The isiginci imboni ibone ukukhula okuphawulekayo eminyakeni embalwa edlule njengoba kusekelwa amathrendi amasha kanye nezibalo.
Ukuduma okuhlala isikhathi eside kwale mboni nokufinyeleleka kwayo, okugqugquzelwa izinkundla zedijithali kanye nentuthuko yezobuchwepheshe kwezokukhiqiza, kuholele ekuhlinzekeni ngemakethe okuhlukahlukene kokubili abadlali asebemnkantshubomvu kanye nabaculi abasafufusa.
Emabhizinisini, ukuhlala uhambisana nezitayela nedatha sekuyisidingo esibalulekile. Lokhu kukuvumela ukuthi ulungise okunikezwayo kwakho, ubikezele ukushintsha kwesidingo, futhi ugcine ukuxhumana okuvumelanayo nezithameli zakho.
Lesi sihloko sizohlola isiginci sakamuva izibalo zemboni kanye nezitayela zokugcina abathengisi benolwazi futhi besendaweni.
Okuqukethwe
Izibalo zomkhakha wesiginci ezibalulekile
Izitayela zamanje embonini yesiginci
Isiphetho sendaba
Izibalo zomkhakha wesiginci ezibalulekile
Izibalo zomkhakha wesiginci ziveza ikhadi elikhuthazayo lamabhizinisi, elibonisa ukukhula okuqhubekayo kokuthengisa, ukukhula okungaguquki, kanye nenani labantu elikhulayo.
Izibalo zokuthengisa isiginci
Eminyakeni emibili edlule, imboni yesiginci ibonise ukukhula okuphawulekayo ekuthengisweni. Phakathi kuka-2019 no-2020, sekukonke ukuthengiswa kwesiginci kukhuphuke ngo-15% oncomekayo e-US. Lokhu kuthengiswa kuyaqhubeka nokukhuphuka, nezibalo ezikhombisa ukuthi kunyuke ngo-14% ukusuka ngonyaka ka-2020 ukuze kufinyelele inani le-whooping lama-US $ 1.8 billion namuhla.
Emhlabeni jikelele, ukuthengisa nakho bekwenza kahle kakhulu. Ngo-2019, ukuthengiswa okuphelele bekungamadola ayizigidi eziyizinkulungwane eziyi-8 kodwa kukhuphuke kwafinyelela ku-US$ 10.07 billion ngo-2022. Ochwepheshe balindele ukuthi inani lizophindeka kabili futhi lifinyelele inani eliphakeme kakhulu lama-US $ 19.9 billion ngo-2025.
Lokhu kukhula kokuthengisa okuhlaba umxhwele kubonakala yimpumelelo yabadlali ababalulekile bemboni. Isibonelo, i-Sweetwater yephule irekhodi lemali engenayo yonyaka eyizigidi eziyizinkulungwane ezingu-1 ngo-2020 futhi yaqhubeka yalidlula, yafinyelela ku-$1.57 billion ngo-2022. Amanye amabhrendi asunguliwe afana ne-Fender kanye ne-Gibson nayo ibike ukuthengiswa kwamarekhodi ngesikhathi esifanayo.
Okuphawulekayo futhi ukuthi kube noshintsho olukhulu ukusuka kuziginci ze-acoustic kuye kwezikagesi, okwakamuva kudlule ukuthengiswa kwe-acoustic ngo-2023. Ngo-2020, iziginci zikagesi zathatha u-41% nje kuphela wemakethe yesiginci yase-US kodwa manje zenza cishe u-58%, futhi ngokwemibandela yokuthengisa, izinombolo zazo zinyuke zaya ezigidini ezingu-1.1. 2020.
Ukukhula okuphelele kokuthengiswa embonini yesigingci kugqugquzelwa izici ezimbalwa, okuhlanganisa intshisekelo eyengeziwe ekudlalwayo, ukunethezeka kokuthenga ku-inthanethi, kanye nesisekelo esikhulayo esiqhubekayo sabathandi besigingci. Ngalezi zici ezidlalwayo, ukuthengisa kungaqhubeka kukhuphukela phezulu, futhi uma ubheka phambili, imakethe ilungele ukukhula okusimeme amabhizinisi angakwazi ukukukhokhela.
