Ikusasa Lephunga Elimnandi lango-2027: Amathrendi angu-5 okufanele abukwe

Imboni yamakha isizohola i-Bio-Industrial Revolution, i-Biodesign ne-AI inyakazisa izinto. Yonke into, kusukela ezintweni ezisetshenziswayo kuye kwezithako, ukuthuthukiswa komkhiqizo kuye kobuhle, kuzoguquka ukuze kuhlangatshezwane nezidingo zabathengi abafisa ukuzizwisa okuthinta imizwa, okujulile. I-AI izoba ngomunye wabashayeli abathathu abahamba phambili besayensi nobuchwepheshe abaguqula amakha abe ngcono.

I-Neuroscience izodlala indima enkulu, futhi—noma ngabe ithuthukisa impilo enhle noma ivusa uthando, izoba yingxenye yendaba. Futhi masingakhohlwa i-biotechnology! Inikeza abenzi bamakha iphalethi entsha entsha yezithako ezisimeme, zonke ezenziwe zaphila ngamandla e-AI.

Kodwa leli yiphuzu kuphela lalokho okuzonikezwa yiphunga elimnandi ngo-2027. Qhubeka ufunda ukuze uthole amathrendi amahle ephunga azobusa u-2027.

Okuqukethwe
Izitayela ezi-5 zephunga elimnandi okufanele sizibheke ngabomvu ngo-2027
Isiphetho sendaba

Izitayela ezi-5 zephunga elimnandi okufanele sizibheke ngabomvu ngo-2027

1. Isixazululo sephunga

Njengoba abenzi bamakha beba nekhono elengeziwe nge-AI, ijubane abangaxazulula ngalo izinselele zephunga selizokhuphuka kakhulu. Ngokusho kwe-Mintel, abathengi babheka amakha njengento engavumelani nemvelo kuneminye imikhiqizo yobuhle. Kodwa-ke, amabhrendi angawushintsha lowo mbono ngokugqamisa ukuthi i-AI ingenza kanjani uhambo lokuya ebhodleleni luzinze kakhudlwana.

I-AI isiza abenzi bamakha ukuthi benze amafomula besebenzisa izinto ezilungele iplanethi, ikakhulukazi njengoba izithako ze-biotech ezimhlophe zifika emakethe. I-Moschino's Toy 2 Pearl yasebenzisa i-AI ukuze ikhethe izithako zamakhemikhali aluhlaza, kuyilapho i-IFF isebenzisa idatha ye-neuroscience ukuze ivule izimpendulo ezingokomzwelo nezingokwengqondo kumafomula ayo.

Iphunga elichazayo

I-AI ne-neuroscience inika abenzi bamakha amandla okubhekana nezinkinga zempilo yansuku zonke ngamakha. Ingabe abathengi badinga ukulala okungcono noma amandla engeziwe? Izixazululo ezinephunga ezisekelwa yi-AI zilapha ukuze zisize. Isibonelo, i-IFF kanye ne-SleepScore Labs badale I-Sleepy's Scented Pillow Insert, abasebenzisi abangu-80% abathi bathuthukise ukulala kwabo.

Amakha okuqeda ukunqamuka kokuya esikhathini, njengamakha e-Miseico anciphisa ukujuluka ebusuku, nawo ayakhuphuka. Ngisho ne-skincare ingena esenzweni ngamakha anqunyiwe, njenge-Symrise's Fractives, engagcini nje ngokunuka kahle kodwa futhi ilethe izinzuzo ze-skincare ngokususa amagciwane ayingozi.

Amakha omuntu siqu

Amaphrofayili ephunga enziwe ngezifiso enziwe nge-AI aseba intandokazi yabathengi. Imikhiqizo efana ne-AllHuman isebenzisa “imishini” ye-AI ukuze idale amakha angokwezifiso ngemizuzu. U-Estée Lauder uzama ngobuchwepheshe bokubona ubuso e-China, lapho i-AI ihlaziya izimpendulo zobuso zabathengi kumakha athile futhi iphakamise ezinye izindlela ezihambisana nalokho abakuthandayo.

Ungayisebenzisa kanjani

Yamukela amandla ezinto ze-neuroscience kanye ne-biotech ehlanganiswe ne-AI. Gxila ekudaleni amafomula asimeme kanye nokuxoxa lezo zindaba. Ukwengeza, abathengisi kufanele banikeze izixazululo zephunga ezichazayo zayo yonke into kusukela ekunakekelweni komzimba kuya kumakha asekhaya athuthukisa ukuphila kwamakhasimende.

