Thola Isu Elilula Lentengo Yezengqondo le-Ecommerce

Ukudala isu elihle lentengo yezengqondo kungaba yindlela eyinhloko yokuheha amakhasimende aku-inthanethi ukuthi athenge imikhiqizo emabhizinisini athile e-eCommerce. Uma engasebenzisi amanani entengo yezengqondo, amabhizinisi angase aphuthelwe ukuthengiswa njengoba athathwa njengakhangi kancane kumthengi kunabanye abanamasu ahlakaniphile. 

Amanye amasu entengo angokwengqondo aziwayo angabonwa usuku nosuku ahlanganisa; thenga eyodwa thola ukunikezwa kwamahhala okukodwa, ukuthengisa kosuku olulodwa/amadili esikhathi esinqunyelwe, futhi uthenge lo mkhiqizo ukuze ufakwe ohlwini lwemiklomelo. Lezi ezinye nje ngoba kukhona nemiqondo ecashile engasetshenziswa, njengokuthi “intengo ye-charm,” lapho amanani engaphansi kwenombolo eyindilinga, njengo-$9.99 kune-$10. Bona amasu entengo angaba khona engqondo ngezansi futhi uthole izindlela zokuwasebenzisa ngaphakathi kwe-eCommerce. 

Okuqukethwe
Yini eyenza intengo yezengqondo ibe nenjongo ku-eCommerce?
5 Amasu okubeka amanani ngokwengqondo
Ingabe ukusebenzisa lawa maqhinga kuhle kangakanani ku-eCommerce?

Yini eyenza intengo yezengqondo ibe nenjongo ku-eCommerce?

Ngokuvamile, imikhiqizo yentengo ingaba yinkimbinkimbi. Futhi nge-eCommerce, kungaba nzima nakakhulu. Ngokungaphezulu ukufinyelela kumabhrendi afanayo, ukunikezela ngemikhiqizo efanayo ngamanani afanayo kusho ukuthi amabhizinisi adinga ukwenza intengo ngezindlela ezizoyenga abathengi kumkhiqizo wabo, kunalabo abaqhudelana nabo. Unalokho emqondweni, ukuba namasu endaweni enza umkhiqizo ugqame kungaba usizo oludingekayo ukuze kugcinwe/kukhuliswe ukuthengiswa kwamabhizinisi eCommerce. 

Elinye isu elinjalo amanani engqondo. Lokhu kuyasiza imizwa yomthengi. 

Umqondo ongemuva kwawo uwukwenza umthengi azizwe sengathi uthola idili elingcono kakhulu elikhona ngomkhiqizo awuthengayo. Ukugxila kwe-eCommerce akukwazi ukuba ekwaziseni umkhiqizo ngoba kudinga ukuthintana ngokomzimba ngento—kunzima ukuzwa ngesikrini sekhompyutha/ifoni. Ngakho-ke, ukugxila ekuxhumaneni ngokomzwelo kungaba yindlela yokubhekana nale nkinga. 

Intengo yezengqondo yenza lokho kanye. Kwenza umthengi afise umkhiqizo ngokusekelwe enanini, futhi indlela obekwa ngayo inani ingasiza ekuthathweni kwesinqumo sokuthi umthengi uzowuthenga noma cha.

5 Amasu okubeka amanani ngokwengqondo

Kunezindlela eziningi zamanani entengo amabhizinisi e-eCommerce angazithatha uma kukhulunywa ngamasu angokwengqondo. Nazi ezinye zezindlela ezihlukile zentengo ezingasetshenziswa kalula ngabathengisi be-eCommerce. 

Intengo ye-Charm

Intengo ye-Charm cishe iyindlela endala nesetshenziswa kakhulu yokubeka amanani ngokwengqondo. Uma usebenzisa indlela yentengo ye-charm, kusho ukuthi abathengi abagxili kumadijithi alungile futhi bavame ukugxila kakhulu kumadijithi angakwesokunxele, okwenza umphumela wedijithi yesokunxele futhi benze isinqumo sabo ngokusekelwe kule nombolo. 

