Ukwehluleka Ukuhlela Kuwuhlelo Lokuhluleka: Ukuphatha Ubungozi Ngobuchule

Ukuthatha okhiye

Kuyahlekisa – ngibe neqembu elifanayo labangane abasondelene amashumi eminyaka. Kanye ngenyanga, sibuthanela isidlo sakusihlwa edolobheni, sithola izigigaba zakamuva zempilo, amaholide, sikhumbula izinsuku ezimnandi zakudala zesikole. Nokho, naphezu kwayo yonke le minyaka yobungane, ngangikuthola kunzima ukuchaza kahle ukuthi yimuphi umsebenzi wabo.

Kuyindida evamile abaningi abangahlangana nayo, futhi ivele engxoxweni yethu yeqembu muva nje. Njengoba besesivele sinesinye isidlo sakusihlwa esihleliwe, sanquma ukuzijabulisa ngaso. Inselele? Wonke umuntu bekufanele alethe i-lifti engcono kakhulu ngomsebenzi wabo emhlanganweni wethu olandelayo.

Emasontweni ambalwa kamuva, umbono wethu obhakwe uhhafu wezwakala njengesiqalo sehlaya elibi - umthengisi, usozimali kanye nomkhangisi bangena endaweni yokucima ukoma. Kodwa okwasimangaza sonke ukuthi umhlaba wethu wochwepheshe uxhumeke kanjani. Sithole ukuthi sabelane ngamakhasimende amaningi kanye nolimi lwemboni kunalokho esasikucabanga.

Umngane wami kwezokukhangisa, isibonelo, usebenza neklayenti embonini ye-gummy vitamin. Njengengxenye yokuhlela kwakhe abezindaba, ubambe iqhaza ekusetshenzisweni kwesizini ngokwedlulele okuboniswa ekuthengisweni nasekuchithweni kwezimali kwekhasimende.

Iklayenti likhombe izici ezintathu ezibalulekile ezisho isivinini nesikhathi ibhizinisi labo elingahamba ngaso futhi lachaza ukuthi ukuphaphamela kwalo kulezi zingozi kulivumela kanjani ukuthi libikezele ngokunembe kakhudlwana futhi lisebenzise ngokuhlakanipha okukhulu. Bekungekona nje ukuphatha imisebenzi yansuku zonke; kwakumayelana nokushumeka ukulawulwa kwezinhlekelele ezinhlelweni zabo zamasu zesikhathi eside ukuze ziqondanise izenzo zesikhathi esifushane nezinjongo zesikhathi esizayo.

Ngokulawulwa kobungozi okuhlanganiswe nendwangu yabo yamasu, bakhomba izici ezintathu ezibalulekile ezilolonga ukusebenza kwebhizinisi labo. Nansi indlela ababhekana ngayo ngamunye:

Isizini yesithako

Izithako zala mavithamini zibhekana nezinselele zazo zonyaka ekukhiqizeni okokufaka, njengoba izitshalo ezithile zikhula kuphela ezinyangeni ezifudumele. Ukuzulazula kulokhu, iklayenti kufanele li-ode i-inventory ezinyangeni zokuvuna futhi lithole izindlela zokulondoloza i-inventory unyaka wonke.

Izingozi zokukhiqiza ezihlobene nesimo sezulu

Isizathu esilandelayo naso sihlobene nesimo sezulu. Njengoba la mavithamini enziwa ngendlela ye-gummy, izinyanga ezifudumele ezimakethe zabathengi ziyingozi ekuhlangenwe nakho kwamakhasimende njengoba izinga lokushisa eliphezulu lizoncibilikisa izinsini, libenze babe ne-gummy glob engakhangi. Kulezi zimo zezulu ezishisayo zabathengi, kwenza umqondo owengeziwe ukufaka amashalofu esitokisini anamaphilisi kunokuba nama-gummies. Ukuze kuncishiswe lobu bungozi, iklayenti kufanele licabange ngokuklamayo mayelana nokuthi lizokwabela kuphi futhi nini amadola okumaketha ezimakethe ezithile ngokusekelwe kufomula yesidingo sezimo zezulu eziguquguqukayo.

Ukugqugquzelwa kwabathengi kanye nesikhathi sonyaka

Ukuthengisa kwekhasimende kuncike futhi ekukhuthazeni abathengi ukuthi babe nempilo onyakeni omusha futhi basekele leyo mpilo. Lokhu kudinga ukuhlela ngokucophelela ukulinganisa i-inventory nezindleko zemakethe, ukuqinisekisa ukuthi azichithi ngokweqile, azikhiqizi ngokweqile noma azilethi kahle, ikakhulukazi njengoba ukuqala konyaka omusha sekusele izinyanga ukuthi kuvunwe.