2. Inkumbulo inikwe amandla

Imizwa iyohlale idlala indima ebalulekile lapho abantu bekhetha iphunga, ikakhulukazi uma ingena ezinkumbulo ezibalulekile kubo. Njengoba iphunga lihlanganisa ukuhlukahluka kwamasiko, abantu bayabuza, “Linuka kanjani ifa lami?” Yingakho ukusebenzisana okufana ne-Odeuropa kanye Neqoqo Lephunga Lomlando le-IFF kuvumela izivakashi eziya kumagalari, amamnyuziyamu, nemitapo yolwazi ukuthi zizwakale ukuthi umlando wawunjani—umuzwa omangalisayo wezinzwa.

Ukuvula izinkumbulo zobuntwana

Nali iqiniso elijabulisayo: izinkumbulo zentsha zakha izibopho eziqinile zemizwa. Ngokusho kweStockholm University, amakha avela kuleyo minyaka yokuqala ashiya umbono ohlala njalo. Imikhiqizo efana ne-L'Occitane ingena kulokhu Ngezimbali Ezikhohliwe, iphinda iqhakaze umhlaba wakudala njenge-sweet clover ne-hawthorn ukuze ivuse izinkumbulo ezintsha zephunga.

Izinkumbulo eziqoqwe

I-Nostalgia inkulu njengamanje, ikakhulukazi ngamathrendi akhulayo kanye nakudala. Amakha aba yingxenye yalolu hambo lwesikhathi, okwenza abantu bakhumbule izikhathi abazithandayo. Isibonelo, i-Scented Mementos yase-Jo Malone yase-London igqugquzelwe izimakethe zakudala, kuyilapho uhlobo lwe-indie 27 87's Per Se luveza izinkumbulo ngamakha aqondene nawe.

Indlela yokusebenzisa amandla

Sebenzisa iphunga elimnandi nokupakishwa okuklanywe kahle, okuqoqekayo ukuze uvule lezo “zinhlansi” ezincane zenjabulo. Cabangela iphunga elimnandi elikhumbuza abantu ngezintandokazi zezingane—njengephunga le-popsicle eliphefumulelwe ubisi lwe-Young Beast. Futhi, cabanga ukutshuza ku-AI ne-biotech ukuze udale kabusha izinkumbulo ezithandekayo eziboshelwe iphunga elimnandi labathandekayo noma izindawo ezikhethekile.

3. Uthando olusha

Imikhiqizo yamakha kumele icabange kabusha indlela yabo kwezothando, ikakhulukazi uma kubhekwa umbono omusha we-Gen Z othandweni nobudlelwano. Ucwaningo lukaGivaudan bathole ukuthi u-73% weGen Z e-US kanye nama-68% e-France akholelwa ukuthi amakha adlala indima enkulu ekuheheni. Kodwa nakhu okusontayo—u-Gen Z ungaphezu kwezindima zobudlelwano bobulili obungokwesiko.

Balangazelela ukuxhumana kwangempela, okusuka enhliziyweni. U-Givaudan uphendule ngokwenza umbukiso wephunga elimnandi wokugubha ukubonakaliswa kwemizwelo evulekile neluhlaza. Ingxenye engcono kakhulu ukuthi iphunga lingadlala indima enamandla ekwakheni ukuxhumana okujulile kwabantu.

Ama-gourmands

Ukunyuka kwamakha amnandi kufanelana kahle nale ndawo entsha, engenabulili yothando. Cabanga ukudlala, iphunga elimnandi elidliwayo, njengamakha angaboli, akhothekekayo adalwe inkampani yamaDashi i-DSM-Firmenich ngokubambisana nompheki u-Diego Schattenhofer. Lawa maphunga aphefumulelwe okupheka afiphalisa umugqa phakathi kwephunga ne-flavour, adale umuzwa ojabulisayo, wezinzwa.

Ungawusebenzisa kanjani lo mkhuba

Suka ekulandiseni okudlulelwe yisikhathi, okusekelwe ebulilini futhi ugxile ekuzweleni ngokomzwelo kanye nokuvusa inkanuko kwangempela. Amakha esikhumba, amanothi e-vanilla, namakha amnandi angabeka inkundla yesimanje, indaba yothando. Futhi ungakhohlwa ukuhlola imibono emisha, yephunga elimnandi elidliwayo—kukhona umhlaba wonke wamathuba wephunga elizwakalayo elomuntu siqu futhi elidlalayo.

4. Izilinganiso zezinzwa ezingabonakali

Abathengi balangazelela okungaphezu nje kwephunga—bafuna okuhlangenwe nakho okungokomzwelo, okuhlukahlukene. Iphunga liba namandla nakakhulu uma lihlanganiswe nezinkumbulo, imibala, ukwakheka, nemisindo. Akuseyona nje eyokuhogela—imayelana nokudala uhambo olugcwele lwezinzwa. I-IFF ikubethele lokhu ngophawu lwayo “lomsindo,” yamukela indlela enezinzwa eziningi, kuyilapho uFischersund exhumanisa iphunga namandla angokomzwelo omculo obukhoma kumagigi abo.

