Ungakukhuphula Kanjani Ukuthengisa Kwakho KuloLwesihlanu Olumnyama

Njalo ngonyaka, ngoLwesihlanu ngemva kokubonga i-Thanksgiving, i-United States ijabule ngo-Black Friday, umcimbi wokuthenga abathengisi nabathengi ababheke phambili kuwo. I-"Black Friday" yaqalwa okokuqala ngqa 1960s ngemuva kokuthi abathengisi abakhulu bebone i-spike ekuthengisweni ngemuva kokubonga i-Thanksgiving.

Ukusheshisa eminyakeni yakamuva, lo mcimbi uguquke usuka esikweni lokuthenga lasendaweni waba umcimbi womhlaba wonke, lapho abathengi emhlabeni wonke balindela ngokulangazela amadili angcono kakhulu onyaka. I-Black Friday ishintsha amabhizinisi ngoba yithuba lokusula izinto nokugcina indawo, ukufinyelela izigidi zabathengi abamagange, nokuvala unyaka ngamandla.

Qhubeka ufunde ukuthola umhlahlandlela wethu wokusebenzisa ngokugcwele lo mcimbi wokuthenga obalulekile waminyaka yonke! 

Okuqukethwe
Abathengi bachitha malini ngo-Black Friday?
Izinzuzo zokuthengiswa kwe-Black Friday
Imigomo ehambisana nokuthengiswa kwe-Black Friday
Izindlela ezisebenzayo eziyi-8 zokuthuthukisa ukuthengisa kwakho kulo Lwesihlanu Olumnyama
Isiphetho

Abathengi bachitha malini ngo-Black Friday?

Izibalo zibonisa ukuthi abathengi bachithe cishe I-USD 9.8 billion kumadili ka-Black Friday ngosuku olulodwa. Ngokusho kweForbes, lo mcimbi wokuthengisa usize kakhulu amabhizinisi ukuthi anyuse ukuthengiswa ngoLwesihlanu olukhulu ngisho nangaphezulu onyakeni omusha.

Usuku lwe-Black Friday lwango-2024 lungoNovemba 29^th, futhi abathengi ngokuvamile basesha amanani angcono kakhulu emikhiqizo efana ne-Jewelry, i-HDMI ne-HDR TV, izisetshenziswa ze-Apple, izinto zikagesi ezincane, amateki, nemfashini yabesilisa neyabesifazane.

Izinzuzo zokuthengiswa kwe-Black Friday

I-spike enkulu ekuthengeni online

I-Black Friday ibikhawulelwe kuphela ekuthengeni kwasesitolo kuze kube yiminyaka yakamuva lapho abathengi besimanje bakhetha ukusebenzisa amafoni abo ukuze bathenge kalula. Lokhu ukuwina okukhulu kwabathengisi abaku-inthanethi njengoba kunikeza ithuba eliyingqayizivele lokufinyelela amakhasimende ngokushesha ngokusebenzisa inkundla yezokuxhumana kanye nezikhangiso ezikhokhelwayo.

Ukusula i-inventory nokuphatha isitoko

Abathengisi bangasusa amamodeli we-TV amadala noma eminye imikhiqizo emidala ngesikhathi sokuthengisa futhi bakhulule indawo ebalulekile yokugcina impahla. Ukunikeza izaphulelo ezijulile kusitoko esidala kungazuzisa izimboni ezinemikhiqizo yesizini noma imikhiqizo ephelelwa isikhathi ngokushesha.

Ukuqonda ukuziphatha kwabathengi kanye nezintandokazi

I-Black Friday isiza abathengisi ukuthi baqoqe idatha ezitolo eziku-inthanethi ngemikhiqizo edumile namadili angcono kakhulu esizini. Le mininingwane ingasiza ibhizinisi lakho linqume ukuthi izintandokazi zabathengi zishintsha kanjani futhi ikusize wenze imikhiqizo ihambisane nokuziphatha kwabathengi.

Imigomo ehambisana nokuthengiswa kwe-Black Friday

Umsombuluko we-Cyber

Umsombuluko we-Cyber, eyakhiwe ngo-2005 njengozakwabo wedijithali ku-Black Friday ngokuvamile kwenzeka ngoMsombuluko olandela. Lo mcimbi omkhulu uqale e-United States futhi usuthole ukuduma eCanada, eJapan nase-United Kingdom.

Black Friday Cyber ​​Monday (BFCM)

I-BFCM igama elisetshenziswa ukuchaza impelasonto yamadili anesaphulelo kusukela ku-Black Friday kuya ku-Cyber ​​Monday.

