Ukuthola umenzi wezingubo osezingeni eliphezulu nonokwethenjelwa kungenye yezinto ezibalulekile umthengisi wengqephu okudingeka azenze kahle ukuze aqhube ibhizinisi eliphumelelayo lezingubo.
Isibonelo esihle nguShein, inkundla yemfashini yaseShayina ekhulisa indawo yayo ukuze ithole abakhiqizi bezingubo ezisezingeni eliphezulu ngenkathi ihlinzeka abathengi ngamanani athengekayo. Nge okulandiwe okungaphezulu kwezigidi ezingu-32 emhlabeni jikelele, uShein ulandela eduze i-Amazon esikhundleni sokuqala, ephuma esikhundleni sesi-7 ngo-2020 futhi ebhalisa inzuzo engamaphesenti angama-68 ngo-2021.
Lesi sihloko sizohlose ukukuhamba ngale nqubo ukuze uthole abakhiqizi bezingubo zekhwalithi ezihambisana nezidingo zakho zokudayisa.
Okuqukethwe
Yiziphi izinhlobo zabakhiqizi bezingubo ezitholakalayo?
Umthengisi angabatholaphi abakhiqizi bezingubo?
Yikuphi okungcono kubathengisi: abakhiqizi bamazwe ngamazwe noma basekhaya?
Indlela yokukhetha umkhiqizi wezingubo ezifanele?
Yiziphi izinzuzo zokusebenza nabakhiqizi bezingubo zaseShayina?
Isikhathi sokuqala
Yiziphi izinhlobo zabakhiqizi bezingubo ezitholakalayo?
Abakhiqizi bamalebula azimele
Private ilebula abakhiqizi bayindlela yokuya kubathengisi abathanda ukuba nelebula lezingubo ezihlukile futhi abahlela ukuthengisa imikhiqizo yabo ngokushesha. Ukwengeza, ukuba nalaba ozakwethu bokukhiqiza kusho ukuthi abathengisi bangasebenzisa umugqa wabo wemfashini kalula ngamalebula abo.
Abakhiqizi bezinkontileka
Njengabakhiqizi bamalebula azimele, abakhiqizi bezinkontileka bakhiqiza izingubo zabathengisi ngokusekelwe ekucacisweni kwabo. Lolu khetho lufanelekile kubathengisi abangakwazi kuphela uku-oda inani elincane lomkhiqizo ngesikhathi. Ngamanye amazwi, abathengisi bezingubo abakuthola kunzima ukuthola inkambiso ethile yokuklama izingubo bangasebenzisa abakhiqizi benkontileka.
Umthengisi angabatholaphi abakhiqizi bezingubo?
Izinjini zokusesha
Ngenxa yezinjini zokusesha ezifana ne-Google, i-Bing, i-Ask, ne-Baidu, abathengisi bangathola abakhiqizi bezingubo e-China abangathumela kunoma iyiphi ingxenye yomhlaba. Izinjini zokusesha ngokuvamile ziyindawo yokuqala abathengisi abaningi ababheka kuzo ukuze bathole ulwazi olubalulekile mayelana nezinkampani.
Abathengisi kufanele baqaphele ukuthi abakhiqizi abaningi bezingubo abavamile ukubuyekeza amawebhusayithi abo, ngakho-ke kuyalulekwa ukuthi uphenye inani lamakhasi ezinjinini zokusesha ukuze uwathole.
Ku-Google, i injini yokusesha ethandwa kakhulu, abathengisi bangasebenzisa ukufometha okufana no-#, isayithi:, “”, njll., ukuze bathole imigomo ethile. Isibonelo, ukuze uthole abakhiqizi bezingubo e-China, abathengisi bangenza usesho ngale ndlela elandelayo:
Imiphakathi namaqembu e-Facebook
Kunamaqembu amaningi e-Facebook nemiphakathi ezinikele ekusizeni osomabhizinisi bemfashini abasha ukuthi baphumelele. Abathengisi bangajoyina amaqembu anjalo ukuze bathole ulwazi lwakamuva mayelana ibhizinisi lezimpahla zokugqoka ama-hacks. Izibonelo ezimbalwa zamaqembu anjalo Ibhizinisi lezimpahla, Futhi Shopify osomabhizinisi.
Amabhizinisi angasebenzisa la maqembu e-Facebook ukuze athole uhlu oluphambili lwabakhiqizi bezingubo. Kuba lula uma osomabhizinisi abakanye nabo besebenzisa laba bakhiqizi futhi benikeza izibuyekezo mayelana nabo eqenjini. Ngale ndlela, ama-newbies angakwazi ukukhomba okumele uwasebenzise futhi uwagweme. Ngaphezu kwalokho, i-Dropshippers ingajoyina lokhu Iqembu le-Facebook ukuze uthole ulwazi oluvela kwabanye abathengisi.