Izibalo zokukhula kwesiginci
Njengoba kusekelwa ukuthengisa okwandayo, i imakethe yesiginci emhlabeni jikelele ikhula ngokushesha. Yayilinganiselwa ku-US $ 10.30 billion ngo-2022, kodwa kulindeleke ukuthi ifinyelele ku-US $ 18.439 billion ngo-2030, ikhule ngesilinganiso sokukhula konyaka esimangalisayo (CAGR) sika-7.7% ukusuka ngo-2023 kuya ku-2030.
| Inani lemakethe yesiginci emhlabeni jikelele | Inani lemakethe elilindelwe ngo-2030 | Izinga lokukhula (CAGR) |
|---|---|---|
| US $ 10.30 billion | US $ 18.439 billion | 7.7% |
Uma ubheka amasegimenti ngamanye, ingxenye yesiginci sikagesi ikhula ngokushesha kunengxenye yesigingci se-acoustic. Ngokuvumelana ne I-Business Research Insights, imakethe yesiginci se-acoustic yomhlaba wonke yayingama- $ 297.55 wezigidi ngo-2021, kodwa kulindeleke ukuthi ifinyelele ku-US $ 411.45 wezigidi ngo-2027, ikhula ku-CAGR KA-5.5%. Ngakolunye uhlangothi, i- imakethe yeziginci zikagesi usayizi kulindeleke ukuthi ufinyelele ku-US$7.62 billion ngo-2030 ukusuka enanini lemakethe lamanje lama-US $ 4.87 billion, ukhula ku-CAGR ka-6.8%.
Lokhu kuhlasela kudalwe kakhulu ukwanda kokuthandwa kwezindawo zokungcebeleka ezihlobene nomculo emhlabeni wonke. Abantu baphendukela emisebenzini enjengokufunda ukudlala izinsimbi ezifana nesiginci njengendlela yokugqashula ezindleleni zabo zokuphila ezimatasa. Ngaphezu kwalokho, kunokwanda emhlabeni jikelele kwezinhlelo zomculo ezibukhoma nokuba khona, okukhuthaza abantu abaningi ukuba baphishekele imisebenzi yomculo, okuvame ukuhlanganisa nokudlala isiginci. Ukusebenziseka kalula kwe-e-commerce, ukufinyelela ku-inthanethi okusabalele, kanye nezipesheli ezihehayo eziku-inthanethi nakho kudlala indima kulokhu kukhula.
Izibalo zabantu besiginci
Ukusetshenziswa kwesiginci kuphinde kwabona izinguquko eziguquguqukayo, ikakhulukazi eminyakeni emibili edlule, ngamathrendi aphawulekayo ezibalo zabantu abonisa izintshisekelo eziguqukayo zabathandi. Izibalo zakamuva khombisa ukwanda okukhulu kokusetshenziswa kwesiginci, nabantu baseMelika abayizigidi eziyi-16 abacosha insimbi ezinyangeni ezingu-24 ezedlule. U-72% walaba badlali abasha uwela phakathi kwebanga leminyaka engu-13 kuya ku-64, okubonisa izinhlobonhlobo zabadlali. I-TikTok iqhamuke njenge-catalyst enamandla, enomthelela ohambweni lokufunda lwama-58% wabadlali abasha abafuna ngenkuthalo okuqukethwe okuhlobene nesiginci endaweni yesikhulumi. Ngaphezu kwalokho, u-67% wabadlali abasha udlala isiginci njengento yokuzilibazisa njengoba beneminye imisebenzi yesikhathi esigcwele.
