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Owesifazane osayizi owengeziwe ogqoke ithangi elimhlophe phezulu

Indlela Inkathi ye-Ozempic Ekuthinta Ngayo Ukubandakanywa Kosayizi ngo-2025

I-Ozempic ihlasele umhlaba wonke, izinga lesi-90 ohlwini lwango-2021 lwemithi evame ukunikezwa. Ochwepheshe bathi lesi sidakamizwa sibone imiyalelo elinganiselwa ezigidini ezingu-8.2 e-US kuphela, ekhombisa ukuthi isidume kangakanani kusukela savunywa ngo-2017. Umbiko ka-EDITED ibikezela ukuthi abantu abafinyelela ezigidini ezingama-70 bazobe besebenzisa lesi sidakamizwa ngo-2028.

Yize abaningi bencoma lesi sidakamizwa ngokusiza abaningi ukuthi balawule isisindo sabo, i-Ozempic isidume kakhulu kangangoba ibangela imiphumela engathandeki embonini yemfashini. Abaholi bemboni kanye nabathengisi abakhulu baye baqaphela isidingo esikhulu samasayizi amancane wezingubo, nakuba ochwepheshe bengakasho ukuthi umuthi uyimbangela ehamba phambili. Ngenxa yalesi sizathu, abaningi sebevele bengabaza ikusasa lokuhlanganiswa kosayizi, ikakhulukazi njengoba abathengi abaningi bephendukela ezixazululweni zokulahlekelwa isisindo.

Lo mbhalo uzohlola ukuthi imboni yezemfashini isabela kanjani kulezi zinguquko, izinselelo zayo, namathuba amabhizinisi amancane angawasebenzisa ngo-2025.

Okuqukethwe
Ububanzi bosayizi oshintshayo: Ingabe osayizi abakhulu basalela ngemuva?
Ukubheka ukunqanyulwa kwamathrendi emfashini kuwo wonke amasayizi
Izifundo eziyi-2 zokuthi amabhizinisi angasebenzisa kanjani usayizi wokuhlanganiswa
Umgwaqo ongaphambili

Ububanzi bosayizi oshintshayo: Ingabe osayizi abakhulu basalela ngemuva?

Owesifazane osayizi owengeziwe okhetha izingubo esitolo

Ngaphandle kwesidingo esikhulayo samasayizi amancane, amanye amabhrendi asazinikela ekuhlanganisweni kosayizi. Ngokwesibonelo, OKUHLELIWE ithi i-Universal Standard, uhlobo olwaziwa ngokunikeza a ububanzi bosayizi kusukela ku-00 kuya ku-40, ibika ukuthi osayizi bayo abadume kakhulu bahlala bephakathi noma 18 kuya ku-20. Kuyathakazelisa ukuthi lolu hlobo alukawuzwa umthelela wethrendi ye-Ozempic futhi lisethubeni lokubhalisa ukukhuphuka kokuthengisa okungama-20% ngo-2024.

Kodwa-ke, ukuthambekela komkhakha okubanzi kubonisa ukwehla okukhathazayo kokutholakala kosayizi abakhulu. Isibonelo, i-Aritzia ingomunye wabathengisi abaningi abagxile kosayizi abancane, izinketho zabo ze-2XL zehle cishe ngo-5% ngo-2024. Ngakolunye uhlangothi, amabhrendi emfashini afana no-Monki abone ukwehla okukhulu ekunikeleni kwawo kosayizi ohlangene, osayizi abangu-2XL behla besuka ku-13.79% baya ku-0.29% nje ku-2024 ingqikithi yabo.

Ngakho-ke, ngenkathi ezinye izinhlobo zisazama ukubhekelela zonke izinhlobo zomzimba, ezinye zisuka kancane kancane ukubandakanywa kosayizi. Nakhu ukubuka okusheshayo kwezinye izitolo ezibalulekile zosayizi bezingubo ezifikayo ngo-2023 uma kuqhathaniswa no-2024 (ngokwedatha ye-EDITED Market).

Ibanga likasayizi wengubo ye-Zara UK 2023 vs. 2024

Usayizi we-UK20232024
2XS0.05%0.05%
XS14.54%15.64% 📈
S21.87%20.73% 📉
M21.87%20.73% 📉
L21.82%20.73% 📉
XL13.78%15.72% 📈
I-2XL6.07%7.01% 📈

H&M US usayizi wengubo 2023 vs. 2024

Usayizi we-US20232024
2XS3.60%3.74% 📈
XS15.78%15.89% 📈
S15.78%15.96% 📈
M15.81%15.93% 📈
L15.82%15.35% 📉
XL15.45%15.24% 📉
I-2XL14.30%14.75% 📈
I-3XL1.75%1.57% 📉
I-4XL1.70%1.57% 📉

Ukubheka ukunqanyulwa kwamathrendi emfashini kuwo wonke amasayizi

Owesifazane osayizi owengeziwe ogqoke izingubo zokuphola

Enye yezinkinga ezigqama kakhulu ngemfashini yesimanje ukunqanyulwa phakathi kwamathrendi anikezwa ngosayizi abaqondile uma kuqhathaniswa no-plus. Ngokwesibonelo, Imibiko EHLELIWE ukuthi iziketi ezincane nezingubo zidumile kububanzi obusayizi omncane, okwenza u-40% weziketi e-ASOS kanye no-33% wezingubo ze-Reformation. Nokho, akufani for amaqoqo osayizi omkhulu, lapho izitayela ezifanayo zenza u-13% kuphela weminikelo yomkhiqizo ngamunye.

