Ungawakhulisa Kanjani Amaphrofayili Ebhizinisi Le-Google Ngezinyathelo Ezilula

Iphrofayela Yebhizinisi Le-Google (ngaphambilini eyayaziwa ngokuthi i-Google Bhizinisi Lami) inamandla, kodwa ngokuvamile awanakwa, amabhrendi angasebenzisa ukuze adonsele ukunaka kumasayithi abo. Nakuba izinkampani eziningi zigxile kakhulu ku-SEO ukuze zikhuphuke izinga lokusesha, ukwenza okuncane njengokwenza izinguquko ezimbalwa kuphrofayela Yebhizinisi le-Google kungathola imiphumela esheshayo.

Le phrofayela inikezela ngesifinyezo esiguqukayo sebhizinisi, libonisa amandla alo futhi lisize abangaba amakhasimende ukuthi bathole futhi bazibandakanye nebhrendi ngqo emiphumeleni yosesho. Ingxenye engcono kakhulu? Inkampani ngeke idinge ukuchitha ezikhangisweni! Ngokungafani nenqubo edla isikhathi ye-SEO, ukwenza kahle le phrofayela kuthatha imizuzu embalwa kuphela.

Nokho, naphezu kokumangazayo Ukuseshwa kwe-167 billion ku-Google nyanga zonke, a cwaningo ithole ukuthi Iphrofayela Yebhizinisi evamile ithola kuphela ukubukwa okungu-1,260—okucishe kube okungabonakali okungu-0.00000075%! Okukhulu nakakhulu, izenzo ezingu-59 kuphela ezivela kulokho kubuka, okusho ukuthi ngaphansi kuka-5% kwalokho kusebenzisana kuholela ekuhlanganyeleni okuzuzisayo.

Inkinga ayikho ngenkundla, kodwa amabhizinisi amaningi awasebenzisi ngokugcwele izici ezinamandla Zephrofayela Yebhizinisi Le-Google. Lesi sihloko sizohlola ukuthi izinkampani zingadala futhi zithuthukise kanjani amaphrofayili azo ukuze zithole ukusebenzisana okumnandi.

Okuqukethwe
Kungani iPhrofayela Yebhizinisi Ye-Google ethuthukisiwe ibalulekile?
Uyithuthukisa kanjani Iphrofayela Yebhizinisi le-Google
Ukuhlanganisa

Kungani iPhrofayela Yebhizinisi Ye-Google ethuthukisiwe ibalulekile?

Ngaphambi kokuchaza ukuthi kungani iphrofayela enhle idingeka, ibukeka kanjani Iphrofayela Yebhizinisi Le-Google ethuthukisiwe? Thatha izindawo zokudlela ezimbili e-US, isibonelo. Nansi iphrofayela yokuqala:

Yize iphrofayela yale ndawo yokudlela ingelula neze, isantula ulwazi oluzolimaza ukubonakala kwayo kosesho. Kuyathakazelisa ukuthi iphrofayela ayizange ivele ngisho noma kuseshwa igama layo, okuyilokho iphrofayela yebhizinisi le-Google engenziwa kahle kunoma yiliphi ibhizinisi. Manje, nakhu ukubheka okungcono:

Manje, i-Carl's Kitchen iza igcwele ulwazi olubalulekile mayelana nebhizinisi. Ngisho noma isesheli siskrola, sisazothola ulwazi olwengeziwe mayelana nendawo yokudlela. Ingxenye engcono kakhulu ukuthi ivele ku-SERP. Ngakho-ke, nakuba lesi sibonelo singabonisi zonke izici zephrofayela elungiselelwe kahle, sibonisa ukuthi singakhanga kanjani (futhi siphumelele) kanjani kubaseshi.

Kungani amabhizinisi adinga ukuthuthukiswa okufanele

Izibonelo ezimbili ezingenhla zibonisa ukuthi ukuthuthukisa Iphrofayela Yebhizinisi Le-Google kwenza kube lula kubathengi ukukhetha umkhiqizo owodwa kunomncintiswano. Nokho, inikeza izinzuzo ezibalulekile nakakhulu zokumaketha kwasendaweni.

