I-Hair Revolution: Isizukulwane Esilandelayo se-J-haircare 

Njengoba abantu abaningi beqaphela ukubaluleka kwempilo yezinwele, abaningi baphendukela emakhambi agqugquzelwa yimikhuba yendabuko yokunakekelwa kwezinwele, njenge-J-haircare. Isidingo se imikhiqizo ngezithako ezinomsoco kanye nokwakheka okumnene kuphezulu kakhulu. Qhubeka ufunda ukuze ufunde ukuthi ungasebenzisa kanjani amathuba avelayo kule makethe.

Okuqukethwe
Imakethe yokunakekelwa kwezinwele yaseJapan echumayo
Izitayela ezi-5 eziphezulu ze-J-haircare
Amathrendi we-J-haircare ngamafuphi

Imakethe yokunakekelwa kwezinwele yaseJapan echumayo

I-J-haircare ithathwa njengomholi wemakethe yokunakekelwa kwezinwele e-Asia, futhi ubukhona bayo buyanda nakwamanye amazwe, ngenxa yentshisekelo ekhulayo yokunakekelwa kwezinwele. impilo yezinwele phakathi kwabathengi. Ukuthandwa kwayo phakathi kwabathengi basentshonalanga kungabonakala ku-TikTok, ngama-hashtag afana ne-#JapaneseHaircare ethola ukubukwa kwezigidi ezingu-1.9.

Esinye sezizathu ezenza i-J-haircare ikhange abathengi kungenxa yobulula nobumnene bayo, kanye nezakhiwo zayo ezifakwe kahle, zisekelwa isayensi nobuchwepheshe obuletha imiphumela yekhwalithi.

Isibikezelo sibikezela ukukhula okuqhubekayo ngamathuba akhulayo ezimakethe zasekhaya nezamazwe ngamazwe. I J-ukunakekelwa kwezinwele imakethe yaziswa ngayo US $ 1.7 billion ngo-2023 futhi kulindeleke ukuthi ikhule ngesilinganiso sokukhula sonyaka esiyinhlanganisela (CAGR) esingu-2.63% phakathi kuka-2023 kuya ku-2027. I-APAC ibikezelwa ukuthi iyimakethe enkulu kunazo zonke yokunakekelwa kwezinwele ngo-2024, ifinyelele US $ 38.4 billion.

Lesi sihloko sihlola izici ezibalulekile ze-J-haircare futhi sigqamisa amathuba emikhiqizo kulesi sikhala.

Izitayela ezi-5 eziphezulu ze-J-haircare

1. Impilo yesikhumba: indlela yokuqala yesikhumba

Abathengi abaningi bazothatha indlela yesikhumba kuqala, beshintshanisa imikhiqizo ngezithako ezinzima ukuze bathole ezinye izindlela ezithambile ezondla isikhumba sekhanda. Ukunakekelwa kwezinwele kwase-Japan kusebenzisa amafomula athambile kuyo yonke imikhiqizo yabo, kungakhathaliseki uhlobo lwezinwele zomthengi noma ubudala. Isibonelo, imikhiqizo ingase iqukathe amafutha emvelo e-botanical adambisa futhi akhulise isikhumba sekhanda.

Imikhiqizo yesikhumba esinamafutha yakhiwe ngezinto eziyingqayizivele ezimunca umswakama ukuze zilawule ukukhiqizwa kwe-sebum. Iserum yezinwele zaseJapane ethandwayo yekhanda elinamafutha iqukethe ifomula yokuvala umswakama ehlose ukulinganisa izinga lomswakama kunokuba kuhlulwe amafutha. Izithako eziningi ezisetshenziswa emikhiqizweni enjalo ziyi-organic, i-sulfate-free, futhi ihloselwe ukusetshenziswa ngumndeni wonke.

Amanye amabhrendi ahlanganisa amasiko obuhle aseJapan akudala kweyawo ukunakekelwa kwezinwele, njengama-probiotic-rich sake water kanye ne-willow bark extract, kokubili okuye kwaboniswa ukuthuthukisa ukujikeleza kwegazi nokukhuthaza ukukhula kwezinwele. Abanye bahlinzeka ngezinsizakalo zomuntu siqu ezifana nenhlanganisela yama-shampoos, amafutha, nokhilimu ukuhlangabezana nezidingo zezinwele ezihlukile.

