Khulisa Ukukhula Kwebhizinisi Ngamathrendi ayi-10 e-Facebook ngo-2023

Ngokwethulwa kwe- i-metaverse nezinye izibuyekezo ezibalulekile minyaka yonke, ukuhambisana nezinguquko ze-Facebook kungase kube nzima. Kodwa ukuze asebenzise ngokugcwele zonke izici ezintsha zenkundla yezokuxhumana, amabhizinisi kufanele ahlale azi ukuthi yini ethrendayo minyaka yonke.

Lesi sihloko sizohlanganisa izitayela eziyishumi eziphezulu ze-Facebook ezingasiza abathengisi be-inthanethi bakhulise ukuthengisa kwebhizinisi labo kanye nenzuzo. Qhubeka ufunda ukuze uthole konke odinga ukukwazi mayelana nezitayela ze-Facebook ngo-2023.

Okuqukethwe
Izitayela ze-Facebook zikuthinta kanjani ukumaketha?
Izitayela ze-Facebook ezibalulekile ngo-2023
Ukuphetha: Izitayela ze-Facebook zango-2023

Izitayela ze-Facebook zikuthinta kanjani ukumaketha?

I-Facebook hit ngaphezu kwezigidigidi ezingama-2 abasebenzisi ekupheleni kwe-Q1 2022, ngamandla okukhula ngokuqhubekayo eminyakeni ezayo. Njengoba kumile, inkundla yezokuxhumana inkulu kakhulu kuneYurophu neNyakatho Melika zihlangene. Ngamanye amazwi, i-Facebook ingumphakathi omkhulu lapho amabhizinisi amancane engathola khona izikhangiso zawo ezihlosiwe ze-Facebook ezilalelini zawo eziyinhloko.

Ngakho-ke, akumangazi ukuthi izitayela ze-Facebook zishintshile ukuthi ukumaketha kusebenza kanjani, kucatshangelwa inani labantu ababhaliswe endaweni yesikhulumi. Futhi, ukuvela kwama-smartphones kuphinde kwabhebhethekisa umthelela wezitayela ze-Facebook ekukhangiseni ngokujwayelekile. 

Ngokungafani nokumaketha kwendabuko, ukumaketha kwe-Facebook kuvumela abathengisi be-inthanethi ukuthi baqhube izikhangiso ezihlosiwe ze-Facebook kubasebenzisi abathile. Kuyathakazelisa ukuthi ukuguqulwa kwabasebenzisi nokuthengisa nakho sekuthuthukile kusukela ukumaketha kuqondile kakhulu.

Izitayela ze-Facebook ezibalulekile ngo-2023

Okungokoqobo okungathandwa kwabathelisi esikubona: Spark AR

Ngo-2016, i-augmented reality (AR) yadlula ophahleni lapho i-"Pokemon Go" ikhishwa. Kusukela lapho, izinhlelo zokusebenza eziningi ziye zazama ukusebenzisa i-AR ngendlela yazo ethile, ngokufanayo nokukhangisa kwe-Facebook ngezabo inkampani engaphansi kwe-Spark AR. 

Abathengisi bangakhiqiza i-AR yomuntu siqu izikhangiso zamabhizinisi abo aku-inthanethi ngenkundla ye-Facebook. Futhi, bangavumela amathuba abo ukuthi ahlole imikhiqizo ethile, ngenxa yezikhangiso zabo ezisebenzisanayo ze-Facebook. Ngaphezu kwalokho, inkundla ivumela abathengisi ukuthi benze izihlungi ezinophawu zezindaba zabo ze-Facebook ukuze baqhubekisele phambili umkhiqizo.

Izici ezintsha zeqembu le-Facebook

Muva nje, i-Facebook ikhiphe izindaba eziphathelene nemikhiqizo nabathengisi be-inthanethi abasebenzisa amaqembu ngamasu abo okumaketha. Phambilini ngo-2019, i-Facebook yalungisa kabusha ithebhu yayo, yanikeza ukufinyelela okusheshayo nokulula kubasebenzisi ngamaqembu.

NgoMashi 2022, umdondoshiya wenkundla yezokuxhumana wakhipha “izici ezintsha” ukusiza ukunciphisa ulwazi olunganembile. Ngokwesibonelo, ngezici zeqembu elisha njengokuthi “Usizo lomlawuli weqembu,” “Amakhodi e-QR,” “ukumiswa,” njll., abathengisi bangabuyekeza futhi bakhulise amaqembu abo kalula nangokushesha. Kodwa akugcini lapho. Ngokusekelwe ku- Izindaba, Abaphathi beqembu le-Facebook banegunya lokumema amakhasimende noma amathemba emaqenjini ngamakhodi e-QR nama-imeyili. 