Ukwanda kokuzibandakanya

Ithrendi entsha "yokusesha ngokuchofoza iqanda" ibona abathengi bathola abakudingayo ngokuqondile ku-Google ngaphandle kokuchofoza kuwebhusayithi. Lokhu kungenzeka kuphela ngoba imiphumela yosesho ithuthuka ngokwanele ukunikeza izimpendulo eziphelele, okwenza iphrofayela ye-Google Business ibaluleke nakakhulu.

Njengoba okungenzeka amakhasimende amaningi azosebenzisana nebhizinisi Ngephrofayela Yalo Yebhizinisi Le-Google kunewebhusayithi, ukwenza kahle leyo phrofayela akusaxoxiswana uma izinkampani zifuna ukushayela ukusebenzelana kwekhwalithi nokuguqulwa.

Amazinga athuthukisiwe endawo

Ukusondela nokuhambisana akuzona kuphela izici ezicatshangelwa yi-algorithm ye-Google lapho iklelisa amaphrofayili ebhizinisi. Kuphinde kucabangele umsebenzi wephrofayela kanye nekhwalithi yolwazi. Ngakho-ke, iphrofayela ethuthukisiwe izokwazisa i-algorithm ukuthi ibhizinisi liyasebenza futhi lithembekile, okusiza ukukhulisa izinga lalo emiphumeleni yosesho yasendaweni. Futhi izinga eliphezulu lisho ukwanda kokubonakala kanye namathuba engeziwe okuzibandakanya.

Ukuguqulwa okwengeziwe

Iphrofayela Yebhizinisi Le-Google eyisisekelo ayiguquli amakhasimende kakhulu. Nakuba abantu bengabona indawo yomkhiqizo futhi bafunde izibuyekezo, lokhu kwenzeka kuphela uma bafuna igama lebhizinisi ngokuqondile. Nokho, ukwenza ngokugcwele iphrofayela yebhizinisi kuvula amathuba amaningi.

Amakhasimende angathola ibhizinisi elinephrofayili ethuthukisiwe ngokusesha amagama angukhiye, vakashela iwebhusayithi, ashayele ngokuqondile, ahlole imikhiqizo noma amasevisi, acele ikhotheshini, nokunye okuningi. Amabhizinisi angaphinda alandelele idatha ebalulekile, njengamawashi ewebhusayithi noma izixhumanisi ze-aphoyintimenti nge-Google Analytics nama-UTM. Lowo umthombo ojulile wemininingwane ebalulekile ekuziphatheni kwamakhasimende—okusiza amabhrendi ukuthi alungise amasu awo.

Uyithuthukisa kanjani Iphrofayela Yebhizinisi le-Google

Manje njengoba amabhizinisi abona ukuthi iphrofayela ye-Google ingathuthukisa kanjani usesho lwawo lwendawo futhi ibasize bawine amakhasimende amaningi, sekuyisikhathi sokufunda ukuthi ungawenza kanjani umsebenzi. Nakhu okumele bakwenze lapho bethuthukisa iphrofayela yabo.

Qaphela: Amabhizinisi kufanele asenayo kakade iphrofayela. Kodwa uma bengakwenzi, bangachofoza lapha ukudala eyodwa.

1. Sebenzisa imininingwane eminingi lapho ugcwalisa zonke izingxenye

Kungase kubonakale kusobala, kodwa amaphrofayili amaningi awanalo ulwazi olubalulekile njengamahora ebhizinisi noma izixhumanisi zewebhusayithi. Njengoba kushiwo ngaphambili, iphrofayili ephelele izothuthukisa izinga lokusesha lendawo futhi ikhuthaze ukuzibandakanya. Ngakho-ke, kuphrofayela evamile, izigaba okufanele zigcwalise zihlanganisa igama lebhizinisi, ikheli, iwebhusayithi, inombolo yocingo, namahora—ukuwina okusheshayo okunomthelela omkhulu.

Ukuze uthole iphrofayela eqinile, zinike isikhathi sokugcwalisa izigaba ezengeziwe njengemikhiqizo namasevisi, i-Q&A, kanye nencazelo "evela ebhizinisini". Lokhu kungase kudinge umzamo owengeziwe, kodwa badlala indima ebalulekile ekwenzeni iphrofayela yabo ihlanganiswe kahle.