Ngemva kokuqonda kangcono izingozi ezinquma ukusebenza kwekhasimende lakhe, umngane wami wawazisa ngokushesha umqondo omusha: ukulawula ubungozi kanye nokunciphisa. Waqaphela ukuthi le mininingwane yayingekhona nje ukulawula izingozi; zaziwukhiye ekubumbeni isu lesu elilindele izinselelo futhi libeke inkampani impumelelo yesikhathi eside.

Ukulawulwa kobungozi: Isisekelo sokuhlela amasu asebenzayo

Njengoba okuhlangenwe nakho komngane wami neklayenti le-gummy vitamin kubonisa, ukulawula ubungozi akukhona nje ukugwema izingibe - kuyisisekelo okwakhelwa phezu kwaso ukuhlela kwamasu okuyimpumelelo. Ukulawulwa kobungozi kuwumsebenzi obalulekile ezinhlanganweni kuzo zonke izimboni ezihlukahlukene, okuhloswe ngawo ukuhlonza, ukuhlola nokunciphisa ubungozi obungase buthiye ukufezwa kwezinjongo zebhizinisi. Njengengxenye yokuhlela amasu, ukulawulwa kwezinhlekelele kuqinisekisa ukuthi amabhizinisi alungiselelwa izinsongo ezingase zibe khona futhi abekwe esikhundleni sokusebenzisa amathuba okungenzeka anganakwa.

Amasu asebenzayo okulawula ubungozi abe semqoka njengoba izimboni zithuthuka kanye nesimo sebhizinisi siya siba nzima. Ukuphatha ubungozi akubalulekile nje kuphela phakathi nemicimbi emikhulu yomhlaba, kodwa futhi kubaluleke kakhulu ukuqapha uguquko olubonakala luyinto evamile emnothweni omkhulu.

Kodwa yiziphi izinhlobo zezingozi okufanele amabhizinisi aziqaphele futhi zingalukwa kanjani ezinhlelweni zamasu? Asiwahlephule.

Yiziphi izinhlobo zobungozi izinhlangano ezibhekana nazo?

Ukuhlanganisa ngempumelelo ukulawulwa kwezinhlekelele ekuhleleni amasu, kubalulekile ukuqaphela izinhlobo ezihlukahlukene zobungozi izinhlangano ezibhekana nazo. Ngokuhlukanisa lezi zingozi, amabhizinisi angalungiselela kangcono izinselele namathuba. Ake sibhekisise izigaba ezibalulekile okufanele zonke izinhlelo zamasu zicabangele:

Izingozi zamasu

Lokhu kuvela ezinqumweni ezithinta imigomo yesikhathi eside yenhlangano. Isibonelo, ukungena emakethe entsha noma ukwethula umkhiqizo omusha kunezingozi ezingokwemvelo.

Izingozi zokusebenza

Lokhu kuhlobene nezinqubo zangaphakathi, izinhlelo kanye nabantu abangaphakathi kwenhlangano. Izibonelo zifaka phakathi ukuphazamiseka kwe-supply chain, ukwehluleka kwesistimu namaphutha abantu.

Izingozi zezimali

Lokhu kubandakanya ubungozi obuhlobene nokuthengiselana kwezezimali, okuhlanganisa ingcuphe yemakethe, ingcuphe yekhredithi, ingcuphe ye-liquidity kanye nenani lenzalo.

Ukuqonda lezi zinhlobo ezahlukene zobungozi kuyisinyathelo sokuqala sokulawula ubungozi ngendlela ephumelelayo - isici esibalulekile sokuhlela amasu. Ngokubona nokuhlukanisa lezi zingozi, amabhizinisi angakha amasu okuzilawula ngempumelelo.

Yiziphi izihluthulelo ezintathu zokulawulwa kwezinhlekelele?

Manje njengoba sesihlukanise izinhlobo zobungozi, ake sihlole izici ezintathu ezibalulekile zokulawulwa kwezinhlekelele ezibalulekile ekuhleleni kwamasu okuyimpumelelo:

Ukunciphisa ukulahlekelwa okungenzeka

Ngokuhlonza nokuhlola ubungozi, izinkampani zingathatha izinyathelo zokuzinqanda ukuthi zingaveli. Kumongo wokuhlela amasu, lokhu kubuka kusengaphambili kuvumela amabhizinisi ukuthi akhe izinhlelo eziphuthumayo ezivikela izinjongo zawo zesikhathi eside futhi aqinisekise ukuzinza lapho ebhekene nokungaqiniseki.