I-Facebook Reels iyizinqamuli zezivumelwano

I-Facebook inwebise ukutholakala kwe-Facebook Reels ukuze amazwe angaphezu kwama-150. Kuze kube manje, ingenye yokuqukethwe okukhula ngokushesha okukhiqizwe inkundla yezokuxhumana. Kuyathakazelisa ukuthi abasebenzisi be-Facebook bangathola ama-reels kuthebhu yokubuka, izindaba, kanye nokuphakelayo kwasekhaya.

Ngaphandle kokuba indlela enhle yokubamba ukunaka kwabasebenzisi endaweni yesikhulumi, kuyindlela enhle kakhulu yokuthi abathengisi baku-inthanethi bamakethe izimpahla zabo futhi benze inzuzo. Kanjani? Abathengisi bangakwazi ukusebenzisa amandla ama-reel futhi basebenzise amasevisi abadali ukuze badlale izikhangiso kumareli abo asesidlangalaleni. Ngaleyo ndlela, bangakwazi ukwandisa ukuzibandakanya, amathemba, nokuguqulwa ekugcineni.

Ukuthenga ku-Facebook Live kuhamba kahle

Amaphesenti angama-90 abathengi athi Facebook Live shopping kuzisiza ukuthi zazi kabanzi mayelana nomkhiqizo wokudayisa futhi zibenza bakwazi ukwenza izinqumo ezingcono zokuthenga. Ngakho-ke, ukuthengiswa kwezitolo ezisakazwa bukhoma emhlabeni wonke kulindeleke ukuthi kuqale $ 500 billion ngo-2023, okusho ukukhula ngamaphesenti angama-32 ukusuka ku-2020.

Lo mkhuba uqondene ngqo nabathengisi abaku-inthanethi abafuna ukubonisa imikhiqizo yabo bukhoma kuyilapho benikeza abathengi umuzwa wokusebenzelana kakhudlwana. I-Facebook ingelinye lamapulatifomu aziwa kakhulu emhlabeni jikelele abamba lolu hlobo lokuqukethwe kubathengisi abaku-inthanethi. Futhi abathengisi abaningi sebevele bakhipha imali kubathengi abathanda okuqukethwe kwesikhathi sangempela.

Ukuthenga bukhoma kudala ukuzibandakanya okuningi kunokusebenzisa isikhangiso sokugaya. Futhi, kunikeza abathengisi ubuqiniso bemikhiqizo eyengeziwe ngenkathi bezuza ukwethenjwa kwabathengi. Ngamanye amazwi, ukuthenga bukhoma kusiza abathengisi ukuthi babambe ukunaka kwabasebenzisi abaningi abaskrola kuma-smartphones abo. Kungani? Ngoba ukuthenga bukhoma kubandakanya abathengisi ukubeka ubuso kumikhiqizo yabo.

Lo mkhuba usebenza kahle ngoba unikeza ukuthinta komuntu kuma-akhawunti wabathengisi. Ngenxa yalokho, abasebenzisi bakwazisa okuqukethwe okunjalo futhi bazimisele ukusekela le mikhiqizo, okulingana ukuthengiswa okwengeziwe kwabathengisi.

I-Facebook yehlise kakhulu okuqukethwe okuyingozi

Kungakhathaliseki ukuthi inkundla yezokuxhumana ijabulisa futhi ijabulisa kangakanani, kuzohlala kukhona ama-bots nama-troll acasulayo enza yonke inqubo ikhungathekise. Ngokungangabazeki, kunzima kakhulu ukulawula i-inthanethi. Kepha i-Facebook yenza umzamo ngo-2021 ukunciphisa i-facebook bots nobunye ubuthi obunjalo kubo ukugcinwa kwamazinga omphakathi inqubomgomo. Futhi konke kungenxa yobuchwepheshe babo obuthuthukisiwe nobuhlakaniphile obuthola futhi buvimbele okuqukethwe okuyingozi.

Ngo-Q4 2021, umdondoshiya wenkundla yezokuxhumana wenza umnyakazo omkhulu wokuphoqelela inqubomgomo yakhe, futhi waphumelela ukwehlisa izigidi zezidakamizwa, izingalo, nokuqukethwe okuhlobene nogaxekile. Kodwa kukhona okwengeziwe. I-Facebook iphinde yabeka phansi inkulumo enenzondo, iyehlisa kakhulu isuka ku-Q4 2021 yaya ku-Q1 2022 ngokufunda okumbalwa kwe-Meta-AI kwe-Facebook.

Imikhiqizo ihlola i-Facebook Messenger kwezohwebo lomphakathi

Namuhla, abathengi bafuna ukuthola ulwazi olusheshayo mayelana nemikhiqizo abahlose ukuyithenga. Ngaphandle kokusesha kwe-Google, abanye abathengi abakhulu baphinde babheke ezinkundleni zokuxhumana ukuze bathole ama-brand reps emikhiqizo. Bese, bavula ukuxhumana nabathengisi ngesikhathi sangempela ukuze bathole ulwazi oluphelele nolusheshayo mayelana nomkhiqizo owufunayo. 

