Amathrendi Okufaka Ukudla: Imibono Emisha Ethuthukisa Ukuthengisa

Uma singena ku-2022, amabhrendi azobheka ukupakishwa kwawo kokudla njengengxenye yesu elibanzi lokumaketha. Njengoba abathengi be-Gen Z sebezothatha izintambo, kugxilwe ekufakweni okusimeme, kodwa abathengi basalindele okwangempela nokwethembeka. Amanye amazwe, njenge France, sebevele bakuvimbile ukusetshenziswa kwepulasitiki ekupakishweni kwezithelo nemifino. Ukufakwa kwe-eco-friendly, ukupakishwa okungaboli, kanye nokufakwa kabusha kwemikhiqizo yokudla kuzochuma kule makethe.

Njengoba ukuthenga ku-inthanethi kuqhubeka nokuchuma, ukwanda okubonakalayo amabhokisi amaphepha nezikhwama ngoba ukufakwa kwe-e-commerce kusethelwe ukwenza okufanayo. Kusuka ku-smart ukupakisha kokudla emaphaketheni aluhlaza kanye nokupakishwa okusobala kwemikhiqizo yokudla, izitayela ezintsha zizobusa imboni ngo-2022.

Okuqukethwe
Ukupakishwa okusimeme ukuze kusetshenziswe abathengi kabusha
Ukupakishwa kokudla okulula kwe-minimalist
Ukupakishwa okuvikelayo okuvikela ukudiliva okuntekenteke
Ukupakisha okuveza imikhiqizo yokudla ngaphakathi
Izici zokupakisha ezihlakaniphile ukuze amakhasimende ahlanganyele nazo

Ukupakishwa okusimeme ukuze kusetshenziswe abathengi kabusha

Abathengi bakhathazekile ngokushintsha kwesimo sezulu futhi balindele ukubona imikhiqizo yokudla enegama ekhombisa iziqinisekiso eziluhlaza. Ucwaningo lwakamuva lukhombisa lokho 85% yabathengi bashintsha imiqondo yabo mayelana nokuthenga okusekelwe ekungenzini kokuguquguquka kwesimo sezulu. Enye indlela izinkampani ezikhombisa ngayo ukuzibophezela kwazo emvelweni iwukusebenzisa i-eco-friendly futhi iphakheji eqhubekayo. Abathengi bangavele benze umquba walezi zimpahla zokupakisha ukudla ekhaya futhi bazizwe beqiniseka ngokusebenzela imvelo.

Ukuyeka ukusebenzisa amapulasitiki asetshenziswa kanye emikhiqizweni yokudla kusho ukuthi izinto zokupakisha ukudla ezigaywe kabusha zamakhadibhodi zizoduma. Izinkampani zingakhetha ukuqhubeka nokupakisha ukudla kwepulasitiki, kodwa zizokhuthaza amakhasimende azo ukuthi aphinde asebenzise okupakishwayo noma asebenzise amapulasitiki agaywe kabusha, agweme amapulasitiki asetshenziswa kanye. Lokhu kuzodala inkambiso yokupakishwa okuhlala isikhathi eside okulula ukuyihlanza, ukuyilungisa, nokuyibeka.

Izinsiza zokupakisha zokudla ezilula ze-minimalist

Imikhiqizo eminingi esezingeni eliphezulu ikhethe ukususa imfuhlumfuhlu ephaketheni layo futhi ngokwenza lokho yavumela umkhiqizo ukuthi uthathe indawo ephambili. Lo mqondo cishe uzobungazwa onyakeni omusha, njengoba ukupakishwa kokudla okuncane kunikeza isignali kubathengi ukuthi imikhiqizo yokudla inomuzwa we-premium. Amabhrendi nawo azothembela kuwo ukupakishwa okuvinjelwe ukuxhumana nomuzwa wokwethembeka nokuzethemba ezintweni zabo.

Kusukela kumiklamo elula ukuya kuphalethi yombala we-monotone, u-2022 uzomemezela ukusuka ku-brash, izinsiza zokupakisha zokudla ezinesibindi. Esikhundleni salokho, izinsiza zokupakisha ukudla zizohlanganisa izinga eliphezulu lokusebenza nophawu olubonakala kalula. Umkhuba we-minimalist uzophinde ube nomthelela wevolumu yokupakisha. Izinkampani zihlelelwe ukuhlonza amaphakethe okudla okungadingeki ekuthuthweni okuphephile kwemikhiqizo yazo bese ziwakhipha. Lokhu kuzodala isidingo sezinto ezintsha zokupakisha ukudla ezinciphisa inqwaba futhi ngenxa yalokho, kunganciphisa isikhathi somjikelezo.

Ukupakishwa okuvikelayo okuvikela ukudiliva okuntekenteke

Njengoba ukukhula kokuthengwa kwe-inthanethi kuqhubeka, ukupakishwa kuthenjelwe kakhulu kunangaphambili ekuvikeleni imikhiqizo phakathi nenqubo yokulethwa ukuqinisekisa ukuthi imikhiqizo yokudla ifika ingenabungozi. Uma abantu bethenga izinto ezintekenteke noma imikhiqizo yokudla, ingeyaleyo nto ukupakisha okokuvikela lokho kubaqinisekisa ukuthi isifikile. Ukupakisha okuvikelayo kungavikela futhi imikhiqizo yokudla ekungcolisweni kwe-oxidation nangaphandle, ilondoloze ubusha bayo.

