UMeghan Wayithola Kanjani Impumelelo Ekuxhumaneni Nge-FounderMade

Uma unomkhiqizo we-CPG ozama ukungena ezandleni zabathengi, cishe ufuna ubudlelwano nabathengisi, izinkundla ze-e-commerce, nazo zonke lezi zindawo lapho ungaxhumana khona nomkhakha obanzi womphakathi.

Yebo, ukukhula kwemikhiqizo ye-CPG kuwukukhethekile kwe-FounderMade.

I-FounderMade iyinkundla nochungechunge lwengqungquthela oluxhumanisa amabhrendi asezingeni eliphezulu kakhulu kubathengisi, abasabalalisi nabatshalizimali. Eminyakeni yamuva nje basebenzisane nemikhiqizo emisha, okuhlanganisa i-RXBar, i-BulletProof Coffee, i-Vital Proteins, i-Target ne-Starbucks futhi abakaze bayeke ohambweni lwabo lokunikeza amandla nokukala imikhiqizo. Esiqeshini sakamuva se i-B2B Breakthrough Podcast, umsingathi u-Sharon Gai ujoyinwe yi-CEO kanye noMsunguli, u-Meghan Asha, ukuze baxoxe ngokuvela kwenkampani kanye nendlela yabo eyingqayizivele yemibukiso yezohwebo.

Okuqukethwe
Ubani uMeghan Asha?
Thola ilungelo lokuyeka umsebenzi wakho
Ikusasa le-e-commerce
Ukugcwaliseka phezu kwenjabulo
Isiphetho

Ubani uMeghan Asha?

U-Asha wasungula i-FounderMade no-Lauren Everhart, futhi kube yingxenye ebalulekile yohambo lwabo ukuthi bakhe iqembu labesifazane ikakhulukazi futhi bakhuthaze isiko lenkampani elihle elibamba ibhalansi yomsebenzi / impilo njengento ebaluleke kakhulu, ngisho nalapho bekhula.

Ungumsunguli owake wasebenza njengomhlaziyi wezezimali. Kodwa ugqugquzelwe umngani wakhe ukuthi athathe igxathu asungule eyakhe inkampani ngemuva kokuthatha isinqumo sokuphishekela uthando lwakhe lokuxhumanisa amabhrendi asafufusa namathuba, uthando ahlonyiswa ngalo nguyise ongusomabhizinisi. Uchazwe ngokuthi “unkulunkulukazi wenganekwane” wenkampani.

Eminyakeni eyisithupha edlule, uMeghan kanye ne-FounderMade bathole impumelelo ekhulayo, futhi ibhizinisi selikhule laba yinkampani ebiza izigidi zamadola, esanda kutholwa yinkampani yezindaba ye-B2B yomhlaba wonke, i-Tarsus Group.

Thola ilungelo lokuyeka umsebenzi wakho

Iziqalo ze-FounderMade ziyindaba yokulangazelela, ukuzimisela kanye nogqozi. Ukuvela kwenkampani kubonisa izifiso zomuntu owayeqhutshwa uthando lwangempela lwalokho ababekuphishekela, futhi okungasebenza njengesikhuthazo ezinkampanini eziningi abasebenza ngazo.

U-Meghan unenhlonipho ejulile nothando ngendaba yomsunguli, ekholelwa ukuthi udinga ukuthola ilungelo lokuyeka umsebenzi wakho kunokumane ugxume, ngakho-ke wayengesabi ukuqala ngesineke kusukela phansi kuya phezulu. Ecabanga ukuthi mncane kakhulu ukuthi angagxuma njengoShark Tank, waqala inkampani yakhe njengochungechunge lwesidlo sakusihlwa, engalindele ukuthi umbono uzosuka, kodwa wamane ekwenza njengebhizinisi elizuzisa wona ngokwalo. Kodwa njengemikhiqizo eminingi asebesebenze nayo kusukela ngaleso sikhathi, imicimbi yenyuka ngokushesha, yangena endaweni yezingqungquthela zabatshalizimali.

UMeghan wayegqugquzelwe i-ecosystem ye-TechCrunch futhi wayezimisele ukwakha inethiwekhi efanayo yemikhiqizo yabathengi. Ngokuqiniseka kwalo modeli webhizinisi ngemuva kwakhe, iphrojekthi yakhula isuka eNew York yaze yasebenza emadolobheni amaningi emhlabeni jikelele, futhi uhlelo lwemvelo ayeluhlosile lwaba nokwakheka okuphathekayo. Ngokudlanga kwe-e-commerce endaweni yanamuhla yokudayisa bekungokwemvelo ukuthi ukusiza imikhiqizo ikhule ibe kulesi sikhala kungaba yinto esemqoka 'esikoleni sabo sebhizinisi semikhiqizo'.

'Kusukela ekuqaleni kuya ekuthengeni' kwakuyinhloso, futhi impumelelo yalo mgomo ibonakala ezibonelweni eziningi zezinkampani ezisuka esiqalweni esiphansi ukuze zidayiswe ngamakhulu ezigidi zamaRandi.

