Uhlu lwakho lwe-imeyili lungenye yezimpahla ezibaluleke kakhulu zokumaketha zebhizinisi lakho. Kunokuba ithrafikhi edlulayo evela kokuthunyelwe kwesikhashana kwenkundla yezokuxhumana noma izikhangiso ezikhokhelwayo, laba ngabantu abazibandakanye nawe futhi unokufinyelela okuqondile kubo.
Ungenza imali ngokuchofoza inkinobho noma nini uma uyidinga ngohlu oluqinile lwe-imeyili. Ngokungafani nezinye iziteshi zokumaketha, unokulawula okuphelele nobunikazi lapha.
Ngakho ulukhulisa kanjani uhlu lwakho lwe-imeyili? Sizodlula kumathiphu namaqhinga asebenza kahle kakhulu engiwafundile ngokukhulisa uhlu lwama-imeyili amaningi emashumini ezinkulungwane.
Ingqondo yokukhula ye-imeyili oyidingayo
Ngaphambi kokuthi singene ezinyathelweni zesenzo, ake siqondise ikhanda lakho. Uma kuziwa ekukhuliseni uhlu lwe-imeyili, awufuni nje izinombolo eziningi ezingavuthiwe ngangokunokwenzeka.
Lokhu akugcini nje ngokubiza ngokushesha, futhi kulimaza ukulethwa kwakho kwe-imeyili uma uthumela okuqukethwe kumakheli e-imeyili amaningi angahlangene (nangekho ngempela).
Esikhundleni salokho, ufuna ukugxila ekukhuliseni uhlu lwe-imeyili olubandakanyeka kakhulu. Ikhwalithi KANYE nenani.
Lokho kusho ukuthi kufanele hlanza uhlu lwakho ngokuvamile, ungalokothi uthenge uhlu olujwayelekile, futhi njalo unikeze okuthile okubalulekile kwababhalisile bencwadi yakho yezindaba. Ngizokhuluma okwengeziwe ngalelo phuzu lokugcina kamuva.
Amaqhinga angukhiye ayisishiyagalombili okukhulisa uhlu lwakho lwama-imeyili
Manje njengoba ngikucabangele izinga oholayo, ake sikhulume ngamaqhinga avivinyiwe nahloliwe okukhulisa uhlu lwakho lwe-imeyili.
1. Faka ukukhetha kwakho kuzo zonke izindawo ezifanele
Qala ngazo zonke izisekelo zakho ezimboziwe. Qiniseka ukuthi unokungena nge-imeyili ezindaweni ezijwayelekile:
- Ekhasini lakho eliyisiqalo
- Kubha yakho eseceleni
- Ekupheleni kokuqukethwe kwebhulogi yakho
Lezi izindawo ezisobala, kodwa zinganakwa—sifuna ukuqala ngesisekelo esiqinile ngaphambi kokuthi singene kumaqhinga athuthuke kakhulu.
Okufana nalokhu kusebenza kahle:
Yini okufanele uyisho ekungeneni kwakho?
Nakuba ungaba "Joyina imiqondo engu-7,000+ ekhaliphile njengawe," kungcono ukuba nokuthile okuqondiswe kakhulu ezifisweni zababukeli bakho.
Ngaphandle uma okuqukethwe kwakho kuyinto ekhethekile kubafundi bakho (okungukuthi, masikhulume iqiniso, kungaba ngcono uma ufuna ukukhulisa ibhizinisi eliku-inthanethi), akekho ozobhalisela olunye uhlu lwama-imeyili ajwayelekile.
2. Khanga ithrafikhi yewebhusayithi yekhwalithi ephezulu
Izinga lohlu lwakho lwe-imeyili liqala ngekhwalithi yethrafikhi yewebhusayithi yakho. Noma ngabe izinketho zakho zokungena ziguqula kahle kangakanani, akunandaba uma abantu abalungile bengayivakasheli iwebhusayithi yakho.
Yilapho i-SEO nokumaketha okuqukethwe kungena khona. Okuqukethwe okukhulu ukukhomba amagama angukhiye afanelekile kungaheha ithrafikhi yekhwalithi ku-autopilot kusuka ezinjini zokusesha ezifana ne-Google.
SEO inejika lokufunda futhi kuthatha isikhathi ukusebenza, kodwa ingenye yezindlela eziphumelela kakhulu zokumaketha okuqukethwe ukukhulisa uhlu lwakho lwe-imeyili.