Izincwajana
Abathengisi bebhizinisi lezingubo bangathola ingcebo yedatha nabathintwayo abakhiqizi bezingubo abavela kunkomba.
Kuya ngezwe lomthengisi, kunezinkomba ze-inthanethi ezahlukahlukene ezilungele izifunda ezahlukahlukene. Isibonelo, abathengisi abafuna abakhiqizi baphesheya kwezilwandle, ikakhulukazi abavela e-China, bangasebenzisa i-Kompass. Ngaphezu kwalokho, Sqetch inketho enhle kakhulu yabathengisi abazinze eYurophu, kuyilapho abathengisi base-USA bangasebenzisa leli thuba Umkhombandlela Womugqa Womenzi.
Imihlangano yezimboni
Enye indlela enhle umthengisi angathola ngayo abakhiqizi bezingubo ukuhambela imihlangano yemboni. Le ndlela ibalulekile ekutholeni abakhiqizi bezingubo eziphezulu ngoba abathengisi bangahlangana nabamele imboni ukuze babuze futhi babuze imibuzo ebalulekile. Ngaphandle kwalokho, abathengisi bama-newbie bangathola abanye abaholi bemboni ngemininingwane yokuxhumana yabakhiqizi bezingubo abathembekile.
Ukubuza ngomuntu
Le ndlela ingase ibe yindlela yakudala futhi ebizayo yokwenza izinto, kodwa iyindlela eqinile yokuthola ulwazi oluphelele mayelana nomkhiqizi wezingubo. Abathengisi abakwazi ukukhokhela izindleko zokuhamba nezokuthutha bangavakashela imboni yomkhiqizi ukuze bazibonele izinto. Futhi, bangabuza imibuzo eqondile kubaphathi abaphezulu bamafekthri ahlukene e-China engabasiza ukuthi benze ukukhetha okunolwazi kakhulu.
Yikuphi okungcono kubathengisi: abakhiqizi bamazwe ngamazwe noma basekhaya?
Abakhiqizi bezingubo zasekhaya noma zasekhaya
Ukuthola imikhiqizo yezingubo ezivela kubakhiqizi bezingubo zasekhaya noma zasekhaya kuyinketho enhle ngenxa yekhwalithi ye-premium yezimpahla abazikhiqizayo. Kwamanye amazwe asentshonalanga, banezindinganiso eziqinile zokukhiqiza izingubo.
Kodwa-ke, abathengisi kungase kudingeke babhekane nezindleko eziphezulu zokukhiqiza lapho bethengisa endaweni. Ngakho-ke le nketho ingase ingafaneleki kumabhizinisi amasha noma akhulayo anesabelomali esiqinile. Futhi, ukuba nemikhiqizo ekhawulelwe inkinga abathengisi abangahlangabezana nayo nabakhiqizi basekhaya. Nakuba, ohlangothini oluhle, izimali zokuthumela zishibhile kubakhiqizi bendawo.
Abakhiqizi bezingubo zomhlaba wonke noma bamazwe ngamazwe
Ukubambisana nabakhiqizi bezingubo zomhlaba kulungele abanikazi bamabhizinisi amancane abafuna ukuhlola uhla olubanzi lwezimpahla ezithengekayo. Ngaphezu kwalokho, kukhona izitayela ezinkulu ku ukutholakala komhlaba wonke abathengisi abangazuza kuzo.
I-China, i-India, namanye amazwe ase-Asia Pacific angabakhiqizi bezingubo zamazwe ngamazwe abaziwa kakhulu. Isizathu silula. Izimboni eziningi kulawa mazwe, ikakhulukazi e-China, zikhiqiza izingubo ezithengeka kakhulu, futhi azikhawulelwe njengabahlinzeki bezimpahla basekhaya. Futhi, abathengisi bangazithola kalula ku-inthanethi, ngenxa yabambalwa amapulatifomu e-inthanethi ezixhumanisa abathengisi nabahlinzeki bempahla nabakhi bezingubo.
Kodwa-ke, okubi kokubambisana nabakhiqizi bezingubo zangaphandle yizindleko eziphakeme zokuthumela ezihilelekile. Futhi, isikhathi sokulethwa ngokuvamile siba side.
Indlela yokukhetha umkhiqizi wezingubo ezifanele?
