Amathrendi Okunakekelwa Kwezinwele Okuzayo: Izimali Ezinenzuzo Kakhulu

Imboni yokunakekelwa kwezinwele iyadlondlobala futhi ayithintekile kakhulu ngenxa yokuwohloka komnotho. Ukwakhiwa okusha okwenziwe ngezithako zemvelo, ezilungele isikhumba sekhanda kuthuthukiswa amabhrendi ukubhekelela wonke amaphrofayili ezibalo zabantu, okuhlanganisa nezinwele ezigoqene nezithungwe.

Hlola amathrendi amakhulu azobumba i- imboni yokunakekela izinwele ngokuzayo ukuze uhlale endleleni futhi uthuthukise ukuthengisa.

Okuqukethwe
Ukubuka konke kwemakethe yokunakekelwa kwezinwele yomhlaba wonke
Amathrendi azochaza imboni yokunakekelwa kwezinwele
Guqula futhi ulawule imakethe

Ukubuka konke kwemakethe yokunakekelwa kwezinwele yomhlaba wonke

Abathengi abaningi bazobeka phambili impilo yezinwele nemikhiqizo ehlanzekile, futhi izici ezifana nezindleko zokuphila, ukwehla kwamandla emali, kanye nenkinga yezemvelo kuzoba nomthelela ezinqumweni zabo zokuthenga.

Imakethe yezinwele zomhlaba kulindeleke ukuthi ikhule ngenani lokukhula elihlanganisiwe lonyaka (CAGR) lika 6.6% kuya ku-US $ 134.30 billion ngo-2028. Ingxenye yokulahlekelwa izinwele kulindeleke ukuthi ikhuphuke kakhulu ngenxa yokuqwashisa okwandayo mayelana nezimbangela eziyinhloko zokuqothuka kwezinwele, okugqugquzelwa ukwanda kwezifundo zomtholampilo.

Ukwengeza, inkinga yezindleko zokuphila izothuthukisa kakhulu ukukhula kokwelashwa kwe-salon-grade yasekhaya.

Amathrendi azochaza imboni yokunakekelwa kwezinwele

Izixazululo ezingabizi kakhulu neze-salon-grade

Lapho abantu abaningi bengakwazi ukuvakashela salon isikhathi esingaphezu kweminyaka emibili, isidingo I-salon-grade imikhiqizo yenyuka ngesivinini. Njengoba abathengi bebhekene nenkinga yokukhuphuka kwamanani entengo kanye nokwehla kwamandla emali emhlabeni jikelele, imikhiqizo leyo eqela ngaphezulu futhi isikhathi nokuqeda uhambo lokuya endaweni yobuhle kuzokhethwa.

Izinkampani ziphendule ngokwakha uhla olubanzi olusebenzayo I-salon-grade imikhiqizo yezinwele, njengebhulashi le-shampoo elomile ukuze kube lula ukusetshenziswa lapho usohambeni.

Imikhiqizo eminingi ihlinzeka ngezixazululo ezisebenzayo, njengekhithi yokwelapha i-keratin yasekhaya engathatha izinyanga ezintathu ngohlelo olulodwa.

Ukondleka okuphelele kusuka ekhanda kuya phezulu

Njengoba imakethe yokubuyisela izinwele kulindeleke ukuthi ikhule iye e-US $12.119 billion ngo-2026, izinhlobo eziningi zemikhiqizo zibheka imikhiqizo yemvelo nengenayo i-sulfate egcwalisa kabusha i-microbiome yesikhumba.

Phakathi naleso sikhathi, amasu okulawula umonakalo njengokushiya a imaski yokulungisa ezinweleni noma ukuzigcoba kusuka empandeni kuye phezulu kuyathrenda ku-TikTok. Kukhona futhi isidingo amafutha kanye nemaski ebusuku lokho kulungisa umonakalo, kuvimbele ukuhlukana kokuphela, kukhuthaze izimpande zezinwele, futhi kunikeze ukugeleza kwamanzi ngobusuku obubodwa.

Ama-biome ezinwele adingeka kakhulu ngoba aboniswe ukuthi ahlehlise umonakalo odalwe imikhiqizo egcwele amakhemikhali. Imikhiqizo yokunakekelwa kwezinwele egcwele izakhamzimba kanye nama-serum ekhanda angaphambi nangemuva kwe-biotic akhuthaza ukukhula kwezinwele futhi avimbele ukuqothuka kwezinwele.