Iqala ucwaningo lwegama elingukhiye-ukwazi ukuthi yimaphi amagama angukhiye afunwa ngamakhasimende akho kanye nendlela yokukala lawo magama angukhiye.
Ungakwenza lokhu ngokushesha ngokuhlaziywa kwegebe lokuqukethwe. Vele uthayiphe iwebhusayithi yakho ku-Ahrefs' I-Site Explorer bese uchofoze Igebe lokuqukethwe inkinobho ezansi kwemenyu engakwesokunxele lapha.
Bese, xhuma izimbangi zakho ezintathu noma ngaphezulu. Uma ungazi ukuthi obani izimbangi zakho, ungabathola nge Izizinda Eziqhudelanayo bika ngenhla kwe Igebe Lokuqukethwe umbiko.
Uma usushayile Bonisa amagama angukhiye, uzothola uhlu lwawo wonke amagama angukhiye izimbangi zakho, kodwa awukwenzi. Lokho kwesinye isikhathi kungaba amashumi ezinkulungwane zamagama angukhiye, ngakho-ke kungcono ukuthi uqale ngamagama angukhiye bonke abaqhudelana nawo abawakalayo ukuze uthole imiphumela efaneleke kakhulu:
Kusukela lapha, uzoba nohlu oluqinile lwemibono yalokho okudingayo ukudalela okuqukethwe.
Ufuna ukufunda okwengeziwe? Qala ngale mihlahlandlela ye-SEO:
- Izisekelo ze-SEO: Umhlahlandlela wabaqalayo we-SEO Success
- Ungakudala Kanjani Okuqukethwe Okubalulekile Okusezingeni
3. Dala ukuthuthukiswa kokuqukethwe
Ukuthuthukiswa kokuqukethwe yilokho kanye okuzwakalayo—“ukuthuthukiswa” kokuqukethwe okufundayo njengamanje.
Izibonelo ezimbalwa zalokhu kungaba:
- "Umhlahlandlela wokugcina" wokushiswa kwamafutha esihlokweni esimayelana nokuzivocavoca ukuze unciphise umzimba.
- Ispredishithi sebhajethi esihlokweni esimayelana nendlela yokudala ibhajethi.
- Uchungechunge lwevidiyo olumayelana nendlela yokudlala ukulele esihlokweni esimayelana nama-ukulele angcono kakhulu wabaqalayo.
Ungathola ubuciko ngendlela ofuna ngayo ngalokhu. Yini ongayinika abafundi bakho ezoba wusizo ngempela kubo futhi ihambisane nalokho abakufundayo njengamanje?
Isibonelo, nginezinkulungwane zama-imeyili ngokudala isipredishithi esiqhathanisa abakhempa abancane abahlukene abangaphezu kuka-50 njengokuthuthukiswa kokuqukethwe kumhlahlandlela wami kwabahamba phambili abancane abakhempa.
Nakhu ukuthi ifomu lokungena libukeka kanjani:
Futhi nakhu ukubheka isipredishithi abasitholayo lapho bebhalisa:
Abafundi bami maningi amathuba okuthi babhalisele uhlu lwami ngoba bathole okuthile okubalulekile okwaba usizo ngempela phakathi nocwaningo lwabo ukuze bathole ukuthi iyiphi ikhampasi okufanele bayithenge.
Ulungele ukwenza lokhu ngokwakho?
Ukuze uthole ukuthi yimaphi amakhasi okufanele uwadalele ukuthuthukiswa, bheka amakhasi akho ashushumbiselwa kakhulu ku-Google Analytics. Vele uye kokuthi “Amakhasi nezikrini” ku-GA4 (noma Ukuziphatha > Konke okuqukethwe > Amakhasi okufika ku-GA endala), futhi ihlunga ngokuzenzakalelayo ngenombolo yokubuka.
Bese udala ukuthuthukiswa kokuqukethwe okunengqondo emakhasini akho ashushumbiselwa kakhulu.
Zama ukucabanga ngokuthuthukiswa ongakusebenzisa kuwo wonke amakhasi amaningi ukuze wonge ngesikhathi nezindleko. Isibonelo, umhlahlandlela wokugcina wokulahlekelwa isisindo ungakhuthazwa kuwo wonke ama-athikili mayelana nokudla okungcono kakhulu kokunciphisa umzimba, ukuzivocavoca okungcono kakhulu kokunciphisa umzimba, njll.
