Ithrendi ye-Ath-beauty izuze ukuthandwa muva nje futhi ayizohamba maduzane. Ithrendi, ehlanganisa izinqubo zokusubatha nokufaneleka ngemikhuba yobuhle evamile, igxile ekusizeni abathengi ukuthi bahlale futhi babukeke bebasha kuyilapho bejabulela ukuphila okumatasa kwezemidlalo nokufaneleka.
Le ndatshana izogqamisa amathrendi amane e-Ath-beauty anenzuzo kanye nezinqubo zokuthuthukisa umkhiqizo ukuze kwandiswe inzuzo ngo-2024.
Okuqukethwe
Ingakanani imboni yemikhiqizo yobuhle?
Amathrendi angu-4 abalulekile womkhiqizo we-Ath-beauty wabathengisi ngo-2024
Ukuvala
Ingakanani imboni yemikhiqizo yobuhle?
Ngokuya ngocwaningo, imakethe yezimonyo yomhlaba wonke izoba ebiza ama-dollar ayizigidi eziyizinkulungwane ezingama-262.21 ngonyaka ka-2022 futhi kulindeleke ukuthi ikhule ngesilinganiso sokukhula esilinganiselwe sonyaka esingu-4.2% kusukela ngo-2023-2030.
Ukugunyazwa kwemikhiqizo ye-skincare neyokunakekelwa komuntu siqu kanye nokukhula kwesibalo sabantu abaguga emhlabeni wonke kuyizimboni ezinkulu zemakethe. Ngaphezu kwalokho, izitayela zemfashini ezikhulayo kanye nezindlela ezintsha zokukhiqiza embonini ye-skincare nezinwele zemibala nakho kunomthelela ekwandeni kwemakethe.
Ezinye izici zokukhula zihlanganisa ithonya lenkundla yezokuxhumana, izintandokazi zakamuva zabathengi ngemikhiqizo yezimonyo ephilayo, ukwandisa ukuqwashisa ngokunakekelwa kwesikhumba phakathi kwamadoda, kanye nenani elikhulayo labantu besifazane abazimele ngokwezimali.
Ngakolunye uhlangothi, ukuthembela ngokweqile nokusebenzisa kabi imikhiqizo yezimonyo kuxhumene nezinkinga zempilo ngenxa yokwengezwa kwamakhemikhali ayingozi. Lo mphumela omubi kulindeleke ukuthi ukhinyabeze ukukhula kwemakethe ngesikhathi sokubikezela.
Imininingwane yomkhiqizo
Ngomkhiqizo, imakethe ihlukaniswe yaba yi-skincare, ukunakekelwa kwezinwele, izimonyo, amakha, kanye nemikhiqizo yomuntu siqu/yenhlanzeko. Imikhiqizo ye-Skincare iphezulu kulesi sigaba semakethe ngokubamba ngaphezulu kuka-38% wesamba semali engenayo ngo-2022.
Impumelelo yengxenye ingase ihambisane nokwanda okuphawulekayo kwezimonyo ezifana nokhilimu wobuso, impushana, nezinto zokugcoba ezivikela ilanga, ikakhulukazi kwezomnotho ezifana ne-US ne-UK.
Futhi, imikhiqizo ye-skincare itholakala kabanzi, ikakhulukazi equkethe izithako ezisebenzayo ezisiza ukuphulukisa nokunakekela isikhumba, okuthuthukisa ukukhula kwemakethe.
Ingxenye yokunakekelwa kwezinwele kulindeleke ukuthi inwebe ngesilinganiso sokukhula sonyaka esihlanganisiwe (CAGR) esingu-3.9% ngesikhathi sokubikezela. I-propeller yemakethe ebalulekile kule ngxenye ukuthandwa okukhulayo kwezinwele ezifayo phakathi kwezinkundla zokuxhumana.
Ngaphezu kwalokho, isidingo sezixazululo zezimonyo zezinwele zokuwa kwezinwele kanye nezinkinga ezihlobene ne-scalp phakathi kwabathengi kuzokhuphula ukwanda kwemakethe ngalé kwesikhathi sokubikezela.
Ukwaziswa kwesiteshi sokusabalalisa
Ngokuya ngeziteshi zokusabalalisa, imakethe ihlukaniswe yaba iziteshi ezingaxhunyiwe ku-inthanethi neziku-inthanethi, lapho ungaxhunyiwe ku-inthanethi ehamba phambili, ebalwa ngaphezu kuka-66.2% wesabelo semakethe ngo-2022. Umshayeli oyinhloko wemakethe ukuthambekela okuqinile kwabathengi ezitolo ezidayisa izitini nodaka ezifana nezitolo ezinkulu, amasaluni, nama-spa kanye nokutholakala kwazo kalula.