Ngamafuphi, umthengi ubheka inani le-$ 11.99 futhi alibone njenge-$ 11 esikhundleni se-$ 12.00 nakuba umehluko u-$ 0.01 kuphela. Le ntengo ithathwa njengeshibhe kakhulu futhi ngaleyo ndlela ihehe kakhulu ukuyithenga. Lena indlela yokubeka amanani isikhathi eside futhi ephumelelayo futhi ingenye yezindlela eziqonde kakhulu ukuzisebenzisa. Uma ukhetha ukuthi yimaphi amasu ozowasebenzisa, lokhu kufanele kube phezulu ohlwini, kanti amanye asetshenziswe njengebhonasi. 

I-BOGOF 

Thenga eyodwa uthole eyodwa mahhala iyindlela edumile esetshenziswa ezitolo ezinkulu kodwa ingaba indlela esebenzayo yokuheha abathengi be-eCommerce. Kuthiwa ingenye ye Edume kakhulu izindlela zentengo zabathengi, abathanda ukuzizwa sengathi bathola okuthile mahhala. 

Ukudala lolu hlobo lokuphromotha kuyindlela enhle futhi nakuba kungase kube nokufana nesaphulelo "se-50% yezinto ezimbili", kuyafiseleka ukusebenzisa i-BOGOF. Isaphulelo sika-50% sezaphulelo, ngaphandle kokudala umphumela wezindleko ezifanayo kumthengi, azikhangi njenge-BOGOF. Umthengi uvame ukuthanda umusa womthengisi we-eCommerce odalwa ngomnikelo we-BOGOF, esikhundleni sakamuva. Umqondo wokuthola "isipho" samahhala ukhanga ngokwengqondo kumthengi, ngakho-ke inketho enhle yesu lentengo le-eCommerce. 

Ukwehliswa kwezindleko 

Le ndlela yokubeka amanani ivamise ukuhlotshaniswa nemikhiqizo enenani eliphezulu futhi into ngokuvamile iba ngaphezu kwebanga lesabelomali somthengi. Indlela enhle yokukhuthaza abathengi ukuthi bathenge lapho amanani entengo ephezulu ukukhetha ukuthi bazokhokha kancane kancane ngento yabo. 

Eminyakeni yakamuva kube nokukhula kwezinhlelo zokusebenza ezifana Qinisekisa noma izinketho zezimali zesitolo se-inthanethi ezivumela abathengi ukuthi bahlukanise izindleko zomkhiqizo futhi bawukhokhe ngezitolimende ngesikhathi okuvunyelwene ngaso. Isibonelo, uma umuntu ethenga ifoni engu-$1049.99, angakhetha ukuyikhokha kusengaphambili noma asebenzise inketho yokukhokha/yezezimali ukuze ahlukanise izindleko zibe amasegimenti angu-$29.17 isikhathi esiyizinyanga ezingu-36. Le ndlela itholakala kalula kubathengisi be-eCommerce, njengabaningi izinhlelo zokusebenza zokukhokha ingalandwa ngqo kuwebhusayithi yesitolo se-inthanethi. 

Lapho abathengi bebona lokhu njengendlela etholakalayo, bangazizwa beqiniseka ukuthi imikhiqizo izobathengela yona ngisho noma inezindleko eziphakeme. Leli su libaheha ukuthi bathenge okungaphezu kwesabelomali sabo esijwayelekile futhi ngokwengqondo libenza bazizwe sengathi bathola imali enhle ngenxa yezindleko ezihlukaniselwe amanani alawulekayo. 

