizinisi.

8. Hlaziya imiphumela

Ukuhlaziya imiphumela ye-Pinterest amasu marketing isiza ibhizinisi ukukala ukusebenza kwemizamo yalo. Amabhizinisi angenza izinqumo eziqhutshwa idatha ukuze akhuphule ukusebenza. I-Pinterest Analytics iyithuluzi lamahhala elinikeza ukuqonda ngephrofayela ye-Pinterest ngamabhodi aziwa kakhulu, izikhonkwane, kanye nezibalo zabantu. Ilandelela ukusebenza kwesikhathi esengeziwe futhi ihlonze izindawo ezidinga ukuthuthukiswa.

Amabhizinisi kufanele aqaphe ukubandakanyeka nokuguqulwa, okuhlanganisa ukuphawula, ukuphindwaphindwa, okuthandwayo, ukuthengiswa, nemikhondo ekhiqizwa endaweni yesikhulumi. Ukwengeza, ukwenza ukuhlolwa kwe-A/B kugqamisa ukusebenza kwamabhodi namaphinikhodi ahlukahlukene.

Yini okufanele uyigweme ekukhangiseni kwe-Pinterest

Umbhalo we-Pinterest onengemuva lamadola

Amabhizinisi kufanele agweme amaphutha athile ajwayelekile uma kukhulunywa ngokumaketha kwe-Pinterest. Lokhu kuzobasiza ukuthi basebenzise izinhlelo zabo zokumaketha futhi bakhulise amathuba abo okuphumelela kule nkundla. Ngezansi ezinye zezinto ezibalulekile amabhizinisi okufanele azigweme:

  • Gwema ukufaka izithombe zekhwalithi ephansi - izithombe ezinamaphikiseli zenza umkhiqizo ubonakale ungenamsebenzi futhi ungakhangi.
  • Okuqukethwe okuphromotha ngokweqile - amabhizinisi kufanele agweme ukuqhumisa abalandeli ngokuqukethwe kokukhangisa futhi agxile kokuqukethwe okubandakanyayo nokubalulekile.
  • Ukukhohlwa ukuqapha imiphumela - usebenzisa i-Pinterest analytics, amabhizinisi angakwazi ukulandelela ukusebenza futhi enze izinqumo eziqhutshwa yidatha kumathrendi wokumaketha.
  • Ukunganaki abasebenzisi beselula - abasebenzisi abaningi bafinyelela okuqukethwe kwe-Pinterest kumadivayisi abo eselula; amabhizinisi kufanele aqinisekise ukuthi okuqukethwe kulungiselelwe ukubukwa kweselula.
  • Ukwephula imithetho ye-copyright - amabhizinisi kufanele abe nelungelo lokusebenzisa izithombe ezihlukahlukene noma okuqukethwe okuthunyelwe ku-akhawunti yabo yebhizinisi ukuze bagweme izinkinga zomthetho.

Isiphetho

Ukumaketha kwe-Pinterest kuseyithuluzi elibalulekile lamabhizinisi ahlose ukuheha amakhasimende angaba khona futhi akhulise imikhiqizo yawo. Lokhu kungenxa yokuthi i-Pinterest iyaqhubeka nokubonisa izimpahla namasevisi ngendlela eyingqayizivele, egxilile, nebonakalayo.

Amabhizinisi kufanele ahlose ukubuyekezwa ngamathrendi nezinqubo zakamuva embonini ye-e-commerce ukuze akhuthaze ukuzibandakanya kwamakhasimende. Ukuthola imikhiqizo yekhwalithi ephezulu yebhizinisi lakho, nokufunda kabanzi mayelana namathrendi e-e-commerce, ngena ku Chovm.com.

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