Ukudala umhlahlandlela wesitayela sokwenza uphawu lomkhiqizo kufana nokwenza ibhuku lokudlala ukuze uhlonze uhlobo lomkhiqizo wakho olubonakalayo nolwezwi. I-DNA yomkhiqizo wakho, idokhumenti ephelele eqinisekisa ukuvumelana kuzo zonke izinhlobo zokuxhumana. Ngokuvamile, umhlahlandlela wesitayela somkhiqizo uyingxenye yesu lomkhiqizo webhizinisi lilonke futhi usiza ukuqinisekisa ukuthi imilayezo yangaphandle iyafana noma ngabe ubani odala okuqukethwe.
Kungakhathaliseki ukuthi uyisiqalo noma ibhizinisi elizinzile, umhlahlandlela wesitayela sokufaka uphawu oqinile ungasiza ukugcina izwi elihlangene nobuhle kuyo yonke iminyango. Lapha, sinikeza umhlahlandlela webhizinisi lakho wokuthi ungawakha kanjani umhlahlandlela wesitayela sokufaka uphawu osebenzayo, esiza ukwazisa izinqumo zebhizinisi lakho namasu okumaketha eminyakeni ezayo.
Okuqukethwe
Liyini isu lomkhiqizo?
Uyini umhlahlandlela wesitayela somkhiqizo, futhi kungani ubalulekile?
Igayidi yesinyathelo nesinyathelo sokubhala umhlahlandlela wesitayela sokwenza uphawu
Imicabango yokugcina
Liyini isu lomkhiqizo?
Isu lomkhiqizo ipulani yokudala ubunikazi bebhrendi obuhlukile, obungaguquki. Ibeka isisekelo sayo yonke imizamo yakho yokumaketha nokusebenzisana kwabathengi. Kuyasiza futhi ukuqinisekisa ukuthi umkhiqizo wakho uyabonakala ukuze ube yintandokazi ku-niche yebhizinisi lakho.
Uyini umhlahlandlela wesitayela somkhiqizo, futhi kungani ubalulekile?
Umhlahlandlela wokumaketha idokhumenti ephathekayo ehlanganisa ulwazi mayelana nezwi lomkhiqizo nethoni kanye nelogo yakho, iphalethi yombala womkhiqizo, amafonti, nezitayela zezithombe ongazisebenzisa.
Ngokusho kwe-2020 ucwaningo olwenziwe yiLucidpress, ukufaka uphawu okungaguquki kungakhuphula imali engenayo ngo-33%. Lokhu kuvumelana kuqala ngobunikazi bebhrendi obuchazwe kahle, umhlahlandlela wakho wesitayela ozowuhlanganisa.
Igayidi yesitayela somkhiqizo iyithuluzi elibalulekile lokuqinisekisa ukuvumelana, ukwakha ukuqashelwa komkhiqizo, ukwenza lula ukuxhumana, ukonga isikhathi nezinsiza, ukusekela amanani omkhiqizo nomsebenzi, ukukhulisa imizamo yokumaketha, nokuzivumelanisa nokukhula.
ukungaguquguquki ibalulekile kunoma yiluphi uhlobo lomkhiqizo, futhi umhlahlandlela wesitayela uhlinzeka ngemininingwane edingekayo yezinto ezibukwayo nezokukhuluma, iqinisekisa ukubukeka okuhambisanayo nephimbo kuzo zonke izinkundla. Lokhu kufana kuyasiza ekudaleni a ubunikazi obubonakalayo, lapho amakhasimende ehlobanisa imibala ethile, amafonti, namalogo nomkhiqizo wakho. Trust futhi yakhiwa ngokusebenzisa ukuzizwisa okungaguquki, njengoba amakhasimende ejwayele ukukhumbula futhi athembele kubhrendi ehlala iletha umlayezo obumbene.
Ngaphakathi, umhlahlandlela wesitayela iqondanisa wonke umuntu enhlanganweni, kusukela emaqenjini okumaketha kuya kwabamele isevisi yamakhasimende, okuhlinzeka ngereferensi yokuthi umkhiqizo kufanele umelwe kanjani. Ngaphandle, it ukubambisana kwezinsiza nozakwethu abafana nabaklami nama-ejensi, kunciphisa ukungezwani nokuqinisekisa ukuthi okukhiphayo kufana nobunikazi bomkhiqizo. Lokhu kuthuthukiswa kokuxhumana akugcini nje ngokusindisa isikhathi kodwa futhi kuvimbela ukungahambisani okubizayo futhi sisebenze kabusha.