Amabhrendi engeziwe angenza imali ngalo mkhuba ngokuhlanganisa izithako zomdabu zase-Japan kanye ne-pantry staples nezinzuzo zobuhle ezifana ne-sake, isesame, ubhontshisi wesoya, kanye ne-ume emikhiqizweni yabo.

2. Izixazululo zokunakekelwa kwezinwele ezilula nezincane

Imikhiqizo esebenza ngezinto eziningi enezinhlelo zokusebenza ezingenazingxabano izokhanga abathengi abafuna izixazululo ezisheshayo nezilula. Lokhu kuzobandakanya imaski yezinwele ezishiywe ngaphandle kanye namafutha okulungisa izinwele angawashwa ngokushesha ukuze athole imiphumela efana nesalon. Isibonelo, uhlobo olulodwa lwase-Japan luthengisa i-conditioner ye-two-in-one kanye nemaski yezinwele enemizuzu emi-5 yekhefu.

Abathengi abaningi bazosebenzisa indlela “ye-skinimalist”, befuna izindlela zokwelapha ezihlangene. Imikhiqizo eminingi eyaziwayo iphendula ngokunikeza amafutha okugcoba e-spray avuselela ngokushesha isikhumba sekhanda. Abanye banikeza i-lavender yangaphandle kanye namafutha e-peppermint alingisa umuzwa we imoto. Ukwengeza, ukuthinta kwezimpande ukumboza izinwele ezimpunga ekuhambeni nakho kuyathandwa.

Imikhiqizo kufanele ibeke phambili izithako ezibuyisela ukuthungwa kwezinwele ezilimele okubangelwa imisebe ye-UV, imvume, kanye nokudaya. Bangakwazi ukufaka izithako ezicebile ezifana ne-argan nembewu ye-camellia kumafomula abo. Amabhrendi kufanele futhi aqinisekise ukuthi imikhiqizo yawo ihlangana kalula nezinqubo ezikhona zabathengi, kucatshangelwa isikhathi sokulinda nendawo.

Ngaphezu kwalokho, ama-J-brand amaningi aklanyelwe ngokukhethekile izinwele zase-Asia futhi kufanele andise ububanzi bawo ukuze athwale izinhlobo zezinwele ezihlukene njenge-afros.

3. Ukubophela amasiko ezinwele zasendulo

Esinye isenzakalo esingokwesiko e-Japan ukukhetha izindlela ezinde zokugeza ezisiza ekuphumuleni. Lo mkhuba uhlanganisa ukusebenzisa amafutha anephunga elimnandi ezinweleni ukuze kuphole. Ama-brand amaningi asebenzisa le mikhuba ngokunikeza umugqa wamakhilimu kanye ama-shampoos liphefumulelwe umqondo wokugeza ihlathi laseJapane. Imikhiqizo ihloselwe ukuvusa isithombe samahlathi, atholakala ngenxa yezakhiwo zawo zokwelapha.

Ukuthatha ugqozi oluvela emithonjeni eshisayo yaseJapane, imikhiqizo eminingi inikeza ukunakekelwa kwezinwele ngamanzi e-onsen, acebile ngezakhi futhi ephatha isikhumba sekhanda. Ukwengeza, amakhasimende angathenga amabhulashi ezinwele alingisa i-acupressure massage. Abasebenzisi bangakhetha ukuthi ingakanani ingcindezi okufanele bayifake ekhanda labo ukuze bandise ukukhululeka. Le mikhiqizo iphinde ifike nama-serum okufudumala enzelwe ukuvuselela imithambo yegazi esikhumbeni.

Amabhrendi amaningi angaphandle kwase-Japan angathola ugqozi emikhubeni enjalo yesifunda sase-Japan futhi ayenze ibe yesimanjemanje ukuze ihlangabezane nezidingo zabathengi besimanje. Bangakwazi ukwengeza izithako zemvelo njengezitshalo zasendaweni noma imithi evamile ekwenziweni kwezinwele zabo ukuze banikeze abathengi ngemikhiqizo ephephile, emnene ekhuthaza ukukhula kwezinwele. Kodwa-ke, amabhrendi kufanele aqinisekise ukuthi izithako zomdabu zitholakala ngokuzibophezela nangokuziphatha.

4. Izixazululo zabantu asebekhulile

I-Japan inesinye sezizwe ezindala kakhulu emhlabeni, kanti asebekhulile benza ingxenye enkulu yesisekelo samakhasimende ayo. Ngenxa yalokho, kunesidingo esikhulu semakethe semikhiqizo elwa nokuguga, nabathengi abancane abakhombisa intshisekelo.

