I-SEO Ingayibamba Kanjani Isidingo sokuthi Udale Kwenye indawo

Ukukhiqiza isidingo kumayelana nokwenza abantu bafune izinto ababengenaso isifiso sokuzithenga ngaphambi kokuhlangabezana nokumaketha kwakho. 

Kwesinye isikhathi, wumdlalo wesikhashana, njengesitolo se-ecommerce esidala i-buzz ngaphambi kokwethula umkhiqizo omusha. Kwezinye izikhathi, njengokumaketha kwe-B2B, kuwumdlalo wesikhathi eside ukubandakanya izethameli ezingaphandle kwemakethe.

Kunoma isiphi isimo, ukukhiqizwa kwesidingo kungashesha kube umsebenzi obizayo wokuthengisa.

Nazi ezinye izindlela i-SEO engakusiza ngayo ukuthi uthwebule futhi ugcine isidingo osikhiqizayo ukuze ibhajethi yakho yokumaketha iqhubekele phambili.

Isidingo ngokuvamile senziwa kanjani? 

Ayikho indlela elungile noma engalungile yokukhiqiza isidingo. Noma yimuphi umsebenzi wokumaketha odala isifiso sokuthenga okuthile (lapho besingekho khona isifiso esinjalo ngaphambili) ungabhekwa njengesizukulwane sokufuna.

Izibonelo ezijwayelekile zihlanganisa ukusebenzisa:

• Izikhangiso ezikhokhelwayo
• Izwi lomlomo
• ezokuxhum
• Ukumakethwa kwevidiyo
• Izincwadi ze-imeyili
• marketing Okuqukethwe
• Ukumaketha komphakathi

Isibonelo, i-Pryshan iwuhlobo oluncane lwendawo e-Australia oludale uhlobo olusha lwetshe elikhipha amatshe obumba. Bebelokhu beyithengisa ungaxhunyiwe ku-inthanethi kusukela ngo-2018, uma kungenjalo ngaphambili.

Akuyona into eqanjiwe, kodwa futhi ayizange yenziwe ngaphambilini.

Ukuze bethule umkhiqizo wabo ku-inthanethi, baqale ukusebenzisa inqwaba yezikhangiso ze-Facebook:

Ngenxa yezikhangiso zabo, le nkampani isesigabeni sokuqala sokukhiqiza isidingo somkhiqizo wayo. Impela, akulona uhlobo lokumaketha oluzoba negciwane, kodwa kuseyisibonelo esihle se-demand gen.

Uma ubheka idatha yevolumu yokusesha, kukhona ukusesha okungu-40 ngenyanga kwegama elingukhiye elithi "clay stone exfoliator" e-Australia kanye nolunye usesho oluhlobene:

Kodwa-ke, lawa magama angukhiye awatholi nhlobo usesho e-US:

Lokhu ungalokothi kwenzeka.

I-Australia inabantu abambalwa kakhulu kune-US. Ngosesho olungelona olwasendaweni, ivolumu yosesho lwase-Australia ivamise ukuba ngu-6-10% wevolumu yokusesha yase-US yamagama angukhiye afanayo.

Bheka ukusesha okudume kakhulu njengesibonelo:

Imizamo yokukhangisa ka-Pryshan kwamanye amapulatifomu idala ngokuqondile isidingo sokusesha amatshe obumba akhiphayo.

Akunandaba ukuthi ubafundisa kuphi noma kanjani abantu ngomkhiqizo owuthengisayo. Okubalulekile ukuguqula imibono yabo isuke ekuqapheleni ingqondo iye esifisweni semizwa.

Imizwa ibangela izenzo, futhi ngokuvamile, isenzo sokuqala abantu abasithathayo uma sebazi into entsha emnandi ukwenza i-Google.

Uma ungafaki i-SEO njengengxenye yemizamo yakho yokumaketha, nazi izinto ezintathu ongazenza ukuze:

• ukunciphisa ukumoshwa kwesabelomali
• bamba intshisekelo lapho abantu besesha
• guqula izethameli osuvele uzifinyelela

1. Yenza umkhiqizo wakho, isevisi, noma ukuqamba okusha kusesheke 

Uma usebenza kanzima ukuze udale isidingo somkhiqizo wakho, qiniseka ukuthi kulula ukuthi abantu bakuthole lapho besesha i-Google.

• Inikeze igama elilula okulula ukulikhumbula
• Ilebule ngendlela abantu basesha ngayo ngokwemvelo
• Gwema noma yimaphi amatemu adala ukungaqondakali ngento ekhona

Isibonelo, umqondo wetshe elikhipha ubumba kulula ukuba abantu bakhumbule.

