Ezweni lanamuhla elisheshayo le-eCommerce, ukuhlala ngaphambi komdlalo kubalulekile. Futhi kule ndawo, ukuthambekela okukodwa kuvele njengokushintsha umdlalo: ukuthengisa bukhoma.
Isikhathi sokukhulula amandla ale ndlela yoguquko futhi uthathe ibhizinisi lakho le-eCommerce likhuphuke kakhulu. Ukuthengisa bukhoma kuyisimo esizuza ngokushesha e-US nase-China, ngenani lemakethe kakade elilinganiselwa ku-$40 billion. Cabanga ngomhlaba lapho ungakwazi ukuxhumana nabantu abangaba amakhasimende ngesikhathi sangempela, ubonise imikhiqizo yakho, futhi uhlanganyele nabo.
Esiqeshini sakamuva se- Ukuphumelela kwe-B2B I-podcast, uCarlos Alvarez, Umsunguli kanye ne-CMO ye-Wizards of Ecom, ujoyina umsingathi u-Sharon Gai. Ngesipiliyoni seminyaka engaphezu kwe-15 ku-Amazon, uCarlos ukhulise imikhiqizo yakhe yaba yizibalo eziyisishiyagalolunye emalini engenayo eku-inthanethi. Kule podcast, wabelana ngohambo lwakhe ukusuka ku-side hustles ukuya ku-eBay ukuya ekuzaleni nasekuthengiseni izinambuzane ezibukhoma.
UCarlos ubuye axoxe ngokubaluleka kokwakha umphakathi osekelayo kanye nesidingo sendlela yokuthengisa iziteshi eziningi ngokuhlola amapulatifomu angaphezu kwe-Amazon. USharon Gai noCarlos bahlola inkambiso ekhulayo yokuthengisa bukhoma e-US nase-China, umthelela we-AI ku-eCommerce, futhi banikeze izeluleko ezibalulekile kwabasanda kungena embonini.
UCarlos wabelana ngohambo lwakhe olusuka emsebenzini wesikhathi esigcwele kuya ekutholeni izinxushunxushu ezigcine zimholele ekutheni adayise ku-eBay. Ukhuluma ngezinsuku zakhe zakuqala ze-eBay, lapho ayeya khona egaraji lokuthengisa nasezimakethe zezeze ukuze athole imikhiqizo angayithengisa ukuze athole inzuzo. Wabe eseshintshela ekutholeni imikhiqizo yakwa-Chovm futhi wayidayisa ku-eBay.
Nawa amanye amaphuzu avelele kulesi siqephu.
Okuqukethwe
Ukuzalanisa nokuthengisa izinambuzane ku-inthanethi
Ukwakha umphakathi waku-inthanethi ukusiza abanikazi be-ecommerce
Imodeli yokuthengisa ehlanganisiwe ye-PL-wholesale
Ukwamukela indlela yokuthengisa iziteshi eziningi
Amagama ambalwa ngoCarlos Alvarez
Ukuzalanisa nokuthengisa izinambuzane ku-inthanethi
UCarlos waqala ukuzalanisa nokudayisa izinambuzane ku-inthanethi, ekuqaleni enakekela abanikazi ababegcina izilwane ezihuquzelayo njengezinyoka namadragoni anentshebe njengezilwane ezifuywayo futhi bedinga ukudla kwezilwane ezifuywayo. Nokho, ngokushesha waqala ukuqaphela ama-oda amakhulu avela kubalimi bezinkukhu ababethenga ngobuningi. Lokhu kuqaphela kwamholela ekutheni aguqule isu lakhe lebhizinisi. Ekugcineni, ibhizinisi lakhe lokuzalanisa izinambuzane lakhula kakhulu futhi laheha isithembiso sokuthenga samadola angaphezu kwesigidi, okwammangaza njengoba wayengakaqapheli ngokugcwele amandla ebhizinisi lakhe.