Noma kunjalo, ingxenye eku-inthanethi kulindeleke ukuthi ikhule nge-CAGR ka-3.7% ukusuka ngo-2023-2030. Ngenxa yokwanda komkhakha we-e-commerce emhlabeni wonke, kanye nokwanda kokusetshenziswa kwama-smartphone, izinhlelo zokusebenza ze-e-commerce, namawebhusayithi, kukhula ukuduma emhlabeni wonke, okugqugquzela ukukhula kwemakethe.
Umsebenzisi wokuphela
Ngokusekelwe kumsebenzisi wokugcina, imboni ihlelwe yaba amadoda nabesifazane. Ngokumangazayo, ingxenye yabesifazane ibe nesabelo semakethe esiphezulu kakhulu, ngaphezu kwama-62% wesamba semali engenayo ngo-2022.
Abesifazane bavame ukuba ngabathengi abayinhloko bemikhiqizo ye-skincare, izimonyo nezinwele, futhi bachitha imali eningi bethenga izimonyo kunabesilisa, okuchaza ukubusa kwengxenye yabo.
Kodwa-ke, ingxenye yabesilisa kulindeleke ukuthi ikhule ngenani elikhulu lama-4.6% esikhathini sokubikezela. Lokhu kubangela ukwanda kokuqwashisa kwabesilisa ngokunakekelwa kwesikhumba, ukunakekelwa kwezinwele, kanye iphunga Imikhiqizo.
Ukwengeza, ukugunyazwa kosaziwayo kukhuthaza ukusetshenziswa kwemikhiqizo yezimonyo eyengeziwe emadodeni, ngaleyo ndlela kunikeze amathuba okunwetshwa kwengxenye.
Imibono yesifunda
I-Asia Pacific ibiphethe imakethe ngo-2022 cishe cishe ngama-44% wesamba semali engenayo yemakethe. Ama-boosters emakethe amakhulu ukwanda kwezindleko zabathengi emikhiqizweni yezimonyo kanye nokuqinisekiswa kwemikhiqizo ephakeme ngosaziwayo.
Ngaphezu kwalokho, amazwe asafufusa afana ne-India ne-China abhekene nokukhuphuka kwemali engenayo ngomuntu ngamunye, ngaleyo ndlela enze ngcono imali engenayo engasetshenziswa futhi adale amathuba amakhulu okuthi imakethe ichume.
INorth America kulindeleke ukuthi ifakaze i-CAGR ye-4.5% ngesikhathi sokubikezela. Lokhu kubalulwe ezicini ezifana nokwenza umkhiqizo ongcono, ukuqwashisa okukhulayo ngokunakekelwa kwesikhumba, intuthuko emikhiqizweni elungele imvelo, nezindlela zokukhangisa ezinobuciko esifundeni.
Ngeshwa, ukwanda kokuqwashisa komphakathi ngemiphumela emibi yemikhiqizo yezimonyo yokwenziwa kusongela ukuphazamisa ukukhula kwemakethe.
E-Europe, izitolo ezisungulwe kahle ezidayisa izimonyo ezingaxhunyiwe ku-inthanethi kulindeleke ukuthi ziqhubekisele phambili ukukhula kwemakethe ngenxa yokufinyelela kalula kwemikhiqizo yezimonyo.
Amathrendi angu-4 abalulekile womkhiqizo we-Ath-beauty wabathengisi ngo-2024
Izixazululo ezithuthukisa ukusebenza
Amabhizinisi angakwazi ukuklama imikhiqizo egxile ekuthuthukiseni ukusebenza komdlalo wabathengi bawo. Lokhu kungaba ngezithasiselo zangaphambi kokujima, i-skincare evikelayo, iziqapha zemethrikhi yokusebenza, kanye nokugqoka kokujima okufakwe izidakamizwa okondla isikhumba ngenkathi uzivocavoca.
Lesi sigaba sifaka izithasiselo eziqukethe i-beta-hydroxy-beta-methyl butyrate (HMB) noma ama-amino acid e-branched-chain, izimpushana zamaprotheni, izimonyo ezimelana nomjuluko, isikrini selanga, ama-anti-chafing balms, amawashi ahlakaniphile, izilandeleli zokufaneleka, neziqapha izinga lokushaya kwenhliziyo.
Izinqubo ezithuthukisiwe zangemuva kokujima
Le mikhiqizo ihlose ukuhlinzeka amakhasimende agxile kukufaneleka nge izixazululo eziphelele ezihlangabezana ngokwanele nezidingo zabo zobuhle nempilo enhle. Imikhiqizo ye-Skintentional enezinhlelo zokusebenza ezinemisebenzi eminingi eyenza okuningi ngokuncane inamathuba aphezulu okwenza inzuzo.
Lokhu kungase kuhlanganise izinkungu zobuso zangemva kokujima, ama-serum, namamaski we ukondleka kwesikhumba futhi okupholisayo, okusiza ekunciphiseni ububomvu nokucasuka okuzolile okubangelwa umjuluko nosizi.
