Ukuthenga Okuqondiswayo: Ukwenza lula Inqubo Yoku-oda

Ukuthenga okuqondisiwe kukusiza ukuthi ugcine ukulawula ukusetshenziswa kwemali ngesikhathi senqubo yokuthenga futhi ubeke ama-oda ahambisana nemihlahlandlela yokuthenga. Qhubeka ufunda ukuze uthole okwengeziwe ngamasevisi nesofthiwe engasiza ekwehliseni umthwalo ekuthengeni.

Ukuthenga okuqondisiwe kungasiza abathengi bazizwe beqiniseka kakhulu

Amakhathalogi adidayo, izidingo eziqinile zokukhethwa kwabahlinzeki - ngisho nezinqubo ezilula zokuthenga zingadla isikhathi uma ufuna ukugwema amaphutha lapho u-oda. Yilapho izixazululo zesofthiwe yokuthenga okuqondisiwe ziqala ukusebenza: zenza kube lula inqubo yokuthenga futhi ziyenze ngokuzenzakalela ngangokunokwenzeka. Ngisho noma izinkampani zinezinhlelo eziyinkimbinkimbi zokuthenga ze-B2B ezikhona, izisebenzi zingafaka ama-oda ngaphandle kokuqeqeshwa kwangaphambili zisebenzisa lolu hlobo losizo lokuthenga.

Izixazululo zokuthenga okuqondisiwe zinikeza inzuzo yesixhumi esibonakalayo somsebenzisi esiqondiswe ezinqubweni zokuthenga ze-B2C. Baqondisa abathengi kuyo yonke inqubo yokuthenga, banikeze izincomo neziphakamiso futhi baveze imihlahlandlela ekhona yokuthenga yenkampani. Lokhu kwenza kube lula kubathengi ukuthi bathenge imikhiqizo efanele kubahlinzeki abafanele ngentengo engcono kakhulu.
 

Ukufaka ama-oda ngaphandle kwethimba lokuthenga

Lezi zixazululo zokuthenga nazo zingakhulula umthwalo ekuthengeni ngokuvumela ama-oda athile ukuba afakwe ngaphandle kokubandakanya le ngxenye yebhizinisi. Lokhu kwaziwa ngele-'maverick buying' futhi sekuvele kusabalele: Ngokusho kwe-Ignite, ukuthengwa kwe-maverick kungabalela kufika ku-80% wesamba semali echithwe yinkampani. Ikakhulukazi, izinto ezivela ekuthengeni okungaqondile noma izingxenye ze-C ezinenani eliphansi ngokuqhathaniswa zi-odwa ngale ndlela.

Ukuthenga okuqondisiwe kunciphisa ububi bokuthenga i-maverick - njengokushoda kwezinto obala, ukukhuphuka kwezindleko zenqubo kanye nabahlinzeki abangafaneleki. Abasebenzi abavela eminyangweni engochwepheshe bangakhetha izinto zokwakha futhi bazi-ode ngokwabo. Ukusekelwa kwe-IT kuqinisekisa ukuthi ukucaciswa okuchazwe ngokuthenga kulandelwa futhi ukuthi izinqubo zoku-oda zirekhodwa kahle nayo yonke idatha edingekayo.

Nazi ezinye izinzuzo ezengeziwe zezixazululo zokuthenga okuqondisiwe, usebenzisa i-SAP njengesibonelo

Ukusebenzisa izixazululo zokuthenga okuqondisiwe kunezinye izinzuzo zama-SME. I-SAP Ariba Guided Buying, enye yezinhlelo zokusebenza zesofthiwe esebenza kahle kakhulu, inezinzuzo eziningi kubasebenzisi:

• Izigaba zokusebenzisa imali ezilungiselelwe ngaphambilini zomkhakha ngamunye
• Ukulawulwa kwezindleko kanye nokwethulwa okucacile kwezindleko zomsebenzi ngamunye ngesikhathi sangempela
• Izikhathi ezincishisiwe zokucubungula ama-oda, ama-invoyisi nezinkokhelo, okonga izindleko
• Ukusebenzisa kangcono izaphulelo zomphakeli kanye nemali
• Ukufinyelela ku-Ariba Network, okungenye yamanethiwekhi amakhulu emhlabeni jikelele abalingani bohwebo enezinkampani ezingaba yizigidi ezi-3.7.
   

Ama-chatbot angakuqondisa kanjani enqubweni yokuthenga

Izixazululo zokuthenga okuqondisiwe zivame ukuhlanganisa amasistimu e-bot asebenza njengabasizi ababonakalayo ukukuqondisa ngenqubo yokuthenga. Sezivele zinikeza izindawo zomkhiqizo ukuze umsebenzisi afinyelele umkhiqizo awudingayo ngokuchofoza okumbalwa nje. Uma kungewona umkhiqizo ojwayelekile novame uku-odwa, isisebenzi singabeka kalula i-chatbot emgudwini ofanele ngomusho noma igama.

Isibonelo, uma isisebenzi sidinga iphepha lephrinta elisha futhi sifaka igama kusixhumi esibonakalayo, i-bot iyasiqondisa kuyo yonke inqubo ye-oda futhi sibuze ngefomethi nezinye izici. Uma iphepha elilungile selitholakele, ifomu le-oda ligcwaliswa yi-bot futhi lidluliselwe emnyangweni wokuthenga noma ngokuqondile kumphakeli - kuye ngokuthi inani le-oda lidinga ukugunyazwa.

Ama-chatbots ahlakaniphile manje asewusizo njengezisebenzi ezingabantu futhi angafinyelelwa ngeziteshi ezihlukahlukene. Kungakhathaliseki ukuthi nge-PC yakho noma i-smartphone, umlayezo wezwi noma umlayezo wombhalo - Izingxoxo ze-AI zingashintshwa kunoma yisiphi isimo futhi zihlanganiswe kunoma iyiphi inkundla.

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