Indlela Yokwakha Ibhrendi Kusukela Kuqala

Ukwakhiwa komkhiqizo kungenye yezinto ezibalulekile zempumelelo yanoma iyiphi inkampani, ikakhulukazi esikhathini samanje. Izigidi zeziqalo zivela minyaka yonke emhlabeni jikelele, ngakho ukuphuma emqhudelwaneni kubalulekile. Ngokocwaningo, 46% amakhasimende ase-US azimisele ukukhokhela okwengeziwe ngomkhiqizo abawethembayo.

Lo mhlahlandlela uqukethe imiyalelo elula, yesinyathelo nesinyathelo ezokusiza ekuthuthukiseni uhlobo lomkhiqizo oluthatha okuthakaselayo izethameli zakho ezihlosiwe futhi liqhubekisele ukukhula kwebhizinisi.

Okuqukethwe
Isidingo sokwakha uphawu oluqinile
Ungawakha kanjani umkhiqizo ngezinyathelo ezi-7 ezilula
Isiphetho

Isidingo sokwakha uphawu oluqinile

Kubalulekile ukuqonda ukuthi ungakha kanjani umkhiqizo omuhle ukuqala ibhizinisi futhi ulenze liphumelele. Cishe 305 abayizigidi ezingu iziqalo ezintsha zingena emakethe minyaka yonke, a isu elihle lomkhiqizo kusiza umuntu agqame. Inqubo ephumelelayo yokufaka uphawu ingase isize ibhizinisi ukufeza izinhloso zalo nezinjongo ngezindlela ezilandelayo.

• Yakha ukuqashelwa
• Thuthukisa ukwethembeka
• Khulisa ukuqwashisa nokubonakala
• Heha izethameli ezifanele
• Khulisa imali engenayo

Ungawakha kanjani umkhiqizo ngezinyathelo ezi-7 ezilula

1. Ucwaningo lwemakethe

Ukwakhiwa kwebhrendi kuqala ngesisekelo semakethe esiqinile, esidinga ucwaningo olunzulu lwemakethe ukuze kuhlonzwe abathengi abaqondiwe, izimbangi, namathrendi emakethe ngaphambi kokufaka imikhiqizo. Ukuchaza izethameli zakho kusiza ukuqinisekisa ukuthi isithombe somkhiqizo wakho, ukuxhumana, kanye namagugu ahambisana nezethameli ezifanele. Thola ngezansi izinyathelo zokwenza ucwaningo lwemakethe.

• Buza abantu emakethe yakho ohlosiwe futhi ukhombe izinhlobo abazisebenzisayo embonini yakho.
• Zama ukuthenga ku-inthanethi noma ngokomzimba ukuze uqonde ukuthi amakhasimende angafunda futhi athenge kanjani izinto.
• Ukuze uhlonze izimbangi zomkhiqizo noma zesevisi yakho eziqondile nezingaqondile, thayipha isigaba sakho ku-Google.
• Ezinye izindlela zokuqapha amathrendi zihlanganisa ukusebenzisa i-Google Trends, ukufunda amajenali ezohwebo, nokuhlola inkundla yezokuxhumana.

2. Khetha igama lomkhiqizo wakho kanye nomklamo welogo

Ukukhetha igama lomkhiqizo elilungile kubalulekile njengoba kuyiphuzu lokuqala lebhizinisi lokuxhumana nabathengi. Igama kufanele limelele uhlobo lomkhiqizo wakho futhi libonakale kalula, lifaneleke, futhi lihluke ukuze likhumbuleke kalula.

Ilogo eklanywe kahle ibalulekile ekwakheni ubuwena bomkhiqizo. Kumelwe ibe nezimo, kube lula ukuphinda ikhiqize, futhi ibonise umlingiswa womkhiqizo. Kufanele futhi kucatshangelwe ukuvela kwayo kumawebhusayithi, ezinkundleni zokuxhumana, nasezintweni eziphrintiwe.

3. Chaza ukuthi ungubani

Ubunikazi bakho obubonakalayo yizinto ezibonakalayo, zobuhle bomkhiqizo wakho ezihlobene nokumelela okubonakalayo, okufana nemibala, amafonti, nemifanekiso. Imibala ingenye yezinto ezibaluleke kakhulu ezingakuhlukanisa nabanye. Isibonelo, siyazi ukuthi i-Coca Cola ifana nokubomvu. Izinto ezibukwayo ezibalulekile kufanele zifake izinto ezibalwe ngezansi.

• Amaphalethi ombala: Khetha imibala efanele isithombe somkhiqizo wakho kanye nohlobo lwenkampani onayo.
• Ukuthayipha: Amafonti kufanele acace futhi kufanele alingane nobuntu bomkhiqizo.
• Izithombe nezithonjana: Imifanekiso kufanele ihambisane nalo lonke uhlobo lomkhiqizo.

