Ungawagwema Kanjani Lawa Amaphutha Avamile Wokubhuloga

Emakethe yedijithali, ibhulogi yebhizinisi eklanywe kahle ingaba ithuluzi elinamandla lokuthuthukisa ukubonakala komkhiqizo, ukusebenzelana nezithameli eziqondiwe, kanye nokushayela ithrafikhi ebalulekile kuwebhusayithi yakho. Kodwa-ke, ngisho nama-blogger angomakad' ebona angawela ezingibeni ezivamile ezithiya impumelelo yemizamo yabo. Kungakhathaliseki ukuthi ungumdali wokuqukethwe ongumakadebona noma ungena nje ekubhulogini kwebhizinisi, ukugwema lawa maphutha kubalulekile ukuze ugcine ubukhona obuqinile ku-inthanethi nokufeza imigomo yakho yokumaketha.

Lapha, sizocubungula ubunkimbinkimbi bokubhuloga kwebhizinisi okuphumelelayo futhi sihlole ukuthi ungazigwema kanjani izingibe ezingase zibeke engcupheni umthelela webhulogi yakho. 

Okuqukethwe
Ukubaluleka kwebhulogi yebhizinisi
7 amaphutha ajwayelekile okubhuloga kanye nendlela yokuwagwema
Izinyathelo ezilandelayo

Ukubaluleka kwebhulogi yebhizinisi

Ibhulogi yebhizinisi iyindlela enhle yokuxhumana nezithameli zakho futhi ingadlala indima ebalulekile esu lokumaketha lebhizinisi. Awunasiqiniseko sokuthi kufanele yini uqale ibhulogi yebhizinisi? Okokuqala funda yethu Izizathu ezingu-7 ibhizinisi lakho lidinga ibhulogi, ehlanganisa izinzuzo zezezimali zokuphatha ibhulogi ehlobene nebhizinisi. 

7 amaphutha ajwayelekile okubhuloga kanye nendlela yokuwagwema

Manje njengoba usuqonda ukuthi ukubhuloga kusiza kanjani, ake sikhulume ngamanye amaphutha okubhuloga avame kakhulu nokuthi angawagwema kanjani:

1. Ukungenzi ngenhliziyo yonke

Akuwona wonke amabhizinisi azoba nebhulogi, kodwa uma unayo, ukuzibophezela ekuthumeleni njalo kubalulekile. Ukuthunyelwa kwebhulogi okungaguquki kudlala indima ebalulekile ekusekeleni nasekuthuthukiseni ukuzibandakanya kwabafundi futhi kuba nomthelela omuhle ku-SEO. 

Isixazululo: Gcina ukungaguquguquki

Ukudala ikhalenda yokuqukethwe iyindawo enhle yokuqala uma kuziwa ekuqinisekiseni ukuvumelana nokuthunyelwa kwebhulogi. Ikhalenda lokuqukethwe likuvumela ukuthi uhlele izihloko, uhlele kusengaphambili, futhi uhlanganise namalungu eqembu ahililekile ekudaleni okuqukethwe. 

Kodwa ukuba nekhalenda lokuqukethwe akuqinisekisi ukuthi uthumela njalo - kufanele futhi unamathele kulo. Cabangela ukuqhubekela phambili ekudaleni okuqukethwe noma ekudaleni okuqukethwe ngamaqoqo ukuze uqinisekise ukuthi okuqukethwe kuphuma ngesikhathi. Ungacabanga nokusebenzisa amathuluzi okuhlela okuqukethwe. 

Ithiphu eyengeziwe: Kuhlala kubaluleke kakhulu ukugxila kukhwalithi phezu kobuningi, ngakho-ke qiniseka ngeshejuli yakho yokuthumela ukuze uqinisekise ukuthi ungakwazi ukulondoloza ikhwalithi. 

2. Ukungacabangi ukufundeka

Kulezi zinsuku, abafundi bavame ukuba nesikhathi esifushane sokunaka, ngakho-ke kubalulekile ukuqinisekisa ukuthi ibhulogi yakho ifundeka kalula, igcina abafundi bematasa futhi ekhasini. Ngokuvumelana ne I-Hubspot, u-73% wabafundi uyavuma ukuskimming okuthunyelwe kubhulogi, kuyilapho umfundi ojwayelekile echitha imizuzwana engu-96 efunda ibhulogi evamile, ngokusho Imitha Yesayithi izibalo.