Ikusasa le-e-commerce

Ingabe uthuli seluhlezi ku-E-Commerce, noma ingabe lelo bhamuza lisakhula? UMeghan ukholelwa ukuthi ngaphandle kokubusa okwandayo kwalo mkhakha, ekusebenzeni, ukusebenza kahle kuzoqhubeka nokuba ngcono njengoba imininingwane eyengeziwe idluliswa, ubuchwepheshe obengeziwe bucushwe kahle ukuze kuxhunywe izethameli ngemikhiqizo, ukwenza kube ngokwakho okuhlangenwe nakho komthengi, nazo zonke lezo zindawo lapho imikhiqizo ihlale ifuna ukuthola lawo maphesenti engeziwe.

I-AI izoba umshayeli omkhulu walokho, ngendlela efanayo njengoba isivele yaqala ukwamukelwa yizinkampani eziningi, izoqhubeka nokwenza njalo eminyakeni embalwa ezayo. Naphezu kwentuthuko enkulu ezinhlelweni ze-AI nokuthi zihlanganiswe kanjani, akekho ongaphakamisa ukuthi ubuhlakani bokwenziwa busezingeni eliphezulu ngokucabanga ngekusasa, ngakho-ke, uMeghan ubikezela ukuthi izoqhubeka nokushintsha ubuso bokuthengisa. Kuye, naphezu kokubhuka kwabantu abaningi nge-AI, ithemba lalokhu alinalo ukwesaba. Futhi empeleni, ubikezela ukuthi ukwanda kokusebenza kahle esikutholayo ekuhleleni izinqubo ezisekelwe kukhompyutha kuzosivumela ukuthi sichithe isikhathi esincane kumakhompyutha ethu ezifundazweni ezicindezelekile. Lokhu kuzozuzisa ukusebenza kwethu, kuveze okuhle kakhulu kithi futhi kusikhulule emikhawulweni efika nomthwalo wemisebenzi eyenziwa mathupha esekelwe kukhompuyutha.

Njengezinsuku zokuqala ze-inthanethi, sisesikhathini esijabulisayo, esislayidayo ngokusho kukaMeghan, lapho amathuba amaningi angavela khona futhi akhe kabusha imboni.

Ukugcwaliseka phezu kwenjabulo

Ngokwemvelo, sonke sifuna ukujabula, kodwa ukuphila nomsebenzi akukhona ngokufika ngesikhathi esisodwa esicwebezelayo lapho yonke into ihlangana khona futhi kungazelelwe injabulo ikuthola, ungalokothi ushiye uhlangothi lwakho. Esikhundleni salokho, injabulo yinto esingayithola osukwini ngalunye, ngezikhathi ezihlukene kunezinye, kodwa njalo ixubene nemizwa eqhubekayo esibhekana nayo nsuku zonke emisebenzini nasezimpilweni zethu.

UMeghan ukhuluma ngokushintsha umbono wethu ukuze sakhe ibhalansi egculisayo yomsebenzi/yempilo. Ukugwema “okufanele” kungenye yezihluthulelo zikaMeghan zokwenza lokhu futhi kuyasebenza ekukhuleni kwakho njengomuntu kanye nomsunguli. Uma ubeka amabhentshimakhi athile enjabulo ekusasa lakho kusho ukuthi uzibekela ukungajabuli uma ungafinyeleli kulowo mgomo othile. Uma injabulo ingaphakathi kohambo kunendawo oya kuyo, ungabeka 'ukugcwaliseka' lapho injabulo yayivame ukuba khona ezifisweni zakho. Fisa ukugcwaliseka, lalela ubizo lwakho futhi uthole inhloso yakho, uma uhlose lokhu, uzothola injabulo eminingi endleleni.

Emhlabeni ongalindelekile wezohwebo ze-B2B-to-C, izigxobo zebhizinisi lakho cishe kuzodingeka zihlale zingamanzi ukuze zisabele ekushintsheni kwe-ecosystem. Ngakho-ke, uma ufuna ukuchuma njengomuntu kanye nomnikazi webhizinisi, kuzodingeka ukuthi ugcine okunye kwalokho kuguquguquka kokuthunyelwe kwakho siqu. Ukuqonda kukaMeghan kungasebenza njengezinkanyezi eziwusizo ngempela ukukuholela emsebenzini ophumelelayo nogculisayo embonini. Ngakho-ke lalela, futhi uvumele imibono yakho yezamabhizinisi ukuthi ibunjwe kabusha!

Isiphetho

Emhlabeni ongalindelekile wezohwebo ze-B2B-to-C, izigxobo zebhizinisi lakho cishe kuzodingeka zihlale zingamanzi ukuze zisabele ekushintsheni kwe-ecosystem. Ngakho-ke, uma ufuna ukuchuma njengomuntu kanye nomnikazi webhizinisi, kuzodingeka ukuthi ugcine okunye kwalokho kuguquguquka kokuthunyelwe kwakho siqu. Ukuqonda kukaMeghan kungasebenza njengezinkanyezi eziwusizo ngempela ukukuholela emsebenzini ophumelelayo nogculisayo embonini. Ngakho-ke lalela, futhi uvumele imibono yakho yezamabhizinisi ukuthi ibunjwe kabusha!