Amathuba aphezulu eHolide E-commerce ase-US ngo-2022

Isikhathi samaholide e-US silindelwe ngabomvu ngabadayisi ngenxa yamandla aso okuthengisa okuphezulu. Kweminye imikhakha, lokhu kuthengiswa kwesizini kungadlula lokho konyaka wonke.

Emkhakheni we-e-commerce, isikhathi samaholide sibona izinguquko ezibalulekile ekuziphatheni kokuthenga kwabathengi okungahunyushwa kube yithuba elihle lokuthuthukisa ukuthengisa.

Ngakho-ke lesi sihloko sizogqamisa amanye amathuba aphezulu atholakalayo kubathengisi ngesikhathi samaholide e-commerce, kanye neminye imininingwane yokuthi ungalisebenzisa kanjani ithuba lebhizinisi eliku-inthanethi.

Okuqukethwe
Ukubuka konke kwamathuba esizini samaholide e-e-commerce
Amathuba aphezulu esizini samaholide e-e-commerce e-US
Qinisa isu lakho le-e-commerce lamaholide

Ukubuka konke kwamathuba esizini samaholide e-e-commerce

Isikhathi sokuthenga samaholide e-US sivamise ukuqala ngolwesihlanu Olumnyama, oluba ngoLwesihlanu lokuqala olulandela i-Thanksgiving. Ngenxa yalokho, abathengisi abaningi e-US bavame ukuqala ukukhuthaza ukuthengiswa kwesizini ekuqaleni kukaNovemba.

Imakethe yezitolo zamaholide e-US ibilokhu ithuthuka eminyakeni embalwa edlule. Ngo-2020 kwaba nokuthengiswa kwe-e-commerce okudayisa okulinganiselwa cishe US $ 186 billion, okuningi kwalokhu kukhiqizwa ngoMsombuluko we-Cyber. Ngokokuqala ngqa, i-Cyber ​​Monday ibe usuku olukhulu lokuthenga ku-inthanethi e-US, ifinyelela isilinganiso US $ 10.8 billion ekuthengisweni kwe-inthanethi.

Uma kubhekwa njengengxenye yenani lempahla ethengiswayo yeholide, ukuthengiswa kwe-e-commerce kubalwa 17.5%. Izibikezelo zibonise ukukhula okulindelekile ngo-2021, kanti isabelo kulindeleke ukuthi sikhuphuke 19%. Lokhu kugqamisa ukuthambekela okuhle njengoba i-e-commerce iqhubeka nokukhuphuka phakathi nesikhathi samaholide.

Ngokuphathelene nalokho abathengi abakuthengayo, abahamba phambili Izigaba zokuthengisa ze-e-commerce ngesikhathi samaholide bekuyimpahla ejwayelekile (ebalelwa cishe ku-56%). Isigaba sesibili esiphezulu bekuyizingubo nezicathulo (okubalwa ku-10%). Ukulandela lokhu kwaba i-elekthronikhi yabathengi kanye nemishini emikhulu (ebalelwa ku-9%).

Uma kubhekwa amandla emakethe yezitolo zamaholide e-e-commerce, lawa amanye amathuba aphezulu abathengisi abangawabheka.

Amathuba aphezulu esizini samaholide e-e-commerce e-US

1. Gxila ekukhuliseni ukuthengiswa kwe-e-commerce kwamaholide aku-inthanethi

Ithuba elingcono kakhulu le-e-commerce lesizini samaholide elinikezayo ukwanda kwamandla emali engenayo aqhutshwa ukwanda kwezindleko zabathengi. Izibalo zokukhula konyaka nonyaka zokuthengiswa kwamaholide e-e-commerce zibonisa ukwenyuka kwenani eliphelele lokuthengiswa kwe-e-commerce ngokumangalisayo. 20.6%.

Phakathi nenkathi yamaholide ka-2021, abathengi base-US bachithe ngaphezulu kwe- US $ 204 billion ekuthengeni kwamaholide aku-inthanethi. Intandokazi yomthengi ukuze kube lula ingesinye sezizathu eziphezulu zokuthi kungani ukuthengiswa kwe-e-commerce phakathi nenkathi yamaholide kuzoqhubeka nokukhula.

Esinye isici esibalulekile esikhuthaza ukukhula phakathi nesikhathi samaholide ukwenyuka kokwamukelwa kwezinhlelo zokukhokha ze-Buy Now Pay Later (BNPL). I-BNPL empeleni ebhalisiwe ukukhula okunamadijithi amabili ngesikhathi samaholide ka-2021, i-BNPL ikhuphuka ngo-10% futhi ithenga cishe ngo-27% unyaka nonyaka.