Umhlahlandlela wesitayela nawo ngokucacile iveza amanani awumongo womkhiqizo kanye nenhloso, esebenza njengesikhumbuzo esiqhubekayo sokuthi umkhiqizo umeleni kanye nokuqinisekisa ukuthi yonke imisebenzi ehlobene nomkhiqizo ihambisana nenjongo nemigomo yayo. Lokhu kucaca isekela imikhankaso yokuthengisa ephumelelayo, njengoba ukufaka uphawu ngokungaguquguquki kwenza izinto zokumaketha zihehe futhi zikhumbuleke, ukwehlukanisa uphawu kusuka kwabancintisana nabo.
Igayidi yesinyathelo nesinyathelo sokubhala umhlahlandlela wesitayela sokwenza uphawu
Isinyathelo 1: Qonda umkhiqizo wakho
Ngaphambi kokuthi uqale ukubhala umhlahlandlela wesitayela sakho, kubalulekile ukuthi ube nokuqonda okujulile komkhiqizo wakho. Kungaba usizo ukuqala ngokwakha inkomba yebhrend yakho futhi uthuthukise lo mhlahlandlela wesitayela njengocezu lwegayidi yokufaka uphawu. Uma ungakabi nawo umhlahlandlela wokumaketha, funda kabanzi mayelana nenqubo lapha.
Ukuze uthuthukise ukujula komkhiqizo wakho, cabanga ukuzibuza le mibuzo elandelayo:
- Yiziphi izindinganiso nezinkolelo zalo?
- Uyini umgomo kanye nombono wayo?
- Inaliphi ithoni nobuntu?
Isinyathelo sesi-2: Dala ubuwena obubonakalayo
Ubuwena obubonakalayo ngokuvamile buyoba yilokho abathengi abakubona kuqala mayelana nomkhiqizo wakho. Ukubukwa okungaguquki kuzo zonke izingxenyekazi kungasiza ukukhuthaza ukuqashelwa komkhiqizo ngokushesha.
Izingxenye zobunikazi obubonakalayo:
- Ilogo: Dala ilogo elula, ebonakalayo, futhi eqondana nomkhiqizo wakho. Vumela ukukala (kufanele kubukeke kukuhle ngenani losayizi). Bandakanya okuhlukile (isb. okumnyama nokumhlophe, umbala, okuvundlile, okuqondile) kanye nezizinda ezihlukene ezisebenza ezimweni ezehlukene. Cabangela ukufaka imihlahlandlela yokusebenzisa.
- Iphalethi yombala: Cacisa imibala eyinhloko neyesibili ngamakhodi e-hex. Ngokuvamile, ama-brand akhetha imibala eyinhloko engu-2-3.
- Ukuthayipha: Khetha amafonti ezihloko, umbhalo womzimba, nezimpawu zokuphimisela
- Isithombe: Chaza isitayela sezithombe nemifanekiso (isb, izithombe ezingokoqobo, imidwebo engabonakali). Nikeza izibonelo kumhlahlandlela wesitayela sakho ukuze usize amalungu eqembu akhethe isithombe esifanele esihambisana nomkhiqizo.
Okufanele ukucabangele lapho wenza izinqumo mayelana nobunikazi obubonakalayo bomkhiqizo wakho
- Brand ubuntu: Ubunikazi bakho obubonakalayo kufanele bubonise ubuntu bomkhiqizo wakho. Ingabe ujabule futhi uyadlala noma ubucayi futhi uchwepheshe? Izinketho zakho zokuklama kufanele zikubonise lokhu ngokucacile.
- Izilaleli ezibhekele: Cabangela okuncamelayo nokulindelwe yizithameli oziqondise. Izinhlobo zabantu ezihlukene ziphendula kuzimpawu ezibonakalayo ezihlukene, ngakho-ke qondanisa ubuwena obubonakalayo nalokho okuhambisana nakho.
- Indawo yokuncintisana: Hlaziya ubunikazi obubonakalayo bezimbangi zakho. Ufuna ukugqama ngenkathi usafaneleka ngaphakathi kwamazinga embonini yakho.
- yizinhlobonhlobo: Qinisekisa ukuthi izinto zakho ezibukwayo ziguquguquka ngokwanele ukuze zisebenze kuzo zonke izinhlobo namafomethi, ukusuka kudijithali kuye kokuphrinta
- Ilula: Ukuqashelwa kwezinsiza ezilula. Imiklamo eyinkimbinkimbi ngokweqile ingaba nzima ukuyikhiqiza futhi ingase ingakhumbuleki.
Ungase futhi ufune ukuqoqa impendulo evela kubabambiqhaza futhi, uma kungenzeka, hlola izici zakho ezibukwayo ngesegimenti yababukeli bakho ohlosiwe ngaphambi kokuziphothula.