4. Thuthukisa izwi lomkhiqizo wakho

Izwi lomkhiqizo yindlela ibhizinisi lakho elixhumana ngayo nabathengi abaqondiwe. Ichaza ithoni, ulimi, kanye nobuntu umkhiqizo wakho ozokusebenzisa ukuze uxhumane. Izwi lomkhiqizo eliklanywe kahle kufanele libonise amanani omkhiqizo wakho, lihambisane nezithameli oziqondisayo, futhi likuhlukanise koqhudelana nawe. Kungakhathaliseki ukuthi kuhlelekile noma kungavamile, kuyahlekisa noma kujulile, izwi lakho lisiza ukwakha ukwethembana nokuxhumana, lenze umkhiqizo wakho ukhumbuleke futhi uxhumeke.

5. Bhala indaba yomkhiqizo wakho

Indaba yomkhiqizo yindaba yempilo yebhizinisi lakho futhi ngezinye izikhathi indaba yakho siqu njengosomabhizinisi. Isebenza ngempumelelo ekufakweni kwebhrendi njengoba isiza ukwenza ibhizinisi lakho libe elomuntu siqu ukuze ukwazi ukuhlobana namakhasimende.

Indaba enhle, ecacile, neyiqiniso iyindlela engcono kakhulu yokwenza lokhu. Iyiphi ingxenye yendaba yakho ezokhanga izethameli zakho? Uwahlanganisa kanjani amanani omkhiqizo wakho kanye nenhloso endabeni yakho ukuze uxhumane namakhasimende?

6. Ukwakha isiqubulo esihehayo

Ngemuva kokusebenza endaweni yakho kanye nendaba yomkhiqizo, kufanele uthuthukise isiqubulo esihehayo sebhizinisi lakho. Isiqubulo esihle sifushane futhi siyakhumbuleka futhi sinomthelela ohlala njalo. Nazi ezinye izindlela zokwenza ukubhala isiqubulo sakho.

• Sebenzisa isingathekiso ukuze ugcizelele.
• Sebenzisa isiqubulo esilula ukusikhumbula njengesika-Nike: “Yenza nje.”
• Khuluma nezithameli zakho oziqondise ngolimi eziluqondayo, isb, “Idizayinelwe Abaphuphiyo.”
• Cabangela ukusebenzisa imilolozelo, isb, Khanyisa Ngokugeleza.

7. Sebenzisa inkundla yezokuxhumana ukwakha umkhiqizo

Amanethiwekhi omphakathi alungele ukwakha umkhiqizo kanye nokumaketha futhi afinyeleleka kalula ezigidini zabasebenzisi. Bakusiza ukuthi ubandakanye izethameli ozihlosile, wabelane ngendaba yomkhiqizo wakho, futhi uqinise ubunikazi bomkhiqizo obonakalayo namazwi namakhasimende. Kunoma yiliphi ibhizinisi, noma likhulu noma lincane, noma ibhizinisi elisha, izinkundla zokuxhumana ezifana ne-Instagram, Facebook, kanye ne-TikTok ziyindlela eshibhile yokufinyelela umphakathi.

Ukusebenzisa inkundla yezokuxhumana, kufanele wenze lokhu okulandelayo.

• Qinisekisa ukuvumelana kuwo wonke ama-akhawunti omkhiqizo wakho wenkundla yezokuxhumana.
• Sebenzisa inkundla yemidiya ehambisana nezethameli zakho ozihlosile. Isibonelo, i-TikTok inxusa kakhulu intsha, kuyilapho i-LinkedIn ingakhanga kakhulu ongqondongqondo.

8. Ukungaguquguquki kumkhiqizo kuzo zonke izinkundla ezihlukene

Ukuze umkhiqizo uphumelele futhi uhlangane, kufanele uhambisane. Izwi lomkhiqizo wakho kufanele lihlale lihambisana nendlela elibhalwa ngayo, izinto ezibonakalayo ezisetshenziswayo, kanye nesakhiwo, noma ngabe uklama iwebhusayithi, wabelana ngokuqukethwe ezinkundleni zokuxhumana, noma udala i-imeyili yokumaketha. Njengomphumela wokungaguquguquki kwakho, izethameli zakho zizojwayelana nomkhiqizo wakho, ngakho-ke, zithembele kuwo.

Isiphetho

Ukwakhiwa komkhiqizo kusukela ekuqaleni kudinga ukuhlela ngokucophelela nokuvumelana. Kusukela ocwaningweni lwemakethe kuya ekuthuthukiseni ubuwena obuqinile obubonakalayo, ilogo ngokwayo, kanye nezwi lomkhiqizo, zonke lezi zigaba zibalulekile ekudaleni ubunikazi bomkhiqizo wakho. Ibhrendi esunguliwe idala ukubonakala, ukwethembeka, nokwethembeka kwekhasimende, okuzosiza ibhizinisi lakho ukuthi liphumelele emhlabeni wokuncintisana.

Dala umkhiqizo ohlobene, sebenzisana nezithameli zakho, futhi ulandele amathrendi. Qala namuhla ngokusetha ubuwena nezinhloso zomkhiqizo wakho, futhi impumelelo yomkhiqizo wesikhathi esizayo izoqinisekiswa. Futhi ekugcineni, thola amanye amathiphu okuthi ungalikhulisa kanjani ibhizinisi lakho ku Chovm.com.