Osomabhizinisi bahlala befuna izindlela ezintsha zokusungula ubukhona babo futhi baklame i-niche. Isu lakamuva elithole ukudonswa okubalulekile ukuqala ibhizinisi lelebula yangasese e-Amazon. Le ndlela ivumela abantu ukuthi bafake amabhrendi futhi badayise imikhiqizo njengeyabo, ihlinzeka ngendlela eyingqayizivele yobunikazi bebhizinisi nokukhula.
Lapha, sizokuhambisa ezinyathelweni ezibalulekile ukuze uqalise uhambo lwakho lwelebula yangasese futhi uvule amandla amakhulu emakethe ye-Amazon.
Okuqukethwe
Liyini ibhizinisi elinelebula yangasese?
Kungani uthengisa imikhiqizo yelebula yangasese ku-Amazon?
Umhlahlandlela wesinyathelo ngesinyathelo sokuqala ibhizinisi lelebula yangasese ku-Amazon
Imicabango yokugcina
Liyini ibhizinisi elinelebula yangasese?
Ibhizinisi elinelebula elizimele lihilela ukukhiqizwa kwemikhiqizo yinkampani eyodwa (umkhiqizi noma umphakeli) bese lifaka uphawu nokudayisa leyo mikhiqizo ngaphansi kwegama lomkhiqizo lenye inkampani (umdayisi noma umdayisi).
Ngamanye amazwi, inkampani yakha umkhiqizo, kodwa enye inkampani ibeka uphawu lwayo kuwo futhi iwuthengise sengathi ngowayo.
Kungani uthengisa imikhiqizo yelebula yangasese ku-Amazon?
Ukuthengisa imikhiqizo enelebula yangasese ku-Amazon kunikeza izinzuzo ezimbalwa kosomabhizinisi namabhizinisi, okulenza libe yibhizinisi elihehayo nelingenisa imali.
Nazi ezinye izizathu eziphoqayo zokuthi kungani abantu bekhetha ukuthengisa imikhiqizo enelebula yangasese endaweni yesikhulumi se-Amazon:
- Ubunikazi bebhrendi nokulawula: Ukulebula okuyimfihlo kuvumela abathengisi ukuthi bakhe futhi babe ngabanikazi bomkhiqizo wabo, ohlinzeka ngokulawula ekwakhiweni komkhiqizo, ukupakishwa, nokumaketha, okuvumela ukuhlukaniswa endaweni yemakethe eqhudelanayo.
- Izilinganiso zenzuzo nokulawulwa kwezindleko: Imikhiqizo enelebula yangasese ivamise ukunikeza amamajini enzuzo aphezulu uma kuqhathaniswa nokuthengisa kabusha amabhrendi akhona. Ngokuthola imikhiqizo ngokuqondile kubakhiqizi, abathengisi banganqamula abaxhumanisi, behlise izindleko futhi bakhulise inzuzo engaba khona.
- Ukwenza ngokwezifiso nokuhlukanisa: Imikhiqizo enelebula yangasese ingenziwa ngendlela oyifisayo ukuze ihlangabezane nezidingo ezithile zemakethe noma ihlukaniswe kwabaqhudelana nayo. Abathengisi bangakhetha izici zomkhiqizo, ukupakishwa, kanye nezakhi zebhrendi, okubavumela ukuthi bahlinzekele izethameli eziqondiwe ezihlukile.
- Ukufinyelela kusisekelo samakhasimende e-Amazon: I-Amazon ingenye yezinkundla ezinkulu ze-e-commerce emhlabeni jikelele, enesisekelo samakhasimende esikhulu. Ukuthengisa ku-Amazon kunikeza ukufinyelela kuzithameli esezilungile, kusiza abathengisi ukuthi bafinyelele amakhasimende afuna futhi athenge endaweni yesikhulumi.
- Ukugcwaliseka ngamasevisi e-Amazon (FBA).:
- I-Amazon inikeza insizakalo Yokugcwaliseka kwe-Amazon (FBA), ephethe ukugcinwa, ukupakisha, ukuthumela, kanye nenkonzo yamakhasimende. Lokhu kuvumela abathengisi ukuthi bagxile ekukhuliseni ibhizinisi labo ngaphandle kokusebenzelana nempahla, ukuhlinzeka ngenqubo yokugcwalisa elula nephumelelayo.