Futhi, ukulungiselelwa kwenjini yokusesha kuzoba umngani wakho omkhulu ngaleli qhinga. Uma uhlanganisa ukuthuthukiswa kokuqukethwe nokuthunyelwe okukleliswe ku-Google, uzokhulisa uhlu lwakho lwe-imeyili ku-autopilot.
4. Izipho zokusingatha
Ake ngiqale ngesitatimende esikhulu sokuzihlangula: Izipho ezijwayelekile ziyindlela enhle yokukhulisa uhlu lwama-imeyili… agcwele ama-imeyili omgunyathi noma angabanjwanga.
Abantu abaningi badala ama-imeyili (abangalokothi bawahlole noma bawasebenzise) ngenjongo eyodwa yokubhalisela izipho. Noma bayabhalisa bese bezikhipha ngokushesha ohlwini ngemuva kokuphela komnikelo.
Esikhundleni sokunikeza okuthile okuvamile, okufana nemali noma izinto zikagesi zikanokusho, namathela ekunikezeni okuthile okuhlobene ngokuqondile nemakethe yakho ohlosiwe.
Isibonelo, uma usendaweni yokufaneleka, nikeza okokusebenza kokufaneleka. Uma usendaweni yokwenza izinkuni, nikeza imishini yokwenza izinkuni. Uyawuthola umqondo.
Okungcono nakakhulu, uma uthengisa imikhiqizo eyakho, nikela ngemikhiqizo yakho. Ngaleyo ndlela, ngisho noma othile eshiya uhlu lwakho lwe-imeyili, usemqondweni wakhe okungenani noma nini lapho esebenzisa izinto zakho.
Isibonelo esisodwa se-giveaway eyenziwe kahle yilena ka-iKamper:
Nakhu okwenza kube kuhle:
- Inikela ngemikhiqizo yayo.
- Ihlanganyele namanye amabhrendi amakhulu endaweni yokukhempa yangaphandle.
- Yonke imikhiqizo ekunikezelweni ibalulekile kumakhasimende e-iKamper (ayikho imikhiqizo ejwayelekile noma ukheshi).
Ngamanye amazwi, abantu abangaba amakhasimende e-iKamper kuphela ababhalisela isipho.
Futhi, ngobudlelwano namanye amabhrendi, ikhulisa ukufinyelela kwayo ngenkathi yakha ubudlelwano nozakwethu abanamandla.
Uma uzokwenza i-giveaway, qiniseka ukuthi uyenza ngokusemthethweni. Qaphela ukuthi kusho kanjani kokuthunyelwe ukuthi i-Instagram ayikusekeli ukunikezwa kwayo. Lokhu kungenye yezinto okudingeka uzenze kuzo ngokusemthethweni ubambe isipho. Le mithetho iyehluka kuye ngamazwe.
5. Sebenzisa izigelekeqe zenhloso yokuphuma
Ama-pop-ups ayacasula, akunjalo?
Yiqiniso—uma kuyinto ongenandaba nayo.
Kungakho kufanele usebenzise kuphela izigelekeqe zenhloso yokuphuma, kahle, ngenhloso. Ungavele ufake ugaxekile kubafundi bakho ngokuthi “Hey! Bhalisela uhlu lwami!” ngaphandle kokubanika okuthile abakukhathalelayo.
Kunalokho, sebenzisa kuphela izigelekeqe zenhloso yokuphuma ukuze unikeze abafundi bakho into abayifunayo ngempela. Ikhodi yesaphulelo ingasebenza, nakuba lokho akuqinisekisi ukugcinwa kwamakhasimende.
Indlela engiyithole isebenza kahle kakhulu ukuhlanganisa lezi zigelekeqe kanye nokuthuthukiswa kokuqukethwe esidlule kukho ngeqhinga #3. Kwenza ukuthuthukisa kwakho kucace futhi kwehlisa amathuba akho okuthi izigelekeqe zicasule ngempela.
Sikhuluma ngokungacasuli… nawa amanye amathiphu okugwema ukushubisa abafundi bakho:
- Qiniseka ukuthi i-pop-up yakho ilula futhi isobala ukuvala. Yenza okuthi “X” ekhoneni kube lula ukubona futhi uqinisekise ukuthi i-pop-up iyavala uma bechofoza ngaphandle kwebhokisi.