Isixazululo: Landela izimiso ukuze wenze amabhulogi afundeke kalula

• Sebenzisa izihloko ezicacile nezihlokwana: Hlukanisa okuqukethwe kwakho kube izigaba ezinezihlokwana ezichazayo ukuze usize abafundi bakhombe ngokushesha izihloko abazithandayo.
• Amaphoyinti ezinhlamvu nohlu olunezinombolo: Sebenzisa amaphoyinti ezinhlamvu nohlu olunezinombolo ukwethula ulwazi ngamafuphi nangefomethi eskenwayo. Ukwengeza, izinhlu zenza kube lula kubafundi ukuthi babambe amaphuzu abalulekile.
• Izigaba Ezimfushane: Gcina izigaba zimfushane futhi zigxile. Amabhulokhi amade ombhalo angesabisa, ngakho-ke hlose imisho emi-2-3 endimeni ngayinye.
• Umbhalo ogqamile futhi omalukeke: Gcizelela amagama abalulekile noma imishwana usebenzisa umbhalo ogqamile noma omalukeke. Nokho, khetha futhi ugweme ukusebenzisa ngokweqile lezi zitayela.
• Vimba izingcaphuno: Sebenzisa izingcaphuno zebhulokhi ukuze ugqamise imininingwane ebalulekile noma izingcaphuno ezivela kochwepheshe 
• Ithebula lokuqukethwe elichofozekayo: Faka ithebula lokuqukethwe elichofozekayo ekuqaleni kwama-athikili amade ukuze uvumele abafundi ukuthi bagxumele ezigabeni abazithakasela kakhulu
• Isifinyezo noma isigaba se-TL;DR: Cabangela ukwengeza “Isifinyezo” noma “Inde kakhulu; abangazange bafunde” ekuqaleni, inikeza amazwibela kafushane amaphuzu ayinhloko.
• Ukulungiselelwa kweselula: Qinisekisa ukuthi ibhulogi yakho iyasabela eselula, okwenza kube lula ukuyifunda kumadivayisi ahlukahlukene.
• Ukufometha okungaguquki: Gcina isitayela sokufometha esingashintshi kuyo yonke ibhulogi yakho. Ukungaguquguquki kwenza okuqukethwe kwakho kubikezelwe futhi kusebenziseke kalula.

3. Ukugxila kokuqukethwe kokuphromotha

Ama-blogger ebhizinisi amasha angase acabange ngebhulogi yawo njengethuluzi lokuzikhangisa. Nakuba kungenzeka, ibhulogi ingaphezu kwalokho, futhi okuqukethwe kufanele kugxile ekunikezeni inani kumakhasimende angaba khona kunokugxila ekuzincomeni. 

Isixazululo: Gxila kokuqukethwe okugxile kumakhasimende

Zinike isikhathi sokucabanga ngezathameli ozihlosile kanye nohlobo lokuqukethwe ezikufunayo. Enye indlela yokucabanga ngalokhu izinhlobo zemibuzo amakhasimende avame ukuba nayo mayelana nemikhiqizo namasevisi ebhizinisi lakho. 

Ufuna ukufunda okwengeziwe mayelana nokudala okuqukethwe okuyikhwalithi? Funda kabanzi lapha. 

4. Ukungabuyeli kabusha okuqukethwe okudala

Ngeshwa, ukubhuloga akukhona nje ukubhala futhi ukukhohlwe. Ukuvakashela kabusha okuqukethwe okushicilelwe ngaphambilini nokubuyekeza kungasiza ibhulogi yakho ukuthi iphumelele ngokuqinisekisa ukuthi okuqukethwe kuyasebenza futhi kuhambisana nesikhathi. Okuqukethwe okuqabulayo nakho kukhomba ku-Google ukuthi kusha, okuthuthukisa ukusebenza kahle kwenjini yokusesha (SEO) – bona ithiphu #7 ngezansi ukuze uthole okwengeziwe ngalokhu. 

Isixazululo: Setha isikhathi esibekiwe sokubuyekeza

Ukuqinisekisa ukuthi okuqukethwe kuhlale kubuyekezwa, kungaba usizo ukufaka lokhu ekhalendeni lakho lokuqukethwe futhi usethe isikhathi esithile ukuze kuthathe isikhathi ukulungisa okuqukethwe okushicilelwe ngaphambilini. Isibonelo, ukuthatha isikhathi sokuvuselela amabhulogi amasha ngesikhathi esifanayo njalo ngonyaka. 

Qaphela ukuthi uma ingekho into ezobuyekezwa kokuqukethwe kwakho, ungangeza ulwazi olusha, uguqule izithombe, noma wengeze i-infographic, ukuze i-Google iqhubeke nokucaca kulawa makhasi. 

