Izindlela Ezine Abathengisi Abangengeza Ngayo Imikhiqizo Emisha Kalula

Ngokusebenzisa lawa maqhinga amane, abathengisi bangenza lula ukuhlanganiswa komkhiqizo futhi baqinisekise ulwazi lokuthenga olungenamthungo, olusebenzayo.

Ezweni lanamuhla elincintisanayo lezokuthengisa, abathengisi abaningi basebenzise isu lemikhiqizo eminingi elinikeza umuzwa wokuthenga endaweni eyodwa kumakhasimende abo.

Kodwa-ke, ukuphatha imikhiqizo eminingi kungaza nesethi yakho yezinselelo ezihlukile. Isibonelo, abathengisi bangase babe nozakwethu abahlukene bokusabalalisa kumkhiqizo ngamunye noma bafune ukuhlola isethi engaphansi yemikhiqizo yabo ngaphansi kohlobo olulodwa kodwa hhayi olunye.

Idatha ye-inventory yomkhiqizo ngamunye nayo ivame ukugcinwa ngokuhlukile. Ngedatha enamathele kumasistimu ane-siled, kungaba kokubili inkimbinkimbi futhi kudle isikhathi ukuze abathengisi bathole umbono ogcwele, onembile we-inventory yawo wonke amabhrendi, kuzo zonke izindawo neziteshi zokuthengisa.

Ukuba nombono wakamuva, onembile wesitoko kanye nekhono lokulungisa umqondo wokugcwalisa ngomkhiqizo kubalulekile. Nokho kubathengisi abaningi, banezinhlelo zefa futhi lokhu kungase kudle isikhathi esiningi—futhi kudinga izinsiza eziningi zokuthuthukisa—ukwenza izinguquko zenzeke.

Ngenxa yalokho, izinhlangano zamabhrendi amaningi ziphuthelwa yizinzuzo zesipiliyoni sangempela sohlobo oluhlukile kumakhasimende azo.

Nawa amathiphu amane wabathengisi abafuna ukwengeza amabhrendi ebhizinisini labo kalula:

Ithiphu yokuqala: Lungisa ukwakheka kwenhlangano

Abathengisi kudingeka bakhethe isakhiwo senhlangano esifanelana kangcono nezidingo zabo zebhizinisi.

I-Order Management System ihlinzeka abathengisi ngamakhono nokuvumelana nezimo ukuze bahlukanise inhlangano yabo ngendlela engcono kakhulu. Isibonelo, hlukana ube amabhrendi noma izindawo noma inhlanganisela yakho kokubili.

Kungenjalo, abathengisi bangase bamise izinhlobo ezahlukene zezinhlangano, ezifana nezitolo, imakethe, kanye newholesale.

Uma isakhiwo senhlangano sesihlungiwe, abathengisi bangachaza ukuthi iyiphi idatha okufanele ihluke esigabeni ngasinye, nokuthi iyiphi okufanele yabiwe.

Ithiphu yesibili: Lapho kufaneleka, yabelana ngedatha kuzo zonke izigaba

Abathengisi kufanele bavumele isigaba ngasinye ukuthi sifinyelele kuzo zonke izindawo kanye ne-inventory kuyo yonke inhlangano, kuyilapho bechaza imithetho yabo yokugcwalisa imiyalo.

Kodwa-ke, ngenxa yokuthi i-inventory nezindawo zabiwe, akusho ukuthi kufanele bathengise sonke leso sitoko ngazo zonke izigaba.

Abathengisi bangaphinda basebenzise imithetho ye-inventory ukuze bahlukanise cishe ukuthi yisiphi isitoko nezindawo abazenza zitholakalele ukuzithembisa, kumkhiqizo ngamunye noma isifunda. Lokhu kunikeza ukulawula okuyimbudumbudu kulokho abakuthengisayo lapho. Okusho ukuthi bangahlola kalula umkhiqizo omusha noma isigaba emakethe, bathengise isethi encane yemikhiqizo endaweni ethile, noma basebenzise isilondolozi esihlukile noma amazinga esitoko okuphepha ngomkhiqizo noma isifunda.

