Ukunakekelwa Kwezinwele Zasekhaya kanye Nesitayela Kuyinjwayelo Ekhulayo ngo-2022

Izinyathelo zokuqhela zibangele ukuphazamiseka okukhulu ezinhlobonhlobo zezimboni, futhi kwakungehlukile embonini yokunakekelwa kwezinwele. Ngemikhawulo yezenhlalo kanye nemiyalelo yokusebenza ekhaya, abantu bazithola bevaleleke ezindlini futhi kufanele beze nezixazululo ezisekelwe ekhaya zezidingo zabo zokunakekelwa kwezinwele.

Kulesi sihloko, sizobheka ukukhula kokunakekelwa kwezinwele zasekhaya kanye nesitayela sesitayela futhi sabelane ngemininingwane yokuthi yini ekushayelayo. Sizohlaziya imakethe yokunakekelwa kwezinwele ekhaya ngokubheka usayizi wayo wamanje kanye nokukhula okulinganiselwe, bese sihlola okunye ukunakekelwa kwezinwele zasekhaya kanye nezitayela zezitayela nemikhiqizo ezoduma ngo-2022 nangale kwalokho.

Okuqukethwe
Yini ebangela umkhuba okhulayo?
Ukubuka konke kwemakethe yokunakekelwa kwezinwele emhlabeni jikelele
Izitayela eziphezulu zokunakekelwa kwezinwele zasekhaya kanye nezitayela nemikhiqizo
Ukunakekelwa kwezinwele zasekhaya kuzohlala lapha

Yini ebangela umkhuba okhulayo?

Ngokufinyelela okulinganiselwe kwezitayela zabo zezinwele ezijwayelekile kuma-salon ngenxa yezinyathelo zokuqhela kanye nokwamukelwa okwandayo kwamamodeli wendawo yokusebenza ayingxube ehlanganisa ukusebenza kude nomsebenzi osesizeni, abathengi emhlabeni wonke baphoqeleka ukuthi bathathe izidingo zabo zokunakekelwa kwezinwele ezandleni zabo.

Okwaba umphumela kwaba ukukhuphuka kwesidingo sokwelashwa nokunakekelwa kwezinwele ekhaya noma okugxiliswe ku-DIY okusukela ekufakeni imibala, ukugunda izinwele, nokwelashwa kukawoyela. Abathengi baqala ukufuna amasu namakhithi alungele abasaqalayo abenze bakwazi ukudonsa ngempumelelo i-chop noma ukucwilisa udayi endaweni enethezekile yamakhaya abo.

Kuphinde kwaba nokushintshela ekubukekeni okugcinwa kancane okuqhutshwa ukushintsha okuthandwa ngabathengi ukuze kube nokunethezeka nokusebenza. Lokhu kuye kwabonakala nasekugxiliseni ukunethezeka izitayela zasekhaya. Abathengi abaningi bebezimisele ngokuyeka izindlela zokwelapha eziyinkimbinkimbi kanye nesitayela bathanda izindlela zokwelapha ezilula eziqondiswe ekukhuleni kwezinwele, ukubuyiselwa kanye nokunakekelwa kwesikhumba. Lokhu kuholele ekutheni abantu bagasele amaphenti abo ukuze bathole izithako zemvelo abazozisebenzisa emakhambi e-DIY.

Ukwanda kwama-akhawunti ezinkundla zokuxhumana akhipha okuqukethwe kokunakekelwa kwezinwele, ikakhulukazi ku-TikTok naku-YouTube, kwenze kwaba lula kwabaqalayo ukuthi bazi kahle izindlela zokunakekela izinwele ezihambisana nezinhlobo zezinwele zabo. Abathengi abaningi balandela izimiso zabagqugquzeli ababathandayo futhi bathenge imikhiqizo ebavumela ukuthi banakekele izinwele zabo ekhaya.

Ukubuka konke kwemakethe yokunakekelwa kwezinwele emhlabeni jikelele

Ngenkathi ezinye izimboni zithinteke kakhulu yizinyathelo zokuthi ukuqhela, imakethe yokunakekelwa kwezinwele ibiqinile ngendlela emangalisayo, ikakhulukazi igqugquzelwa yizindlela zokuzinakekela ezishiwo ngenhla. Sekukonke, imali yemakethe yokunakekelwa kwezinwele ikhule cishe ngo-8% ngo-2020, uma kuqhathaniswa no-2019. Kulindeleke ukuthi ifinyelele I-USD 121.4 billion ngo-2027, ikhula ngesilinganiso sokukhula sonyaka esihlanganisiwe (CAGR) sika-6.5% ngesikhathi sokubikezela sika-2021-2027.

Ukuthengiswa komkhiqizo wezinwele kukhuphuke cishe ngo-55% kusukela ngoJanuwari kuya ku-Agasti ka-2021, kanti imakethe yemikhiqizo yezinwele yomhlaba wonke inenani elingaphezu I-USD 42.1 billion ngo-2020 futhi kulindeleke ukuthi ifinyelele I-USD 72 billion ekupheleni kuka-2031. Ingxenye yemakethe yemibala yezinwele, eyayimi kuyo 19.94% ngo-2020, kulindeleke ukuthi ibambe isabelo semakethe esikhulu kunazo zonke emakethe yokunakekelwa kwezinwele emhlabeni jikelele.

