Ikusasa Lemivimbo Neziphequluli: Amathrendi angu-4 ngo-2023

Izitayela zamashiya namashiya ngo-2023 zithanda ukubukeka kwemvelo okwengeziwe. Lokhu kuthakasela okukhulayo emivimbolweni nasezipheqululini zemvelo kudala amathuba amasha emikhiqizo esekela futhi evuselela impilo yezinwele nokukhula, ikakhulukazi kulabo abafuna ezinye izindlela zokwelapha ezihlaselayo nezimba eqolo ezifana nezandiso ne-microblading.

Ake sibhekisise kabanzi ukuthi abathengi bafunani uma kukhulunywa ngemikhiqizo ye-lash and brow kulo nyaka ozayo.

Okuqukethwe
Imakethe yemivimbo nemivimbo
Ukubaluleka kobufakazi bomkhiqizo
Ophthalmologists yizifo ezintsha
Ezinye izindlela zokwelapha kanye nama-cosmetic hybrids
Ukuguquka kwemivimbo yokuziphatha
Ikusasa brows nemivimbo

Imakethe yemivimbo nemivimbo

Intshisekelo emikhiqizweni ye-eyelashes ne-brow inyukile eminyakeni yamuva nje ngenxa yokushintsha kwemibono yobuhle kanye nomthelela wobhubhane. Ukwengeza, inkinga yezindleko zokuphila idale isidingo sezinye izindlela ezithengekayo esikhundleni sokwelashwa okusekelayo nezandiso, kuyilapho ukuya ekubukekeni okungathuthukisiwe kusheshise isithakazelo emikhiqizweni ethuthukisa iziphequluli nemivimbo yemvelo.

The imakethe ye-eyelash serum yomhlaba wonke yalinganiselwa ezigidini ezingama-US $752 ngo-2020 futhi kulindeleke ukuthi ifinyelele e-US $ 1.3 billion ekuqaleni kuka-2023, ngemikhiqizo ehlanganisa ama-serum akhulisa ukukhula kanye nama-make-up hybrids ahlangabezana nesidingo esikhulu.

Okuqukethwe okuhlobene ne-Lash-brow kuphezulu ubuhle isigaba ku-TikTok, ene-#LashSerum ehlanganisa ukubukwa okuyizigidi ezingu-641, #LashSerumResults 92.8 million, kanye ne-#BrowGrowth 40.8 million.

Ukubaluleka kobufakazi bomkhiqizo

Ubufakazi sebuphenduke isikhuthazo sokuthenga esinamandla kakhulu sobuhle kanye nengxenye ephoqelelayo yokukhanga komkhiqizo. Amabhrendi aphumelelayo azotshala ekusebenzeni okuphezulu okunamandla izithako futhi bafakazele izimangalo zabo ngedatha nesayensi.

Ngokusho kwe-Euromonitor's International Beauty Survey, u-40% wabathengi uthe babheka ukusebenza okuqinisekisiwe phezu kwezimangalo zesithako semvelo noma esiphilayo. Njengoba isifiso sokwakheka okunamandla sikhula, abantu bancika emikhiqizweni esekelwe isayensi. Ukwelashwa kobuhle, ikakhulukazi i-skincare, kukhulise ukukhanga kwezinketho eziholwa yizithako.

Isifiso semikhiqizo esekelwa isayensi sibaluleke kakhulu emikhiqizweni ye-elash and brow, ikakhulukazi mayelana nezimangalo zokuxhasa ukukhula.

Ambalwa ama-serum e-elash nama-brow afakazelwe ngokwezokwelapha ukuthi ashintsha isigaba sokukhula kwezinwele ze-anagen. Noma kunjalo, ukwakheka okusha okusha kuvala igebe phakathi kwamandla nokusebenza, kuhlinzeka ngezinketho ezihlanzekile, eziphephile nezithuthuke kakhulu ngobuchwepheshe. Amaserum akhokhiswa ama-botanicals anamandla we-skincare kanye nezakhamzimba ezifana ama-peptides, ama-biotin, Futhi yi-keratin ingashukumisa ngempumelelo ukukhula kwemivimbo futhi iwagcine eqinile, enamanzi futhi ondlekile.

Ophthalmologists yizifo ezintsha

Abathengi bobuhle baklomelisa ubuchwepheshe obuchwepheshile ngaphezu kwamanye amamethrikhi. Uma kuziwa emikhiqizweni yamehlo, ophthalmologists yizinkanyezi. Ngokuvumelana ne Isitatimende, u-55% wabantu base-UK bayavuma ukuthi kukhona ubudlelwano phakathi kwempilo yamehlo nezinye izifo.