Ukuthuthukisa ukwenza izinqumo

Ukulawulwa kobungozi okusebenzayo kuthuthukisa izinqubo zokuthatha izinqumo. Lapho izinhlangano ziqonda ubungozi obuhlobene namasu ahlukene, zingakwazi ukwenza izinqumo ezinolwazi ezilinganisela imivuzo engaba khona nokubi okungaba khona. Le ndlela yokufundisa iwumgogodla wokuhlela amasu, lapho isinqumo ngasinye sikalwa ngokucophelela ukuze sihambisane nombono nemigomo yenkampani iyonke.

Ukuqinisekisa ukuthobela imithetho

Ukuthobela imithetho kuyisici esibalulekile sokulawulwa kwezinhlekelele. Izimboni eziningi zingaphansi kwemithetho eqinile edinga izinqubo eziqinile zokulawula ubungozi ukuze kuqinisekiswe ukuhambisana nokugwema izijeziso ezingokomthetho. Ukuhlelwa kwamaqhinga kufanele kubhekane nalezi zidingo zokulawula, kuzihlanganise ohlelweni ukuze kugwenywe izithiyo ezibizayo futhi kugcinwe isimo semakethe esiqinile.

Sinalezi zimiso ezibalulekile engqondweni, ake sihlole ukuthi zisetshenziswa kanjani emhlabeni wangempela ngokuhlela amasu.

Ukusebenzisa ukulawulwa kwezinhlekelele ezinhlelweni zamasu

Izinkampani eziphumelele kakhulu azigcini nje ngokusabela ezinguqukweni - ziyazilindele. Nakhu ukuthi lokhu kudlala kanjani.

Nakuba ukuthengisa ngokuvamile kuyinkomba eyiqiniso kakhulu yesidingo kanye nekhwalithi yomkhiqizo, imikhiqizo ephumelela kakhulu yileyo elungiselela ukuvunguza kwemimoya nama-tailwinds kudala ngaphambi kokuba ifike emakethe. Ukuhlela okucatshangelwayo sekungene esu lokukhiqiza, lokuthengisa nokusabalalisa yonke imikhiqizo edayiswa kakhulu oyaziyo. Leli zinga lokubona kusengaphambili liyingxenye ebalulekile yokuhlela amasu aphumelelayo.

Isizathu silula: izinkampani ezisebenza kahle kakhulu zihlale zicabanga ngezivunguvungu zezomnotho omkhulu kanye neziphepho amabhizinisi azo angase abhekane nazo ukuze zinciphise ubungozi futhi zisebenzise amathuba. Ngakolunye uhlangothi, cabanga ngeBlockbuster & Kodak, abebehamba phambili ezimbonini zabo kodwa bagcina behlulekile ngenxa yokuthi abazange balungise izinhlelo zabo zamasu ukuze babhekane nezimo ezisafufusa. Lezi zinkampani zigibele izimfuno zabathengi amashumi eminyaka kodwa zehluleka ukuzivumelanisa nezimo ezingaphandle kokulawula kwazo.

Ukuvela kweNetflix

Ngokuphambene, i-Netflix inikeza isibonelo esinamandla senkampani ehlanganise ngempumelelo ukuphathwa kwezinhlekelele ohlelweni lokuhlela lwamasu, ekugcineni ibumbe umholi wemboni esimqaphelayo namuhla. Ekuqaleni isevisi yokuqasha i-DVD, i-Netflix ikhombe ubungozi bokuphelelwa yisikhathi njengoba ukuziphatha kwabathengi kushintsha. Ngokushintshela kumodeli yokusakaza, iNetflix yakwazi ukugwema isiphetho seBlockbuster futhi yavela njengomholi embonini yezokuzijabulisa. Le pivot yamasu ibonisa ukubaluleka kokuhlela ngendlela efanele kanye nokulawulwa kobungozi - okubonisa ukuthi ukwehluleka ukuhlela kuwuhlelo lokuhluleka ngempela.

Ukuhlanganisa konke ndawonye

Mhlawumbe uqale ukufunda lokhu ngomqondo wokuphatha ubungozi njengombono ongaqondakali noma mhlawumbe bekuchazwe ngendlela yobuchwepheshe eyedlulele ekuthuse ukuthi usuke esihlokweni. Nge-anecdote nezibonelo ezabiwe ngenhla, umqondo wokulawula ubungozi manje kufanele uhlobaneke kakhulu. Phela, sonke siye saphila ngalezi zimboni zokwengamela okwaholela ekuhlulekeni kwebhizinisi, noma okungenani sifunde ngazo njengezifundo zesikole.