Isinyathelo sesi-3: Yakha ubuwena bomlomo
Ubunikazi bomlomo buhlanganisa ithoni yomkhiqizo wakho, izwi, kanye nemiyalezo. Inquma ukuthi umkhiqizo wakho uxhumana kanjani nezithameli zawo. Ngokusho kuka-a ifundwe nguSprout Social, 40% wabathengi bathi bazizwa bexhumene ngokuqinile nomkhiqizo uma bebona ubuntu bawo. Ubunikazi bomlomo obufanayo busiza ukwakha lokhu kuxhumana.
Izwi lomkhiqizo wakho liwubuntu obuhlukile bomkhiqizo wakho kukho konke ukuxhumana. Kufanele ihambisane futhi ibonise ubunikazi bomkhiqizo wakho.
- Izici zobuntu: Nquma izici ezibalulekile ezichaza umkhiqizo wakho. Ingabe unobungane, uchwepheshe, unamahlaya, noma unegunya?
- Ithoni: Nakuba izwi lihlala lingashintshile, iphimbo lingashintsha kuye ngomongo kanye nezethameli. Chaza ukuthi ithoni yakho kufanele ihluke kanjani ezimeni ezahlukene (isb., engavamile ezinkundleni zokuxhumana, esemthethweni emibikweni).
- Ulimi nesitayela: Cacisa uhlobo lolimi olusebenzisayo. Ingabe uhlelekile noma awukahleleki? Ingabe usebenzisa i-jargon yomkhakha noma uyigcine ilula?
Isinyathelo sesi-4: Sungula imihlahlandlela yokuxhumana
Igayidi yakho yesitayela somkhiqizo kufanele ifake imihlahlandlela ethile yokuthi umkhiqizo wakho uzoxhumana kanjani nezithameli. Lokhu kuvame ukuhlanganisa imihlahlandlela yohlelo, imithetho yokusetshenziswa kwamagama, nezinto ezibalulekile zokufometha. Cabangela amagama noma imishwana enebhrendi (njengokuthi, “Iba nekhefu, yiba ne-KitKat”) noma imishwana evame ukuba yinkinga futhi efuna ukwakha ukuvumelana (njenge-ecommerce vs. e-commerce).
Ungase futhi ufune ukuveza izihloko noma amagama ofuna umkhiqizo wakho uwagweme ukuwasebenzisa.
Le mihlahlandlela ingabandakanya:
- Uhlelo lolimi nezimpawu zokuloba: Cacisa imithetho yohlelo lolimi, izimpawu zokuloba nesipelingi
- Izintandokazi zesitayela: Chaza okuncamelayo kwezinto ezifana nosonhlamvukazi, izifinyezo, nezinombolo
- Okufanele ukwenze nokungamele: Nikeza izibonelo zolimi nemishwana ehambisana nomkhiqizo wakho, kanye naleyo okufanele uyigweme
Isinyathelo sesi-5: Nikeza izibonelo nezifanekiso
Bandakanya izibonelo zomhlaba wangempela nezifanekiso ukuze ubonise indlela yokusebenzisa imihlahlandlela. Lokhu kwenza kube lula kuwo wonke umuntu ukuthi aqonde futhi alandele umhlahlandlela wesitayela. Ungase futhi ufune ukufaka izibonelo zokuthunyelwe okusebenza kahle kakhulu.
- Isifanekiso sokuthunyelwe kwenkundla yezokuxhumana: Ifaka umbhalo wesimeli kanye nemihlahlandlela yesithombe
- Isifanekiso sokuthunyelwe kwebhulogi: Iveza izitayela zesihloko, ukusetshenziswa kwefonti, nethoni
- Isifanekiso sencwajana: Ibonisa isakhiwo, ukusetshenziswa kombala, nokubekwa kwelogo
Imicabango yokugcina
Ukudala umhlahlandlela wesitayela sokufaka uphawu osebenzayo kubalulekile ekugcineni ukufana nokwakha ukuhlonza okuqinile komkhiqizo. Ngokuqonda umkhiqizo wakho, ukuchaza izici eziyinhloko, ukuthuthukisa ukuhlonza okubukwayo nokushiwo ngomlomo, ukusungula imihlahlandlela yemidiya ehlukene, ukunikeza izibonelo, nokubuyekeza njalo umhlahlandlela, ungaqinisekisa ukuthi umkhiqizo wakho uyagqama futhi uhambisana nezethameli zakho.
Qala ukwenza umhlahlandlela wakho wesitayela sokufaka uphawu namuhla, futhi ubuke njengoba umkhiqizo wakho uqala ukuchuma!