- Imikhiqizo ebhaliswe kuhlelo lwe-FBA ivamise ukufanelekela i-Amazon Prime, okungakhuphula kakhulu ukuthengisa. Amalungu ayinhloko ayazuza ekuthunyelweni okusheshayo nezinye izinzuzo ezikhethekile, okwenza imikhiqizo ikhange nakakhulu engxenyeni enkulu yamakhasimende e-Amazon.
- Ukufinyelela komhlaba wonke: I-Amazon ivumela abathengisi ukuthi bafinyelele amakhasimende emhlabeni jikelele, bavule amathuba okwanda kwamazwe ngamazwe. Lokhu kungaba wusizo ikakhulukazi kumabhizinisi anamalebula azimele afuna ukungena ezimakethe ezihlukene futhi asebenzise amathrendi omthengi emhlabeni jikelele.
- Izindleko zokumaketha eziphansi: Ngesisekelo samakhasimende esakhelwe ngaphakathi se-Amazon kanye nenjini yokusesha, abathengisi bangazuza ezindlekweni eziphansi zokumaketha kunokuqala iwebhusayithi ezimele ye-e-commerce. Inkundla ye-Amazon ngokwayo isebenza njengethuluzi lokumaketha, isiza imikhiqizo ukuthi itholwe yilabo abangase babe abathengi.
- Ukucubungula inkokhelo okuthembekile: I-Amazon inikeza uhlelo lokucubungula ukukhokha oluvikelekile noluthembekile, ukunciphisa ukukhathazeka okuhlobene nokuthengiselana kokukhokha.
Nakuba ukuthengisa imikhiqizo enelebula yangasese e-Amazon kunikeza izinzuzo eziningi, impumelelo idinga ukuhlela ngokucophelela, ukumaketha okuphumelelayo, nokuzibophezela ekuletheni imikhiqizo esezingeni eliphezulu kanye nenkonzo yamakhasimende. Osomabhizinisi kufanele benze ucwaningo olunzulu lwemakethe futhi bahlale benolwazi mayelana nezinguquko kuzinqubomgomo ze-Amazon ukuze bazulazule ngempumelelo endaweni ye-e-commerce eguquguqukayo.
Umhlahlandlela wesinyathelo ngesinyathelo sokuqala ibhizinisi lelebula yangasese ku-Amazon
Nakhu obukulindele—umhlahlandlela wesinyathelo ngesinyathelo sokuqala ibhizinisi lelebula yangasese e-Amazon:
1. Ucwaningo lomkhiqizo
Impumelelo ebhizinisini lelebula elizimele iqala ngocwaningo olunzulu. I-Amazon inikeza izigaba eziningi zemikhiqizo, ngayinye inamathuba nezinselele zayo. Yenza ucwaningo lwemakethe ukuze uhlonze i-niche ehambisana nezinto ozithakaselayo, enesidingo esanele, futhi elinganiswe nokuncintisana. Amathuluzi afana ne-Jungle Scout ne-Helium 10 anganikeza imininingwane ebalulekile kumathrendi emakethe, amazinga okuncintisana, namamajini enzuzo angaba khona.
Ukukhetha i- umkhiqizo olungile kuyisinqumo esibalulekile esingaba nomthelela omkhulu empumelelweni yebhizinisi lakho. Cabangela imikhiqizo enamathuba okwenza ngokwezifiso, okukuvumela ukuthi uhlukanise umkhiqizo wakho endaweni yemakethe egcwele abantu. Linganisa izici ezifana nosayizi womkhiqizo, isisindo, nobunkimbinkimbi bokukhiqiza.
Ukuthola ibhalansi phakathi kokufunwa nokuncintisana kubalulekile ukuze uthole umkhiqizo onenzuzo enkulu ohambisana nezinjongo zebhizinisi lakho.
Funda kabanzi mayelana ne indlela yokukhetha umkhiqizo ophumelelayo ngokuthengisa ku-Amazon.
2. Thola umenzi noma umphakeli onokwethenjelwa
Ngomkhiqizo wakho owukhethile, sekuyisikhathi sokusungula ubambiswano nomkhiqizi noma umphakeli. Bheka ozakwethu abathembekile abangaletha imikhiqizo yekhwalithi ephezulu ngokungashintshi. Cela amasampula ukuze uhlole ikhwalithi yomkhiqizo mathupha futhi uqinisekise ukuthi uhlangabezana nezicaciso zakho. Ukwakha ubudlelwano obuqinile nomkhiqizi wakho kubalulekile empumelelweni yesikhathi eside yebhizinisi lakho lelebula yangasese.