Lezi zibonelo eziyimpumelelo nezingaphumeleli zigqamisa isici esivame ukunganakwa, kodwa esibalulekile, sokulawulwa kwezinhlekelele ekuhleleni amasu: imvelo enkulu. Ukuvikela kumagagasi azofika nakanjani, amabhizinisi kufanele askene i-radar ukuze athole izinsongo ezingaba khona futhi ahlanganise le mininingwane enqubweni yabo yokuhlela yamasu. Ngoba kungakhathaliseki ukuthi wakha isikebhe esiqine kangakanani, ngisho ne-Titanic enamandla kakhulu yehliswa into eyayibonakala ingelutho phezulu.

Njengomnikazi webhizinisi, umtshali-zimali, noma umbolekisi, umqondo wokulawulwa kobungozi kufanele usetshenziswe ngokujulile futhi uqashwe ngokungaguquki ngaphakathi kohlaka lokuhlelwa kwamasu ukuze kuqinisekiswe ukulungela lapho ubona—noma umbono olindelwe—wezinto ezisongelayo.

Yilapho ucwaningo lwemboni lungena khona. Amabhizinisi adinga idatha ethembekile kanye nemininingwane ukuze askene umkhathizwe futhi alindele ubungozi obuvelayo. Ucwaningo lwemboni luhlinzeka ngolwazi olubalulekile, lusiza izinhlangano ukuthi zihlale zinolwazi futhi zizilungiselele. Ake sihlole ukuthi ingasekela futhi iqinise kanjani amasu akho okulawula ubungozi.

Indlela yokukhulisa ukuphathwa kwengozi ngocwaningo lwemboni

Ucwaningo lwemboni luyithuluzi elinamandla. Idlala indima ebalulekile ekwakheni amasu okulawula ubungozi. Izinhlangano zingenza izinqumo ezihlakaniphile ezihambisana nemigomo yazo yamasu ngokuhlala zazi mayelana nezingozi ezivelayo namathrendi embonini.

Kodwa ukuhlonza izingozi kumane kuyisiqalo. Ukuze ulawule ubungozi ngendlela efanele, amabhizinisi kumele aqaphe ngokuqhubekayo futhi alungise amasu awo ngokusekelwe ocwaningweni lwakamuva lwemboni. Lokhu kuqwashisa okuqhubekayo kuvumela izinkampani ukuthi ziphendule ngokushesha ezinsongweni ezintsha futhi zisebenzise amathuba avelayo.

Nansi indlela ucwaningo lwemboni olungasetshenziswa ngayo ekulawuleni ubungozi:

Ukuhlonza izingozi ezivelayo

Ucwaningo lwemboni lusiza izinhlangano ukuthi zihlale zazi ngezingozi ezivelayo ezingaba nomthelela ekusebenzeni kwazo. Isibonelo, ukungqubuzana ezweni lomkhiqizi kawoyela kuzoba nomthelela ongezansi emikhakheni eminingi njengoba ukunikezwa kuncipha. Ngokuhlonza ukuthi yiziphi izimboni ezithembele kakhulu emananini kawoyela, amabhizinisi angaqonda kangcono futhi alungiselele le mithelela kusenesikhathi.

Imikhuba emihle yokulinganisa

Ucwaningo lwemboni luvumela izinhlangano ukuthi zilinganisele izinqubo zazo zokulawula ubungozi ngokumelene namazinga emboni. Lokhu kubasiza ukuthi babone izikhala emisebenzini yabo yamanje futhi basebenzise amasu asezingeni eliphezulu kakhulu. Ukuqonda ukuthi ubungozi bomkhakha wakho buqhathaniswa kanjani nabanye kungakuqondisa ekucwengiseni amasu akho nokuqinisekisa ukuthi ulandela izinqubo ezihamba phambili.

Ukuqapha okuqhubekayo

Ubungozi abumi futhi budinga izindawo zokuhlola ezingaguquki ukuze kuqinisekiswe ukuhlela okufanele, ukubikezela kanye nokunciphisa. Ukubhekisisa amathrendi embonini kukuvumela ukuthi wenze izinguquko ezidingekayo, uqinisekise ukuthi uhlala ulungiselele okulandelayo.

