Ungayenza kanjani i-Dropship ku-Facebook Marketplace

Ngaphezulu Abasebenzisi abangu-2.9 abayizinyanga ezikhokhelwayo ngenyanga, i-Facebook ingenye yezindlela ezilula zokufinyelela izethameli zomhlaba wonke. Kungakho i-Facebook Marketplace iphinde yethula ithuba eliphoqayo le-e-commerce lamabhizinisi alahlayo. 

Ngenkathi i-Facebook Marketplace ekuqaleni yaqala njengendawo yokuhweba ngezinto zasendlini eziphethwe ngaphambili, isiphenduke imakethe enkulu yezenhlalo. Kulezi zinsuku, abathengi baya endaweni yesikhulumi ukuyofuna imikhiqizo yazo zonke izinhlobo ngamanani ancintisanayo. 

Futhi uma ucubungula umncintiswano ophansi wokwehla kwempahla kuwebhusayithi, kuyaqondakala ukuthi kungani abathengisi bebuka i-Facebook Marketplace njengendlela enhle yokuthengisa online. 

Lo mhlahlandlela uchaza inzuzo emele i-Facebook Marketplace dropshipping nokuthi ungaliqala kanjani ibhizinisi elinenzuzo endaweni yesikhulumi. 

Okuqukethwe
Iyini i-Facebook Marketplace?
Kungani i-dropship ku-Facebook Marketplace?
Izidingo zokwehla kwe-Facebook Marketplace
Ungaqala kanjani i-dropshipping ku-Facebook Marketplace
Amathiphu okuphumelela ekulahlekeni kwe-Facebook Marketplace

Iyini i-Facebook Marketplace? 

I-Facebook Marketplace iyindawo yemakethe yezenhlalo enkulukazi kodwa engakaze ihlolwe. Isiteji saqala ngo-2016 njengempendulo yomsebenzi okhulayo wezohwebo ku-Facebook. 

I-Facebook yaqala ukusungulwa ngo-2004 njengenethiwekhi yokuxhumana nabantu. Kodwa njengoba abasebenzisi be-Facebook beqala ukwabelana ngezinsiza zomkhiqizo nabangani kanye namabhizinisi e-e-commerce aqala ukuthumela izimpahla kunethiwekhi, i-Facebook yethula indawo yemakethe entsha ukuze inikeze indlela engcono nephephile yokuthengisa. 

Ngisho nokwengezwa kwayo sekwephuzile ezinsizeni ze-Facebook, i-Facebook Marketplace ikhule kakhulu. I-Statista ibika ukuthi inkundla ibhalisiwe ngaphezulu 1 bhiliyoni abasebenzisi emhlabeni jikelele ngenyanga ngo-2021, phezulu 800 million ngenyanga ngo-2020. Lokho kugcwala kwabantu kuphinde kwaholela ebhizinisini elibucayi labathengisi abasesiteji abenza imali eyisamba $ 26 billion ku-2021, inyuke ngo-48% ukusuka ngo-2020. 

Futhi yingakho ama-dropshippers efudumala emathubeni ebhizinisi atholakalayo nge-Facebook Marketplace dropshipping.

Kungani i-dropship ku-Facebook Marketplace? 

I-Dropshipping iyimodeli yebhizinisi echuma ngevolumu, yingakho ukwehla kwe-Facebook Marketplace kwenza umqondo ongaka. Nge-dropshipping, abathengisi abanalo i-inventory. Kunalokho, bathembele kubahlinzeki bezinkampani zangaphandle ukuthi bagcwalise ama-oda omthengi kuyilapho bejabulela umaki omncane. 

Inzuzo ekuthengisweni ngakunye ingase ingakhangi. Kepha kusatshalaliswa ngama-oda amaningi, lezo zibalo zingaba zikhulu, okuholela ebhizinisini elehlisayo elinenzuzo. I-Facebook Marketplace ingakwazi ukunikeza leyo volumu, yingakho kuyimakethe ye-dropship eshisayo. Ngokufanayo, ibhizinisi le-Facebook Marketplace dropshipping lihlinzeka ngalezi zinzuzo ezilandelayo: 

• Ukuxhumana komthengi okungenamthungo: Abathengisi bangaphendula izicelo zomthengi kanye nemiyalezo ngesikhathi sangempela nge-Facebook Messenger. 
• Umncintiswano ophansi we-dropshipping: Uma kuqhathaniswa nezinkundla ezifana ne-eBay ne-Amazon, i-Facebook Marketplace yintsha uma kuqhathaniswa futhi inokuncintisana okuphansi. 
• Inqubo eqondile: Ukudala isitolo esithengisa izimpahla kuFacebook Marketplace akunamthungo futhi akunangcindezi. 
• Imali yokuthenga okuphansi: Ukufakwa kuhlu kwemikhiqizo ngabantu ngabanye kumahhala ngokuphelele. Ngokufanayo, abathengisi abanezindali ezingaphansi kuka-$500 akudingeki bakhokhe imali yokuthenga. 