Lokhu kubonisa ukuthi ngezinhlelo zokukhokha ezifanele, abathengi bazimisele ukusebenzisa imali eyengeziwe ngenxa yokuguquguquka okunikezwayo.

Ngokukhula kokuthengiswa kwe-e-commerce kwamaholide, kunethuba lokuthi amabhizinisi akhe amasu amaholide ahlanganisa ukubuyekeza amaphothifoliyo emikhiqizo, anikeze izaphulelo zamaholide, nokuthuthukisa izitolo eziku-inthanethi. Bangaphinde bahlanganise izikimu zokukhokha ze-BNPL ukuze benze imali emakethe futhi bakhulise imali yabo engenayo ngokuthenga ku-inthanethi.

2. Yamukela ezentengiselwano zamaselula

Iminyaka eyishumi edlule ibe nokushesha ekusetshenzisweni kwama-smartphone, okuphinde kwakhuthaza ukwanda kwezentengiselwano zamaselula. Sekuyi kuhlelwe ukuthi ukuthengiswa kwezentengiselwano zamaselula e-US cishe kuzophindeka kabili phakathi kuka-2021 no-2025, ukuze kufinyelele emalini elinganiselwa ku-$359.32 billion.

Isabelo semali engenayo ye-e-commerce yesizini samaholide etholwe kumadivayisi eselula yaba 39%. Nakuba amadivayisi edeskithophu nawethebulethi abale imali enkulu yokuthengiswa kwesizini samaholide e-US, kube njalo kubika ukuthi isabelo sokuthenga okusekelwe kumakhalekhukhwini sikhuphuke sisuka ku-34.5% ngo-2019 saya ku-39% ngo-2020. Amadivayisi wedeskithophu abone ukukhula okungaphansi kwephesenti ukusuka ku-60.4% ngo-2019 kuya ku-61% ngo-2020.

Ukuhweba ngeselula ukusheshisa amathrendi akhona zobuchwepheshe afana ne-AR, 5G, nezinhlelo zokukhokha zokuthinta okukodwa (isb. i-Google Pay ne-Apple Pay). Okunye okufanele ukuqashelwe iziteshi ezintsha zezentengiselwano ezifana nokuhweba komphakathi kanye nokuthengisa okuqondile kwethonya. Ngokungamangalisi, izinkulungwane zeminyaka ye-tech-savvy ebhalisiwe inani eliphakeme kakhulu lenhloso yokusebenzisa amadivaysi eselula ukuthenga ngesikhathi samaholide.

Lokhu kukhombisa ukuthi amabhizinisi kufanele aqinise amasu awo okuhweba ngamaselula futhi atshale imali ekuqinisekiseni ukuthi amakhasimende awo athola ulwazi olujabulisayo nolusebenzayo lokuthenga ngeselula.

Lokhu kungaphelezelwa ngokutshala imali ezinsizeni zokumaketha zamaselula ezifana nezaziso zohlelo lokusebenza, okuqukethwe kweselula, ne-SMS. Futhi, kufanelekile ukudala uhlelo lokusebenza lwe-e-commerce lweselula kanye newebhusayithi eyenziwe ngeselula. Umgomo kufanele kube ukwakha ukuzizwisa kwezentengiselwano zamaselula okwandisa ukuzibandakanya, futhi ekugcineni, ukuguqulela ekuthengisweni.

3. Ukukhuthaza isizini eyandisiwe ye-e-commerce yamaholide

Ucwaningo olwenziwe ngu Imisebe ibonise ukuthi kufikela ku-57% wabathengi base-US babehlose ukuqala ukuthenga ngamaholide ngasekuqaleni kuka-2021 uma kuqhathaniswa nonyaka odlule. Idatha yocwaningo iphinde yakhombisa ukuthi abathengi abayisi-8 kwabayi-10 bazothenga maduze uma izinkampani ziqala ukunikeza amadili abo ngamaholide ngaphambi koLwesihlanu Olumnyama. Koyedwa kwabangu-1 kwabaphendulayo, lokhu empeleni bekusho ukuqala ukuthenga kwabo ngo-Agasti.

Lolu lwazi lubalulekile emabhizinisini lapho ehlela amasu awo okuthengisa ngamaholide njengoba kusobala ukuthi kukhona ithuba lokuzuza umkhawulo wokuncintisana ngokunikeza amadili amaholide kusenesikhathi. Laba bathengi bangaqondiswa imilayezo ebakhumbuza ukuthi "bagweme ukujaha kohlanya." Le ndlela ingase ibakhuthaze ukuthi bathenge esikhundleni samaphromoshini wangempela noma amadili.