Ngokusho kweNational Association of Music Merchants (NAMM), i iminyaka emaphakathi yomdlali wesiginci wanamuhla uneminyaka engu-30 ubudala, ubonisa inhlanganisela ephilayo yamaqembu obudala abamba iqhaza emisebenzini ehlobene nesiginci. Ngaphezu kwalokho, ukusatshalaliswa kobulili kucishe kulingane, ngabadlali besilisa abangama-51% nabesifazane abangama-49%. Nokho, kube noshintsho olukhulu ekumelelekeni kobulili, njengoba u-45% wabantu abaqale ukudlala ngo-2020 kungabesifazane, okuwukunyuka ngo-15% uma kuqhathaniswa nonyaka odlule.
Mayelana nokuthenga, kube namaphethini athile athakazelisayo ngo-2022, iqembu leminyaka engu-18-24 elihamba phambili ekuthengeni ngo-17.5%, lilandelwa iqembu leminyaka engu-25-34 ngo-10.6%. Amaqembu obudala obungu-35-44 kanye no-65+ aqophe u-5.4% no-2.9% ekuthengeni, ngokulandelanayo. Lokhu kwenza kube sobala ukuthi iziginci zikhanga amaqembu eminyaka ehlukene, ziheha kokubili abantu abasha nabadala.
| Ubudala Group | Amaphesenti Okuthengwa Kwesiginci (2022) |
|---|---|
| 18-24 | 17.5% |
| 25-34 | 10.6% |
| 35-44 | 5.4% |
| 65 + | 2.9% |
Ekugcineni, mayelana nokuhlukaniswa kwesifunda, isifunda sase-Asia-Pacific siqhamuke njengomdlali obalulekile emakethe yesiginci yomhlaba wonke, sithatha Ama-45% emakethe yesiginci amasheya ngo-2022. Kodwa-ke, phakathi nesikhathi sokubikezela, sika-2023-2030, iNyakatho Melika kulindeleke ukuthi ikhule ngokushesha ku-CAGR KA-8.3%.
Izitayela zamanje embonini yesiginci
Imboni yesiginci ibe nezinguquko eziguqukayo ezimakwe amathrendi amasha kanye nentuthuko eye yaba nomthelela omkhulu kokubili ekusetshenzisweni nasekuthengisweni.
Nawa amanye amathrendi abalulekile embonini yesigingci kanye nemininingwane yokuthi amabhizinisi angakhulisa kanjani umthelela wawo:
Ukuthandwa kuyanda entsheni
Muva nje, imboni yesiginci ibone ukwanda okuphawulekayo kokuthandwa phakathi kwezizukulwane ezincane. Lokhu kugcizelelwa izibalo zika-2022 eziveze ukuthi u-17.5% wesamba esithengisiwe sesiginci ngonyaka siphuma eqenjini leminyaka engu-18-24, kanti iqembu leminyaka engu-25-34 linikele ngo-10.6%.
Ngokunyuka okuphawulekayo kwe isiginci njengoba kubhekwe kule nombolo yabantu, amabhizinisi angazuza kalula kulo mkhuba. Lokhu kusho ukunikeza izinsimbi zokuqalisa ezithengekayo, okugqamisa ukuguquguquka kweziginci ngezitayela ezahlukene zomculo, kanye nokuhlanganisa imiklamo yesimanje ekhanga izethameli zentsha. Ngaphezu kwalokho, banganikeza izinsiza zemfundo okulula ukuzilandela ukusekela ukufunda.
Ukuhlanganiswa kwedijithali neziginci ezihlakaniphile
Intuthuko kwezobuchwepheshe isivule indlela iziginci ezihlakaniphile nezinhlelo zokusebenza ezihambisanayo, eziguqula ukuzizwisa okujwayelekile kokudlala. Lokhu kusho iziginci ezinezici zedijithali ezivumela ukuxhumana okuthuthukisiwe, ukucutshungulwa kwemiphumela, nokuhlanganiswa nesofthiwe ehlukahlukene yomculo nezinhlelo zokusebenza.