Ukwakha umphakathi waku-inthanethi ukusiza abanikazi be-ecommerce
UCarlos uchaza ukuthi wayehlangana kanjani masonto onke nabangane eminyakeni eyi-11-12 edlule ukuze baxoxe nge-eCommerce. Ekuqaleni, umgomo wakhe kwakuwukuzimela ngokwezimali. Ngokuhamba kwesikhathi, izingxoxo zabo zaziphindaphindeka, ngakho wafuna imibono emisha. Njengoba uCarlos enolwazi lokudala amaqembu okuhlangana ukuze aqale amabhrendi, wakhuthazwa ukuthi aqalele abathengisi base-Amazon. Naphezu kwesiqalo esinensayo, ekugcineni sakhula saba umphakathi omkhulu. Ugqozi kwakuwubunzima bokusebenza wedwa kanye nemfihlo ku-eCommerce. UCarlos wayehlose ukudala umphakathi owesekanayo, okhululekile lapho amalungu esiza khona ukukhulisa amabhizinisi awo, futhi unomuzwa wokuthi ukuzuzile lokho.
Imodeli yokuthengisa ehlanganisiwe ye-PL-wholesale
Imodeli ehlanganisiwe ye-PL (ilebula yangasese) ihlanganisa ukulebula okuyimfihlo nezinto ezithengiswayo. Nakuba ukuqala uhlobo lwelebula yangasese namuhla kuhilela izinselele ezibalulekile zokuthutha kanye nezindleko eziphezulu zokuqala; le ndlela eyingxubevange inikeza indawo yokungena efinyeleleka kakhudlwana. Ivumela abathengisi ukuthi basebenzise amabhrendi asunguliwe ukuze bathole ukubonakala nokwethembeka ngenkathi bephromotha imikhiqizo yabo enegama. Ngokubambisana nemikhiqizo eyaziwa kakhulu futhi bahlanganise imikhiqizo yabo ohlwini, abathengisi bangazuza kuthrafikhi yokusesha ekhona yomkhiqizo kanye nobufakazi bomphakathi, ngaleyo ndlela behlise izithiyo zezezimali nezokusebenza zokungena.
Ukwamukela indlela yokuthengisa iziteshi eziningi
UCarlos ugcizelela ukubaluleka kwama-niches anothe ngokuqukethwe nokusebenzisa amabhrendi akhona ukweqa umkhiqizo womuntu. UCarlos ukhuluma ngolwazi lwakhe lokuthengisa ezinkundleni ezehlukene, okuhlanganisa i-Overstock, i-Walmart, i-eBay, nezitolo ezidayisa amabhokisi amakhulu. Uyazisola ngokungashintshi ngokushesha futhi uyavuma izindleko ezikhuphukayo zokukhangisa e-Amazon njengenselele kubathengisi. Ugcizelela isidingo sokuthi imikhiqizo ibe yiziteshi eziningi futhi ihlole ezinye izinkundla ukuze kugcinwe inzuzo.
UCarlos unethemba ngekusasa le-eCommerce futhi ukhuthaza abathengisi ukuthi bazivumelanise futhi bahlole amathuba amasha.
Amagama ambalwa ngoCarlos Alvarez
UCarlos ungumsunguli kanye ne-CMO ye-Wizards of Ecom, i-Ecom Academy ezinze eMiami, eFlorida. Unentshisekelo yokwakha indawo yokufunda ephephile futhi enothile nge-eCommerce yemikhiqizo nosomabhizinisi abafuna ukusizakala ngokuthengisa e-Amazon. Ngesiqubulo esithi #SellersHelpingSellers, uCarlos uhlose ukunika amandla, ukufundisa, nokusiza amakhasimende akhe nabafundi bathole ukuzimela okukhulu ngokwezimali futhi bakhulise amabhizinisi abo.
UCarlos ubelokhu ethengisa e-Amazon iminyaka engaphezu kwe-15 futhi usekhulise imikhiqizo yakhe yaba izibalo eziyisishiyagalolunye ngonyaka emalini eyisamba. Ubesebenzisa neBlue Bird Marketing Solutions, i-ejensi yokumaketha yedijithali egxile ekutholeni umkhiqizo, ukwakhiwa komkhiqizo, ukuphathwa komthengisi we-Amazon, i-PPC, kanye nesizukulwane esiholayo. UCarlos usebenzisa ubuchwepheshe bakhe kwezokumaketha ku-inthanethi, izingosi zokuxhumana nabantu, kanye nokuthuthukiswa kwebhizinisi elisha ukuze asize amakhasimende akhe aphumelele endaweni yemakethe ye-Amazon enokuncintisana nenamandla. Uphinde abe umhleli oshisekayo wokuhlangana, obambe imicimbi ngezihloko ezahlukahlukene ezihlobene ne-eCommerce, ukuzishicilela, ukukhangisa, nokuthengisa ku-Amazon.
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