- Bonisa kuphela okuzivelelayo ngemva kwesikhathi esithile ekhasini noma ngemva kokujula kokuskrola okuthile ukuze kungabonisi ngokushesha futhi kwenze abantu bahambe ngokushesha. Kufanele ukwazi ukusetha lezi zimo kuzilungiselelo ze-pop-up zamathuluzi amaningi.
Ngaleyo ndlela, ukhulisa izinzuzo ze-pop-up futhi unciphise ukucasuka.
Nasi isibonelo esihle se-pop-up yenhloso yokuphuma:
Kuhle ngoba:
- Kulula ukuvala. (Kukhona inketho ethi “X” ebonakalayo kanye nenketho ethi “Cha, ngiyabonga”.)
- Inikeza okuthile okuyigugu, hhayi nje ukukucela ukuthi ubhalise.
- Ifaneleka kakhulu izethameli zikaTim Ferriss (ukhuluma kakhulu ngokuthi ungayithuthukisa kanjani impilo yakho).
Kunamathuluzi amaningi nama-plugin ongawasebenzisa ukuze udale izigelekeqe futhi uphathe ababhalisile bakho. Mina ngokwami ngisebenzisa Guqula ukuphatha uhlu lwami kanye Thuthukisa Lightboxes ukwenza ama-pop-ups ami, kodwa sebenzisa noma yini oyithandayo.
6. Ungalokothi ufake ugaxekile ohlwini lwakho
KULUNGILE, leli yithiphu elisobala. Kodwa ngeke kugcizelelwe ukungaqedi uhlu lwakho ngama-imeyili angenamsebenzi. Lokhu kufaka phakathi:
- Ukungathumeli okuthile ohlwini lwakho okungeke kunendaba nakho.
- Ukuthumela ama-imeyili amabili kuya kwamane kuphela ngenyanga ngaphandle uma ama-imeyili akho emayelana nokuthile okuzwela isikhathi okusobala ukuthi abantu bafuna izibuyekezo ezivame kakhulu kukho (njengezindaba noma izibuyekezo zemakethe).
Ukugcinwa kwababhalisile nakho kunomthelela omkhulu ekukhuleni okuzinzile. Yilokho-kuqhubekela ku-#7.
7. Sebenzisa i-drip feed
Into yokugcina ofuna ukuyenza ukuvumela uhlu lwakho lwe-imeyili olusebenze kanzima luphole. Kungaba lula ukukhohlwa ukuthumela njalo—ngaphandle kwalokho, akubona bonke abantu ohlwini lwakho abasesigabeni esifanayo sakho. ukumaketha kwemingcele.
Yilapho okuphakelayo kwe-drip kungena khona. Lolu uchungechunge lwama-imeyili owamisa ngaphambi kwesikhathi ukuze “aconse” ohlwini lwakho ngokuhamba kwesikhathi. Empeleni kuyindlela yokuqinisekisa ukuthi uthumela njalo ohlwini lwakho ngaphandle kokudinga ukubhala i-imeyili entsha yokusakaza masonto onke.
Isibonelo, umkhankaso wakho we-drip ungabukeka kanje:
- Umfundi ubhalisa ohlwini lwakho ukuze athole umhlahlandlela wabo wokugcina wokulahlekelwa isisindo.
- Isofthiwe yakho yokumaketha ye-imeyili ibathumela i-imeyili yokwamukela kanye ne-PDF yabo.
- Ngosuku olulandelayo, obhalisile wakho omusha “uvuzwa” enye i-imeyili enenguqulo yevidiyo yomhlahlandlela wabo ephromotha nemikhiqizo yakho.
- Ngemva kweviki, bathola i-imeyili yokungena ebuza ukuthi baqhuba kanjani ngemigomo yabo.
- Njll
Lawa ma-imeyili "aphumile" angaphromotha okuqukethwe kwakho okudala, abelane ngokuqukethwe kwakho okusha, anikeze amathiphu nemikhuba engcono kakhulu, futhi ngezikhathi ezithile akhuthaze imikhiqizo efanelekile ohlwini lwakho.
Futhi, bakunikeza inzuzo eyengeziwe yokudinga ukuhlela ama-imeyili kanye kuphela, bese uvumela i-automation ikuphathele izinto kusukela lapho.