Lo mkhuba usudume kakhulu emhlabeni jikelele, njengoba Izikhangiso ze-Google ziqopha ukwenyuka okungu-7% ekusesheni okumaphakathi kwanyanga zonke kweziginci ezihlakaniphile ezinyangeni eziyisi-6 ezedlule. Amabhizinisi angakwazi ukusizakala ngalo mkhuba ngokuthenga iziginci ezihlakaniphile. Ngaphezu kwalokho, ukunikeza izinhlobonhlobo zeziginci ezihlakaniphile ezibhekelela okuthandwayo okuhlukile namazinga wamakhono kungasiza ukuheha isisekelo samakhasimende ahlukahlukene.
Imiklamo yangokwezifiso nobuhle obuyingqayizivele
Abadlali besiginci bayawuthanda umqondo we amathuluzi omuntu siqu kanye nemiklamo eyingqayizivele engazwakali nje mihle kuphela kodwa futhi esebenza njengezandiso ezibukwayo zobunikazi bazo bobuciko. Le threndi igqamisa isifiso somuntu ngamunye kanye nokuvezwa komuntu siqu, ngabadlali abazisa amathuluzi agqama ngokuqedwa ngokwezifiso, imininingwane yobuciko, nemiklamo engajwayelekile.
Imakethe iyakhanga amabhizinisi afuna ukukhulisa imiklamo yangokwezifiso kanye nethrendi yobuhle obuhlukile. I-Google Ads iqophe ukwenyuka okungu-7.29% ekusesheni okumaphakathi kwanyanga zonke kwanyanga zonke kweziginci ezenziwe ngokwezifiso ezinyangeni ezi-6 ezedlule. Abathengisi bangakwazi ukubhekelela le makethe ekhulayo ngokunikeza iziginci ezihlukahlukene ezibungaza ubuntu.
Ukukhiqiza okusimeme kanye nokukhiqizwa okunesimilo
Kule nkathi yokuqwashisa ngemvelo, kunokuthandwa okukhulayo kweziginci ezilungele imvelo nezikhiqizwe ngokuziphatha. Abadlali besiginci sebeqaphela kakhulu umthelela wemvelo kanye nokuziphatha wokuthenga kwabo. Ababheki nje kuphela iziginci eziklanywe ngobuchule kodwa futhi zikhiqizwa ngezindlela ezinciphisa ukulimala kwemvelo futhi zikhuthaze izinqubo zezisebenzi ezinobulungiswa.
Amabhizinisi angakwazi ukuvumelanisa le nqubo ngokugcina izinhlobo zesiginci ezibeka phambili ukusimama nokucabangela kokuziphatha ezinqubweni zabo zokukhiqiza. Ngokufanelekile, ngokunikeza okukhethiwe okucatshangelwe kahle kwe iziginci eco-friendly, bangazimisa njengabadlali ababalulekile ekuhlangabezaneni nokulindelwe okuthuthukayo kwabaculi abakhathalela umphakathi kanye nemvelo.
Isiphetho sendaba
I-Guitar izitayela zomkhakha kanye nezibalo zika-2023 zinikeza inkomba ecacile yokushintshashintsha okuthandwayo kwabathengi kanye namandla emakethe. Kusukela ekudlondlobaleni kokuduma phakathi kwesizukulwane esincane kuya ekuhlanganisweni kobuchwepheshe bedijithali, lezi zitayela zibonisa indlela iziginci ezibonwa ngayo, ezisetshenziswa ngayo, futhi zifinyelelwa kanjani.
Ngokubhekisisa izibalo zemboni namathrendi kanye nokulungisa i-inventory kanye namasu okumaketha ngendlela efanele, abathengisi bangazimisa ukuze bahlale ngaphambi kwezidingo ezishintshayo zemakethe yesiginci. Ukuze uthole imininingwane eyengeziwe yomkhakha noma ukuze uphequlule ukufakwa kuhlu kweziginci ezisezingeni eliphezulu, yiya kokuthi Chovm.com.