Ngisho noma bengakhumbuli ukuthi uPryshan uwubiza kanjani umkhiqizo wabo, bazokhumbula amavidiyo nezithombe abazibona zomkhiqizo usetshenziselwa ukuhluba isikhumba sabantu. Bazokhumbula ukuthi yenziwe ngobumba esikhundleni sezinto ezivame kakhulu njenge-pumice.

Kunengqondo ukuthi i-Pryshan ibize umkhiqizo wayo ngokuthile okufana nalokho abantu abazothambekela ekukufuneni.

Kulesi sibonelo, noma kunjalo, umongo wokukhishwa kwesikhumba ubalulekile.

Uma i-Pryshan ikhetha ukubiza umkhiqizo wayo ngokuthi “amatshe obumba,” izoba nesikhathi esinzima sokuzihlukanisa nemikhiqizo yasengadini emiphumeleni yosesho. Sekuvele kuyinqaba kumaSERPs kumagama angukhiye anjalo:

Uma wenza umsebenzi wakho wokufaka uphawu ukuze unqume ukuthi uzowubiza ngani umkhiqizo wakho noma ukuqamba okusha, kuyasiza ukusesha imibono yakho ku-Google.

Ngale ndlela, uzobona kalula ukuthi imiphi imishwana okufanele uyigweme ukuze umkhiqizo wakho ungaqoqwa nezinto ezingahlobene.

2. Yiba nezindlu ezithengiswayo eziningi ngangokunokwenzeka emiphumeleni yosesho 

Zicabange uyingxenye yenkampani etshale imali eningi ukuze izenzele igama kabusha. Ilogo entsha, isiqubulo esisha, izinto ezintsha zokumaketha… inkatho.

Ngemuva kwamakhadi abo ebhizinisi amasha, abaklami bacabanga ukuthi ukumema abantu ukuthi baseshe isiqubulo esisha ku-Google kungaba ubuhlakani.

Inkinga nje ukuthi le nkampani ayizange ikleliswe ngesiqubulo.

Babengabonisi nhlobo! (Yebo, yindaba eyiqiniso, cha angikwazi ukwabelana ngegama lomkhiqizo).

Leli qhinga lilisha. Amabhizinisi amaningi aphakamisa iqiniso lokuthi abantu bazokwenza izinto ze-Google ukuguqula izethameli ezingaxhunyiwe ku-inthanethi zibe izethameli eziku-inthanethi ngezikhangiso zabo eziphrintiwe, zomsakazo, ne-TV.

Ungakwenzi lokhu uma ungakabi umnikazi wekhasi lemiphumela yosesho.

Akulona nje iphutha elibiza kakhulu ukwenza, kodwa kunikeza ukuguqulwa okusebenze kanzima ngqo kwabancintisana nabo.

Esikhundleni salokho, sebenzisa i-SEO ukuze ube ibhrendi kuphela abantu abayibonayo lapho besesha umkhiqizo wakho, umkhiqizo, noma into oyidalile.

Masisebenzise iPryshan njengesibonelo.

Bawumkhiqizo wokuqala wokudala amatshe obumba acwebezelayo. Izithameli zabo zenze amagama angukhiye amasha ambalwa ukuze zithole imikhiqizo ka-Pryshan ku-Google, “nge-clay stone exfoliator” okuwukuhluka okudume kakhulu.

Noma kunjalo noma kungumkhiqizo abawulethe emakethe, izimbangi nabathengisi sebevele bangene endaweni yabo ye-SERP yaleli gama elingukhiye:

Impela, i-Pryshan iphethe izindawo ezine ze-organic, kodwa akwanele.

Abaningi abancintisana nabo bayavela ku-carousel yomkhiqizo okhokhelwayo ngaphambi kokuthi iwebhusayithi ka-Pryshan ibonwe abaseshi:

Sebevele bakhokhela izikhangiso ze-Facebook, kungani ungacabangi okunye ukubekwa okukhokhelwayo kwe-Google?

Ingasaphathwa eyokuthi abamasheya kanye nabaqhudelana nabo bakleliswe kwezinye izikhundla ezintathu zemvelo.

Ukuvela kosomasheya kumkhiqizo wakho kungase kungabonakali kubi kangako, kodwa uma unganakile, bangase banciphise amanani akho noma bakukhiphe ngokuphelele kuma-SERP.

Leli futhi iqhinga elivamile elisetshenziswa abakhangisi abasebenzisana nabo ukuze bathole amakhomishini ezinkampanini ezingezona i-SEO-savvy.

Ngamafuphi, i-SEO ingakusiza ukuthi uvikele ubukhona bomkhiqizo wakho ku-Google.

