Amathuluzi Ejwabu leso: Amathrendi Abalulekile amahlanu ka-2024

Abantu bavame ukuthi amehlo angamafasitela omphefumulo—futhi nakuba emahle ngokwemvelo, akusho ukuthi abathengi abakwazi ukwenza izinto ze-jazz ngokuzilungisa okuthile. Phela, iyiphi indlela engcono yokudonsela ukunaka emehlweni kunokwenza izinkophe zomuntu zibengezela noma zikhazimule?

Nakuba abaningi bephikisana ngokuthi imivimbo neziphanzi zibaluleke kakhulu, ijwabu leso lenza lezi ezinye izingxenye zigqame kakhulu. Kodwa abathengi bangawakhazimulisa kanjani amajwabu amehlo abo ukuze bathole ubusuku obuhle noma usuku lokuphumula? Ngamathuluzi afanele, kunjalo!

Lesi sihloko sizocwilisa kumathuluzi amahlanu ahlaba umxhwele wejwabu leso azondiza asuke emashalofini nasezinqoleni ngo-2024.

Okuqukethwe
Sinjani isimo semakethe yobuhle bamehlo?
Amathuluzi amahlanu amangalisayo wejwabu leso abathengi abazowathanda ngo-2024
Faka imali kulawa mathrendi

Sinjani isimo semakethe yobuhle bamehlo?

Imali engenayo ku- iso ubuhle imakethe okwamanje ifinyelela ku-US$ 26.53 billion ngo-2023. Ochwepheshe babikezela ukuthi imakethe izobhalisa izinga lokukhula elihlanganisiwe lonyaka elingu-3.56% (CAGR) kusukela ngo-2023 kuya ku-2028. I-United States ikhiqize imali engenayo ephezulu kakhulu uma iqhathanisa izibalo zomhlaba, inikele ngenani elikhulu lamaRandi ayizigidi eziyizinkulungwane ezingu-5.029.

Naba abashayeli bemakethe ababalulekile ababhekele ukukhula kwemakethe yobuhle bamehlo emhlabeni jikelele:

• Imboni yobuhle nemfashini ekhulayo.
• Umthelela okhulayo wenkundla yezokuxhumana kanye nesiko lokuthonya ezinqumweni zokuthenga kwabathengi.
• Ukwandisa imali engenayo etholakalayo.
• Ukuqamba okusha nokuthuthukiswa komkhiqizo embonini.
• Inani elandayo lokuvumela kosaziwayo nokusebenzisana.
• Ukuqwashisa okukhulayo kwemikhiqizo ye-vegan nengenalo unya. 

Amathuluzi amahlanu amangalisayo wejwabu leso abathengi abazowathanda ngo-2024

I-primer yejwabu leso

Lezi imikhiqizo ewuketshezi noma esekelwe ukhilimu yizona ezihamba phambili zokwenza izithunzi namajwabu amehlo kumajwabu amehlo abukeke abushelelezi futhi ahlala isikhathi eside. Afana namateyipu anezinhlangothi ezimbili avikela izimonyo zamehlo esivalweni somsebenzisi, oqinisekisa ukuthi ukudalwa kobuciko akunyakazi.

Ngaphezu kwalokho, bangasiza futhi ukuthuthukisa ama-makeup hues omthengi futhi bawenze abukeke enempilo. Ama-Primers dala isisekelo kumajwabu amehlo, adonsa uwoyela oweqile futhi anikeze indawo elinganayo ukuze amakhasimende asebenze ngendlela emangalisayo.

ngaphandle ama-primers, abathengi abanejwabu leso elinamafutha ngeke babe nesikhathi esimnandi ngezimonyo zamehlo abo. Isibonelo, noma iyiphi i-eyeshadow abayisebenzisayo ngaphandle kwama-primers izothola ngokushesha umphumela "owomile". Ukubukeka kungase futhi kube nezimagqabhagqabha futhi kungalingani.

Iziqalo zamajwabu amehlo sezilokhu zinakwa muva nje. Ngokusekelwe emibikweni yezikhangiso ze-Google, le mikhiqizo ibhalise ukukhuphuka okungu-20% enyangeni edlule, kusukela ngo-18100 ngo-Okthoba kuya ku-22200 ngoNovemba 2023.