Imikhiqizo efana neNutrafol neGallinee ihola imakethe ngamaserum, amafutha, kanye nama-shampoos ane-microbiome-friendly formulations afana ne-PH ye-microbiome yesikhumba.

Imikhiqizo esekelwe ukuhlolwa komtholampilo ngokugunyazwa okudingekayo nezitifiketi isiza ukusungula ukwethembeka. Isibonelo, iqoqo lezinwele lika-Augustinus Bader lisebenzisa ifomula yobunikazi esekelwa uhlolo lomtholampilo ukuze ifune ukuthi ithuthukisa ukuvuselelwa kwamaselula.

Amakhasimende amaningi afuna isiqiniseko ngoba ukunakekelwa kwezinwele imikhiqizo ingathatha izinyanga ezimbalwa ukukhombisa imiphumela, futhi ukwakheka okuqukethe izithako ze-biotech kukhanga amakhasimende aqaphela isikhumba.

Ukufaka umbala okungenamsebenzi

Abantu bamukela izinwele zezinwele ezintsha futhi banjalo umbala izinwele zabo ekhaya ngamanani abalulekile. Imakethe yemibala yomhlaba kulindeleke ukuthi ikhule ngo-a 5.7% I-CAGR iya ku-US $34.13 billion ngo-2028.

Kunesidingo sodayi wezinwele wesikhashana owenziwe ngokuphelele zemvelo izithako futhi iqukethe isakhi somsoco. Isibonelo, inkampani yezinwele ze-vegan yaseMelika inikeza odayi bezinwele abangenabo ubuthi, abangena-ammonia kufakwe i-aloe vera kanye nesoya ukuze kulungiswe futhi kuqinise izinwele.

Ngaphezu kwalokho, ezinye izinkampani zinikeza iziqeshana zezinwele ezisusekayo ezidala imivimbo yesikhashana ngaphandle kokuphazamiseka. Izinwele ze-clip-in izandiso ngemibala ye-psychedelic ilungele abantu abangafuni ukudaya izinwele zabo, kodwa bajabulele ukuhlola imibala.

Imikhiqizo evumela abasebenzisi ukuthi benze imibala yemibala ibe ngeyakho izokhanga izethameli eziningi. I-Shrine, ibhrendi yaseBrithani, ithengisa udayi wezinwele osetshenziswa kaningi, wesikhashana ongaxutshwa namanye amaconsi odayi ukuze wakhe imibala ehlukene.

Ngaphezu kwalokho, udayi we-holographic ezivumelanisa futhi ziguqule imibala ngokusekelwe ekukhanyeni kwe-UV noma izinga lokushisa yizinto ezintsha zakamuva embonini yezinwele.

Ukwakhiwa kwezinwele okuqondile kwe-geo

Ngenxa yentshisekelo ekhulayo yobuhle be-geo-specific, imikhiqizo yokunakekelwa kwezinwele esekelwe esimweni sezulu kanye nezimo zemvelo izodingeka kakhulu. Lokhu kungenxa yokuthi isimo sezulu esishisayo singabangela i-frizz, futhi isimo sezulu esibandayo singabangela izinwele zome.

Izifutho zokulwa nezinwele zezinwele kanye namajeli athuthukile okulawula isimo sezulu adumile ezindaweni ezisogwini. Bagcoba izinwele ngefomula exosha umswakama, ivimbe umswakama, futhi ivikele ekushiseni nasemisebeni ye-UV.

Izinwele zisengozini yokulimala kwe-UV, okungaholela ekuqhekekeni. Njengoba abantu abaningi beqaphela imiphumela elimazayo yezimo zemvelo ezinweleni, imikhiqizo leyo ukuvikela ngokumelene nalokhu kuzokhula kakhulu.

I-brand yaseBrithani i-Climaplex isebenzisa ifomula yokuphathelene emikhiqizweni yayo ukulungisa nokuvikela izinwele kumakhemikhali ayingozi, ukungcola nokushisa. Izinwele mousse equkethe izakhi kanye namavithamini ukuze kufakwe amanzi ezinwele kuyindlela yokwelapha ethandwayo yokulwa nomonakalo.