Abathengisi kufanele bakhethe i-niche yabo yezingubo futhi bathole abakhiqizi abafanelekile
Ngaphambi kokuba abathengisi bangene endaweni ethandwayo, kufanele benze ucwaningo olwanele. Okokuqala, ucwaningo kufanele luhlanganise idatha ngokusebenza kwe-niche yezingubo namakhasimende ayo angaba khona. Khona-ke, abathengisi kufanele banqume uhlobo lwezingubo abafuna ukuzikhiqizela izingubo zabo zokugqoka.
Ngenkathi ukuyo, abathengisi badinga ukukhetha abakhiqizi bezingubo abasebenza ngesigaba abasithandayo. Isibonelo, uma abathengisi befuna ukuqala ulayini wezingubo zabesifazane noma bagxile ezimpahleni ezithile ezifana nezindwangu, kufanele bacwaninge abakhiqizi bezingubo abangochwepheshe kulo mkhakha. Isizathu siwukuthi laba bakhiqizi banolwazi, isipiliyoni, kanye nemishini yezimboni edingekayo ukukhiqiza izitayela ezidingekayo.
Kodwa akugcini lapho. Abathengisi kufanele futhi babuyekeze izinyathelo zokulawula ikhwalithi, ikhono lokuthuthukisa, kanye nemodeli yokukhiqiza yomkhiqizi ongase abe khona.
Ngaphambi kokwenza isinqumo sokugcina sokuthi ubani ozomkhetha, cabangela lezi zinto ezimbili:
- Qinisekisa ukuthi umkhiqizi ongaba ngumenzi angakwazi ukuhambisana ne-niche yomkhiqizo
- Qiniseka ukuthi umkhiqizi angaletha imikhiqizo eyinqwaba ehlangabezana nezindinganiso zekhwalithi ezifiswayo zomkhiqizo
Ngabe umenzi wezingubo usabela kangakanani?
Ukusabela komkhiqizi wezingubo kubalulekile, ngakho-ke kuyisinyathelo esihle ukufinyelela ezigabeni zakuqala ukuze uhlole isikhathi sokuphendula sabakhiqizi abangaba khona. Ezinye izinto ezibalulekile okufanele uziqaphele ukuthi insizakalo yabo yamakhasimende inhle kangakanani nokuthi kulula kangakanani ukuxhumana nenkampani.
Abakhiqizi bezingubo abanikeza isevisi yekhwalithi yekhasimende futhi baphendule ngokushesha bavame ukufana kangcono nabathengisi abazoba khona, ikakhulukazi uma umuntu ecabangela ukubambisana kwesikhathi eside. Kulula ukuxhumana nalaba bakhiqizi uma kunenkinga phakathi noma ngemva kokukhiqiza.
Angakanani umthamo we-oda womkhiqizi?
Ngokuvamile, abakhiqizi bezingubo banamanani amancane oku-oda (ama-MOQ) avumela abathengisi ukuthi ba-ode inani elithile lezinto. Ngakho-ke, kuye ngosayizi webhizinisi, kuhle ukuya kubakhiqizi abafana nama-oda amancane ancanyelwayo ebhizinisi.
Ithiphu esheshayo lapha ngelokuthi abathengisi basebenze nabakhiqizi bezingubo abancane abakhiqiza uhlobo lwezingubo ezikhethwa ngabathengisi. Abathengisi abahlela uku-oda ngamanani aphezulu bangaya kubakhiqizi abakhiqiza ngesilinganiso esikhulu. Futhi, uma abathengisi befuna ukugcwalisa ama-oda aphuma kanye, abakhiqizi abakhiqiza ngesilinganiso esiphakathi kuya kwesincane balungile.
Elinye iphuzu elibalulekile okufanele liqashelwe ukuthi abathengisi bangakwazi ukusebenzisa ukukhiqiza okushesha ukuze babhekane nokungaqiniseki kanye nokuphazamiseka kochungechungeni lwabo lokunikezela. Lesi sihloko sokukhiqiza esisheshayo sizodingidwa kakhulu esihlokweni esizayo.
Ziyini izindleko zokukhiqiza?
Abakhiqizi abaningi banikeza abathengisi ukuhlukaniswa kwezindleko eziphelele okufanele zibe. Lolu lwazi ngokuvamile luhlanganisa intela yomsebenzi, izindleko ezihlobene nokuphathwa kwamaphasela, kanye nezindleko zokuthumela zama-oda ngamazwe ngamazwe.
Abathengisi bangathola izingcaphuno kubakhiqizi abahlukene bezingubo ukuze banqume ukufana okuhle kakhulu. Futhi, kubalulekile ukuya kubakhiqizi abahlinzeka ngomkhiqizo wekhwalithi ephezulu ngentengo evumelana nesabelomali sokusebenza samanje.