Ngaphezu kwalokho, imikhiqizo inganikeza ukunakekelwa komzimba kanye amakha kubathengi abavamise ukujuluka ngaphezu kwesiqedaphunga esinganamatheli, ishampoo engenashawa (noma izixazululo zezinwele zokugeza ezomile), kanye namaphepha okusula isikhumba esikhunjeni sesikhumba ukuze kuguqukele kuhlelo lokusebenza oluvamile lwansuku zonke lwamakhasimende.
Ngokuphawulekayo, imikhiqizo in inkungu ne-spritz amafomethi anezinga eliphezulu ngenxa yokuphatheka kwawo okuphezulu nokusebenziseka kalula. Ngakho-ke, amabhizinisi angasebenzisa lesi sici esibalulekile ekwandiseni ukuthengisa.
Ukuthola kabusha kwesizukulwane esilandelayo
Ukululama kwemisipha ngemva kokuzivocavoca kuyingxenye ebalulekile yokunyakaza nokuqina. Ukuthambekela kokululama kwesizukulwane esilandelayo kugxile ekusizeni ukuzinakekela ngemikhiqizo yokunakekelwa kwezinhlungu ngesikhathi kanye nemisipha.
Le mikhiqizo ihlanganisa usawoti wokugeza namajeli okupholisa ukuze akhulule imisipha ebuhlungu. Ngaphezu kwalokho, imikhiqizo self-massage ezifana ama-roller amagwebu futhi massage amabhola ukusiza ukukhomba amaphuzu e-trigger ngokukhulula ukungezwani kwemisipha nokuthuthukisa ukugeleza kwegazi nokujikeleza.
Amabhizinisi angase ahlanganise i-aromatherapy ekubuyiseleni futhi izixazululo ze-massage ngokunikela ngamafutha abalulekile afana ne-lavender, peppermint, eucalyptus, nosawoti we-Epsom okhuthaza ukuphumula kwabathengi. Eminye imikhiqizo efana nezingubo zokulala ze-sauna namakhandlela anephunga elimnandi iphinde isize ukudala indawo ephumuzayo ukuze kuthuthukiswe ukuphumula nokululama futhi ikhuthaze ukuphila kahle okuphelele nokuzinakekela.
I-Democratizing Ath-ubuhle
Amabhrendi anganikela ngemikhiqizo eqondene nengxenye yomzimba ebhekelela izindaba ezinjengalezi Ukuthuthumela futhi ukuququda, njengoba zinenzuzo enkulu. Ukukhiqiza izingubo zokujima ezithengekayo zabathengi abanemali ephansi engenayo ngaphandle kokubeka engcupheni ikhwalithi nakho kuzohamba ibanga elide ekwenzeni imikhiqizo yobuhle be-Ath ifinyeleleke kakhudlwana, ibe nobungane, futhi ifanelekele ukudayiswa.
Lezi zingubo kufanele zithengiswe ngosayizi abahlukene ukuze zamukele isisekelo samakhasimende esibanzi.
Ngaphezu kwalokho, abathengi bancike kuwo zemvelo kanye organic imikhiqizo enenzuzo kokubili esikhumbeni sabo kanye ne-eco-friendly, ezothuthukisa ukuthengiswa ngo-2024.
Imikhiqizo enezinjongo eziningi, isibonelo, a i-tinted moisturizer nge-SPF, ephindwe kabili njengesisekelo esingasindi kanye ne-sunscreen, nayo iyinhle emakethe.
Abathengisi kufanele bafake bonke abathengi abanyakazayo, noma ngabe izivakashi ezijwayelekile zasejimini noma abahamba ngezinyawo abanomthelela omncane. Ngaphezu kwalokho, ukubambisana nabagqugquzeli benkundla yezokuxhumana kanye nabadali bokuqukethwe kungasiza ekukhanyiseni okwengeziwe ngemiphakathi enganakiwe ukuze kuhlanganiswe okwengeziwe.
Ukuvala
Imboni ye-Ath-Beauty ikhula njalo. Ngakho amabhizinisi anethuba eliyingqayizivele lokungena kulawa mathrendi akhulayo futhi anikeze imikhiqizo engcono kakhulu kumakhasimende abo. Kusukela kuzixazululo ezithuthukisa ukusebenza kuye emikhiqizweni yokutholwa kwesizukulwane esilandelayo, kunohlu olubanzi lwemikhiqizo abathengisi abangasebenzisa ngayo amandla.
Njengoba imakethe yobuhle ihlala ishintshashintsha futhi iqhudelana kakhulu, amabhrendi kufanele ahlale enolwazi ngezitayela zakamuva kanye nemininingwane futhi avumelane nezidingo zamakhasimende abo ukuze aphumelele.