Izidingo zokwehla kwe-Facebook Marketplace

Ngaphambi kokuvula isitolo se-inthanethi ku-Facebook Marketplace, abathengisi kufanele bazi ukuthi kunjani ukuthengisa endaweni yesikhulumi. Yize i-Facebook ingenayo imikhawulo yangempela emikhiqizweni eyehlayo emakethe, kuneminye imikhawulo esebenzayo. 

• Imikhawulo yokuthengisa: Nakuba abathengisi bengakwazi ukuthengisa imikhiqizo eminingi ku-Facebook Marketplace, izakhamuzi ezingezona ezase-US zinomkhawulo wokuthengisa wama-$500. Ngokufanayo, abathengisi kudingeka babhale i-akhawunti yasebhange yase-US noma enye isevisi yokukhokha njenge-Payoneer ukuze bakwazi ukwamukela izinkokhelo. 
• Imikhawulo yohlu: Kunemikhawulo emibili ebalulekile yokufakwa kuhlu ku-Facebook Marketplace. Okokuqala, abathengisi abazinze e-United States kuphela abangajabulela izici ezigcwele zohlu lwemikhiqizo uma basebenzisa ozakwethu bohlu lwe-Facebook (WooCommerce noma Shopify). Okwesibili, ukufakwa kuhlu kwemikhiqizo kukhawulelwe ngokwendawo. Isibonelo, ukufakwa kuhlu kwemikhiqizo yomthengisi ozinze e-California kuzobonakala kubathengi abangaba abathengi kuphela phakathi kwamamayela angu-100 ukusuka endaweni yabo. 
• Imikhawulo yokuthumela: Izinto ezithengwe endaweni yesikhulumi kufanele zithunyelwe phakathi kwezinsuku ezingu-2-3. Kodwa futhi kunemikhawulo ekutholakaleni kokuthunyelwa kanye nokuphuma kwemikhiqizo ethile. 
• Izimali zokuthenga: I-Facebook Marketplace imahhala ekufakweni kuhlu komuntu ngamunye. Kodwa izinhlu zabathengisi ezingaphezu kuka-$500 ziheha ubuncane bemali yokuthenga engu-$0.40 noma engu-5%. 

Ungaqala kanjani i-dropshipping ku-Facebook Marketplace 

Njengoba sekuqaliwe, nansi indlela yokuqalisa ibhizinisi eliku-inthanethi futhi ufake ohlwini imikhiqizo ku-Facebook Marketplace.

Isinyathelo 1: Dala Ikhasi le-Facebook 

Abathengisi abazinze e-US bangakha Ikhasi le-Facebook lokufakwa kuhlu kwemikhiqizo yabo yemakethe. Kepha labo abangaphandle kwe-US bangakwazi ukuqala nge-akhawunti yomuntu siqu ye-Facebook. 

Ukuba nekhasi le-Facebook kuwumsebenzi omuhle kakhulu futhi kuvusa ukwethenjwa komthengi okukhulu. Kodwa lokho akusho ukuthi abathengisi abakwazi ukudala ibhizinisi elihle nge-akhawunti yomuntu siqu ye-Facebook. Ngakho-ke, bona ukuthi ungakwazi yini ukudala Ikhasi le-Facebook, futhi uma lokho kungenakwenzeka, lezi zinyathelo zisazoba usizo. 

Isinyathelo sesi-2: Khetha imikhiqizo oyikhethayo 

Isinyathelo esilandelayo ukwenza ucwaningo lomkhiqizo ukuthola izinto ezingcono kakhulu ongazithengisa. Kunezindlela ezahlukahlukene zokwenza lokhu. Qala ngokusesha i- imikhiqizo ethandwa kakhulu kunikezwa ku-Facebook Marketplace. 

Okulandelayo, thola ukuthi lena yimikhiqizo ewela ngaphakathi kwesabelomali sakho kanye nezifiso zesitolo sakho se-inthanethi. Khumbula ukuthi cishe uzodinga ukuthenga izimpahla kumhlinzeki wakho we-dropship ngaphambi kokuthi uzihambise ekhasimendeni lakho. Ngakho qiniseka ukuthi unemali eyanele yokuhlangabezana nalezi zindleko. 

Cabanga ngezindawo ezizuzisa kakhulu zokuthola leyo mikhiqizo. Izimakethe eziku-inthanethi ezifana I-Chovm.com ne-AliExpress kuwumqondo omuhle ngoba bakuvumela ukuthi uthenge izimpahla ezisezingeni eliphezulu ngamanani amawholesale. Nawu umhlahlandlela ophelele ochazayo ungathenga kanjani izimpahla ze-dropship ku-Chovm.com.

Funda ukuthi lezo zinto zibiza kanjani inani kubahlinzeki kulawa mawebhusayithi kanye namamajini enzuzo engaba khona ezintweni ezihlukahlukene. 