Sebenzisa izici zokusesha nokuhlunga ze-Chovm ukuze uthole abahlinzeki abangaba khona. Hlunga imiphumela ngokusekelwe kumibandela efana nesigaba somkhiqizo, ubungako be-oda obuncane (MOQ), kanye nendawo yomhlinzeki.
3. Dala i-brand identity eyingqayizivele
Uphawu lwakho lungaphezu nje kwelogo; kungumongo webhizinisi lakho. Yakha igama lebhrendi elehlukile, ilogo, kanye nobuwena bubonke obuhambisana nezethameli oziqondise.
Dizayina okokufaka okudonsa amehlo okungavikeli kuphela umkhiqizo wakho kodwa futhi kugqame endaweni yesikhulumi se-Amazon.
Ubunikazi bebhrendi obuqinile bunikela ekwethembeni kwekhasimende nokwethembeka, okubeka inkundla yempumelelo endaweni yemakethe eqhudelanayo.
Ukwakhiwa komkhiqizo kunezici eziningi; nazi Izinyathelo ezi-7 ezilula zokukusiza ukuthi wakhe umkhiqizo wakho. Futhi amanye amathiphu angeziwe indlela yokusungula ukuma komkhiqizo okuqinile emakethe yakho.
4. Setha i-akhawunti yakho yomthengisi we-Amazon
Ngaphambi kokuthi uqale ukuthengisa ku-Amazon, udinga dala i-akhawunti yomdayisi. Qinisekisa ukuthi ulwazi lwe-akhawunti yakho lunembile nokuthi uthobela izinqubomgomo zomthengisi we-Amazon.
5. Faka kuhlu umkhiqizo wakho welebula yangasese ngempumelelo
Ukudala uhlu lwemikhiqizo oluphoqayo kubalulekile ukuze uhehe abangaba amakhasimende.
- Ukutshala isikhathi Crafting a enemininingwane futhi incazelo yomkhiqizo ohehayo (nawa amanye amathiphu mayelana usebenzisa i-ChatGPT ukuze ubhale izincazelo zomkhiqizo).
- Sebenzisa izithombe zekhwalithi ephezulu ezibonisa umkhiqizo wakho ngama-engeli ahlukahlukene. Funda kabanzi mayelana ne- izinhlobo ezahlukene zezithombe zomkhiqizo we-e-commerce ukuthi ibhizinisi lakho lingasebenzisa. Futhi nazi ezinye amathiphu wokuthatha izithombe zomkhiqizo ngokwakho.
- Lungiselela uhlu lomkhiqizo wakho ngamagama angukhiye afanelekile ukuze uthuthukise ukubonakala kosesho.
Uhlu olulungiselelwe kahle luthuthukisa amathuba okuthi umkhiqizo wakho utholwe amakhasimende angaba khona aphequlula i-Amazon.
Futhi, cabanga ngamanani ancintisanayo. Izintengo ezintsha ziholela ekugcinweni kwamakhasimende okukhulu kanye nenzuzo enkulu. Kunamasu angu-3 entengo avamile: intengo yokumaka, intengo yokuncintisana, kanye nentengo yokungena. Funda kabanzi mayelana nalezi amasu entengo kanye nendlela yokuwasebenzisa.
6. Nquma indlela yakho yokugcwalisa
Uma kuziwa ekugcwaliseni ama-oda, unezinketho ezimbili eziyinhloko: Ukugcwaliseka nge-Amazon (FBA) noma Ukugcwaliseka Ngomthengisi (FBM).
- I-FBA ibandakanya ukugcina imikhiqizo yakho ezindaweni zokugcina izimpahla zase-Amazon, futhi iphatha ukupakisha, ukuthunyelwa, isevisi yamakhasimende, kanye nezimbuyiselo.
- I-FBM isho ukuthi unakekela inqubo yokugcwalisa, okuhlanganisa ukuthunyelwa kanye nesevisi yamakhasimende.
Cabangela ubuhle nobubi bendlela ngayinye bese ukhetha leyo ehambisana nemodeli yebhizinisi lakho kanye nezinjongo. Awuqinisekile ukuthi yikuphi okungcono kakhulu kwebhizinisi lakho? Funda kabanzi mayelana nendlela ngayinye lapha.
7. Sebenzisa isu lokumaketha eliqinile
Ukwethula umkhiqizo wakho ku-Amazon kuyisiqalo nje; udinga isu lokumaketha elisebenzayo ukushayela ukuthengisa. Sebenzisa amandla Ukukhangiswa kwe-Amazon ukwandisa ukubonakala komkhiqizo wakho ngokufakwa kuhlu kwemikhiqizo exhasiwe. Sebenzisa kokubili amasu aphilayo nakhokhelwayo ukuze ufinyelele izethameli eziningi. Izinkundla zokuxhumana nazo zingabaluleka ekuthuthukiseni umkhiqizo wakho kanye nokushayela ithrafikhi ohlwini lwakho lwe-Amazon.