Ucwaningo e-UK ikhombisa ukuthi iphunga nombala kuxhumene kanjani. Isibonelo, lapho abantu behogela ikhofi, bakhetha umthunzi onsundu obomvu esondweni lombala. Umsunguli we-Bleu Nour, one-synesthesia (lapho izinzwa zihlangana khona), usebenzisa leli khono ukuze afanise imibala nephunga elimnandi, aguqule ukuzizwisa kube okuthile okuhlukile—imibala ivele ivele emabhodleleni omkhiqizo.

Indlela ye-ASMR yephunga

Ukushukunyiswa kwezinzwa kungenza izimanga zempilo yemizwa. Cabangela umphumela wokupholisa we-ASMR—IMCD Beauty inezithako ezithi zinevayibhu ephumuzayo efanayo. Abathengi bafuna indlela yokubaleka, futhi iphunga lingaletha lokho.

Ungawusebenzisa kanjani lo mkhuba

Ungacabangi nje ngamakha—cabangela iphakethe lezinzwa eligcwele. Isendlalelo ngombala, umsindo, ngisho nokuthinta ukuze kuphakanyiswe umuzwa womzwelo. Thola ugqozi ekuxoxeni kwezindaba zamasiko ukuze uxhumanise abantu nefa labo noma ubanikeze iwindi kokunye.

Ubuchwepheshe obunelungelo lobunikazi buka-Fu Sheng Liu Ji, isibonelo, buhlanganisa amanothi aphezulu kanye nesisekelo ngendlela ekhokha intela kubenzi bamakha bakudala baseShayina, kwakheka umuzwa wephunga elivela ngemijikelezo.

5. Ukubambelela ezintweni zemvelo

Abathengi bangase bawuthande umqondo wamaphunga emvelo, kodwa ngokukhula kwenhlekelele yemvelo, babhekana nenkinga. Amabhrendi adinga ukungena ngemfundo kanye nokuvuleleka ukuze awaqondise ekukhetheni okusimeme ngaphandle kokulahlekelwa ukuyenga kwephunga elimnandi.

Ukufundisa umthengi

Ngokuvumelana ne I-Mintel, u-73% wabantu base-UK bafisa ukwazi ukuthi imikhiqizo yemvelo kanye nemvelo yenziwa kanjani. Lokho kukhombisa ngokusobala ukuthi amabhrendi adinga ukukhuphula umdlalo wabo wokubonisa izinto obala. Ngezithako ezintsha ezifana ne-biotech emhlophe, izinto ezithuthukisiwe, nezinto ezithathiwe, imikhiqizo kufanele icace bha ukuthi isho ukuthini ngokuthi “imvelo.”

I-Biotechnology isiza nemikhiqizo efana ne-Future Society (US) ukuthi yenze amakha avela kuyi-DNA yezitshalo ezingasekho—yebo, ezashabalala! Baqinisekisa ukuthi amakhasimende abo ayazi ukuthi le nqubo yokusungula ingena kanjani ohambweni lwabo lokusimama kuyilapho bethembekile mayelana nezindawo asasebenzela ukuzithuthukisa.

Indlela yokuthatha isinyathelo

Siza amakhasimende aqonde zonke izinguquko ezenzekayo ngezithako ezisimeme. Yiba obala mayelana nenqubo yokudala ukuze ugweme ukusolwa ngokuwasha aluhlaza. Ukwengeza, amabhizinisi kufanele agqamise noma yiziphi izithako ezintsha, indlela abakhiqizi abazenza ngayo, kanye nezinzuzo abazinikezayo.

I-Scentjourner e-Singapore, isibonelo, isebenzisa izinto eziningi ezingabolikala nezithuthukisiwe ngangokunokwenzeka, ezinokulandeleka okugcwele. Amakha azo akhumbuza abathengi ukuthi benza umthelela omuhle ngenkathi bejabulela amakha abawathandayo.

Isiphetho sendaba

Imakethe yephunga lanamuhla igxile ekwenzeni ukuxhumana kwangempela, okungokomzwelo. Uma iphunga lingena kokuthile okukhona emhlabeni wonke, njengezinkumbulo zobuntwana, livele lihlobane futhi libe namandla kuwo wonke amasiko. Ngakho-ke, u-2027 uzobona amaphrofayili ephunga enziwe nge-AI eqala kabusha, enikeza izixazululo zayo yonke into kusukela ekulaleni okungcono kuye ekudambiseni izimpawu zokunqamuka kokuya esikhathini.

Kwezothando, khohlwa indlela yakudala, yobulili. Gxila ekunikezeni amakha azwakala ethembekile ngokomzwelo, enomusa, futhi enozwela. Nakuba izithako zemvelo ziseyintandokazi ephezulu, kunethuba elikhulu lokufundisa abathengi ngezimangaliso zezinto ze-biotech. I-2027 izobakhombisa ukuthi ukuqamba okusha kungathatha kanjani amakha abawathandayo emvelo awayise ezingeni elilandelayo.