Abathengi balindele amazinga aphezulu futhi ukuphazamisa noma ukulimala kwamanzi ngokuvamile kuzoholela ekubuyiseni. Ngakho-ke, amabhizinisi azobheka izinto zokupakisha ukudla ezizogcina izinto zabo zimbozwe ngokugcwele futhi zisesimweni esihle. Ngokudiliva okuvamile, izinto zokupakisha ukudla ezifana namakhadibhodi kathayela nokugoqwa kwamabhamuza kuzohola indlela, kuyilapho amalayini ashisayo kanye namaphakheji alawulwa izinga lokushisa azovela njengesixazululo esithandwayo sokuthutha imikhiqizo yokudla engezwani nokushisa.

Ukupakisha okuveza imikhiqizo yokudla ngaphakathi

Lapho inkampani isebenzisa ukupakisha okusobala, abathengi bangabona kahle ukuthi imiphi imikhiqizo yokudla enikezwayo ngaphambi kokuthenga. Lolu hlobo lokupakisha ukudla sekuyisikhathi eside kucatshangwa ukuthi lunikeza ukubukeka okuhlanzekile nokusha, ikhwalithi ebaluleke kakhulu kubathengi. Nakuba ikakhulukazi imayelana nombono, abathengi bajwayele ukuthenga imikhiqizo yokudla ebonakala ingokwemvelo futhi inempilo.

Ukupakishwa kokudla nge amawindi obala ibavumela ukuthi babone kokubili ukuthungwa nombala wemikhiqizo yokudla, ngaleyo ndlela ibonise izici zezithako zayo. Onyakeni ozayo, ukupakisha okunesivalo esicacile noma izinto zokupakisha ezisobala ngokuphelele zizobaluleka kubathengi njengokulebula okunembile kwemikhiqizo yokudla.

Izici zokupakisha ezihlakaniphile ukuze amakhasimende ahlanganyele nazo

Abathengi abaningi banedivayisi ehlakaniphile enabo ngaso sonke isikhathi, ngakho-ke amabhrendi azoba nomdlandla wokukhulisa amandla okupakisha okuhlakaniphile. Ubuchwepheshe obufana namakhodi e-QR, amakhodi okuqinisekisa, namawebhusayithi axhunyiwe angahlanganiswa kalula nezinto zokupakisha ukudla. Bavumela ibhizinisi ukuthi liveze okwengeziwe ngendaba yabo, kanye nokujabulisa amakhasimende abo noma ukuwazisa ngemikhiqizo emisha yokudla.

Ukusetshenziswa kwamalebula ahlakaniphile kulindeleke ukuthi inyuke ngokuphindwe kathathu ngo-2030 ngakho-ke kuwumqondo omuhle ukuthi amabhizinisi afike ngaphambi kwejika. Ngemizuzwana nje, iphakethe linganikeza ulwazi lokuthi imikhiqizo yokudla yenziwe kanjani, yiziphi izithako ezisetshenzisiwe, kanye nokuqukethwe okunomsoco. Ukupakisha kuzoqala ukuxhumanisa umhlaba wedijithali nomhlaba wabathengi ngezindlela ezithuthuke kakhulu.

Ukupakishwa kokudla ngo-2022

Njengoba singena onyakeni wesithathu walolu bhubhane, amakhasimende azoqala ukunaka kakhulu izinto ezitholakala ngokuqhubekayo, ngokusebenzisa imiklamo emincane kanye nokupakishwa kokuvikela. Ukungafihli kuzoba ukhiye, kukho kokubili ukugcina nokusungula ukwaneliseka kwamakhasimende kanye nobudlelwano obuzayo bokuklama. Amabhizinisi kuzomele acabange ngezixazululo zawo zokuvuselela kabusha ukuze ahlangabezane nokulindelwe ngamakhasimende. Ngandlela thize, izinkampani zizolindeleka ukuthi zibuyele ezintweni eziyisisekelo mayelana nokuklama, zinikeze amakhasimende ukufinyelela kwamahhala nokulula kudatha ayidingayo kuyilapho zivumela imikhiqizo ye-premium ukuthi izikhulumele yona.

Umkhuba wokupakisha ohlakaniphile uzokhula ngo-2022 nangokuzayo. Thola izinsiza zokupakisha zokudla ezisezingeni eliphansi, ukupakishwa ngobuchwepheshe obuhlakaniphile obuhlanganisiwe, kanye nokupakishwa okuthuthukisiwe kokuvikela ukuze unciphise indawo yakho yekhabhoni futhi ukhange izethameli ze-Gen Z. Ngokwakha imiklamo yokupakisha evumelana nemvelo, ekhangayo, futhi esimeme, amabhrendi ahlelelwa ukukhanga uquqaba, kuyilapho ebonisa izimiso zokuziphatha nokuziphatha komkhiqizo wawo.