Intengo ibambelela

Ukuqinisa amanani kuyindlela yokwenza umthengi azizwe sengathi umkhiqizo abawuthengayo ushibhile kunomkhiqizo ofanayo kwenye indawo, kodwa ubonakala ushibhile ngenxa yesakhiwo samanani. Indlela elula yokuchaza ukuqiniswa kwentengo nge-RRP (inani lokudayisa elinconyiwe). Uma umthengi ebona le ntengo uyibona njengenani langempela lomkhiqizo. Ngakho-ke, ngokubona intengo ephezulu efinyelelwe kanye nentengo entsha enesaphulelo yengezwe, umthengi angaholelwa ekukholweni ukuthi uthola umkhiqizo ongcono kakhulu ngemali encane. 

I-RRP ka-$450 (eshaywe) isebenza njengenani lesikhonkwane futhi iyingxenye yesici esihehayo. Ukubona ukuthi inani leqiniso elikhokhwayo lika-$399 liphansi kune-RRP kwenza umthengi azizwe ngokwengqondo sengathi uthola isivumelwano esingcono (nakuba lokho kungase kungabi njalo), okulenza libe isu eliwusizo nelilula lentengo. 

Intengo ye-Decoy

Intengo ye-Decoy kuyindlela umthengisi angakhuthaza ngayo umthengi ukuthi athenge into ngentengo efanelekile yemakethe. Isibonelo esihle salokhu ekusebenzeni kusesinema lapho uthenga ukudla okulula. Ama-popcorn avame ukuboniswa ezikrinini njengoba ukhokhela ithikithi lakho lesinema futhi kukhona osayizi abahlukahlukene abatholakalayo. Isibonelo, ungathola:

Abantu abaningi bangakhetha inketho ngesiphuzo, njengoba esikhulu sikhulu kakhulu futhi zibiza kakhulu kangangokuthi umthengi uqhutshwa ku-bumper ecabanga ukuthi lena inketho engcono kakhulu. I-“intengo ye-decoy” yiyona eheha kakhulu ngokwengqondo kumthengi. Ukube bekunezindlela ezimbili kuphela, cishe umthengi ubezokhetha I-Snack Esilula. Nokho, “ngokukhohlisa” kwenani lesithathu, bayengeka kakhulu ukuthenga inketho enenani eliphezulu I-Bumper Snack. Abathengi abaningi bazoqaphela ukuthi i-Premium Snack akuyona inketho enhle, ngakho-ke akufanele ukuba nayo. 

Ukuze usebenzise “intengo yokukhohlisa,” isiza se-eCommerce sizodinga ukuba nezinketho zentengo ezihlanganisiwe/ezihlukahlukene ezinokukhethwa okungaphezu kokubili. Okubili kokukhethwa kukho kufanele kube ngaphansi kokunye ukuze kungakhangi umthengi bese “intengo yokukhohlisa” efiseleka kakhulu kufanele ibalwe kanye nabanye. Lokhu kuzoqinisekisa ukuthi umthengi udonsela enanini umthengisi alisebenzisayo njengenkohliso. Le nketho ingaba yimpumelelo kumkhiqizo othengisa amasevisi noma enamaphakheji amanani ahlukahlukene. 

Ingabe ukusebenzisa lawa maqhinga kuhle kangakanani ku-eCommerce?

I-eCommerce incike ekukhuthazeni okubonwayo ukuze kudayiselwe abathengi bayo. Abathengi abakwazi ukuzwa noma ukubuka imikhiqizo ngokomzimba, ngakho-ke amasu entengo angaba yindlela yokubaheha kuwebhusayithi yomkhiqizo.

Amasu entengo omqondo we-eCommerce angangena ekuqapheni okuncane komthengi futhi amkhuthaze ukuthi athenge kusayithi ngamasu amahle ngaphezu kokukodwa ngaphandle. Lawa maqhinga adala ukuxhumana okungokomzwelo nomthengi ngokubenza bazizwe sengathi bathola idili elihle ngomkhiqizo, ngenxa yokuthi intengo yethulwa kanjani. Zilula ukuzisebenzisa, zibe nomthelela omuhle ekudwebeni nasekugcineni amakhasimende kumikhiqizo, futhi andise ukuthengisa kanye nenzuzo.