Njengoba ukuphazamiseka kwe-supply chain kuseyiqiniso ukuthi izimboni eziningi zisazobhekana nakho kuze kube u-2022, le ndlela ingase futhi iqinisekise ukuthi amabhizinisi ayakwazi ukugcina ukulethwa kwezidingo ngendlela efanele ngesikhathi samaholide, okungasiza ekwandiseni ukwaneliseka kwamakhasimende ngokuletha ama-oda ngesikhathi.

4. Yenza imali enkulu ngokuthenga nge-e-commerce yonke

Abathengi baya ngokuya bethembela ezitolo ze-omnichannel ukuze bathenge kumabhrendi. Izindlela zokuncishiswa komphakathi ngokuqinisekile ziwusheshisile lo mkhuba njengoba abantu abaningi befuna ukunethezeka ekuthengeni kwabo.

Ngakho-ke kubalulekile ukuthi amabhizinisi abe namasu okuthenga ama-omnichannel ahlanganisa iziteshi ezihlukahlukene eziku-inthanethi nezingaxhunyiwe ku-inthanethi abathengi abazisebenzisayo ukuze bazibandakanye nomkhiqizo.

Ezinye izindawo okufanele zicatshangelwe ekuqiniseni isu lama-omnichannel:

• Cwaninga iziteshi eziqondiswe ngabathengi futhi uzakhe.
• Yiba nemiyalezo engashintshi kuzo zonke iziteshi.
• Nikeza izixazululo zokugcwalisa i-oda eziguquguqukayo (ukuthatha eceleni, chofoza futhi uqoqe, njll.).
• Sebenzisa uhlelo lokuhlanganisa isiteshi ukuze uthole indlela emaphakathi yokuqapha nokugcina imiyalezo kanye nokulethwa kwezinsiza.
• Sebenzisa ubuchwepheshe obusha obufana ne-VR, i-AR, ne-AI ukuze wenze kokubili ukuzizwisa kokuthenga ku-inthanethi nokungaxhunyiwe ku-inthanethi kugxile nakakhulu.

5. Lungela i-Black Friday kanye ne-Cyber ​​Monday

Njengoba kushiwo ekuqaleni kwalesi sihloko, i-Cyber ​​​​Monday ibe iholide elikhulu lokuthenga ngonyaka odlule. Lokhu kusho ukuthi leli holide linikeza ithuba elihle lokukhulisa ukuthengisa. Amabhizinisi afuna ukwenza kanjalo kufanele aqale ukuletha izincomo nokuqukethwe kokumaketha okuqondiswe kakhulu kubathengi be-Black Friday kanye ne-Cyber ​​Monday.

Kuyaqapheleka ukuthi abathengi abathengayo ngalesi sikhathi kungenzeka bafuna amadili amahle, ngakho-ke ukudala amaphromoshini ahlosiwe kuzodonsa abathengi abafuna ukuthengiselana.

Futhi kunjalo Kulinganiselwa ukuthi u-45% wengqikithi yokuthengwa kwe-Black Friday yenziwe ezimakethe eziku-inthanethi, kuyilapho u-23% wokuthenga wenziwa kumadivaysi eselula, futhi u-21% wenziwa ngewebhusayithi yomkhiqizo. Lokhu kungasiza amabhizinisi ukuthi aqondanise amasu awo okumaketha ngendlela efanele.

Qinisa isu lakho le-e-commerce lamaholide

Njengoba isikhathi samaholide manje siqala ngaphambi kwesikhathi kakhulu, kubalulekile ukuthi amabhizinisi ahlanganise amasu awo okuthengisa amaholide kusenesikhathi ukuze azuze ngokugcwele ekuthengeni izinyoni kusenesikhathi.

Futhi ukufingqa, izindlela eziphezulu amabhizinisi angazilungiselela ngazo ukusizakala ngokukhula kokuthengiswa kwe-e-commerce ngesikhathi samaholide:

1. Ukunikeza izikimu zokukhokha ze-Buy Now Pay Later (BNPL).
2. Ukutshala imali ezinsizakalweni zezentengiselwano zamaselula, ukwakha i-app ye-e-commerce yeselula, nokwenza iwebhusayithi yebhizinisi labo lenziwe iselula
3. Iqondise kubathengi abafika kuqala kunakuqala ngo-Agasti ngamadili noma imiyalezo mayelana nokwenza ukuthenga kwamaholide kungabi nankinga
4. Ukutshala imali kuzinhlelo zokusebenza zeselula kanye nenkundla yezokuxhumana, nokunikeza amamodeli okuthenga avumelana nezimo
5. Ibeka phambili isikhathi sokuthengisa esinethrafikhi ephezulu Black Friday kanye neCyber ​​Monday
6. Ukuhweba kuzo zombili iwebhusayithi yomkhiqizo ngamunye kanye nendawo yemakethe eku-inthanethi ukuze ufinyeleleke kakhudlwana.