Ukunqoba izithiyo ekusetshenzisweni kokulawulwa kobungozi

Nakuba ucwaningo lwemboni luhlinzeka ngemininingwane ebalulekile namathuluzi okulawula ubungozi, ukuhlanganisa le mininingwane ekuhlelweni kwamasu kuza nesethi yakhona yezinselelo. Ngaphandle kwezinzuzo ezingalethwa ucwaningo nedatha kanye nentuthuko ekulawuleni ubungozi, izinhlangano zingabhekana nezinselele ezimbalwa ekwenzeni lezi zinqubo:

Ubunkimbinkimbi bezingozi

Ukukhula kobunzima bokusebenza kwebhizinisi kanye nokuxhumana kwezimakethe zomhlaba kwenza kube inselele ukuhlonza nokuhlola ubungozi ngokuphelele.

Ukuphathwa kwedatha

Ukulawulwa kobungozi okusebenzayo kuncike kudatha enembile nefike ngesikhathi. Kodwa-ke, izinhlangano zivame ukulwa nama-silos wedatha, izindaba zekhwalithi yedatha kanye nomthamo omkhulu wedatha.

Ukumelana namasiko

Ukushumeka isiko lokulawula ubungozi ngaphakathi kwenhlangano kudinga ukuthengwa kuwo wonke amazinga enhlangano. Ukumelana noshintsho kungavimbela ukwamukelwa kwezinqubo zokulawula ubungozi.

Amathiphu okunqoba lezi zinselele

Ukuze uzulazule kulezi zinselele, nanka amasu ambalwa asebenzayo okufanele uwakhumbule:

Gxila kwikhwalithi ngobuningi

Idatha eyengeziwe ayihlali ilingana nezinqumo ezingcono. Qaphela amamethrikhi engcuphe kumodeli yakho, njengoba idatha eningi inganciphisa idatha ebalulekile yebhizinisi.

Beka kuqala ukunemba ekuphathweni kwedatha

Beka kuqala ukunemba kunejubane lapho wenza izinqumo zokulawula ubungozi. Idatha ethembekile, eqinisekisiwe kufanele ibe yisisekelo sokuhlela kwakho kwamasu.

Yenza kube lula ukuxhumana ngengozi

Imihlahlandlela yokulawulwa kobungozi kufanele ibe lula ukuyigaya njengoba usebenza ukusuka emuva ukuya phambili. Amathimba okulawula ubungozi kufanele abe ngobuchwepheshe, kodwa njengoba lezi zinqubomgomo zidluliselwa kubasebenzi abaphambili, cabangela uhlelo lokugunyaza ukukhombisa ngokubonakalayo amazinga obungozi nokwenza kube lula ukwenza izinqumo. Ukubhala ikhodi ngemibala kungasebenza kwamanye amaqembu, kodwa amanye angathola eyawo indlela yokuhlela.

Izindleko zangempela zokwehluleka ukuhlela

Ukulawulwa kobungozi kubalulekile kuyo yonke imikhakha. Ngokuhlonza, ukuhlola nokunciphisa ubungozi, izinhlangano zingavikela impahla yazo futhi zithuthukise ukuthathwa kwezinqumo phakathi kwezinqubo zazo zokuhlela zamasu.

Ukube i-Blockbuster icabangele ubungozi bamasu, bokusebenza kanye nezezimali bokuhlala embonini Yokuqasha Amavidiyo Ungaxhunyiwe Ku-inthanethi, mhlawumbe besiyoba nesithonjana sokusakaza esiluhlaza nokuphuzi kuma-TV ethu namuhla. Kunalokho, bagibela amajazi amadala empumelelo emhlabathini ngokwehluleka ukubhekana nezinguquko zesakhiwo ezenzeka eduze kwabo njengoba imboni ithuthuka. Kungakabiphi, inzuzo yehla njengoba imali engenayo yehla. Manje, ziyisibonelo isifundo.

Ucwaningo lwemboni ludlala indima ebalulekile ekuthuthukiseni izinqubo zokulawula ubungozi ngokunikeza imininingwane ezingozini ezivelayo, izinqubo ezihamba phambili, namasu amasha. Nokho, kudinga umzamo, ukuhlela kanye nokuqapha okuqotho ukuhlanganisa le mibono ngempumelelo ezinhlelweni zamasu. Njengoba ukuphela okungaguquki kuwushintsho, izinhlangano kufanele zihlale zinolwazi futhi zizivumelanise nezimo ukuze zilawule ngempumelelo ubungozi futhi zibambe amathuba okukhula.

Ekugcineni, ukwehluleka ukuhlela kuwukuhlela ukwehluleka. Ngokwenza ukulawulwa kwezinhlekelele kube yingxenye ebalulekile yokuhlela amasu, amabhizinisi angakwazi ukubhekana kangcono nokungaqiniseki futhi ahlale elungele noma yini elandelayo.

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