Ithiphu: Uma ugcwalisa lezi zigaba, cabanga njengomuntu ongase ube ikhasimende. Cabanga ukuthi abazi lutho ngebhizinisi. Imiphi imininingwane ebalulekile abangafuna ukuyibona ngokubuka nje?

Sebenzisa njalo ulwazi lokuxhumana olungaguquki.

Lapho uqedela iphrofayela, qiniseka ukuthi imininingwane yokuxhumana ifana nalokho okusohlwini kwenye indawo. Ngisho nokungahambisani okuncane, njengokusebenzisa u-“st” kuwebhusayithi kodwa umgwaqo kuphrofayela, kungalimaza ukwethembeka kwebhizinisi emehlweni e-Google, kukwenze kube mancane amathuba okuba kuvele emiphumeleni yosesho. Uma kubhekwa ukuthi amakhasimende angu-64% asebenzisa amaphrofayela Bhizinisi le-Google ukuze athole imininingwane yokuxhumana, into yokugcina efunwa amabhrendi ukuthi ulwazi lwawo lungalungile noma lungafani.

2. Dala incazelo ehlukile "evela ebhizinisini".

Ezinye izici Zephrofayela Yebhizinisi Le-Google, njengencazelo emfushane ngaphansi kwegama lebhizinisi, akubona abanikazi abangakulawula. Kungakho ukukhulisa izindawo lapho amabhizinisi anokulawula okugcwele kokudala kubalulekile.

Esinye sezigaba ezibaluleke kakhulu incazelo "evela ebhizinisini" ngezansi kwezibuyekezo. Lesi sigaba sivumela amabhizinisi ukuthi abonise ukuthi yini ewahlukanisayo nokuthi kungani amakhasimende kufanele awakhethe ngaphezu kwabaqhudelana naye. Nakhu okufanele ukukhumbule lapho wenza incazelo evelele:

• Gxila emininingwaneni ebalulekile ezinhlamvini zokuqala ezingu-250 (amabhizinisi anesamba esingu-750 kuphela).

• Sebenzisa amagama angukhiye abalulekile abantu abangawasesha uma befuna ibhizinisi.

• Gwema ukufaka izixhumanisi.

• Ungaphindi ulwazi oseluvele lukhona kwenye indawo kuphrofayela.

Qaphela: Lesi sigaba siyithuba lebhizinisi lokudonsa ukunaka—lenze libale!

3. Khetha isigaba sebhizinisi esifanele

Ukuqhuma 84% ukubukwa kwephrofayela yebhizinisi le-Google kuvela oseshweni lokutholwa, "njengezindawo zokudlela ze-taco eduze kwami." Yingakho ukukhetha isigaba sebhizinisi esilungile kubalulekile. Uma ibhizinisi lingena esigabeni esingaphezu kwesisodwa (njenge-“taco restaurant” kanye “nendawo yokudlela yaseBurrito”), abanikazi bangangeza izigaba eziningi. Kodwa kufanele futhi basebenzise esijwayelekile njengesigaba sabo esiyinhloko.

Ngemva kokukhetha isigaba esifanele, iphrofayela yebhizinisi ingase ivule izici ezengeziwe kuleso sigaba, njengenketho yokwengeza inkinobho yokubhuka. Njengoba kushiwo kumathiphu wangaphambilini wokuthuthukisa, sebenzisa ngokugcwele izici ze-Google futhi ugcwalise zonke izigaba ezifanele ukuze uthuthukise ukusebenza kwephrofayela.

4. Faka kuhlu yonke imikhiqizo namasevisi

Kuthiwani uma isihloko sebhizinisi singakuvezi ngokucacile lokho elikunikezayo? Noma ingabe umkhiqizo uhlinzeka ngezinsiza eziningi ezahlukene? Isigaba "semikhiqizo namasevisi" siyindlela enhle yokuthi abanikazi babonise ukunikezwa kwabo. Lesi sigaba sibaluleka nakakhulu uma behlinzeka ngamasevisi akhethekile noma bephethe imigqa yomkhiqizo ehlukile ebenza bahluke kwabaqhudelana nabo.