Isidingo sabathengi sokwelashwa kwasekhaya sibone ukwanda okuphawulekayo, ikakhulukazi isidingo semaski ezinwele ze-DIY. Kulinganiselwa ukuthi imakethe yemaski yezinwele yomhlaba wonke izofinyelela ku-USD 261.8 million ngo-2026, ikhule ku-CAGR ka-5.5% phakathi kwesikhathi sokubikezela sika-2021-2026.

Izitayela eziphezulu zokunakekelwa kwezinwele zasekhaya kanye nezitayela nemikhiqizo

1. Ukwelashwa okujulile ekhaya

Ukwelashwa kwasekhaya kube umkhuba oqinile emakethe yokunakekelwa kwezinwele yomhlaba wonke. Abathengi bafuna izixazululo zokubuyisela umswakama, ukhuthaze ukukhula, futhi wengeze ukuthamba ezinweleni zabo. Lokhu kuye kwaholela ekwandeni kwesidingo se Amamaski ezinwele alungele i-DIY evumela abasebenzisi ukuthi bawafake kalula ezindleleni zabo zokunakekelwa kwezinwele zamasonto onke.

Amamaski ezinwele aphezulu afunwa ngabathengi afaka amaprotheni zokwelapha, izifihlabuso ezicacisayo, izifihlabuso ezicwebezelayo, ukwelapha izinwele ezomile, namamaski okuvikela izinwele ezinemibala.

2. Ukunakekelwa kwezinwele zesikhumba

Lo mkhuba ubulokhu ukhula kancane eminyakeni embalwa edlule, kodwa kwakungo-2021 lapho izinkampani eziningi ziqala ukwengeza izithako zokunakekela isikhumba ekwakhiweni kwemikhiqizo yazo yokunakekela izinwele. Izithako ezifana i-hyaluronic acidi-salicylic acid, i-glycolic acid, ama-ceramides, nezinye zengezwe kuma-shampoos, ama-conditioner, kanye shiya-ins ukwelapha isikhumba sekhanda, hlukanisa i-buildups, i-hydrate, futhi isekele impilo yezinwele.

Ukunakekelwa kwesikhumba isiba ukunakekelwa kwesikhumba okusha njengoba amavithamini asetshenziswa kukho kokubili eshintshashintsha, kodwa kulokhu, asiza ukulawula izinkinga ezifana i-dandruff, ububomvu, nokuluma ukwenza i-scalp ilungele ukukhula kwezinwele.

3. Isicwebezelisi sasekhaya

Izinwele ezicwebezelayo azikaze ziphume emfashinini. Izinwele ezicwebezelayo zisewumkhuba omkhulu futhi manje abathengi bafuna izindlela zokufinyelela ukubukeka kwabo okucwebezelayo okuthandayo besebenzisa izindlela zasekhaya okulula ukuzenza.

Kusukela izifutho ze-sheen futhi amafutha ezinwele acwebezela amaconsi ekwelapheni uwoyela ojulile kanye nama-glaze ane-acidic eshaweni, abathengi bafuna imikhiqizo ezonikeza izinwele zabo amanzi amaningi futhi zikhanye. Imikhiqizo enokwatapheya kanye Amafutha e-Olive seziphenduke ukwakheka kwemvelo okudumile.

4. Ukubukeka okunomsoco

Njengoba kushiwo ngaphambili, izindlela zokuqhelelana zikhuthaze abantu abaningi ukuthi bafune ukunethezeka nokukhululeka, okudala ukuvela kabusha kwesidingo sabathengi sokubukeka okugcinwa kancane. Imikhiqizo nezitayela ezisiza ukuletha ukubukeka okudumile okuhlanzekile, okuncane kakhulu kuyafunwa, kusukela ezinweleni ezibushelelezi kuya ekugundweni kwezinwele ezinganakekeli kancane.

Ngenxa yalokho, kuye kwaba nesidingo esikhulayo se imikhiqizo yezinwele ezibushelelezi eqondisa izinhlobo zezinwele ezihlukene ukuze ilethe “ukubukeka okuhlanzekile.” Phakathi kwalokhu kubaza okhilimu, ukunamathisela isitayela, Futhi i-gel pomades.

5. Ukugcinwa njalo kokugeza izinwele

Ama-shampoos nama-conditioner ayisisekelo emakethe yokunakekelwa kwezinwele. E-US kuphela, inani labesifazane abageza izinwele zabo izinsuku ezi-2 noma ezi-3 ngesonto, noma kaningi ngama-80%.

Kungakho isidingo sokugcinwa kokugeza izinwele njalo, okufana ama-shampoos futhi abakhumuzi, iye yahlala inesidingo esiqhubekayo. Ngokombiko we-2021 NPD Group, imikhiqizo emithathu ephezulu abathengi ababike ukuthi bayisebenzisile ngonyaka odlule kwakuyi-shampoo yendabuko, i-conditioner, kanye nesifutho sezinwele.