5. Ukungalandeleli inqubekelaphambili

Iphuzu lamabhulogi akho uwukuthola abafundi kuwebhusayithi yakho futhi ubakhuthaze ukuthi bathathe isinyathelo, ngakho uma ungalandeleli inqubekelaphambili yamabhulogi akho ukuze ubone ukuthi ayafinyelela yini izethameli zakho, uphuthelwa ulwazi olubalulekile. 

Isixazululo: Qonda amamethrikhi ebhulogi ukuze uthuthukise okuqukethwe

Zinike isikhathi sokuzijwayeza -Google Analytics namanye amathuluzi okulandelela. Sebenzisa lawa mathuluzi ukuze ulandelele amamethrikhi afana nokubukwa kwekhasi, abasebenzisi abahlukile, izinga lokugxuma, isikhathi ekhasini, njll., ukucacisa ukuthi yimaphi amabhulogi asebenza kahle futhi angadingi ukubuyekezwa. 

6. Ukungabelani ngokuqukethwe kwebhulogi

Njengoba sesishilo, ukubhuloga akukona nje ukubhala bese uyakhohlwa ngakho. Ukuphromotha okuqukethwe kubalulekile ukuze uthole amabhulogi phambi kwezithameli ezifanele. 

Isixazululo: Funda ukuthi ungabelana kuphi ngokuqukethwe uma sekushicilelwe

Lapho uphromotha khona okuqukethwe kungahluka kuye ngokuthi ikuphi indawo engcono kakhulu yokuthola izethameli zakho. Ngokuvamile, ukukhushulwa kwebhulogi kutholakala kangcono ngemidiya yezenhlalo, ukumaketha nge-imeyili, izikhangiso eziku-inthanethi, nokuzibandakanya komphakathi. Funda kabanzi mayelana nokunyuswa kwebhulogi lapha. 

Ingabe ufuna ukufunda okwengeziwe mayelana nokumaketha nge-imeyili njengendlela yokunyuswa kwebhulogi? Funda kabanzi lapha. 

7. Ukungacabangi mayelana nokwenza kahle kwenjini yokusesha

Uma injini yokusesha efana ne-Google ikhomba ibhulogi, ukwenziwa ngcono kwenjini yokusesha (SEO) kuba nomthelela esimweni sekhasi, esichazwa ngendlela elizobonakala ngayo kulabo abafuna okuqukethwe. 

Ukwengeza, esinye sezizathu zokuthi kungani ukubhuloga kungaba usizo kakhulu njengesu lokumaketha ukuthi kuthuthukisa i-SEO yewebhusayithi yakho yonke. Ibhulogi yenza lokhu ngokwandisa amakhasi anezikhombo kuwebhusayithi yakho, okukuvumela ukuthi ulungiselele amagama angukhiye engeziwe.  

Ngakho-ke, ukungacabangi nge-SEO lapho uhlanganisa imibono yebhulogi nokubhala okuqukethwe kwebhulogi kuwukuphuthelwa okukhulu. 

Isixazululo: Qonda izindlela ezihamba phambili ze-SEO

Ungahlela isu lakho lokuqukethwe ngokuqonda izinhlobo zokuqukethwe ezisebenza kahle kumagama angukhiye athile futhi uvumelanise imibono yakho ngokufanele. Futhi ikusiza ukuthi uthole amagama athile nemishwana izethameli zakho eziqondiwe ezizisebenzisayo lapho zisesha ulwazi oluhlobene nomkhakha wakho, imikhiqizo, noma amasevisi. Lawa magama angukhiye angasebenza njengesisekelo sokukhiqiza imibono yesihloko sebhulogi.

Ukugcina i-SEO engqondweni lapho udala okuqukethwe kwebhulogi nakho kubalulekile. Chofoza lapha ukuze funda kabanzi mayelana nendlela yokuthuthukisa amabhulogi ku-SEO.

Izinyathelo ezilandelayo

Manje njengoba usufunde amanye amaphutha okubhuloga ajwayelekile, ungaqinisekisa ukuwagwema ngebhulogi yakho yebhizinisi. Uma usunayo kakade ibhulogi esunguliwe, kungase kube isikhathi sokucabanga ngezinye zalezi zinto - ingabe usanda kuvuselela okuqukethwe kwebhulogi eshicilelwe? Uke wawabuyekeza amabhulogi e-SEO? Ingabe ucabangele izindawo ezingcono kakhulu zokukhangisa ibhulogi yakho noma usungule uhlu lokumaketha lwe-imeyili? 

Ukuze uthole amathiphu engeziwe okuthuthukisa ulwazi lwakho lwe-ecommerce, phequlula amabhulogi ahlobene ku-Chovm.com Reads.