Ikhuluma nge-automation...
8. Hlukanisa uhlu lwakho
Ungathanda ukuthola i-imeyili mayelana namathiphu okwehlisa isisindo uma uzama ukunqwabelanisa? Cishe cha. Kungakho uma unikezela ngokuqukethwe ngezihloko ezahlukahlukene ngaphakathi kwendawo, kungcono ukuhlukanisa uhlu lwakho ukuze abafundi bakho bathole kuphela ama-imeyili abaluleke kakhulu kulokho abakukhathalelayo.
Kunezindlela ezimbalwa ongahlukanisa ngazo uhlu lwakho:
- Isegimenti esuselwe ekutheni ikuphi ukuthuthukiswa kokuqukethwe ababhalise kukho (okungukuthi, umhlahlandlela wokwehlisa isisindo ungena esigabeni sokuncipha kwesisindo, umhlahlandlela wokwakha imisipha ungena engxenyeni yokwakha imisipha).
- Vele ubuze ababhalisile bakho abakuncamelayo ku-imeyili yokwamukela. Banikeze uhlu olunamachashazi lwezihloko ezixhunywe ngomaka abahlukene bamasegimenti ahlukene. Isibonelo, ungenza uhlu olufana nalolu:
- Ngithanda ukwehlisa isisindo.
- Ngithanda ukwakha izicubu zomzimba.
- Ngithanda ukuba namandla engeziwe kanye nokuba nempilo engcono.
- Isegimenti esuselwe kokuthi obhalisile uthenge yiphi imikhiqizo.
Isofthiwe ngayinye ye-automation ye-imeyili ihlukile endleleni ephatha ngayo lezi zinhlobo zokuzenzakalela namathegi. Kepha ngeConvertKit (leyo engiyisebenzisayo), nansi indlela yokwenza lokhu:
Chofoza Yenza ngokuzenzakalelayo eyehlayo ke Imithetho.
Chofoza + Umthetho Omusha phezulu kwesokudla, futhi uzocelwa ukuthi ukhethe I-trigger kanye Nesenzo. Kuya ngokuthi iyiphi isu lokuhlukanisa ofuna ukulisebenzisa kulawa amathathu engiwashilo ngenhla, uzodinga ukwenza i-trigger ehlukile.
Kulesi sibonelo, ngizokugcina kulula—chofoza Ibhalisela ifomu njenge-trigger futhi Bhalisela ukulandelana njengesenzo. (Qaphela ukuthi uzodinga ukumisa ifomu nokulandelana ngaphambi kwalokhu ukuze lisebenze.) Lokhu kwenza ukuthi noma nini lapho othile ebhalisa esebenzisa ifomu olikhethile, uzokwengezwa ngokulandelana (“isiphakeli sokudonsa”) olikhethile.
Ngaphezu kwalokho, chofoza inkinobho + ngaphansi kwe Bhalisela ukulandelana isenzo bese wengeza isenzo sesibili Engeza ithegi nomaka wengxenye ehambisanayo walelo fomu. Lokhu kuzokwengeza umaka kunoma ubani obhalisele lelo fomu, ngaleyo ndlela kukuvumela ukuthi “ubahlukanise”.
Uma ujabulile ngezilungiselelo, chofoza Londoloza Umthetho. Yilokho kuphela okumele ukwenze.
Imicabango yokugcina
Futhi, uhlu lwakho lwe-imeyili ngokungangabazeki lungenye yezimpahla ezinkulu zebhizinisi lakho. Uhlu lwamakhasimende onawo amandla okulawula—ngokungafani namanye iziteshi zokumaketha.
Amaqhinga engiwabalule ngenhla angisize ngakhe izinhlu ezimbalwa emashumini ezinkulungwane, nabantu abahlala bethembisene umshado futhi banakekele lapho ngithumela i-imeyili.
Phatha uhlu lwakho njengegolide, ungalokothi ulisebenzise, futhi khumbula ukuthi kukhona abantu bangempela ngakolunye uhlangothi lwalawo ma-imeyili. Yileyo ndlela yokukhula nokugcina uhlu lwama-imeyili lwekhwalithi ephezulu.
Umthombo ovela Ama-Ahrefs
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla luhlinzekwa ngabakwa-Ahrefs ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