Amabhulashi ama-eyeshadow

Amabhulashi ama-eyeshadow yenza umsebenzi owodwa kahle kakhulu—ukusiza abathengi ukuthi bashanele ithunzi lamehlo kuzo zonke izivalo zabo nasezindaweni zamehlo eziphezulu. Lawa mathuluzi eza ngezinhlobo ezahlukahlukene, futhi aphatha izinhlelo zokusebenza ze-primer kalula. 

Ama-shades akudala kufanele abe nakho njengoba ukwakheka kwawo kunikeza ukumbozwa okuphelele phezu kwesivalo sonke. Ingxenye engcono kakhulu yilezi amabhulashi eyeshadow ingabamba inani elihle lesithunzi. Ehlanganiswe nomkhawulo wawo obanzi oyisemi-circle, lawa mabhulashi enza ukusebenzisa inani le-eyeshadow elifaneleka kalula njengokuswayipha okumbalwa.

Izithunzi ezincane ziyizinhlobonhlobo ezihamba phambili kakhulu ekuhlanganiseni izimonyo zamehlo. Anama-bristles amafushane, ahlanganiswe ngokuqinile, alungele ukuhlambalaza nokusebenzisa izithunzi noma okhilimu emigqeni yokuqhuma. Ngokufanayo, shaders eqondile nazo ziyatholakala, ezinamakhanda ebhulashi ayindilinga ngokunemba okumangalisayo.

Ngenkathi ezinye izinhlobo ibhulashi eyeshadow zikhona, lezi zintathu yizona ezivame kakhulu ezintweni eziningi zokwakheka kwamehlo. Amabhulashi e-Eyeshadow abamba intshisekelo enkulu yosesho ku-Google Ads, esanda ukwanda. Ngo-Okthoba, babe nokusesha okungu-27100. Kepha ngoNovemba, intshisekelo kubo ikhule yaba yimibuzo engama-33100 — ukukhuphuka okungu-20% ngenyanga eyodwa.

Ama-eyeliner applicators

Lapho udala iso elibukhali elinamaphiko noma iyiphi isitayela se-eyeliner, uhlobo lwezifakeli ezisetshenziswa ngabathengi lubalulekile. Yize ukuthola amabhulashi amahhala ezikhithi zokuzilungisa kuhle, iningi labathengi lizoncamela ukuthenga lawo ekhwalithi ephezulu ukuze athole amabhulashi aqinile futhi acocekile.

Njengebhulashi le-eyeshadow, ama-eyeliner applicators nazo zinezinhlobo ezahlukene. Okokuqala ohlwini amabhulashi e-eyeliner yakudala. Banemiklamo emincane, emincane enamathiphu amahle, alungele ukudweba imigqa enembile. Nokho, ithiphu labo elicijile, elicijile alisebenzi ekugcwaliseni noma ekudaleni imigqa ewugqinsi.

Okulandelayo kukhona amabhulashi ayisicaba. Afaka umumo oyindilinga futhi avame ukuza nama-eyeliners wejeli ngoba lawa mabhulashi athatha ngempumelelo imikhiqizo yamehlo. Amabhulashi ayisicaba aminyene, okwenza kube lula ukwakha imigqa ewugqinsi ngokumaphakathi futhi ugcwalise amaphiko/izingelosi uma kudingeka.

Okokugcina, i-angled igobile amabhulashi ezambiwa ziyakwazi ukudweba imigqa emincane kakhulu ngaphandle kokuhlambalaza, enikeza ukubukeka kwemvelo, cishe "okungafaki i-eyeliner". Imiklamo yabo enama-engeli nayo ilungile ekudaleni ama-eyeliner anamaphiko, ngenxa yohlangothi olugobile oluvumela abasebenzisi ukuthi badwebe imigqa egobile namaphiko kalula.

Ngenkathi uhlobo ngalunye lunikeza okuthile okuhlukile, lusebenza kangcono ngamabhangqa. Ngaphezu kwalokho, intshisekelo yokusesha yale mikhiqizo ishintshile kusukela ngo-Ephreli 2023, emibuzweni engu-14800 ngenyanga.