Ithiphu lesithathu: Nikeza ngomuzwa ohlanganisiwe we-cross-brand

Lapho iyunithi ngayinye yebhizinisi ikwazi ukufinyelela izindawo kanye nempahla yamanye amayunithi ebhizinisi, abathengisi bangahlola amamodeli wokugcwalisa amasha. Lokhu kubandakanya:

1. Chofoza bese Uqoqa: Uma umdayisi eyinhlangano enemikhiqizo eminingi enezitolo ezisetshenziswa njengezindawo zokulandwa, amanye amakhasimende angase ahlale eduze nesitolo se-Brand A, kanti amanye azohlala eduze nesitolo se-Brand B. Lapho izindawo nohlu lwamagama lwabiwa, ikhasimende lingafaka i-oda kuwebhusayithi ye-Brand A futhi lilithathe esitolo salo se-Brand B sasendaweni. Lapho belanda esitolo, maningi amathuba okuthi bathenge okwengeziwe - okwenza kube ukunqoba kubathengisi.

1. Ukuthengiswa kwe-Cross brand: Nakuba amanye amabhrendi angase abe nemikhiqizo ehluke kakhulu, amanye angase angabi nayo. Ngokugcwaliseka okulungile kwe-cross-brand, abathengisi bangahlola imikhiqizo edumile noma izisetshenziswa zomkhiqizo owodwa ngaphambili kwesitolo se-inthanethi somunye. Lokhu kuvumela abathengisi ukuthi bathole imininingwane emisha kumasegimenti wamakhasimende nokuziphatha, kuyilapho bekhulisa inani le-oda elimaphakathi.
2. Ukubuyiselwa kwe-Cross brand: Akekho othanda ukubuyiselwa. Ikakhulukazi hhayi amakhasimende. Ngamamodeli wokugcwalisa ama-cross-brand, abathengisi banganikeza izinketho ezilula kakhulu zokubuyisela. Lokhu kukhuthaza abathengi ukuthi bathenge. Phela, ngaphezu kuka-50% wabathengi babuyekeza izinqubomgomo nezinqubo zokubuyisela ngaphambi kokwenza isinqumo sokuthenga. Ngokunika amandla inketho yokubuyisela ukuthenga ku-inthanethi kunoma yisiphi isitolo kunethiwekhi yabo, abathengisi bangakhuthaza ukuwa kwesitolo futhi bakhulise ukuthengisa.
3. Ukugcwaliseka kwesifunda esiphambene:  Uma abathengisi bengakwazi ukwabelana ngesitoko nezindawo ezinkampanini zonkana nasezifundeni, kunikeza izindlela ezintsha zokwengeza inani nokunethezeka kumakhasimende. Isibonelo, uma iwebhusayithi yomthengisi wase-UK ithola i-oda elingakwazi ukugcwaliseka elivela e-UK DC noma esitolo, bangabheka ukuze babone ukuthi leyo nto iyatholakala yini e-France noma e-Germany esikhundleni salokho. Lokhu kuzosiza ukugcwalisa ama-oda wamakhasimende ngenkathi iletha ulwazi oludidiyelwe ngempela lomkhiqizo.

Ithiphu lesine: Izifanekiso zingasheshisa ukunwetshwa

Njengoba abathengisi bekhula, kubalulekile ukukhulisa umnotho wesilinganiso. Abathengisi kufanele bakhe isethi yezifanekiso zemithetho yebhizinisi nezinqubo ezisebenza njengesisekelo sokugcwaliseka kwesifunda ngasinye noma umkhiqizo. Lezi zingabe sezishintshwa ukuze zihlangabezane nezimfuneko zendawo noma eziqondene nomkhiqizo othile. Ngale ndlela, abathengisi bangasheshisa ukukhishwa futhi balethe imikhiqizo emisha noma izifunda esikhathini esingamaviki.

Njengoba abathengisi abaningi besebenzisa isu lemikhiqizo eminingi, kubalulekile ukuthi bakwazi ukungeza izinhlobo ezintsha nezifunda ngokushesha futhi kalula. Ngombono ocacile wedatha ye-inventory kanye namamodeli wokugcwalisa alungile, abathengisi bangenza ukwengeza amabhrendi amasha ebhizinisini labo ucezu lwekhekhe.

Mayelana umbhali: U-Rob Shaw uyiMenenja Jikelele ye-Europe, Middle East, and Africa (EMEA) at Fluent Commerce, uhlelo lokuphatha ama-oda olusezingeni eliphezulu.

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