Amadili e-Early Black Friday

Amadili afana nalawa aqala ngaphambi kwe-Black Friday Sales ukuze athwebule abathengi bangaphambi kwesikhathi. Lo mkhuba usanda kunyuka njengoba abathengisi be-Amazon benikeza izaphulelo ngesonto elizayo.

Usuku Lwabangashadile

Usuku Lwabantu Abangashadile, olusingathwa ngu-Chovm luqale njengokubungaza abantu abangashadile kodwa seluphenduke usuku lokuthengisa okukhulu. Chovm Group ilindele ukuqopha ukukhula kokuthengisa okunamadijithi amabili kulo nyaka njengoba ilungiselela usuku olusemthethweni ngoNovemba 11^th.

Izicabha

Ama-Doorbuster amadili akhethekile atholakala ngamanani akhawulelwe futhi ngamanani aphansi ukuze adonsele izixuku ezitolo phakathi noLwesihlanu Olumnyama.

Ukuthengiswa kwe-Flash

Lezi zithengiso zifaka izaphulelo zesikhathi esifushane ezithatha amahora ambalwa kuphela ukudala ukuphuthuma phakathi kwabathengi.

Imititilizo yesikhathi esikhawulelwe

Imititilizo yesikhathi esikhawulelwe ukuthengisa okusebenza isikhathi esithile phakathi noLwesihlanu Olumnyama ukuze kukhuthazwe abathengi ukuthi basebenzise izintengo ezihamba phambili ngaphambi kokuphelelwa yisikhathi kwedili.

Izindlela ezisebenzayo eziyi-8 zokuthuthukisa ukuthengisa kwakho kulo Lwesihlanu Olumnyama

1. Landelela amathrendi nezintandokazi zabathengi

Uma ukuqonda kahle ukuziphatha kwabathengi, uzobe usendleleni yokwandisa ukuthengiswa kwe-Black Friday. Landelela ukuthi imiphi imikhiqizo abathengi abayibhekayo futhi usebenzise lolu lwazi ukuze uthole izinto ezizokhanga amakhasimende akho phakathi nenkathi yamaholide. 

Ungasebenzisa amathuluzi afana ne-Google Trends ukuze uhlole izinto eziseshwe kakhulu. Hlela idatha usebenzisa izibalo zabantu ukuze wazi kahle ukuthi izethameli zakho ezihlosiwe zifunani. Hlala unolwazi lwakamuva mayelana nemfashini, amadivayisi we-Apple, amamodeli e-TV amasha, ukuthuthukiswa kwekhaya, imidlalo, nezimpahla zasekhaya zesizini. 

2. Hlela uhlu lwakho lwebhizinisi lokuthenga

Manje njengoba usuyazi ukuthi amakhasimende akho afunani, dala uhlu oluningiliziwe lwamadethi ngaphambi kokuthengisa. Lokhu kuzokusiza ukuthi ubeke phambili futhi ubeke izinto ezifanele ezihlangabezana nezidingo zabo. Hlaziya ukuthi yini edayise kahle eminyakeni yamuva ngokubheka ukuthi abathengisi abakhulu bathanda ini Amazon bakhuthaze njengamadili abo angcono kakhulu e-Black Friday futhi basebenzise idatha ngempumelelo. 

3. Lungiselela iwebhusayithi yeselula

Ngokuvumelana ne Forbes, 74% wokuthengiswa kwe-BCM kuvela kumadivayisi eselula. Abathengi abahlola amadili kungenzeka baphequlule amawebhusayithi futhi bathenge emafonini abo. Ikhasi lewebhu elinensayo, elingaphenduli, noma okunzima ukulizulazula lingaholela ekuthengisweni okulahlekile.

Ukuze uthwebule lezi zethameli, qinisekisa ukuthi izakhiwo zewebhusayithi yakho zilungisa ngokuzenzakalelayo kudivayisi yomsebenzisi, kungaba ifoni, ikhompuyutha ephathekayo, noma ithebulethi. Futhi, hlola ukuze kube lula kunqubo yokwengeza ikalishi neyokukhokha. Yenza izivivinyo ukuze uqinisekise ukuthi ukusebenza kwesayithi lakho kuhamba kahle kubasebenzisi abakumadivayisi ahlukene nosayizi besikrini.