Njengoba amehlo ebhekene namazinga akhulayo okukhanya okuluhlaza kanye nokungcola, isithakazelo ku-opto-cosmetics siyakhula. Imikhiqizo nemikhiqizo kadokotela yokuqala ihlinzeka ngekhambi kumathrendi e-TikTok evame ukuba yingozi kanye nemikhiqizo ephambi kosaziwayo futhi ibonwa njengeziphakeme futhi inokwethenjelwa.

Njengaku-skincare, amabhrendi aholwa ngokwezokwelapha anemikhiqizo ephephile eyakhelwe izindawo zamehlo azwelayo azothola amandla. I-COVID-19 kanye nokulahlekelwa izinwele okuhlobene nengcindezi kuthinta iziphequluli nemivimbo. With izixhumanisi zezokwelapha phakathi ukucindezeleka kanye ne-trichotillomania, kunethuba lemikhiqizo yokuxhasa amakhasimende ngamasu abucayi nemikhiqizo yokubuyisela.

Ezinye izindlela zokwelapha kanye nama-cosmetic hybrids

Nikeza enye indlela yezinqubo ezihlaselayo nezimba eqolo ngokugxila emikhiqizweni yokubuyisela esimweni. Imikhiqizo yokubuyisela esiza ukutakula nokudala ubude bemvelo nokugcwala kuyadlondlobala.

Beka izinzuzo ezengeziwe ngaphambili futhi phakathi nendawo lash futhi ubuso imikhiqizo. Abathengi abaqapha kakhulu izindleko bafuna izethembiso ezithengekayo ezinikeza ukusebenza okwengeziwe, ikakhulukazi mayelana nempilo nokuphila kahle, okuzoba yisici esibalulekile esinqumweni sokuthenga.

Isidingo samafomethi ayingxube siyakhula njengoba abantu beqaphela kakhulu ukusetshenziswa. Izindleko, izinqubo ezilula, nokusebenza okusezingeni eliphezulu sekuyizinto eziza kuqala njengoba abathengi belindele okwengeziwe ezintweni zendabuko.

Bheka emikhiqizweni yamehlo yezimonyo ekhona engase igcwaliswe izakhiwo ezinenzuzo emivimbo. Tshala ekuthuthukisweni kwezigaba ezihlukene ezifiphalisa imingcele phakathi kwezimonyo, ukunakekelwa kwesikhumba, isayensi nokunakekelwa kwezinwele. Ama-eyeliners angama-liquid futhi imaski ziyisibonelo esihle, eziguquka zibe ama-lash booster.

Ukuguquka kwemivimbo yokuziphatha

Ukuze uthintane nabathengi abanomqondo we-eco, amabhrendi kufanele alinganisele ukusebenza kanye neplanethi. Emhlabeni jikelele, 47% yabathengi maningi amathuba okuthi bakhethe izinhlobo ezinakho kokubili, kuyilapho eyodwa kwezintathu iveze ukuthi mancane amathuba okuthi ithenge uhlobo oluzinzile uma ikhwalithi yehliswa. Tshala imali ekuqinisekiseni futhi ube sobala ngokugcwele futhi ulandeleke kulo lonke uchungechunge lokuhlinzeka ukuze ulwe nokuwasha okuluhlaza futhi wakhe ukwethembana.

Khanyisile kubika u-77% wabathengi benqaba imikhiqizo enecala lokuwasha, ngakho-ke okushoyo kumele kuhambisane nalokho okwenzayo. Izinhlangano ezifana ne-Provenance zivikela abathengi ngokuxhuma izimangalo ebufakazini obuphuma ku-supply chain noma ukuqinisekiswa kwenkampani yangaphandle.

Ikusasa brows nemivimbo

Abathengi bobuhle bafuna okwengeziwe ngemali yabo, ikakhulukazi ezintweni ze-niche ezifana nemikhiqizo ye-lash noma ye-brow. Imikhiqizo edlula ukuthuthukiswa kwezimonyo okusheshayo futhi enikeza impilo ye-brow yesikhathi eside nempilo ye-lash izofika kangcono ngabathengi abahlakaniphile.

Amabhrendi aholwa yisayensi yesiphequluli nemikhiqizo enemikhiqizo esekelwe ukuhlolwa komtholampilo noma ukuqinisekiswa okuvela eceleni kuzothinta abantu. Sekela ukukhula nezimangalo zezempilo ezithuthukisiwe ngobufakazi, okuhlanganisa idatha yesayensi nangaphambi nangemuva kwezithombe.

Okokugcina, inkinga yezindleko zokuphila kanye nokukhathazeka ngempilo yamehlo kususa abantu ekwelashweni nezandiso ezihlaselayo, ezibizayo nezidla isikhathi. Beka imikhiqizo yokunakekelwa kwe-lash kanye ne-brow njengokutshala imali okuhlakaniphile kwesikhathi eside esiza abathengi ukuthi bonge isikhathi nemali futhi kube ngcono emhlabeni.