Lesi sikhala sibonisa ukuthi amamodeli osayizi ongeziwe awasebenzi okwamanje izitayela zemfashini, ezingabandakanyi usayizi. Ngakho-ke, abathengisi kufanele banake lezi zikhala futhi baqinisekise ukuthi ububanzi bobukhulu obungeziwe bunikeza izitayela zemfashini ezifanayo njengozakwabo abanosayizi oqondile. Ngokuvumelana ne Ukubukwa Okubukwa Okukhulu, imakethe yobukhulu bomhlaba wonke izofinyelela ku-US $ 412.39 billion ngo-2030, okufakazela ukuthi kunesisusa sokuziphatha nezezimali sokubeka phambili ukubandakanywa kosayizi ngo-2025.

Izifundo eziyi-2 zokuthi amabhizinisi angasebenzisa kanjani usayizi wokuhlanganiswa

1. ASOS UK

Owesifazane ovuthiwe wosayizi owengeziwe ogqoke ingubo esesitayeleni

I-ASOS ihlinzeka ngesifundo esithokozisayo sokuthi imboni yezemfashini iphatha kanjani ukubandakanywa kosayizi. Yize uhlobo luhlehlile ebangeni lalo lobukhulu obungeziwe, lulehlisa ngo-15%, lusanikeza izinketho eziningi ku-Curve kunasePetite ngemajini engu-130%. I-ASOS iphinde yacishe yaphinda kabili uhla lwayo lwezinsiza ze-Curve, igqamisa ithuba elingasetshenzisiwe lokuhlanganiswa kosayizi ezigabeni ezingaphezu kwezingubo.

Kodwa-ke, ochwepheshe baye baqaphela ukunqanyulwa kwezitayela phakathi kwe-ASOS Design ne-ASOS Curve. Isibonelo, ama-hemline amafushane avame kakhulu eqoqweni losayizi oqondile, okwenza u-40% weziketi, kuyilapho ebala kuphela u-13% wezitayela ze-Curve. Ochwepheshe baphinde bathi i-ASOS kumele ibhekane nalesi sigebengu ukuze igcine isithunzi sayo njengophawu lwabo bonke izinhlobo zomzimba.

Amandla angasetshenzisiwe amasayizi ahlanganisiwe

Ngenkathi imikhiqizo efana ne-ASOS ikhombisa ukushintshela kosayizi abancane kwezinye izindawo, abathengisi basengasebenzisa amathuba abalulekile wokungena emakethe yosayizi omkhulu. Okokuqala, bangakwazi ukuhumusha izitayela zemfashini zamanje zibe osayizi abahlanganisiwe. Thatha imiphetho yamabhamuza, isibonelo. Lo mklamo usazojabulisa amaqoqo osayizi ongeziwe, ngakho abathengisi bangacabanga ukunweba ukunikezwa kwabo ukuze kufake ithrendi ngosayizi abakhulu.

Iziketi ze-maxi ezinephethini ngesinye isitayela esinamandla angasetshenzisiwe osayizi abahlanganisiwe. Ngenkathi i-gingham ene-tiered ne-leopard maxis ibidumile ku-ASOS Design, izitayela ezifanayo ku-Curve zinemibala eqinile kuphela. Ngakho-ke, abathengisi bangacabangela ukunikeza izitayela ezingashintshi kuwo wonke amasayizi njengendlela enhle yokwengeza amaphrinti amaningi kumaqoqo osayizi ongeziwe.

2. Inguquko

Owesifazane omuhle omile egqoke ijazi elinoboya le-XL

Inguquko ingolunye uhlobo olwenze izinguquko ezinkulu kulo iminikelo yosayizi. Nokho, lezi zinguquko azikathandi ukubandakanywa kosayizi. Njengoba kushiwo ngaphambili, iNguquko yasinqamula ongakhetha kuzo ngosayizi omkhulu ngo-46% YoY, ngokuncipha okuphawuleka kakhulu kokuphansi (okwehle ngo-60%). Noma kunjalo, lo mkhiqizo wethule izinketho eziningi eziphezulu zosayizi omkhulu, okuhlanganisa ama-waistcoat elineni kanye nezitayela zangaphambili ezithayi.

Amandla angasetshenzisiwe amasayizi ahlanganisiwe

Esinye sezikhala ezinkulu zeNguquko ukuhlanganisa kwakho konke, izingubo zangaphandle, izingubo zokubhukuda, nezangaphansi, lapho osayizi abahlanganisiwe bengamelwe kahle. I-brand iphinde inikeze ama-hemlines amade ngebanga lawo losayizi ohlangene, nezitayela ezincane ezakha u-13% wezingubo zokugqoka uma kuqhathaniswa no-33% ngosayizi abaqondile. Abathengisi abancane bangakwazi ukungena kulezi zikhala ukuze basize abathengi abanobukhulu obungeziwe baxazulule izinselele zokuthola izingubo zemfashini ezilingana.

Umgwaqo ongaphambili

Njengoba imboni yezemfashini iqhubeka nokuthuthuka, kufanele ibhekane ngqo nezinselelo zokuhlanganisa usayizi. Ukunyuka kwe-Ozempic kanye nokushintshela kosayizi abancane kwezinye izindawo kugqamise isidingo sendlela ehlanganisayo yemfashini.

Abathengisi nemikhiqizo kufanele baqinisekise ukuthi bahlinzeka ngezingubo zemfashini, ezisemfashinini ezinosayizi abahlukahlukene, kusukela kokuncane kuye kokunye. Ukungena kulezi zimakethe ezingasetshenzisiwe kungasiza izinkampani zandise ukuthengisa futhi kukhuthaze imboni yemfashini ebandakanya wonke umuntu owamukela abantu babo bonke osayizi.

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