I-Facebook muva nje kubika ukuthi abasebenzisi abayizigidi eziyizinkulungwane ezingu-1.3 abavela e-India, e-UK, e-USA, e-Brazil, nakwezinye izimakethe ezisafufusa baveze ocwaningweni ukuthi bazizwa beqiniseka ngokwengeziwe mayelana nabathengisi abaphendula imilayezo yabo endaweni yesikhulumi. Ngakho-ke, amabhizinisi amaningi asebenzisa lo mkhuba ukuze andise ukuthengisa kwawo. Ukuze uthole umkhawulo ongaphezulu, abathengisi bangasebenzisa amathuluzi afana I-Hootsuite ukugwema ukuziba noma ukulahlekelwa imilayezo evela kwabalindelwe.

Abathengi basesha i-Facebook ukuze bathole ulwazi mayelana nemikhiqizo

Ngokusekelwe ku-a Umbiko we-2022, 18,100 Gen Zers kanye nezinkulungwane zeminyaka cishe basebenzisa izinkundla zokuxhumana njengomthombo wabo omkhulu wolwazi emabhizinisini ocwaningo. Esikhundleni sokuhlola iwebhusayithi esemthethweni yenkampani ukuze uthole ulwazi olwengeziwe njengokuthi bangobani, amanani, njll., babheka amakhasi enkundla yezokuxhumana.

Ukucabangela i ukuthenga amandla yeGen Zers, engaphezu kwezigidigidi ezingama- $140, amabhizinisi aku-inthanethi agcina amakhasi awo okuxhumana nabantu evuselelwe futhi esebenza ngolwazi olulungiswe kahle.

Izitolo ze-Facebook ziya ngokuya zithandwa

Ngo 2020, Izitolo zikaFacebook zaqala lapho amabhizinisi amaningi (amancane namakhulu) eya ku-inthanethi, esebenzisa i-inthanethi njengendlela eyinhloko yokuthengisa imikhiqizo yawo. Ekuqaleni kwe Q2 2021, i-Facebook isayine izitolo ezisebenzayo eziyizigidi ezingu-250 emhlabeni jikelele, nabathengi abayisigidi bavakashela izitolo njalo ngenyanga.

Ngokuvumelana ne imibiko, cishe 90 abayizigidi ezingu Abanikazi bezitolo ze-Facebook bathola ukuthengiswa okuningi endaweni yezokuxhumana kunakumawebhusayithi abo e-eCommerce. Ingxenye engcono kakhulu ukuthi Izitolo ze-Facebook zivumela abathengisi ukuthi bathole izinkokhelo kubathengi nge-Facebook Pay.

I-Facebook Live ayihlehli

Ngaphandle kokuthenga, i-Facebook Live isiza abathengisi ukuthi basakaze imicimbi yenkampani, izindaba, ngisho namakhonsathi akhethekile kubathengi babo ngokunethezeka kwamakhaya abo. Ku Q4 2021, i-Facebook ibe isevisi yesibili yokusakaza bukhoma ebukwa kakhulu ngemva kwe-YouTube. 

Ukuthenga kwasendaweni kungenzeka nge-Facebook Marketplace

By Q1 2022, izikhangiso ze-Facebook zaba nkulu ngokwanele ukuthi zifinyelele abathengi be-inthanethi abangaphezu kwesigamu sebhiliyoni abafuna imikhiqizo namasevisi wendawo. Ngamanye amazwi, i-Facebook Marketplace isiphenduke inkundla yokuthi abathengisi bathengise zonke izinhlobo zezimpahla njengefenisha, izingubo, njll.

Kepha uyini umehluko phakathi kweMakethe ye-Facebook nezitolo? Kalula nje, ngeMakethe, abathengisi bangafaka uhlu lwemikhiqizo yabo ku-Facebook, baqonde indawo ethile. Ngamanye amazwi, abathengi bathola imikhiqizo ethengiwe mathupha. 

Kepha Izitolo ze-Facebook zibandakanya ukuhweba komhlaba wonke kanye nemodeli yokusabalalisa ebanzi. Kule modeli, abathengi bathola imikhiqizo ilethwa kubo.

Ukuphetha: Izitayela ze-Facebook zango-2023

Abathengisi abaku-inthanethi kufanele bazimise kahle ngokuhlala behambisana nezitayela zakamuva ze-Facebook. Phela, lezi zitayela zigxile emiphumeleni. Futhi, bavumela abathengisi ukuthi bakhombe futhi bagxile kumathrendi alungele ukukhulisa abo amasu okumaketha anezikhangiso ku-Facebook. Sengiphetha, ukuhlala unolwazi ngemikhuba yakamuva ye-Facebook ngo-2023 kubalulekile kubathengisi abaku-inthanethi abafuna ukuhlala ngaphambi komdlalo futhi bathole impumelelo emizamweni yabo yokumaketha kule nkundla yezokuxhumana.