4. Lungiselela ithrafikhi ephezulu ngokulungela ubuchwepheshe

Ukwanda okungazelelwe kwethrafikhi yewebhusayithi kungaphahlaza iwebhusayithi engalungiselelwe. Hlola iwebhusayithi yakho ngaphambi kosuku lokuthenga olumatasa kakhulu lonyaka ukuze uqinisekise ukuthi ingakwazi ukubhekana nenani elikhulu lethrafikhi ngesikhathi sokuthengiswa kwe-Black Friday. Qinisekisa ukuthi unamaseva ayisipele ongashintshela kuwo uma kwenzeka kuba nokuphahlazeka.

5. Sebenzisa inkundla yezokuxhumana ukuze uqwashise

Ucwaningo lubonisa lokho I-75% noma abaphendulayo izothenga ku-inthanethi ngalolu Lwesihlanu Olumnyama futhi ingxenye yalelo phesenti izofuna amadili ezinkundleni zokuxhumana. Ukudala umsindo mayelana neminikelo yakho nokuxhumana nezithameli zakho kuyisu eliqinile lokumaketha elikugcina uphezulu ezingqondweni zabathengi.

Yakha ukulangazelela ngokumaketha nge-imeyili, imikhankaso yenkundla yezokuxhumana, nezikhangiso eziku-inthanethi. Lokhu kuzosiza ukuxhumana ngempumelelo namadili akho ahamba phambili e-Black Friday, ukushayela ithrafikhi kusayithi lakho, futhi ugcine amakhasimende akho elangazelele ukuthenga okunikezwayo kwakho ngoLwesihlanu olukhulu.

6. Khulisa ubufakazi bomphakathi kanye nokubuyekezwa

Abathengisi abaku-inthanethi bangathola ukwethenjwa kwabathengi ngesikhathi sokuthengisa okukhulu ngokubonisa ubufakazi, ukubuyekezwa, nezincomo ezivela kubasebenzisi bangaphambilini bemikhiqizo yabo. Faka izibuyekezo zekhasimende ukuze uthuthukise ukwethembeka kwemikhiqizo yakho. Futhi, sebenzisa okuqukethwe okukhiqizwa ngumsebenzisi namathonya ukuze ungeze isendlalelo sokwethenjwa kumkhiqizo wakho futhi wandise ukufinyelela kwakho.

7. Uzakwethu nabahlinzeki abathembekile nemikhiqizo

Lapho ulungiselela amadili ka-Black Friday, kubalulekile ukusebenzisana nabahlinzeki abathembekile abanomlando wokuletha imikhiqizo yekhwalithi ephezulu. Oda ezitolo ezithenjwayo njenge Chovm.com kanye ne-Amazon ukugcina uchungechunge lwakho lokuhlinzeka luqinile futhi uvimbele ukuthunyelwa okubambezelekile noma ukushoda kwesitoko.

8. Qalisa amaphromoshini wangaphambi kwesikhathi Omnyama

Nakuba izikhathi zezikhathi zingase zehluke, abathengi abaningi be-Black Friday baqala kusenesikhathi, ngamahora esitolo ngo-5 ekuseni. I impumelelo yamadili okuqala ka-Black Friday futhi kufakazela ukuthi izitolo eziku-inthanethi azidingi ukulinda idethi esemthethweni ye-Black Friday ukuze ziqalise ukuthengisa. Qalisa ukuthengiswa kwe-Flash kanye neminikelo yesikhathi esikhawulelwe ukuze ukhiqize injabulo kusenesikhathi futhi unciphise ukuncintisana okuthile ngoLwesihlanu olukhulu.

Isiphetho

ULwesihlanu Olumnyama luhlala luwumcimbi omkhulu wamaholide, ikakhulukazi e-United States, futhi ukuhambisana kwawo kukhule ngokukhula kwe-e-commerce nokuthenga ngeselula. Ukuze abathengisi bazuze kuleli thuba lokuthengisa, ukuzivumelanisa nalezi zindlela kuzogcina ibhizinisi lakho lincintisana.

Ukulandelela indlela amakhasimende asebenzisana ngayo namadili ka-Black Friday ku-inthanethi, njengezikhathi zokuphequlula nemikhuba yokuthenga, kungasiza ibhizinisi lakho lenze izinqumo eziqhutshwa idatha esikhathini esizayo. Njengoba ukuziphatha kwabathengi kushintsha, abathengisi kufanele bamukele amasu amasha asebenzayo okukhiqiza ukuthengisa ngo-Black Fridays nezinye izinkathi zamaholide.