Ithiphu yochwepheshe: Khumbula ukungeza igama, incazelo emfushane, kanye nentengo yomkhiqizo ngamunye esohlwini noma isevisi. Lokhu kuhlanganisa okulula kungenza umehluko omkhulu ekudonseni ukunakwa nokushayela intshisekelo.

5. Sebenzisa izithombe zekhwalithi ephezulu

Khumbula lezo zithombe ezikuzibonelo Zephrofayela Yebhizinisi? Zingaphuma komunye wemithombo emibili: amakhasimende azilayishile noma ibhizinisi lizile. Nakuba izithombe ezilayishwe amakhasimende zingakwazi ukwengeza inani, ngeke zihlale zikhombisa inkampani ngendlela engcono kakhulu noma zibonise ikhwalithi efunwa ngabanikazi, ngisho noma umuzwa bewukuhle.

Kungakho kuwumqondo omuhle ukwengeza lezo zithombe zamakhasimende ngezithombe zekhwalithi ephezulu. Amaphrofayili anezithombe ngokwemvelo anedumela elingaphezulu kuka-2X kunalawo angenawo, ngakho ukuba nezithombe ezibukeka kahle kungakhuphula kakhulu ukwethembeka.

6. Cela amakhasimende ukuthi ashiye izibuyekezo

Amabhizinisi angamaketha konke akufunayo, kodwa ngeke azehlule ukubuyekezwa kwangempela kwamakhasimende. Ngakho, abanikazi abazimisele mayelana nokuthuthukisa Amaphrofayela wabo Webhizinisi le-Google kufanele bakhuthaze amakhasimende ukuthi abelane ngempendulo yawo. Ucwaningo lubonisa lokho 62% yamakhasimende azoshiya isibuyekezo uma ebuzwa, futhi amabhizinisi azoba namathuba angcono nakakhulu namakhasimende awo athembeke kakhulu.

Ithiphu yochwepheshe: Qinisekisa ukuthi amakhasimende angashiya isibuyekezo kalula ngokufaka izixhumanisi kuma-imeyili okulandelela noma ama-URL abuyekeze amarisidi ngemva kokuthengisa mathupha. Uma lokhu kungasebenzi, cabanga ukunikeza izikhuthazo njengezaphulelo noma ithuba lokuwina umklomelo.

7. Vumela imiyalezo ngephrofayili

Ingabe amabhizinisi afuna amakhasimende ukuthi axhumane nawo ngaphandle kokuveza izinombolo zawo zocingo? Bangakwazi ukusebenzisa imilayezo ngephrofayela yabo yebhizinisi le-Google. Njengoba cishe u-80% wabasebenzisi be-smartphone benza usesho lwasendaweni, lesi sici sizokwenza lula inqubo yokuxhumanisa umthengi nebhizinisi.

Ithiphu: Setha izaziso zemilayezo engenayo ukuze kungabikho mbuzo womthengi ongabonwa.

Ukuhlanganisa

Ukugcina Iphrofayela Yebhizinisi Le-Google ilungiselelwe kuyisihluthulelo sokuhlala unokuncintisana ezilinganisweni zosesho lwasendaweni ngokuhamba kwesikhathi. Ukubuyekeza njalo imininingwane ebalulekile yebhizinisi (njengamahora okusebenza phakathi nezinguquko zesizini) kusiza ukulondoloza ukwethembana nokunemba.

Ukuhlala usebenza ngokuthumela izibuyekezo nezibuyekezo ezikhuthazayo kukhombisa ama-algorithms okusesha ibhizinisi lisabandakanya futhi abalulekile, okuholela ezilinganisweni ezingcono nezingaguquguquki. Okokugcina, izinkampani kufanele futhi ziphendule ezibuyekezweni zamakhasimende kanye nemibuzo phakathi kwamahora angu-24—kuyindlela enhle yokuthuthukisa ukubonakala nokukhuthaza ubudlelwano obungcono bamakhasimende.