Singakanani isikhathi sokushintsha umkhiqizo?
Abathengisi kufanele bahlose ukukhetha abakhiqizi abangakhiqiza ngokushesha futhi balethe izinto zabo. Ngamafuphi, abathengisi bangazi ukuthi kuzoshesha kangakanani ukuthola imikhiqizo yabo ngokwazi ukuthi ingakanani i-inventory esitokweni, inani lempahla etholakalayo, kanye nesikhathi esisithathayo ukukhiqiza izingubo zokugqoka.
Siyini isikhathi sabo sokuthumela ngomkhumbi?
Isikhathi sokuthumela ngomkhumbi sincike kuphela kumkhiqizi wezingubo kanye nenkontileka yomdayisi. Kodwa-ke, uma abathengisi besebenza nabakhiqizi basekhaya, bangathola izimpahla ngesikhathi esifanele futhi banciphise izindleko.
Iningi labakhiqizi bezingubo baphesheya kwezilwandle banesikhathi sokushintsha ngokushesha. Kodwa kubalulekile ukuqinisekisa njalo isikhathi sokudiliva. Ngaphezu kwalokho, abathengisi kufanele baqaphele ezinye izinto ezifana namaholide ezweni lomkhiqizi, imikhawulo yokuthunyelwa kwemikhumbi, nokunye.
Umkhiqizi wezingubo waphesheya uyinketho engcono yabathengisi abangenandaba nezikhathi zokuthunyelwa nezindleko. Futhi kuyindlela enhle kakhulu yokuba nenani elihle ngeyunithi ngayinye. Nokho, le nketho ingase ingafaneleki kubathengisi abanedethi yokuqaliswa eseduze.
Yiziphi izinzuzo zokusebenza nabakhiqizi bezingubo zaseShayina?
Izindleko zokukhiqiza ziphansi
Ukuthuthukiswa kochungechunge lwezimpahla zokugqoka zaseShayina kungenye yezinzuzo ezinkulu zokuncintisana abanazo ngaphezu kwezimbangi zomhlaba. Lo mkhawulo we-supply chain ubeke umkhiqizi ojwayelekile wase-China ukuthi anikeze ukulawula kwekhwalithi engcono, isikhathi sokuhola esiqinisekisiwe kakhudlwana, namandla athembekile.
Ngokuvamile, abakhiqizi bezingubo zaseShayina banikeza abathengisi ikhwalithi yabo abayithandayo ngezindleko eziphansi. Lokhu kubenza babe inketho ekahle kubathengisi abafuna isikhathi esisheshayo sokushintsha ngentengo ephansi.
Futhi, banemishini edingekayo nolwazi oluthuthukisa ubudlelwano besikhathi eside nabathengisi. Futhi laba bakhiqizi bavame ukubuyekezwa ngezitayela zakamuva, ezilungele noma yiluphi uhlobo lwezingubo zokuqalisa.
Isikhathi esincane sokukhipha okwengeziwe
Ngabakhiqizi bezingubo baseShayina, abathengisi bonga imali eningi kuyunithi ngayinye kunalapho bezikhiqizela izingubo ngokwabo. Futhi, kubagcinela isikhathi, okusho ukuthi abathengisi bangagxila kwezinye izindaba ezizosiza ibhizinisi labo ukuthi likhule.
Thola ukufinyelela kwezinye izinsiza
Abathengisi badinga ezinye izinsizakalo ngaphandle kokukhiqizwa kwezingubo ezifana nokufaka uphawu kanye nezinsizakalo zokuklama. Ngenhlanhla, abakhiqizi abaningi baseShayina banikeza le sevisi endlini, besiza abathengisi ukuthi bathole idizayini abayidingayo yomkhiqizo wabo. Ngaphezu kwalokho, isindisa abathengisi ingcindezi yokuqasha ochwepheshe be-graphic design.
Isikhathi sokuqala
Ukuvula isitolo esisha sezingubo akunzima njengoba kungase kubonakale ekuqaleni. Enye inselele ethile, nokho, ukuthola umenzi ofanele. Kungakho lo mhlahlandlela ubeke izinyathelo ezilula ukuzilandela ukuze osomabhizinisi bemfashini abazoba khona bathole ozakwethu abathembekile—futhi ngalokhu sekukhona, bangakwazi ukukhahlela ngempela umkhiqizo wabo ngokugxila ekwakhiweni nasekukhangiseni okuzobenza bavelele ngaphezu komncintiswano.