Amanzi aqinile aqukethe izinsimbi namaminerali angalimaza i-pH yesikhumba, abangele ukushintsha kombala, ukuhwalala, nokuphuka. Ishawa ehlunga ngokucacisa izixazululo ze-scalp zithandwa ngokususa i-buildup nokubuyisela amazinga e-pH.

Okokugcina, imikhiqizo egcina izinwele zibukeka zizinhle ngezikhathi zonyaka ezishintshayo izokwenza kahle emakethe.

Ubuhle obuphefumulelwe amasiko asendulo

Njengoba abantu abaningi bamukela amasiko asendulo obuhle, imikhiqizo yamasiko amaningi ehlanganisa izithako zomdabu nesayensi ehlanzekile izodingeka kakhulu. Isibonelo, i-Fable & Mande, uhlobo lwe-Indian-British, ithengisa imikhiqizo egqugquzelwe imikhuba yakudala ye-Ayurvedic. Banikeza amafutha ezinwele aqukethe i-ashwagandha ne-dashmool, okuyi zemvelo izinwele zokupholisa izinwele.

Ezinye izinkampani zinikeza umugqa wemikhiqizo ezuzisa kakhulu umkhuba wokugeza waseVietnam wasendulo wokugxumela amaqabunga etiye ahlukahlukene abe unama ukuze wondle izinwele.

Ukubaluleka kokuhlomula ngokuziphatha, ukunika amandla abakhiqizi bendawo, kanye nokusiza abalimi abasafufusa ngeke kugcizelelwe. Isibonelo, i-Salwa Peterson isebenzisa i-chebe, isitshalo esitshalwa e-Chad, emikhiqizweni yaso, futhi zonke izithako zitholakala ngokuziphatha kahle nangokuhwebelana.

Sekuyisikhathi eside imboni yobuhle inganaki ngokwezinhlanga eziningi amakhasimende, aphuthelwe a £ 2.7 billion imakethe. Imikhiqizo emisha ikhuphukile ukuze igcwalise igebe, inikeze izixazululo ezithuthukisiwe zezinwele ezithungwe kanye namakama esitayela aqaphayo athambisa izinwele zezingane ngenkathi eshiya imiphetho iphelele.

Ukunakekelwa kwezinwele kuyo yonke iminyaka

Imikhiqizo ye ukulahlekelwa izinwele futhi ukuncipha okubangelwa izinguquko zamahomoni kuyoba yimfuneko. I-Pantene inomugqa wemikhiqizo yabesifazane abahlangabezana nokuncipha kanye nokomisa ngenxa yokunqamuka kokuya esikhathini, okuhlanganisa nokulahlekelwa izinwele kwangemva kokubeletha.

Ukwelashwa amafutha okunothiswe nge-collagen, omegas, namavithamini okukhuthaza ukukhula nokulwa nokulahleka kwezinwele kwangemva kokubeletha kuzoduma emakethe.

Amakhasimende amaningi azodonswa kumabhrendi abekela inselele ama-taboos futhi anikeze ububanzi obuhlukahlukene. Imikhiqizo ebhekelela kuphela labo abanempandla noma abanezinwele ezimpunga izothola ukuvelela esikhathini esizayo.

Guqula futhi ulawule imakethe

Amakhasimende azoncamela amabhrendi afaka phakathi abhekelela izinwele ezigoqene, izinwele ezimpunga, nalabo abanenkinga yokulahlekelwa izinwele kanye nempandla kanye nezinwele eziqondile. Becabanga ngenhlekelele yomhlaba wonke, abantu abaningi bazofuna ezinye izindlela ezingabizi kakhulu kanye nemikhiqizo ehlinzeka ngezinsizakalo zekhwalithi ye-salon ekhaya.

Imikhiqizo eqondene ne-geo-specific kanye ne-planet-friendly formulations eyenziwe ngezithako zemvelo ezingenawo amakhemikhali anobuthi kuzobusa imboni. Ukwengeza, imikhiqizo edonsa ugqozi ezenzweni zobuhle zasendulo futhi ihlanganiswe nokuqanjwa kwesayensi izobamba imakethe.

Imikhiqizo nemikhiqizo esebenzisa ubuchwepheshe obusezingeni eliphezulu ukusekela nokuthuthukisa ulwazi lomsebenzisi kanye nokusetshenziswa komkhiqizo kuzophumelela.