Isinyathelo sesi-3: Hlela ikhathalogi yomkhiqizo 

Uyazi ukuthi yiziphi izinto ezithengiswa kakhulu ku-Facebook Marketplace nokuthi ungazithola kuphi. Isinyathelo esilandelayo kuzoba ukwakha ikhathalogi yemikhiqizo ethengiswayo endaweni yesikhulumi. 

Khumbula ukukhetha le khathalogi yomkhiqizo ngokusekelwe esidingweni somthengi, amamajini enzuzo, namandla okwehla. Ngaphezu kwalokho, umphakeli wakho omncamelayo kufanele akwazi ukukunikeza izinketho eziningi zokuthumela ezihambisana nenqubomgomo ye-Facebook yezinsuku ezi-2-3. 

Isinyathelo sesi-4: Bhala izincazelo zomkhiqizo ezisebenzayo 

Incazelo yomkhiqizo esebenzayo iqukethe ikhophi ekhangayo nokuqukethwe okulungiselelwe. Ukuze ikhophi ikhange, kufanele ibambe umbono womthengi. Khuluma ngezinzuzo futhi ugqamise izici ezizohlangabezana nezidingo zomthengi noma izinto abazithakaselayo. 

Ukuze udale izincazelo zomkhiqizo ezithuthukisiwe, sebenzisa ukulungiselelwa kwenjini yokusesha (SEO) kukhophi yomkhiqizo. Khomba imigomo abathengi abayisebenzisayo ukucinga leyo mikhiqizo futhi uyifake ngobuchule encazelweni yomkhiqizo. 

Isinyathelo sesi-5: Faka ohlwini imikhiqizo 

Abathengisi abazinze e-US bangafaka ohlwini imikhiqizo besebenzisa uzakwethu wokufakwa kuhlu ku-Facebook. Lokhu kuyashesha futhi kubavumela ukuthi bajabulele izici ezibandakanya wonke umuntu. Kodwa abathengisi abangebona abase-US basengafaka ohlwini ngokwenza, balayishe izithombe zomkhiqizo, futhi benze ikhophi. 

Kunoma ikuphi, abanye ochwepheshe basikisela ukuthi kuwumqondo omuhle ukubhala imikhiqizo mathupha ekuqaleni ukuze uthole ukuqonda okujulile ngenqubo nokuthi isebenza kanjani. 

Amathiphu okuphumelela ekulahlekeni kwe-Facebook Marketplace

Njengoba isanda kuqhathaniswa, i-Facebook Marketplace inamandla amaningi kubathengisi abanobuhlakani. Nawa amathiphu ambalwa wokuvula amanye alawo mandla. 

• Sebenzisa ithuluzi lokuphatha i-dropshipping: Amathuluzi okuphatha okwehlisa i-dropshipping afana ne-Oberlo ne-Salehoo angaqhubeka kalula nokuqala nokugcina isitolo esiku-inthanethi. Benza ngokuzenzakalelayo inqubo yokufakwa kuhlu komkhiqizo, ukuphathwa kwe-oda, ukugcwaliseka, njll. 
• Qedela imininingwane yohlu: Ukufakwa kuhlu kwe-Facebook Marketplace kufaka phakathi imininingwane enemininingwane esiza abathengi ukuthi bakhethe. Qiniseka ukuthi uqedela zonke izinkambu ukuze abathengi bathole ulwazi olungcono kakhulu lapho becabangela isitolo sakho. 
• Vuselela ukufakwa kuhlu kwemikhiqizo: Melana nesifiso "sokusetha futhi ukhohlwe" ukufakwa kuhlu kwemikhiqizo. Buyela njalo ukuze uvuselele ukufakwa kuhlu kwesitolo ukuze uzigcine zingezakamuva futhi zibonakala kubathengi. Vuselela ukufakwa kuhlu ngokuchofoza ku-“Akhawunti Yami” ku-Facebook Marketplace kanye nokufinyelela ohlwini. 
• Khangisa ngobuciko: Abathengisi bangakhipha izikhangiso zomphakathi ku-Facebook noma ku-YouTube ukuze baphromothe ukufakwa kuhlu kwabo. Enye indlela esebenzayo futhi engabizi kakhulu yokukhangisa ukumaketha imikhiqizo ku-Facebook Groups nasemiphakathini yendawo. Ukudala ukusebenzelana nabalandeli kwezinye izinkundla zokuxhumana ezifana ne-Twitter, Instagram, kanye ne-Quora nakho kungasiza abathengi befenisha esitolo sakho. 
• Ukusebenzisa i-niche yomkhiqizo: I-Niches idala inzuzo ehlukile kubathengisi. Basiza ukudala igama endaweni ethile. Abathengi kungenzeka bathembe umthengisi onerekhodi eliqinisekisiwe kanye nesithunzi. 

Isiphetho 

I-Facebook Marketplace imele umngcele omusha wamabhizinisi awehlayo, futhi ukuxhaphaza lo mngcele kungaba ukhiye wempumelelo ye-e-commerce. Sebenzisa amathiphu nezinyathelo ezabiwe kulesi sihloko ukuze uvule futhi ukhulise isitolo se-Facebook Marketplace.