8. Beka phambili isevisi yamakhasimende kanye nokubuyekezwa
Isevisi yamakhasimende eyingqayizivele iyisisekelo sebhizinisi lelebula yangasese ephumelelayo. Nikeza izimpendulo ezifika ngesikhathi neziwusizo emibuzweni yamakhasimende, lungisa izinkinga ngokushesha, futhi ulwele ukwaneliseka kwamakhasimende. Izibuyekezo ezinhle zidlala indima ebalulekile ekwakheni ukwethembeka nokwethenjwa.
Izibuyekezo ezinhle zibalulekile kumabhizinisi ukuze enze amakhasimende athenge imikhiqizo namasevisi awo. Lokho akumangazi, uma kucatshangelwa ukuthi amakhasimende amaningi azochitha Amaphesenti angama-31 ngaphezulu ebhizinisini elinezibuyekezo ezinhle.
Khuthaza amakhasimende anelisekile ukuthi ashiye izibuyekezo, futhi aphathe ngokukhuthele isithunzi sakho ku-inthanethi ukuze ulondoloze isithombe esihle somkhiqizo.
Nazi Izinyathelo ezingu-10 ezilula ezingasiza amabhizinisi athole izibuyekezo ezingcono ze-inthanethi. Futhi, nasi esinye iseluleko mayelana indlela yokuthuthukisa inzuzo yakho ngezibuyekezo ezinhle ze-Amazon.
9. Gada, lungiselela, futhi uzivumelanise nezimo
I-e-commerce landscape iyashintshashintsha, futhi ukuhlala uphambili kudinga ukuqapha okuqhubekayo kanye nokwenza kahle. Hlaziya njalo ukusebenza kokuthengisa kwakho, impendulo yekhasimende, namamethrikhi omkhiqizo. Sebenzisa le datha ukuze wenze izinqumo ezinolwazi futhi ulungiselele ukufakwa kuhlu kwemikhiqizo yakho, amasu okumaketha, nokuphathwa kwempahla. Hlala unolwazi ngezinguquko kuzinqubomgomo ze-Amazon futhi uvumelanise indlela yakho yokwenza ngendlela efanele.
Imicabango yokugcina
Ukuqala uhambo lwebhizinisi lelebula yangasese e-Amazon kuwumzamo othokozisayo onamandla amakhulu. Ngokwenza ucwaningo olunzulu, ukwenza izinqumo ezinolwazi, nokubeka phambili ukwaneliseka kwamakhasimende, ungazulazula ezinkingeni zemakethe yase-Amazon futhi wakhe ibhizinisi elinenzuzo neliqhubekayo.
Ngokuthengisa ku-Amazon, nazi izinsiza eziwusizo:
- Umhlahlandlela wokuthengisa imikhiqizo yobuhle ku-Amazon
- Ungaliwina kanjani i-Amazon Buy Box
- Indlela i-Amazon ethenga ngayo nge-prime ingakhuphula ukuthengisa
- Amathiphu angu-5 ama-akhawunti amasha omthengisi we-Amazon
- Amathiphu ayi-6 okusiza amabhizinisi ukuthi akleliswe phezulu ohlwini lwe-Amazon
- 10 Amathiphu abalulekile okuthengisa ama-Amazon amabhizinisi adinga ukwazi
- Umhlahlandlela ophelele wokusebenzisa irejista yomkhiqizo we-Amazon
- Ungawaphatha kanjani ama-akhawunti amisiwe e-Amazon
- Ama-KPI abalulekile omthengisi we-Amazon ukusiza ukukala nokuqinisekisa impumelelo
- Ungamelana kanjani nabathengisi bomkhiqizo we-Amazon abangagunyaziwe
- 7 Amasu alula we-Amazon pay-per-click (PPC) okukhulisa ukuthengisa
- Umhlahlandlela Wokubhida Kwezikhangiso ze-Amazon
- Ungayikhulisa kanjani inzuzo yakho ngezibuyekezo ezinhle ze-Amazon
- Ubuhle nobubi be-Amazon piggybacking
- 9 I-ChatGPT ikwazisa ukuthuthukisa ukuthengisa kwakho kwe-Amazon