6. Ukwakheka kwemvelo

Omunye umkhuba obalulekile phakathi kwemakethe yokunakekelwa kwezinwele yomhlaba wonke kwakuwukwakhiwa kwemvelo, okuqhutshwa ukwanda kwesidingo sabathengi semikhiqizo engokwemvelo nesekelwe ezitshalweni. Lokhu kwakunjalo ikakhulukazi kuma-shampoos njengoba abathengi befuna ama-shampoos asekelwe esitshalweni. Idatha evela ku-Spate imibukiso ukuthi intshisekelo kuma-shampoos asekelwe ezitshalweni ikhule cishe ngama-31% ukusuka ngo-2020 kuya ku-2021.

Imikhiqizo eyenziwe kusetshenziswa izithako zemvelo ezifana uwoyela we-argan, uwoyela kakhukhunathi, Futhi uwoyela ukwatapheya zikhule ngokuduma. Amafutha emvelo athandwa ngenxa yezimfanelo zawo zokubuyisela kanye nokudla, ikakhulukazi i-hair cuticle nokondliwa komucu.

7. Imikhiqizo yezinwele ze-Vegan

Ingxenye ekhulayo yabathengi iya ngokuya iba nentshisekelo ku-vegan kanye imikhiqizo yokunakekelwa kwezinwele esekwe ezitshalweni. Lokhu kugqugquzelwa kakhulu ukushintsha okuthandwa ngumthengi kumikhiqizo yokunakekelwa komuntu siqu eqhubekayo futhi engokwemvelo, njengengxenye yemizamo yokuvikela indawo yethu yemvelo.

Lokhu kuholele ekutheni abathengi bafune imikhiqizo yezinwele ye-vegan ne-silicone ngokukhetha "ubuhle obuhlanzekile" obutholakala ezithakweni ezenzeka ngokwemvelo ezifana ginger, shea, ubhanana, nokwatapheya.

8. Imikhiqizo yezinwele ze-DIY

Abathengi baphinde bafuna ukunakekelwa kwemibala yasekhaya ukuze bathinte imisebenzi yabo yokudayi. Amabhrendi aseqalile ukuletha emakethe imikhiqizo yokunakekelwa kwemibala kanye nokulungisa ethengekayo futhi esebenziseka kalula ngokwanele ukuthi isetshenziswe ekhaya.

Odayi abaqalayo, izithuthukisi zethoni, izinketho zasekhaya ze izinwele ezisusa umbala, Futhi ukuvikelwa kombala imikhiqizo isiza abasebenzisi ngokufaka imibala nokunakekelwa kombala ngaphandle kokudinga ukuvakashela amasaluni abo asendaweni.

9. Okuhlangenwe nakho kwama-curl komuntu siqu

Enye yezindlela ezinkulu zokunakekelwa kwezinwele ebilokhu ikhula eminyakeni embalwa edlule abasebenzisi “basebenza ngalokho abanakho.” Lo mkhuba ugqugquzelwe ukugxila okusha kwama-curls, ukubukeka okunganakekeli kahle, nempilo yezinwele.

Abesifazane emhlabeni wonke bathola kabusha izimo zabo zemvelo zezinwele, bayazamukela, futhi bafuna imikhiqizo engabasiza ukuzinakekela. Lokhu kuhlanganisa amafutha e-curl-defining, masks pre-shampoo, ama-shampoos, Futhi abakhumuzi ezakhelwe ngokwezifiso zokuthungwa kwezinwele ezihlukene, ezinikeza abasebenzisi ukuzizwisa kwama-curl aqondene nawe okubalungele.

Ukunakekelwa kwezinwele zasekhaya kuzohlala lapha

Singena enkathini lapho ukunakekelwa kwezinwele kuyinto yomuntu siqu njengokunakekelwa kwesikhumba. Lokhu kuhambisana nokwenyuka kokwamukelwa kwamamodeli ayingxube avela ekhaya, okusho ukuthi abantu abaningi bazoqhubeka nokufuna izinketho zokunakekelwa kwezinwele zasekhaya ukuze bakwazi ukugcina izitayela abazithandayo.

Ekhaya kuzohlala ngakho abathengisi kufanele bathuthukise amakhathalogi emikhiqizo yabo ngokungeza izinketho zomkhiqizo wasekhaya ukuze babasize basebenzise amathrendi alandelayo:

1. Ukwelashwa okujulile ekhaya
2. Ukunakekelwa kwezinwele zesikhumba
3. I-gloss yasekhaya
4. Ukubukeka okunomsoco
5. Ukunakekelwa kokugeza izinwele njalo
6. Ukwakhiwa kwemvelo
7. Imikhiqizo yezinwele ze-Vegan
8. Imikhiqizo yezinwele ze-DIY
9. Okuhlangenwe nakho kwama-curl komuntu siqu