I-AI Ishayela Kanjani I-Holiday Shopping Innovation

Ubuhlakani bokwenziwa buguqula indlela esithenga ngayo, bunikeze amazinga angakaze abonwe okwenza kube ngokwakho nokusebenza kahle.

I-Artificial intelligence (AI) ibumba kabusha indlela abathengi abasondela ngayo ekuthengeni ngesikhathi samaholide, inikezela ngamathuluzi asebenza njengabathengi bomuntu siqu.

I-Dynamic Yield nge-Mastercard, ngokwesibonelo, yethule umsizi wayo onikwe amandla yi-AI, i-Shopping Muse, ukuze kuthuthukiswe ukukhetha kwezipho ngokusebenzisana kolimi lwemvelo.

“I-Shopping Muse ivumela abasebenzisi ukuthi babuze imibuzo enemininingwane enjengokuthi 'Yini okufanele ngiyiphe indodana yami eneminyaka engu-15 ubudala ngamaholide?' futhi wenze ngcono ukusesha ngokuqhubekayo,” kuchaza u-Ori Bauer, oyi-CEO ye-Dynamic Yield.

Ngokusebenzisa ukubonwa kwesithombe, umsizi angaphakamisa izinto ezibukekayo ezifanayo kokuncanyelwayo komsebenzisi. U-Bauer uyanezela, “Sihlose ukwenza ukuthenga ngamaholide kuhlakaniphe, silethe izincomo eziklanyelwe izidingo ezihlukile zomthengi ngamunye.”

Ngaphandle kokuncoma imikhiqizo, amathuluzi e-AI anika amandla izinkundla ukuthi zenze kube ngokwakho umuzwa wokuphequlula ngokubonisa ukubuyekezwa kwamakhasimende namathrendi okuthenga, asize abathengi benze izinqumo zokuzethemba.

Ukumaketha okuhlakaniphile kwesizini yamaholide egcwele abantu

Abathengisi basebenzisa i-AI ukwenza lula imizamo yabo yokumaketha ngesikhathi samaholide esimatasa.

Izinjini zokwenza kube ngokwakho manje zivumelanisa okuqukethwe kwe-imeyili nezikhangiso ezisekelwe ekusebenzelaneni kwabasebenzisi kwesikhathi sangempela, kudala ukuxhumana okuhlobene kakhulu. Leli khono livumela amabhrendi ukuthi alungise ngokuguquguqukayo izincomo kanye nokubonwayo ukuze kuhambisane nokuthandwayo komuntu ngamunye.

"Lapho abathengi bebona okuqukethwe okuhlosiwe okufana nezinto abazithandayo, kungenzeka ukuthi bazibandakanye kahle," kusho u-Bauer. I-AI iphinde ibambe iqhaza ekuthuthukiseni inqubo yokukhokha ngokutshela abasebenzisi mayelana nezinsuku zokugcina zokuthumela noma ukunikeza amadili ahlanganisiwe ukuze kuhlangatshezwane nemikhawulo yokuthunyelwa kwamahhala.

Lezi zithuthukisi zihlose ukunciphisa ukungqubuzana nokuthuthukisa ukuguqulwa.

Izinyathelo zokuphepha eziqinisiwe

I-AI iphinde iqinise ukuphepha kwezinkokhelo, okuyingxenye ebalulekile yokuthenga ngedijithali. Ngo-2023, amasistimu e-AI e-Mastercard avimbele ama-dollar ayizigidi eziyizinkulungwane ezingama-20 ekukhwabaniseni okungaba khona. Ithuluzi lenkampani le-Decision Intelligence Pro, elethulwe ekuqaleni kwalo nyaka, lihlaziya amaphuzu edatha angaphezu kwethriliyoni ukuze liqinisekise okwenziwayo ngesikhathi sangempela.

“Ukungqubuzana okungadingekile noma ukukhwabanisa yizinto zokugcina abathengi abafuna ukubhekana nazo,” kusho uJohan Gerber, iphini likamongameli omkhulu weSecurity Solutions kwa-Mastercard.

Ngokuhlonza umsebenzi osolisayo ngokushesha nokunciphisa imibono engamanga, ithuluzi lithuthukisa ukwethenjwa kwabathengi futhi lenze lula ukuzizwisa kokuthenga.

Ukushintsha kwedijithali okukhulayo

Nakuba ukuthenga kwasesitolo okungokwesiko kuseyiyona ndlela ehamba phambili yokusebenzisa imali, ukuthengisa ku-inthanethi kukhula ngokushesha.

NgoLwesihlanu Olumnyama, ukuthengiswa kwe-inthanethi kukhuphuke ngo-14.6%, okudlula kude ukukhula okungu-0.7% kokudayisa ngokomzimba, ngokusho kwe-Mastercard SpendingPulse.

Umthelela we-AI ku-e-commerce kulindeleke ukuthi usekele lo mfutho, uthuthukise ulwazi lokuthenga ngenkathi unikeza ukuphepha nokusebenza kahle okukhulu.

Umthombo ovela I-Retail Insight Network

Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-retail-insight-network.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo. I-Chovm.com iyazilahla ngokusobala noma yisiphi isibopho sokwephulwa kwelungelo lobunikazi lokuqukethwe.