Abantu abaningi bahlangabezana nezinkinga ezihlobene neminyaka njengokulahlekelwa izinwele nokuncipha kwezinwele. Ngokusho kweRecruit Lifestyle, 30% abantu bakhathazekile ngokuqothuka kwezinwele kanti ama-20% athatha izinyathelo zokuvikela. Amabhrendi angakwazi ukubhekelela le makethe enganakekelwa kahle ngokuhlinzeka ngezinhlobonhlobo zemikhiqizo enokubunjwa okuthambile esiza abasebenzisi bamukele izinwele ezimpunga.

Imikhiqizo ihlinzeka nge-shampoo, i-conditioner, nokhilimu wokwelapha odaya kancane izinwele zibe nsundu noma zibe mnyama ngokuhamba kwesikhathi. I-POLA, isibonelo, inikeza amashothi okwelapha izinwele aqukethe i-hydrating izithako ezifana ne-collagen, ama-amino acid, i-ceramide, ne-ginseng ukusiza ukondla isikhumba sekhanda labantu asebekhulile. Amanye amabhrendi athengisa izifutho zezinwele ezingavala ngokushesha amabala anempandla futhi zivale izinwele ezimpunga.

5. Izinkonzo ezifana nesalon ekhaya

I-Japan idume umhlaba wonke ngezinkonzo zayo zokucwala izinwele ezizinikele, futhi izinhlobo eziningi zemikhiqizo zizuza kulokhu ngokunikela ngemikhiqizo ehlinzeka ngezinsizakalo ezifana nesalon ekhaya. Le mikhiqizo noma amagajethi enzelwe ukuphindaphinda imiphumela ye-salon ekhaya ngengxenye yezindleko.

Abathengi manje bangathenga amadivayisi aletha ukwelashwa kwe-J kwekhwalithi ye-spa ekhaya. Omunye umkhiqizo onjalo yi-ReFa's BeauTech ehlinzeka isikhumba amamasaji aklanyelwe ukulingisa umuzwa wezithupha ze-aesthetician yobuhle. Imikhiqizo enjalo ayinamanzi, kulula ukuyisebenzisa, ayikhathaleli, futhi ishibhile.

Amabhrendi atshale ku-R&D ukuze akhe amakhemu e-LED anelungelo lobunikazi asebenzisa ama-ionic pulses ukususa ugesi omile futhi abuyisele ibhalansi ye-ion yezinwele. Le mikhiqizo yenzelwe ukushelela izinwele ezilimele futhi yengeze umswakama. Ngaphezu kwalokho, izinwele ezomileyo ifakwe ubuchwepheshe obuphambili obuvimbela izinwele ukuthi zome futhi inciphise ukulimala kwezinwele nayo yenza amagagasi emakethe.

Omunye umkhuba odumile eJapane i-hair balm yamadoda anezinwele ezivunyelwe. Akhelwe ukusekela izinwele ezilashwe ngamakhemikhali futhi aqukethe izithako ezifana nejojoba namafutha e-argan aziwa ngezakhiwo zawo zokugcwalisa amanzi, kuyilapho i-wax yenza abasebenzisi bakwazi ukwenza izinwele zezinwele ezifunwayo.

Amathrendi we-J-haircare ngamafuphi

Ngenxa yokuthi i-Japan inobukhona obukhulu be-Gen X kanye nama-boomer anamandla okusebenzisa imali, izinkampani kufanele zibeke phambili izimfuno zazo futhi zinikeze imikhiqizo eklanyelwe izidingo zabo, njengemikhiqizo elwa nokuguga.

Njengoba abathengi abaningi betshala imali ekunakekelweni kwesikhumba, amabhrendi kufanele atshale ezicini zokuphila kahle njenge-SPS yokuvikela isikhumba sekhanda kanye namafutha ezinwele akhipha amanzi akhulula ingcindezi.

Amabhrendi atshala imali ku-J-ebuhleni kufanele ahlanganise izimiso ezibalulekile ze-J-haircare emikhiqizweni yazo, okuwubulula, ubumnene, nokusebenza kahle, konke okusekelwa isayensi nobuchwepheshe.

Njengoba isimo esibucayi sezindleko zokuphila siba sibi kakhulu, amabhrendi kufanele atshale imali emikhiqizweni ehlinzeka ngezinsizakalo ezifana nesalon ekhaya ngengxenyana yenani.