Ama-curlers e-eyelash

Imivimbo ingase ibe nomhlaba wobuhle owabo, kodwa iseyingxenye yesivalo ngokobuchwepheshe. Ngakho-ke, ukunakekela ijwabu leso kuzobandakanya nokuthinta imivimbo. Kuyathakazelisa ukuthi ama-curlers e-eyelashes ziphakathi kwamathuluzi aziwa kakhulu okuhlobisa imivimbo yemvelo.

Ngokuvumelana negama labo, lawa mathuluzi ayisixazululo esiphelele semivimbo eqondile, yemvelo. Umklamo wabo we-clamp ingabamba kalula imivimbo yomsebenzisi futhi iyenze igoqele phezulu, inikeze ukuphakamisa okudingeka kakhulu. Ingxenye engcono kakhulu? Imiphumela iyashesha!

Njengoba kushiwo ngaphambili, ama-curlers e-eyelashes zidume ngokumangalisayo ngo-2023. Idatha yezikhangiso ze-Google ibonisa ukuthi lawa mathuluzi aphakathi kokusesha okungu-135000 nyanga zonke.

Ama-massagers wamehlo

Izimonyo akuyona ukuphela kwendlela yokukhanyisa amajwabu amehlo—ngezinye izikhathi, adinga ne-TLC ethile (ukunakekelwa kothando kwethenda). Nakuba abathengi bengagcina amehlo abo ekhululekile futhi ekhululekile ngezindlela eziningi, ababhucunga amehlo nikeza enye yezindlela ezingcono kakhulu.

Lawa madivayisi aphathwa ngesandla amboza futhi azungeze amehlo abasebenzisi, asize ukubhucunga futhi aphumuze izindawo ezithambile ezikuzungezile. Abanye okuhlukile okuthuthukile ingase ifike namasu ahlukahlukene wokubhucunga kanye nezinketho, okuvumela abathengi ukuba bakhethe ukubhucungwa okuthandayo kanye namazinga okucindezela—bangase banikeze ngisho nomculo opholile noma imisindo.

Ama-massagers wamehlo ngokuvamile ziza ngezinhlobo ezimbili: ezinye zisebenza njengezifihla-buso ezivala amehlo omuntu ozigqokile, kuyilapho ezinye zidinga ukunyakaza kwezandla okwenziwa ngesandla. Kungakhathalekile ukuthi hlobo luni, lezi zixhobo zizovuselela amehlo omthengi zisebenzisa izinjini ezidlidlizayo, ukuminyanisa kwesikhwama somoya, noma izindlela zokushisisa/zokupholisa—indlela emangalisayo yokuthuthukisa ukubukeka kwemvelo kwejwabu leso.

Ababhucunga amehlo bajabulela amazinga aqhubekayo okuduma ngo-2023. Bahlanganisa uNovemba ngosesho oluyi-49500, bakhuphuka besuka ku-40500 ngoJuni 2023. 

Faka imali kulawa mathrendi

I-Makeup ibone ukwanda okukhulu kokuduma muva nje, sibonga abathengi abashintshela ezinqubweni zobuhle be-DIY futhi babe nentshisekelo kakhulu kuzimonyo.

Kodwa abathengi akudingeki baphule ibhange ukuze baqale ukuveza ukubukeka kwabo kobuciko nobuciko, ikakhulukazi kumajwabu amehlo. Kodwa-ke, bazodinga izinto ezimbalwa okufanele babe nazo ukuze baqinisekise ukuthi amajwabu amehlo abo abukeka emangalisa imicimbi yansuku zonke nekhethekile.

Amabhizinisi angakwazi ukuzuza kulesi sidingo ngokubeka ama-primers amajwabu leso, amabhulashi e-eyeshadow, izifakeli zamajwabu amehlo, i-eyelashi ama-curlers, nama-massagers wamehlo ukuze aqinisekise ukuthi ayahlangabezana nesidingo sale makethe ekhulayo ngo-2024.