3. Sebenzisa idatha yosesho ukuze ulinganise impumelelo ye-gen 

Uma usebenza kanzima ukuze ukhiqize isidingo sento entsha epholile engakaze yenziwe ngaphambilini, kungaba nzima ukwazi ukuthi iyasebenza yini.

Impela, ungakwazi ukukala ukuthengisa. Kepha isikhathi esiningi, ukukhiqizwa kwesidingo akuguquki kube ukuthengisa okusheshayo.

Ukumaketha kwe-B2B kuyisibonelo esivelele. Ukufundisa nokuguqula izethameli ezingaphandle kwemakethe zibe amathemba asemakethe kungathatha isikhathi eside.

Kulapho idatha ye-SEO ingasiza khona ukuvala igebe futhi ikunikeze idatha ukuze uthole ukuthengwa okwengeziwe kubenzi bezinqumo.

Linganisa ukukhuphuka kokusesha okunegama

Umkhiqizo ongokwemvelo wemisebenzi yokukhiqiza isidingo ukuthi abantu baseshe kakhulu umkhiqizo wakho (noma kufanele uma ukwenza kahle).

Ukulandelela ukuthi amagama akho angukhiye anophawu athuthuka ngokuhamba kwesikhathi kungakusiza ukukala ukuthi imizamo yakho yokukhiqiza isidingo ihamba kanjani.

Ku-Ahrefs, ungasebenzisa Isikhundla Tracker ukuqapha ukuthi bangaki abantu abathola iwebhusayithi yakho oseshweni lwakho olunegama nokuthi ingabe lokhu kuyathrenda phezulu:

Uma umkhiqizo wakho mkhulu ngokwanele futhi uthola amakhulu okusesha ngenyanga, ungaphinda uhlole le grafu enhle ebikezela amandla okusesha Amagama angukhiye Ukuhlola:

Zitholele futhi ulandelele amagama angukhiye amasha mayelana nemikhiqizo yakho, amasevisi noma izinto ezintsha

Uma, njengengxenye yesu lakho lokukhiqiza isidingo, ukhuthaza abantu ukuthi baseshe amagama angukhiye amasha ahlobene nomkhiqizo wakho, isevisi, noma ukuqamba okusha, misa izexwayiso zokuqapha ubukhona bakho kuleyo migomo.

Le ndlela izokusiza futhi ukuthi uvule amagama angukhiye izethameli zakho eziwasebenzisa ngokwemvelo noma kunjalo.

Qala ngokuya ku- Izaziso ze-Ahrefs futhi usethe isexwayiso segama elingukhiye elisha.

Engeza iwebhusayithi yakho.

Shiya izilungiselelo zevolumu zingathintwa (ufuna ukufaka amagama angukhiye evolumu yokusesha ephansi ukuze uthole ukusesha okusha abantu abakwenzayo).

Setha imvamisa ye-imeyili oyithandayo, futhi voila, usuqedile.

Qaphela ukubonakala ngokumelene nezimbangi

Uma ukhathazekile ukuthi amanye amabhrendi angase antshontshe ukukhanya kwakho emiphumeleni yosesho lwe-Google, ungasebenzisa futhi i-Ahrefs ukuze ugade ingxenye yakho yethrafikhi uma iqhathaniswa nayo.

Ngithanda ukusebenzisa i- Yabelana Ngezwi igrafu ku I-Site Explorer ukwenza lokhu. Kubukeka kanjena:

Le grafu iwukubuka ngeso kwenyoni okuhle kokuthi unqwabelanisa kanjani noqhudelana naye futhi uma usengozini yokulahlekelwa ukubonakala kunoma ibaphi babo.

Imicabango yokugcina

Njengochwepheshe be-SEO, kulula ukukhohlwa ukuthi amanye amabhizinisi asebenza kanzima kangakanani ukukhiqiza isidingo semikhiqizo noma amasevisi awo.

Isidingo sihlala siza kuqala, futhi kuwumsebenzi wethu ukusithwebula.

Akuyona inkukhu noma iqanda isimo. Abathengisi abahlakaniphile basebenzisa lokhu ukuze bazuze ngokuzakhela awabo amathuba e-SEO isikhathi eside ngaphambi kokuba izimbangi zibone ukuthi benzani.

Uma ubone ezinye izibonelo ezinhle zendlela i-SEO nesidingo sokukhiqiza ukusebenza ndawonye, ​​yabelana ngazo nami ku-LinkedIn noma nini.

Umthombo ovela Ama-Ahrefs

Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-ahrefs.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo. I-Chovm.com iyazilahla ngokusobala noma yisiphi isibopho sokwephulwa kwelungelo lobunikazi lokuqukethwe.